What users are saying about
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Top Rated
289 Ratings
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Conductor Searchlight

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Top Rated
289 Ratings
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Score 9.1 out of 100

Marketo

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1830 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Conductor Searchlight

Conductor is very well suited for keyword research as it has a connection to SEM Rush. They also display content opportunites in a very easy to read way. For example, our content writers, who are not SEO experts, are able to go into Conductor, type in websites or terms that they think they would like to write an article about. The platform provide easy to read and understand contnet recommendaitons like what could be written to answer a People Also Ask question.
Stephanie Casajuana | TrustRadius Reviewer

Marketo

Marketo is really the only choice for large enterprise Marketing organizations, in my opinion. It scales better than other platforms with similar functionalities and is easier to use. Competitors' products in this space will require more "technical" users with coding and database management backgrounds, or will flat out not handle the volume. Marketo is in the sweet spot. If you have Salesforce or Dynamics and are in a large or medium-sized organization, especially if you are in a B2B oriented industry, Marketo is for you.I am personally currently in the Higher Education industry, and Marketo works well in that space, though we sometimes need to seek workarounds for some areas of functionality that are B2B-focused.Small businesses may price out of Marketo, especially if they have a large database or B2C orientation, but it is still worth a look. That said, I personally implemented Marketo at two different small software and services shops with 100-150 employees, and they both still use the tool 5-10 years later. For organizations that are going to want to do only traditional batch/blast email campaigns and have small databases, Marketo will work, but you'll be paying for leaving a lot of capability on the table.
Matt Gomez | TrustRadius Reviewer

Feature Rating Comparison

SEO

Conductor Searchlight
8.6
Marketo
Keyword analysis
Conductor Searchlight
9.7
Marketo
Backlink management
Conductor Searchlight
7.0
Marketo
SERP ranking tracking
Conductor Searchlight
9.2
Marketo
Page grader
Conductor Searchlight
8.9
Marketo
Competitive analysis
Conductor Searchlight
9.2
Marketo
Site audit / diagnostics
Conductor Searchlight
9.0
Marketo
Site recommendations
Conductor Searchlight
8.9
Marketo
Task management
Conductor Searchlight
6.8
Marketo

SEO Channels

Conductor Searchlight
8.2
Marketo
Local SEO
Conductor Searchlight
8.7
Marketo
Social SEO
Conductor Searchlight
5.6
Marketo
Mobile SEO
Conductor Searchlight
9.4
Marketo
Global SEO
Conductor Searchlight
9.0
Marketo

SEO Platform & Account Management

Conductor Searchlight
9.2
Marketo
Multi-domain support
Conductor Searchlight
9.2
Marketo
Integration with web analytics tools
Conductor Searchlight
9.2
Marketo

Email & Online Marketing

Conductor Searchlight
Marketo
7.6
WYSIWYG email editor
Conductor Searchlight
Marketo
7.1
Dynamic content
Conductor Searchlight
Marketo
7.8
Ability to test dynamic content
Conductor Searchlight
Marketo
7.5
Landing pages
Conductor Searchlight
Marketo
6.7
A/B testing
Conductor Searchlight
Marketo
7.4
Mobile optimization
Conductor Searchlight
Marketo
7.2
Email deliverability reporting
Conductor Searchlight
Marketo
8.1
List management
Conductor Searchlight
Marketo
8.4
Triggered drip sequences
Conductor Searchlight
Marketo
8.4

Lead Management

Conductor Searchlight
Marketo
8.1
Lead nurturing
Conductor Searchlight
Marketo
8.2
Lead scoring and grading
Conductor Searchlight
Marketo
8.2
Data quality management
Conductor Searchlight
Marketo
8.0
Automated sales alerts and tasks
Conductor Searchlight
Marketo
8.0

Campaign Management

Conductor Searchlight
Marketo
7.2
Calendaring
Conductor Searchlight
Marketo
6.4
Event/webinar marketing
Conductor Searchlight
Marketo
7.9

Social Media Marketing

Conductor Searchlight
Marketo
6.4
Social sharing and campaigns
Conductor Searchlight
Marketo
6.3
Social profile integration
Conductor Searchlight
Marketo
6.4

Reporting & Analytics

Conductor Searchlight
Marketo
6.9
Dashboards
Conductor Searchlight
Marketo
6.7
Standard reports
Conductor Searchlight
Marketo
7.0
Custom reports
Conductor Searchlight
Marketo
6.8

Platform & Infrastructure

Conductor Searchlight
Marketo
7.4
API
Conductor Searchlight
Marketo
8.0
Role-based workflow & approvals
Conductor Searchlight
Marketo
7.8
Customizability
Conductor Searchlight
Marketo
7.6
Integration with Salesforce.com
Conductor Searchlight
Marketo
8.2
Integration with Microsoft Dynamics CRM
Conductor Searchlight
Marketo
6.8
Integration with SugarCRM
Conductor Searchlight
Marketo
6.0

