Constant Contact Lead Gen & CRM vs. Cordial

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Constant Contact Lead Gen & CRM
Score 8.4 out of 10
Small Businesses (1-50 employees)
Constant Contact Advanced Automation helps users to send the right message at the right time, from Social to SMS and email to ecommerce. Multi-Channel Campaigns - Create comprehensive marketing campaigns with just a few clicks. The Campaign Builder tool can help launch a multi-channel campaign across email, social, and SMS. Pre-Built Automation Templates - Setup your automations quickly with pre-built automation templates to…
$449
per month
Cordial
Score 9.9 out of 10
Mid-Size Companies (51-1,000 employees)
Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.N/A
Pricing
Constant Contact Lead Gen & CRMCordial
Editions & Modules
Lite
$12
per month
Standard
$35
per month
Premium
$80
per month
Lead Gen & CRM
Starting at $449
per month
No answers on this topic
Offerings
Pricing Offerings
Constant Contact Lead Gen & CRMCordial
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsAbove pricing based on 5000 contacts.
More Pricing Information
Community Pulse
Constant Contact Lead Gen & CRMCordial
Top Pros
Top Cons
Features
Constant Contact Lead Gen & CRMCordial
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Constant Contact Lead Gen & CRM
7.0
510 Ratings
9% below category average
Cordial
7.4
5 Ratings
7% below category average
WYSIWYG email editor8.5470 Ratings4.04 Ratings
Dynamic content6.0453 Ratings6.35 Ratings
Ability to test dynamic content6.0434 Ratings6.85 Ratings
Landing pages7.5442 Ratings10.01 Ratings
A/B testing6.0397 Ratings7.04 Ratings
Mobile optimization8.5428 Ratings7.55 Ratings
Email deliverability reporting7.5498 Ratings8.44 Ratings
List management6.5500 Ratings7.55 Ratings
Triggered drip sequences6.0475 Ratings9.34 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Constant Contact Lead Gen & CRM
7.3
499 Ratings
7% below category average
Cordial
-
Ratings
Lead nurturing automation7.5486 Ratings00 Ratings
Lead scoring and grading8.0492 Ratings00 Ratings
Data quality management6.0468 Ratings00 Ratings
Automated sales alerts and tasks7.5464 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Constant Contact Lead Gen & CRM
6.5
401 Ratings
14% below category average
Cordial
-
Ratings
Calendaring6.0339 Ratings00 Ratings
Event/webinar marketing7.0319 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Constant Contact Lead Gen & CRM
8.7
379 Ratings
14% above category average
Cordial
-
Ratings
Social sharing and campaigns8.5318 Ratings00 Ratings
Social profile integration9.0364 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Constant Contact Lead Gen & CRM
5.0
496 Ratings
38% below category average
Cordial
7.0
5 Ratings
9% below category average
Dashboards5.5488 Ratings8.55 Ratings
Standard reports5.5488 Ratings6.55 Ratings
Custom reports4.0449 Ratings6.05 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Constant Contact Lead Gen & CRM
6.3
468 Ratings
17% below category average
Cordial
-
Ratings
API7.5366 Ratings00 Ratings
Role-based workflow & approvals6.0404 Ratings00 Ratings
Customizability5.0440 Ratings00 Ratings
Integration with Salesforce.com7.5219 Ratings00 Ratings
Integration with Microsoft Dynamics CRM5.099 Ratings00 Ratings
Integration with SugarCRM7.091 Ratings00 Ratings
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Constant Contact Lead Gen & CRMCordial
Small Businesses
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Score 9.9 out of 10
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Score 10.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
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Score 9.2 out of 10
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User Ratings
Constant Contact Lead Gen & CRMCordial
Likelihood to Recommend
8.0
(524 ratings)
6.0
(5 ratings)
Likelihood to Renew
8.1
(32 ratings)
-
(0 ratings)
Usability
7.5
(72 ratings)
-
(0 ratings)
Availability
7.8
(2 ratings)
-
(0 ratings)
Performance
3.2
(2 ratings)
-
(0 ratings)
Support Rating
8.8
(71 ratings)
-
(0 ratings)
Online Training
4.5
(2 ratings)
-
(0 ratings)
Implementation Rating
6.5
(10 ratings)
-
(0 ratings)
Configurability
4.5
(1 ratings)
-
(0 ratings)
Ease of integration
4.5
(2 ratings)
-
(0 ratings)
Product Scalability
2.9
(2 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(1 ratings)
-
(0 ratings)
Vendor pre-sale
1.0
(1 ratings)
-
(0 ratings)
User Testimonials
Constant Contact Lead Gen & CRMCordial
Likelihood to Recommend
Constant Contact
Constant Contact is excellent for small businesses wanting a simple email to their customers and leads. We've found that it's not the most robust solution for more complex funnels involved in e-commerce or information publishing. For instance, setting up specific flows based on user behavior, VIP status, and other attributes is lacking.
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Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
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Pros
Constant Contact
  • Their Emailers are very easy to construct and user-friendly. It takes your Newsletter and sales emails to the next level, especially with the action groups and trigger functionalities.
  • The life of the lead functionality allows you to see when leads get warmer, so you know when to send them what. Helps improve conversions.
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Cordial
  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Read full review
Cons
Constant Contact
  • The landing page builder is a bit hard to use. Doesn’t have much flexibility.
  • Sometimes confusing between types of workflows to use. Opportunity versus visual.
