Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Conductor
Score 8.9 out of 10
N/A
Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic. Conductor helps marketers understand customer needs and search behavior, enabling cross-functional teams to take action on their SEO strategy. Customizable dashboards and workflows guide marketers through the content creation process,…N/A
OpenX
Score 9.0 out of 10
N/A
OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.N/A
Pricing
ConductorOpenX
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ConductorOpenX
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Features
ConductorOpenX
SEO
Comparison of SEO features of Product A and Product B
Conductor
8.0
258 Ratings
3% above category average
OpenX
-
Ratings
Keyword analysis8.7257 Ratings00 Ratings
Backlink management6.793 Ratings00 Ratings
SERP ranking tracking9.1242 Ratings00 Ratings
Page grader7.8112 Ratings00 Ratings
Competitive analysis7.8255 Ratings00 Ratings
Site audit / diagnostics7.8229 Ratings00 Ratings
Site recommendations8.9243 Ratings00 Ratings
Task management7.394 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Conductor
8.1
231 Ratings
6% above category average
OpenX
-
Ratings
Local SEO8.8187 Ratings00 Ratings
Social SEO5.629 Ratings00 Ratings
Mobile SEO9.1207 Ratings00 Ratings
Global SEO9.1192 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Conductor
8.7
244 Ratings
3% above category average
OpenX
-
Ratings
Multi-domain support9.0215 Ratings00 Ratings
Integration with web analytics tools8.4229 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Conductor
-
Ratings
OpenX
6.6
3 Ratings
11% below category average
Data Transfer00 Ratings6.53 Ratings
DSP integration00 Ratings6.83 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Conductor
-
Ratings
OpenX
7.0
5 Ratings
11% below category average
Ad campaign creation00 Ratings6.85 Ratings
Ad deployment00 Ratings6.65 Ratings
Display advertising00 Ratings7.35 Ratings
Ad display and retargeting segmentation00 Ratings6.55 Ratings
Sequence targeting00 Ratings7.54 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Conductor
-
Ratings
OpenX
6.6
5 Ratings
16% below category average
Ad dashboards00 Ratings5.95 Ratings
Ad performance reports00 Ratings6.05 Ratings
Ad conversion tracking00 Ratings6.15 Ratings
Ad attribution reporting00 Ratings7.04 Ratings
Cross-channel ad management00 Ratings7.25 Ratings
Ad forecasting and optimization00 Ratings7.64 Ratings
Best Alternatives
ConductorOpenX
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
The Trade Desk
The Trade Desk
Score 8.0 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ConductorOpenX
Likelihood to Recommend
8.9
(259 ratings)
7.3
(15 ratings)
Likelihood to Renew
8.9
(14 ratings)
7.0
(10 ratings)
Usability
7.8
(149 ratings)
9.0
(1 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
7.0
(1 ratings)
-
(0 ratings)
Support Rating
8.9
(220 ratings)
10.0
(1 ratings)
In-Person Training
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
4.6
(7 ratings)
-
(0 ratings)
Configurability
9.0
(1 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
9.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.6
(2 ratings)
-
(0 ratings)
Vendor pre-sale
7.8
(2 ratings)
-
(0 ratings)
User Testimonials
ConductorOpenX
Likelihood to Recommend
Conductor
Conductor is irreplaceable for enterprise rank tracking across multiple regional sites. Conductor's blend of keyword and competitor tracking is perfect for keyword research in my industry. Conductor allows me to collect and report on our web content in any grouping and isolate it for performance.
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OpenX
What are the best ways to integrate it with salesforce.com? What are the best ways to target our users with this tool? To segment the users? How can I integrate my ads with your adexchange-what sizes are you looking for in terms of banners, skyscrapers and so on. In this way I can plan my in house ad and those for the exchange to be the same size, to avoid duplication of work.
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Pros
Conductor
  • When I need to quickly determine what Google features our keywords are ranking for: Featured Snippets, Carousels, Rich Snippets, Sitelinks, PAA boxes, etc.
  • The ability to create highly customizable dashboards that provide a one-page view of insights for the specific web properties you are tracking.
  • A content guidance tool that is unmatched by any other product available in the market.
Read full review
OpenX
  • OpenX is a system that was designed to scale as is evident in some key design decisions found throughout the platform. The multi-server setup that was chosen at Mail.com allowed for a distributed server architecture which separated the front end web delivery nodes from the backend MySQL Database master which replicated data back to each front end delivery node mysql slave. This eased the ability to horizontally scale as needed due to the ingenious separation of the ad impressions data tables on the delivery nodes which were being collected locally on each ad impression and then processed periodically back to to the master database which replicated the aggregated statistics back to the delivery nodes. The ability to load balance across the front end web delivery nodes, add caching at many different layers, utilize a CDN for the static ad images, implement PHP accelerators, and hit memcached instead of the MySQL master made the OpenX platform a service that was very resilient to failures.
  • The ability to optimize the platform is also something that OpenX does very well. This is evident in many of the config key parameters available. In addition to OpenX specific tunable's, optimizations can be made at many different levels in which the system sits. These include hardware and operating system level optimizations, tcp and networking stack optimizations, web server/php-cgi configurations, and database (MySQL InnoDB) tunable's. There are many different optimization knobs that can be tuned to help scale the application for the best performance possible
  • The documentation was simple, to the point, and well written which led to an easy initial implementation and roll out of a multi-server setup. The installation and upgrade procedures were straight forward even for the complexities of the multi-server setup. I also found the OpenX team to be accessible and even got a chance to meet some of the team at their Up Close and Personal events at Cal Tech in Pasadena. Core developers were on hand to answer technical questions and also made themselves available to us via email and irq channels.