Pros

Conductor Searchlight

  • Professional services teams that are on top of their tech skills and can apply that to help us problem solve technical and strategic problems. For example, URL inventories and SEO evaluations per page for large and cumbersome websites.
  • Searchlight lets me understand how my products and services compare to competitors (some I know and some that aren't even on my radar) so I can make decisions about to make sure my content shows up where I think it should.
  • Conversely, it also shows me where my content shows up that I didn't expect or plan for. Sometimes this a great learning for business users that drives new content or concepts to build on success.
  • While monitoring the health of my website is not a key function of the platform, it does give me just enough clues (like broken links or poor page performance) to ask questions about development etc.
  • Conductor has been excellent partners in training a wide range of business users and providing proof of strategic value of the platform's performance and impact.
Amy Kolzow | TrustRadius Reviewer

Marketo

  • Flexibility - It has a lot to offer, but you don't have to have it all. There are a lot of integrations that allow you to set up your MarTech environment however you want.
  • Usability - Marketo is pretty straightforward to use, and there are a lot of resource documents and community available to help mitigate any issues a user might have.
  • Comprehensive - There's a huge range of features that Marketo has built into it that can be bolted on. I accept there are other tools out there there that do "more", but Marketo's features are comprehensive and operate in a local environment.
  • Support - Marketo's support feature and team are fantastic. They've always been willing and able to help with simple and complex queries in a highly professional manner. The Marketo Community backs this up - with both Marketo Support and Marketo Experts providing insight and responses to queries.
Josh Pickles | TrustRadius Reviewer

Cons

Conductor Searchlight

  • Site Analysis. Conductor Searchlight uses DeepCrawl for its site analysis. While this is a powerful tool that helps me know everything wrong with my website like - no titles, short descriptions, no Alt tags, etc - the amount of information can be overwhelming. Initially, I had thousands of errors I was trying to fix using DeepCrawl - it was difficult to know what I had corrected and what still needed to be corrected without doing another crawl. It would be helpful if there was a way to check off things that had been fixed as I was working through the list.
  • Conductor does a great job training. First, they introduced me to Searchlight and walked me through everything, and helped me create workspaces and set up reports. Then we moved on to the site analysis with DeepCrawl. Because I had so much work to do from the site analysis it was a while before I got back into Searchlight. I had forgotten much of the training by that point. But the team is helping me get back into the flow of things again. They are great like that!
Misty McMillan | TrustRadius Reviewer

Marketo

  • Pricing -- Marketo is clearly designed for a premium market, and most people will not be able to get in at the price point it starts from. This is a con especially for small businesses who do not always have the resources to invest in a solution like this.
  • Analytic reports within Marketo are not the greatest. I feel that there is more data you can view, and smart lists do not always work as they are supposed to.
  • It must also be said that Marketo does have a steep learning curve, and in some cases, you may need to hire a specialist to help you with the integration process. This can add to your cost.
Nathan Sichilongo | TrustRadius Reviewer

Likelihood to Renew

Conductor Searchlight

Conductor Searchlight 9.1
Based on 7 answers
Conductor is part of the SEO process we have at the company, it's crucial for us to continue working them to solve our day to day SEO challenges.
Alex Grosu | TrustRadius Reviewer

Marketo

Marketo 7.8
Based on 146 answers
The renewal process with Marketo can be very frustrating. The first year I managed the renewal for my company, I received a quote from the rep with additional products that I had not even inquired about. Additionally, as a result of an increased database size that required us to go up one tier level, we saw our price jump by over 25%. This year, we are decreasing our database size by at least two tier levels and so far I'm disappointed to see that there will be very minimal savings, despite having much less data to store.
Valerie Armstrong | TrustRadius Reviewer

Usability

Conductor Searchlight

Conductor Searchlight 9.9
Based on 147 answers
Searchlight is incredibly user-friendly and easy to use. Coming from someone who doesn't have much time in my day to be learning new systems, Conductor is very usable. The InsightStream helps me get a quick look at how we're doing and any major events that have an effect on our web performance. I usually log in first thing every morning just to do a temperature check to see how we're doing. As far as workspaces, this is the main function I use and I love them! They update within the workspace so each week and I get automated reports.
Kelsey Magilton | TrustRadius Reviewer

Marketo

Marketo 5.3
Based on 88 answers
There's a fair amount of flexibility, but as you start moving beyond the basics and get into more complex programs, it gets a bit cumbersome; for example, flexible drip campaigns that can customize / change content based on triggers after the initial start. Some way of normalizing scoring so older, less intensive users don't overshadow newer, more-intense users. Etc.For a basic setup and taking control of the user flow from contact to lead without leaks, Marketo is awesome, once you've got the core data governance and standardized processes in place.Template design is difficult - designers find it restrictive and there is a LOT of debugging needed, with finished templates sometimes behaving very oddly in some environments - adding / deleting code snippets, disabling some scripts - not enough to break it, but definitely some odd behaviors
Ashish Tewari | TrustRadius Reviewer

Reliability and Availability

Conductor Searchlight

Conductor Searchlight 10.0
Based on 1 answer
No answer on this topic is available.

