Comscore Media Metrix Multi-Platform vs. Nielsen Marketing Mix Modeling

Comscore Media Metrix Multi-Platform

Comscore Media Metrix Multi-Platform

5 Reviews and Ratings

Nielsen Marketing Mix Modeling

Nielsen Marketing Mix Modeling

2 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Comscore Media Metrix Multi-Platform	Score 8.0 out of 10	N/A	Comscore Media Metrix Multi-Platform (formerly Xmedia) provides an unduplicated view of a total audience behavior across desktops, smartphones and tablets. Users can measure the consumption habits of a digital audience and a competitive set with insights into audience size, demographic composition and engagement, as well as Advanced Audience behaviors, lifestyles, and digital interests. MMX Multi-Platform offers person-level reporting across all devices and screens on all forms of digital…	N/A
Nielsen Marketing Mix Modeling	Score 1.0 out of 10	N/A	Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite.	N/A

Pricing

Comscore Media Metrix Multi-Platform

Nielsen Marketing Mix Modeling

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Comscore Media Metrix Multi-Platform	Nielsen Marketing Mix Modeling
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Comscore Media Metrix Multi-Platform	Nielsen Marketing Mix Modeling
Top Pros	Pro Multiple platforms Pro Platform specific Pro Makes sense	No answers on this topic
Top Cons	Minus User interface Minus User friendly Minus Rabbit hole	Minus Touch points

Best Alternatives
	Comscore Media Metrix Multi-Platform	Nielsen Marketing Mix Modeling
Small Businesses	Talkwalker Score 8.6 out of 10	Firebase Score 8.4 out of 10
Medium-sized Companies	Talkwalker Score 8.6 out of 10	Firebase Score 8.4 out of 10
Enterprises	Talkwalker Score 8.6 out of 10	AppsFlyer Score 8.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Comscore Media Metrix Multi-Platform	Nielsen Marketing Mix Modeling
Likelihood to Recommend	7.0 (2 ratings)	1.0 (1 ratings)

User Testimonials
	Comscore Media Metrix Multi-Platform	Nielsen Marketing Mix Modeling
Likelihood to Recommend	Comscore Comscore is one of the leaders in the space when it comes to cross-channel planning/reporting tools. They are priced less premium compared to other providers who have the same capabilities. I like how there is a single identifier for users where we can measure holistically across different media channels for publishers Incentivized Joseph Alleruzzo Director, Client Lead Read full review	Nielsen Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
Pros	Comscore Allows users to measure a total audience views across multiple platforms, and take those platform-specific views and convert them into a single, translatable metric. The platform presents the data so that a user is not only looking and inferring action or viewership across multiple platforms but through a single identifier that clarifies or makes sense of that cross-channel data. Allows you to slice up a single campaign and surmise how it will perform across various subsets of media. Incentivized Verified User Anonymous Read full review	Nielsen Access to FB impressions. TapAd device graph for stitching device ids to web cookies. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
Cons	Comscore Overall platform interface. Faster reporting. More partners need to be added for analysis. Incentivized Joseph Alleruzzo Director, Client Lead Read full review	Nielsen Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion). Inflated clicks. No connectors to import cost from media partners. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
Alternatives Considered	Comscore comScore Xmedia is by far the most granular and local offering. Google Analytics is a solid supplemental to the real campaign data you glean from comScore and SimilarWeb presents a nice high-level picture of the total viewership from a recurring or historical perspective. Incentivized Verified User Anonymous Read full review	Nielsen VisualIQ is 1 of 2 partners only that have access to FB impressions. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
Return on Investment	Comscore It has allows for us to streamline our partner mix. Provides us with easy reporting for clients. Gives us one planning tool. Incentivized Joseph Alleruzzo Director, Client Lead Read full review	Nielsen We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
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