  • If you imported contacts that weren’t formatted correctly. It is hard to delete a bull amount. Need to type DELETE for each one manually. No bull options to make changes.
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Cordial
  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
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Likelihood to Renew
Constant Contact
We have been very impressed with all aspects of this software and the potential for it to radically change how we operate is huge! Support has been exceptional and we have discovered many extra uses for the software than originally thought. Not only will it give us benefits for our company's growth, but for our client's growth as well.
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Cordial
No answers on this topic
Usability
Constant Contact
This rating is coming from an administrative perspective. With so many features, workflows, dashboards, and more, there is certainly a lot going on, and even the most savvy software user can get a little overwhelmed when trying to decide how to best implement and utilize the platform to its full potential. That being said, the SharpSpring platform is well-implemented and well-organized, with most solutions being fairly intuitive, once you have a grasp of the software. It is fairly easy to learn, but difficult to master. Just like any powerful platform, however, the complexity is worth it, and once you are comfortable navigating and problem solving within SharpSpring, it becomes a great marketing and sales tool which can do virtually anything you need it to.
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Cordial
No answers on this topic
Support Rating
Constant Contact
The support is great which really helps overcome challenges if you become stuck and the training videos are great too. Same-day replies are great and I even got some help with some CSS code on the chat. Not many organizations would do this or even respond.
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Cordial
No answers on this topic
Implementation Rating
Constant Contact
Overall I would say to be patient and bring everyone who will be touching the platform to the onboarding sessions. The Virtual Classroom lets you onboard as quickly or slowly as you want. Sales, marketing, design, account management, get 'em all in on it. For the most part, they will be happy to use this platform. I recommend getting as many people as possible to see the SharpSpring demo.
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Cordial
No answers on this topic
Alternatives Considered
Constant Contact
Pros of SharpSpring:
  • Design unlimited custom fields
  • Can send content & templates to Sales to send in their reach-outs (Outlook extension)
  • Ad retargeting
  • Social listening tool
  • Social media scheduling
  • Email builder: dynamic content
  • Landing pages: dynamic content, rebrandable domain name
  • Chatbot Platform seems intuitive to use
  • Forms auto-complete for known visitors
  • Instant 2-way sync with Salesforce
  • Trigger automated workflows from social media
  • It was easy to receive demo, streamlined sales process
SharpSpring: approx. $13,000 USD per year + $2,000 USD one-time for onboarding Pardot: $32,400 USD per year + $3,000 to $5,000 USD one-time for onboarding HubSpot: $20,381 USD per year + $3,000 USD one-time for onboarding Marketo: $29,015 USD per year + $4,500 USD one-time for onboarding
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Cordial
Cordial by far has the best UI for simple navigation
Read full review
Return on Investment
Constant Contact
  • Streamlined Processes - sales and marketing are now all in the same place.
  • Reduced Number of Platforms/Tools - CRM/lead management, email, automation, landing pages, forms, etc are all in the same place rather than using multiple tools.
  • Time-saving - sales pipeline is very easy to use for sales. For marketing, we have dozens of workflows that eliminate much of our manual processes from the past.
  • Return on Investment - We're more focused on moving the building the business than ever before because SharpSpring has simplified so many of our business operations and we're seeing massive results!
  • Lead generation - Up SIGNIFICANTLY (between 3x & 4x) since setting up SharpSpring.
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Cordial
  • Best to manage your clients' business.
  • Not ideal for freelancers.
Read full review
ScreenShots

Constant Contact Lead Gen & CRM Screenshots

Screenshot of Get a multi-channel campaign in just a few clicks with the Campaign Builder. Make a few selections and AI does the campaign building for you.Screenshot of Use the power of the AI Content Generator to create content for emails, social posts, or SMS.Screenshot of Curate Advanced Automation workflows to make sure your marketing is always on - even when you're not.Screenshot of Reach your customers wherever they are with SMS Marketing.Screenshot of Plan and post your social media messaging across platforms with our Social Posting tool.Screenshot of Integrate with powerful tools to grow more using Constant Contact.

Cordial Screenshots

Screenshot of Testing Powered by Machine-Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Testing Powered by Machine Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Native Drag-and-drop Email Builder: Build completely custom 1:1 personalized messages in seconds.Screenshot of Effortless Campaign Orchestration: Create sophisticated cross-channel message streams based on simple if/then statements.Screenshot of Up-to-the-Second Analytics and Reporting: Track customer behavior across all of your digital properties.Screenshot of Native Drag-and-Drop Editor: Build completely custom 1:1 personalized messages in seconds.