Conductor vs. Optimizely Content Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Conductor
Score 8.9 out of 10
N/A
Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic. Conductor helps marketers understand customer needs and search behavior, enabling cross-functional teams to take action on their SEO strategy. Customizable dashboards and workflows guide marketers through the content creation process,…N/A
Optimizely Content Marketing Platform
Score 8.6 out of 10
N/A
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.N/A
Pricing
ConductorOptimizely Content Marketing Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ConductorOptimizely Content Marketing Platform
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalRequired
Additional Details
More Pricing Information
Community Pulse
ConductorOptimizely Content Marketing Platform
Top Pros
Top Cons
Features
ConductorOptimizely Content Marketing Platform
SEO
Comparison of SEO features of Product A and Product B
Conductor
8.0
258 Ratings
3% above category average
Optimizely Content Marketing Platform
-
Ratings
Keyword analysis8.7257 Ratings00 Ratings
Backlink management6.793 Ratings00 Ratings
SERP ranking tracking9.1242 Ratings00 Ratings
Page grader7.8112 Ratings00 Ratings
Competitive analysis7.8255 Ratings00 Ratings
Site audit / diagnostics7.8229 Ratings00 Ratings
Site recommendations8.9243 Ratings00 Ratings
Task management7.394 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Conductor
8.1
231 Ratings
6% above category average
Optimizely Content Marketing Platform
-
Ratings
Local SEO8.8187 Ratings00 Ratings
Social SEO5.629 Ratings00 Ratings
Mobile SEO9.1207 Ratings00 Ratings
Global SEO9.1192 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Conductor
8.7
244 Ratings
3% above category average
Optimizely Content Marketing Platform
-
Ratings
Multi-domain support9.0215 Ratings00 Ratings
Integration with web analytics tools8.4229 Ratings00 Ratings
Content Creation
Comparison of Content Creation features of Product A and Product B
Conductor
-
Ratings
Optimizely Content Marketing Platform
8.4
20 Ratings
5% above category average
Ideation00 Ratings7.815 Ratings
Approval workflows00 Ratings8.917 Ratings
Content collaboration00 Ratings9.517 Ratings
Content calendar00 Ratings7.816 Ratings
Network for content licensing/production00 Ratings8.011 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Conductor
-
Ratings
Optimizely Content Marketing Platform
7.9
20 Ratings
2% below category average
Content hub00 Ratings9.013 Ratings
Forms / Gated content00 Ratings3.01 Ratings
Embedded CTAs00 Ratings8.911 Ratings
Content distribution00 Ratings8.815 Ratings
Content promotion00 Ratings8.610 Ratings
Content automation00 Ratings8.914 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Conductor
-
Ratings
Optimizely Content Marketing Platform
8.0
17 Ratings
3% above category average
Audience profiling and targeting00 Ratings8.23 Ratings
Closed-loop tracking and reporting00 Ratings7.211 Ratings
Content performance analytics00 Ratings7.115 Ratings
Campaign optimization dashboard00 Ratings8.712 Ratings
Competitive analytics00 Ratings8.77 Ratings
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ConductorOptimizely Content Marketing Platform
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Advanced Web Ranking
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Score 8.3 out of 10
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User Ratings
ConductorOptimizely Content Marketing Platform
Likelihood to Recommend
8.9
(259 ratings)
8.6
(22 ratings)
Likelihood to Renew
8.9
(14 ratings)
-
(0 ratings)
Usability
7.8
(149 ratings)
8.3
(17 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
7.0
(1 ratings)
-
(0 ratings)
Support Rating
8.9
(220 ratings)
8.0
(1 ratings)
In-Person Training
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
4.6
(7 ratings)
-
(0 ratings)
Configurability
9.0
(1 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
9.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.6
(2 ratings)
-
(0 ratings)
Vendor pre-sale
7.8
(2 ratings)
-
(0 ratings)
User Testimonials
ConductorOptimizely Content Marketing Platform
Likelihood to Recommend
Conductor
Conductor is irreplaceable for enterprise rank tracking across multiple regional sites. Conductor's blend of keyword and competitor tracking is perfect for keyword research in my industry. Conductor allows me to collect and report on our web content in any grouping and isolate it for performance.
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Optimizely
Optimizely’s CMP has significantly organized out Marketing department’s workflow processes and ability to find current assets. The campaign function allows us to group together all the relevant tasks despite them being carried out by different teams. Assets are updated rather than duplicated. Tasks are collaborated on rather than siloed. Requests are seen rather than lost
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Pros
Conductor
  • When I need to quickly determine what Google features our keywords are ranking for: Featured Snippets, Carousels, Rich Snippets, Sitelinks, PAA boxes, etc.
  • The ability to create highly customizable dashboards that provide a one-page view of insights for the specific web properties you are tracking.
  • A content guidance tool that is unmatched by any other product available in the market.
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Optimizely
  • Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues.
  • Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here.
  • CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts.
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Cons
Conductor
  • Backlink tracking/reporting (would like to see backlinks more easily and maybe backlink opportunities if possible)
  • Custom content briefs (right now I move the brief from the platform version into our own in-house Word doc template because it is more detailed. Would love to be able to customize the brief that is set up within Conductor so that we can do it all in one place.)
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Optimizely
