Concrete CMS vs. HubSpot Marketing Hub

Suitable if you are part of small to large scale companies or web-houses which have PHP developers and frontend engineers with some budgets. [Also suitable if] you or your client want to build a website that requires some features or uniqueness [and needs] some customization and freedom. Additionally suitable if you want this project to be DevOps based project or if the project requires very tight security and is inside of a closed network.

As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.

Incentivized

• As a dev, the Page object (coupled with page attributes, nav menus and page lists) makes structuring a website or web app a dream. The separation of page templates from page types also helps, the former being about layout while the latter is more conceptual.
• As an admin, you pretty much have as much control as the developers of the site decide to give you.
• The versioning system allows admins to roll changes back and work on changes before publishing them.
• The permissions system is exceptionally powerful, allowing roles and/or individual users to be included or excluded from each permission.
• The attributes system allows pages, files and users to be given custom properties of various types (e.g. text, image, colour).

Incentivized

• All-in-one software - the main thing HubSpot does well is the breadth of functionality.
• Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
• Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.

Incentivized

• Allow end users to clear cache when updating pages.
• Needs a few more built in forms.
• The CMS is not multilingual by default. Even though I managed to 'hack' it so, it would be nice to have it included.
• It'd be nice to make use of custom PHP modules through shortcodes more straight forward. It seems the hooks are a bit contrived.

• While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
• The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
• Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.

Incentivized

Its a very solid, very consistent package that never lets you down or leaves you frustrated. It gets a 10/10 because its so much better than anything else currently available. It also gets a 10/10 because, even if not compared to others, it does not leave you wanting for features or functionality. It is an excellent piece of software that will answer almost every CMS need.

Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.

Incentivized

I have used it on over 30 projects in the past 3 years and it's still a pleasure to work in. Doesn't always have all the answers, no CMS does, but I still find it very easy to use from prototyping to working to final project. Also there is no problem working on a localhost then moving to a live site, like there is with WordPress. It's my go to app in my CMS quiver.

Incentivized

While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.

Incentivized

Since it's not tied to a central server (other than for authorizing updates and assigning licenses to specific sites), it's available pretty much 100% of the time.

Incentivized

They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.

The site works extremely well, the front end flies, searches and form submissions are very fast indeed. The reason its a 9 not a ten? the back end can be a little slow at times, and this is unfair, because for the backend to be so amazing, it has to do a huge amount of work!

With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration

Concrete5 is open-source and has an incredibly strong, polite, and supportive community. You can get an answer to nearly anything you want to do with Concrete5 by googling for it, searching the Concrete5 discussion forums or stack overflow, or posting your question to the forum. Members are very courteous and do not look down on those with less knowledge. And answers are always quick, informative, and supportive.

Incentivized

During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.

I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.

I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.

Build off of an existing theme to speed up the creation of custom designed themed. Bootstrap is a good one but there are many others that are probably much simpler to build from than the Bootstrap one was. Make sure you host on a Unix/Linux server so you don't have to install PHP or MySQL separately. It's just smoother on those platforms.

My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run

WordPress at the time was riddled with security breaches in the news and while Concrete5 was smaller (and therefore a smaller attack vector), after eleven years of use, Concrete5 has only had one published incident with an add-on that resolved within hours and with excellent communication. You can talk to the CEO and the CTO (or the rest of the team). They are very engaged and you're working with a small company of people who care, not a call-center with people just waiting to go home.

Incentivized

Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...

Incentivized

HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!

• Concrete5 is the customer-facing side of our business. It's where we host the site that potential customers see before they choose to purchase and create an account with us. We are able to keep that site clean, user-friendly, and with a lot of available options for customers to interact with thanks to Concrete5
• The ability to have multiple users and admins for the site means that we all members of our team can go in and create new content, fix or troubleshoot issues, and edit the site easily.
• Our CRM isn't directly integrated with Concrete5, so when customers go to make a purchase with us, they have to leave our Concrete5 site.

Incentivized

• HubSpot has helped us increased our lead generation.
• HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
• HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.

Incentivized