Marketo

Marketo 8.2
Based on 46 answers
There are performance issues that make it seem like it's down sometimes. The backlog of campaign triggers etc. can be a real issue. The issue is probably more around performance than uptime.
Jennifer Robertson | TrustRadius Reviewer

Performance

Conductor Searchlight

Conductor Searchlight 7.0
Based on 1 answer
No answer on this topic is available.

Marketo

Marketo 7.6
Based on 56 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson | TrustRadius Reviewer

Support Rating

Conductor Searchlight

Conductor Searchlight 9.8
Based on 169 answers
We have an absolutely fantastic account team. They are always ready to step in and help us pull information or help us figure something out. The two year-end recap meetings I've been in with our account team have always provided me with some new piece of knowledge that I didn't have previously. I think we're lucky here to have a superuser of the platform owning our relationship with the Conductor team, but there is always a way to make the information from the platform understandable to all different levels of SEO knowledge
Jennifer Rodgers | TrustRadius Reviewer

Marketo

Marketo 7.2
Based on 154 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson | TrustRadius Reviewer

In-Person Training

Conductor Searchlight

Conductor Searchlight 10.0
Based on 1 answer
No answer on this topic is available.

Marketo

Marketo 7.5
Based on 11 answers
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Kristi Eide | TrustRadius Reviewer

Online Training

Conductor Searchlight

No score
No answers yet
No answers on this topic

Marketo

Marketo 5.3
Based on 27 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA | TrustRadius Reviewer

Implementation Rating

Conductor Searchlight

Conductor Searchlight 9.2
Based on 4 answers
I definitely recommend their professional services for getting started. It got our account 90% of the way to where we needed to be in order to gain value from it. In fact, I'd suggest that with few exceptions (such as, you have a staff that is already familiar with the platform and doesn't need any help), the quick start services over the first 30-90 days should be a standard part of onboarding with any new client. It definitely got us to the point of gaining ROI from the solution and, in turn, will make it easier to justify renewal and continued investment in it.
Chris Hall | TrustRadius Reviewer

Marketo

Marketo 7.3
Based on 108 answers
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities.2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses).4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Steve Susina | TrustRadius Reviewer

Alternatives Considered

Conductor Searchlight

Of all the platforms we evaluated, Conductor stood out head-and-shoulders above the rest. Their product catalog provides exactly what we need (and more), and their customer support team is second to none. I've worked with Conductor Searchlight in two previous roles as well (the first by discovery, the second by my own recommendation); both organizations saw a dramatic increase in online properties' presence from an SEO approach; organic traffic increased substantially, along with gaining a plethora of insights that were an absolute necessity.
Brian Crum | TrustRadius Reviewer

Marketo

Honestly, they are the industry leader for a reason. Their database like approach in interface and the way the product functions could be confusing or intimidating for some people, but once you see the power it has, and get the hang of it - you'll never look back. We honestly couldn't do some of the things we do without Marketo, and they probably have ME as a customer for life. If I'm consulting with other companies, honestly, it depends on what you're looking for. If you have a simple use case, a simple solution like Pardot or Act-On will probably suffice. If you want advanced targeting capabilities, data cleanliness and automation, advanced segmenting, form completion actions, and industry leading scoring, then I wouldn't look further than Marketo. More of a steep learning curve, but trust me - it's absolutely worth it!
Ian Nate | TrustRadius Reviewer

Scalability

Conductor Searchlight

Conductor Searchlight 9.0
Based on 1 answer
No answer on this topic is available.

Marketo

Marketo 8.4
Based on 9 answers
As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.
Amber Hobson | TrustRadius Reviewer

Return on Investment

Conductor Searchlight

  • When creating VersaDesk's Office Fitness product page we applied these best practices. The results have been this page having the largest increase in traffic of all our product pages and has seen a 163% increase in traffic since January 2019. Additionally all sales from our office fitness products have made up 23% of sales YTD, essentially increasing our revenue by the percent as well.
Rachael R. Galloway | TrustRadius Reviewer

Marketo

  • Massive increase in efficiency for sales/service/customer success reps -- automation manages their workflow and communication letting them focus on what they do best and increase customer satisfaction.
  • Much faster deployment of programs and campaigns.
  • Big gains in conversion and revenue through better nurturing, lead scoring, lead management.
Justin Norris | TrustRadius Reviewer

Screenshots

Pricing Details

Conductor Searchlight

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Marketo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*

* depends on scope and complexity

Rating Summary

Likelihood to Recommend

Conductor Searchlight
9.6
Marketo
7.9

Likelihood to Renew

Conductor Searchlight
9.1
Marketo
7.8

Usability

Conductor Searchlight
9.9
Marketo
5.3

Reliability and Availability

Conductor Searchlight
10.0
Marketo
8.2

Performance

Conductor Searchlight
7.0
Marketo
7.6

Support Rating

Conductor Searchlight
9.8
Marketo
7.2

In-Person Training

Conductor Searchlight
10.0
Marketo
7.5

Online Training

Conductor Searchlight
Marketo
5.3

Implementation Rating

Conductor Searchlight
9.2
Marketo
7.3

Scalability

Conductor Searchlight
9.0
Marketo
8.4

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