  • Remove the preview option when clicking once. It'll be nicer if we click and being provided with both options instead.
  • Provide the option to download an entire folder of docs without entering to the folder itself.
  • 'Watch' option for specific docs, not just for folders...
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Likelihood to Renew
Conductor
Conductor has the right amount of tools for our usage. The support is also really good so we get help when we need it. The tool is well priced for the amount of functionality you get. There is plenty more I could say here but I'll keep it short and sweet.
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Optimizely
No answers on this topic
Usability
Conductor
I check features like the InsightStream every Monday to monitor any major losses or gains in performance. These are easily digested and save me tons of time searching for these insights manually. If there's anything "worth calling home about" I can easily add insights into a workspace and create a report to communicate these results. It's super easy to use Conductor with a team and across departments.
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Optimizely
Hands down the tagging and commenting. Easy way for us to keep a record of what's going on with each project. The ability to set different views is great. Filters are pretty good - I'd like to have some additional functionality there but happy with what's available. Reporting can be clunky but improvements happen often.
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Reliability and Availability
Conductor
Always works when I've needed it
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Optimizely
No answers on this topic
Performance
Conductor
Sometimes reports can take some time to load
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Optimizely
No answers on this topic
Support Rating
Conductor
It's been sort of off and on in the 2 years I've used it. The live chat has been really helpful many times, and they're quick to respond. We had different support contacts but they've all been good. I think they've recently changed the way they provide support that I believe will be more dedicated and hands-on
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Optimizely
The NewsCred team is very responsive and helpful with any technical issues.
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In-Person Training
Conductor
Our in house SEO manager trained everyone. It was easy to learn and he was well versed with the product. Any questions we had he was able to answer or reach out to support to find the answer
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Optimizely
No answers on this topic
Implementation Rating
Conductor
I definitely recommend their professional services for getting started. It got our account 90% of the way to where we needed to be in order to gain value from it. In fact, I'd suggest that with few exceptions (such as, you have a staff that is already familiar with the platform and doesn't need any help), the quick start services over the first 30-90 days should be a standard part of onboarding with any new client. It definitely got us to the point of gaining ROI from the solution and, in turn, will make it easier to justify renewal and continued investment in it.
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Optimizely
No answers on this topic
Alternatives Considered
Conductor
We have looked at a few other competitors or other SAAS options but none of them offered the number and quality of tools and resources that Conductor offered especially for the flexible pricing we found with Conductor
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Optimizely
We started with DivvyHQ and moved to Welcome for reasons that I cannot remember at this time. The migration was a couple of years ago now. I enjoyed both tools, but I do think Welcome makes it easier to track workflows, edits, and comments specifically. These are all key elements when dealing with content and it has made a huge difference.
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Scalability
Conductor
Many features
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Optimizely
No answers on this topic
Return on Investment
Conductor
  • Conductor helped us aim at low hanging fruits for quick wins, which increased our traffic
  • With Conductor's tool, it was easy to look at general keywords where we were already ranking, but not good enough, and then focus around what we could do to increase our positioning
  • All this extra traffic, gave us more leads, therefore more sales!
Read full review
Optimizely
  • Marketing Teams can show the volume of work they produce
  • Input forms mean we are getting all the details we need up front (saves hours per month)
  • Users can prioritize and plan to make sure they are working on the right content at the right time
Read full review
ScreenShots

Conductor Screenshots

Screenshot of Provides insight into keyword visibility over time and discover keyword opportunities.Screenshot of Tracks the impact content has on revenue and traffic.Screenshot of Maps content strategy to reveal how content is performing at every stage of the buyer’s journey.Screenshot of Offers insights into trends and topics that customers are searching for to create the most relevant content.

Optimizely Content Marketing Platform Screenshots

Screenshot of Integrated Workflows: Optimizely Content Marketing Platform enables teams to collaborate on content and campaign tasks with the use of flexible workflows.Screenshot of Intake: Marketing Work Request Prioritization: Streamlines and prioritizes marketing requests with dynamic intake forms, automatic routing, and integrated workflows to ensure that requested work gets completed.Screenshot of Library (Digital Asset Management): With Optimizely Content Marketing Platform's native asset manager, users can upload, organize, and share assets all within the same platform where content planning, creation, and collaboration take place.Screenshot of Visual calendars: Optimizely's Content Marketing Platform provides visibility into marketing activities - from content to events to campaigns - with flexibility to support changing timelines.