What users are saying about
Top Rated
298 Ratings
3 Ratings
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Score 6.6 out of 100
Top Rated
298 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Likelihood to Recommend

Comscore Xmedia

The ability to drill-down locally is incredibly insightful. As mobile and other channels continue to improve, so has the platform and its accompanying reporting features. Data could be released in a more timely fashion so the numbers are more current and in-line with real-time viewership.
Anonymous | TrustRadius Reviewer

SEMrush

SEMRush is a great tool for any SEO campaign, especially if you are doing a lot of continued research on new keywords to target, if you have competitors to beat, links to acquire or monitor, etc. You can have multiple projects at one time, so it's great for a small to medium size agency that is managing multiple clients. There is a bit of a learning curve with it, but if you get in there and use it frequently, it provides a lot of value.
Lee L Kennedy | TrustRadius Reviewer

Feature Rating Comparison

SEO

Comscore Xmedia
SEMrush
8.2
Keyword analysis
Comscore Xmedia
SEMrush
9.3
Backlink management
Comscore Xmedia
SEMrush
8.0
SERP ranking tracking
Comscore Xmedia
SEMrush
8.7
Page grader
Comscore Xmedia
SEMrush
8.0
Competitive analysis
Comscore Xmedia
SEMrush
8.6
Site audit / diagnostics
Comscore Xmedia
SEMrush
8.3
Site recommendations
Comscore Xmedia
SEMrush
7.8
Task management
Comscore Xmedia
SEMrush
7.1

SEO Channels

Comscore Xmedia
SEMrush
8.1
Local SEO
Comscore Xmedia
SEMrush
7.8
Social SEO
Comscore Xmedia
SEMrush
7.9
Mobile SEO
Comscore Xmedia
SEMrush
8.3
Global SEO
Comscore Xmedia
SEMrush
8.4

SEO Platform & Account Management

Comscore Xmedia
SEMrush
8.1
Multi-domain support
Comscore Xmedia
SEMrush
8.1
Integration with web analytics tools
Comscore Xmedia
SEMrush
8.2

Pros

Comscore Xmedia

  • Allows users to measure a total audience views across multiple platforms, and take those platform-specific views and convert them into a single, translatable metric.
  • The platform presents the data so that a user is not only looking and inferring action or viewership across multiple platforms but through a single identifier that clarifies or makes sense of that cross-channel data.
  • Allows you to slice up a single campaign and surmise how it will perform across various subsets of media.
Anonymous | TrustRadius Reviewer

SEMrush

  • Site audits: This feature quickly identifies issues and deficiencies found on our client's websites so that we implement fixes to correct the issue(s).
  • Keyword tracking: This feature is great for letting us know what keywords are and aren't performing well for our client's site(s) vs. the competition.
  • Reporting: Reports are quick and easy to pull, and simple for the client to read and understand even if they have limited technical knowledge.
Joseph Lesho | TrustRadius Reviewer

Cons

Comscore Xmedia

  • Initially, it was hard to detect how many people actually saw the ads (this was not the most intuitive element) but the product has continued to improve over time with more discernment.
  • Could still improve the user interface, the overall comScore platform isn't the most user-friendly so it can be easy to get lost or go down a rabbit hole and not be clear on how to get back to a set of previous results or data.
  • Reporting could have faster load times.
  • Easier data visualization sorting or internal sharing options.
Anonymous | TrustRadius Reviewer

SEMrush

  • I'd like to see better, more customizable dashboard widgets.
  • Pricing based on how many keywords are being tracked is not a great model.
  • I'd like to see reports take into account both mobile and desktop collectively, instead of keeping them separate.
Kyle Moloo | TrustRadius Reviewer

Usability

Comscore Xmedia

No score
No answers yet
No answers on this topic

SEMrush

SEMrush 9.0
Based on 2 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Tim Sleeper | TrustRadius Reviewer

Support Rating

Comscore Xmedia

No score
No answers yet
No answers on this topic

SEMrush

SEMrush 7.7
Based on 27 answers
This is a great tool that helps you identify the keywords that are common among our competitors. Similar to the keyword gap tool, we also use Backlink Gap tool that help us in determining the backlinks our travel website competitors. It also displays the SERP results list for the specific keyword and with this tool we have already ranked 5 pages on Google's first page
Rahul Sharma | TrustRadius Reviewer

Alternatives Considered

Comscore Xmedia

comScore Xmedia is by far the most granular and local offering. Google Analytics is a solid supplemental to the real campaign data you glean from comScore and SimilarWeb presents a nice high-level picture of the total viewership from a recurring or historical perspective.
Anonymous | TrustRadius Reviewer

SEMrush

I have not used another product like SEMRush. Although I do not have anything to compare it to, I think this platform is the total package! Even if you are only using the Keyword Magic Tool or using Domain Overview to look at competitor metrics, this platform with provide you with more insight, clarity, and information you need to create your best campaign / marketing strategy
Whitney Slothower | TrustRadius Reviewer

Return on Investment

Comscore Xmedia

  • Greater ability to project and make future instances rooted in historical data.
  • Ability to see continuity across a variety of burgeoning, interwoven platforms.
  • Deeper insight into actual campaign results.
Anonymous | TrustRadius Reviewer

SEMrush

  • SEMRush has allowed for our marketing team to have a better focus on what keywords make sense for our pages to rank for, giving us data-backed decisions and saving us time.
  • We have also been able to easily track the changes in our organic traffic month to month, especially by keyword. Having the ability to see which keywords are providing the most value has influenced our content strategy as well as our backlink pursuits
Anonymous | TrustRadius Reviewer

Pricing Details

Comscore Xmedia

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Comscore Xmedia Editions & Modules

Additional Pricing Details

SEMrush

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

SEMrush Editions & Modules

Edition
Pro$99,951
Guru$199,951
Business$399,951
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Comscore Xmedia
8.0
SEMrush
8.8

Usability

Comscore Xmedia
SEMrush
9.0

Support Rating

Comscore Xmedia
SEMrush
7.7

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