  • The open nature of the OpenX platform allows for flexibility in the choice of web serving platform to use (Apache, nginx, Lighttpd) and also the database management systems (MySQL, PostGreSQL)
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Cons
Conductor
  • Backlink tracking/reporting (would like to see backlinks more easily and maybe backlink opportunities if possible)
  • Custom content briefs (right now I move the brief from the platform version into our own in-house Word doc template because it is more detailed. Would love to be able to customize the brief that is set up within Conductor so that we can do it all in one place.)
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OpenX
  • Propagation could be improved; ad units that need to go live immediately could take up to 45 minutes to propagate.
  • Over-complexity can be confusing. There are multiple tiers before assigning ad units per order and it seems unnecessary.
  • Real-time reporting or a status dashboard would be great.
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Likelihood to Renew
Conductor
Conductor has the right amount of tools for our usage. The support is also really good so we get help when we need it. The tool is well priced for the amount of functionality you get. There is plenty more I could say here but I'll keep it short and sweet.
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OpenX
I no longer work at the company where I was using OpenX, but if I were then I'd certainly stay aboard. Frankly, there are a lot of sunk costs involved with building all of the infrastructure we had put in place, the system was working very well even if reporting was a hassle, and our team was trained on it. Also, I'm not aware of another product that does everything else we'd need it to.
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Usability
Conductor
I check features like the InsightStream every Monday to monitor any major losses or gains in performance. These are easily digested and save me tons of time searching for these insights manually. If there's anything "worth calling home about" I can easily add insights into a workspace and create a report to communicate these results. It's super easy to use Conductor with a team and across departments.
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OpenX
I was given the system to use as part of setting up a whole new site from scratch in less than 2 months, with a large number of specialty hub pages to run ads on and lots of content I needed to run disease specific ads on. The system was easy for me to learn on the fly in a very compressed time frame. I would have loved more chance to really dig in under the hood to see all that it could do, but given how fast I had to work, I got everything up and running and looking great. And I did it ahead of my launch deadline too. My only reservation might be for people who are not as patient as I am in picking things up, or as hands on. Customer service was great if I needed them, and a quick start guide with the essentials would be ideal for those people.
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Reliability and Availability
Conductor
Always works when I've needed it
Read full review
OpenX
No answers on this topic
Performance
Conductor
Sometimes reports can take some time to load
Read full review
OpenX
No answers on this topic
Support Rating
Conductor
It's been sort of off and on in the 2 years I've used it. The live chat has been really helpful many times, and they're quick to respond. We had different support contacts but they've all been good. I think they've recently changed the way they provide support that I believe will be more dedicated and hands-on
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OpenX
They went above and beyond without ever asking for additional money and we met our launch date and immediately started to meet and even surpass our business goals. Nothing was too much trouble, which really stood out compared to other companies I had and was at that time also working with. Customer service can really make or break any business; if i expect my staff to give good customer service, I expect to get it too, and Open X gave it.
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In-Person Training
Conductor
Our in house SEO manager trained everyone. It was easy to learn and he was well versed with the product. Any questions we had he was able to answer or reach out to support to find the answer
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OpenX
No answers on this topic
Implementation Rating
Conductor
I definitely recommend their professional services for getting started. It got our account 90% of the way to where we needed to be in order to gain value from it. In fact, I'd suggest that with few exceptions (such as, you have a staff that is already familiar with the platform and doesn't need any help), the quick start services over the first 30-90 days should be a standard part of onboarding with any new client. It definitely got us to the point of gaining ROI from the solution and, in turn, will make it easier to justify renewal and continued investment in it.
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OpenX
No answers on this topic
Alternatives Considered
Conductor
We have looked at a few other competitors or other SAAS options but none of them offered the number and quality of tools and resources that Conductor offered especially for the flexible pricing we found with Conductor
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OpenX
OpenX is less focused than MoPub and it has a bigger reach as it is not limited to the mobile app. Unlike MoPub that focuses on performance, OpenX comes from the branding world and is pushing into CTV and other areas of the industry more catered to traditional media agencies and not pure ad tech players.
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Scalability
Conductor
Many features
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OpenX
No answers on this topic
Return on Investment
Conductor
  • Conductor helped us aim at low hanging fruits for quick wins, which increased our traffic
  • With Conductor's tool, it was easy to look at general keywords where we were already ranking, but not good enough, and then focus around what we could do to increase our positioning
  • All this extra traffic, gave us more leads, therefore more sales!
Read full review
OpenX
  • OpenX made it easy to manage online advertising. At the time I used the product I was the lead developer in charge of implementing the solution but quickly was put into the role of managing the traffic and training other users. It was really easy for a technical user to become a traffic manager. Getting other users trained and up to speed was very efficient.
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ScreenShots

Conductor Screenshots

Screenshot of Provides insight into keyword visibility over time and discover keyword opportunities.Screenshot of Tracks the impact content has on revenue and traffic.Screenshot of Maps content strategy to reveal how content is performing at every stage of the buyer’s journey.Screenshot of Offers insights into trends and topics that customers are searching for to create the most relevant content.