What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
585 Ratings

Constant Contact

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
585 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7 out of 100

Likelihood to Recommend

Constant Contact

It’s best suited when you are not in a position with your business, industry or budget to implement a fully integrated and industry-leading CRM and email marketing platform as this is an ideal setup. For example, a fully integrated Hubspot or Salesforce tech stack. For many businesses this type of high cost, sophisticated system is not realistic and in these cases, Constant Contact is superior for managing all email strategies or in our case, just a portion of them. For us, we handle drip content or interest-based remarketing through our CRM but use Constant Contact for all other email strategies because of its ease of use and low cost. It’s also exceptional as a low-cost email database management solution where you can’t daily centralize, protect and maintain (unsubscribes, dead contacts, etc) your email contact database.
Thomas Pittman | TrustRadius Reviewer

Higher Logic Communications

Higher Logic is great for email marketing as long as you don't require much customer service or super-precise analytics data. It's easy to use, intuitive, integrates with other platforms, and provides a broad range of analytics and reporting data. But like I said, just be wary that sometimes the analytics are inconsistent. Luckily, we mostly use it to compare mailings and their subject lines and the various stories within our weekly e-newsletters, so we just need more of a broad overview of the data. If you need very specific data that is 100% accurate, then this might not be the platform for you. Also, if you're someone who likes superior customer service, you probably want to avoid this as well. But if you need an easy-to-use platform that will get the job done, then go ahead and give this a try.
Jenna Carpentier | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Constant Contact
7.8
Higher Logic Communications
WYSIWYG email editor
Constant Contact
7.7
Higher Logic Communications
Dynamic content
Constant Contact
7.7
Higher Logic Communications
Ability to test dynamic content
Constant Contact
7.6
Higher Logic Communications
Landing pages
Constant Contact
8.1
Higher Logic Communications
A/B testing
Constant Contact
6.9
Higher Logic Communications
Mobile optimization
Constant Contact
8.2
Higher Logic Communications
Email deliverability reporting
Constant Contact
8.7
Higher Logic Communications
List management
Constant Contact
8.5
Higher Logic Communications
Triggered drip sequences
Constant Contact
6.4
Higher Logic Communications

Reporting & Analytics

Constant Contact
7.8
Higher Logic Communications
Dashboards
Constant Contact
7.5
Higher Logic Communications
Standard reports
Constant Contact
8.3
Higher Logic Communications
Custom reports
Constant Contact
7.8
Higher Logic Communications

Pre-Send Testing

Constant Contact
8.4
Higher Logic Communications
URL Validation
Constant Contact
9.3
Higher Logic Communications
Link Tracking
Constant Contact
8.1
Higher Logic Communications
Image Validation
Constant Contact
8.2
Higher Logic Communications
Inbox Display
Constant Contact
8.4
Higher Logic Communications
Email Accessibility Tools
Constant Contact
8.0
Higher Logic Communications
Spelling and Grammar Check
Constant Contact
8.6
Higher Logic Communications
Spam Testing
Constant Contact
7.8
Higher Logic Communications
Email Previews
Constant Contact
9.0
Higher Logic Communications

Pros

Constant Contact

  • Importing new emails is extremely fast and easy. This is important because there are times where emails need to be sent out ASAP, so being able to import a new mailing list quickly allows that to happen in a timely manner.
  • Customization of the look and feel of the email. Sending out emails that look the same becomes boring to the recipients, so being able to change the look every time makes it more likely they will engage in the material.
Anonymous | TrustRadius Reviewer

Higher Logic Communications

  • Very thorough: Higher Logic works precisely as advertised and can do many things to provide insight into your membership.
  • Data-driven: Higher Logic gives you a ton of insight into how customers interact with your messages. This is extremely beneficial information if you know how to interpret it.
  • Price: Higher Logic is priced fairly for the features you get.
Brandon Wells, MPA | TrustRadius Reviewer

Cons

Constant Contact

  • Maybe make a bit more intuitive
  • Have it make suggestions for what you could or should do
  • More storage room for pics, logos, etc. (without additional cost)
  • While I think it is user friendly in general, I need a bit more guidance with options and possibilities
Terri Betts | TrustRadius Reviewer

Higher Logic Communications

  • Customer Service: Maybe we're just unlucky, but we've had very sub-par customer service when dealing with Higher Logic. They've been hard to get in touch with, difficult to schedule meetings with, and when we finally did have a meeting with a representative, she seemed very disgusted to have to be talking with us--and then rushed us off of the call because she had another call immediately afterward (we understand things like this happen, but it was just even more discouraging after an already poor experience).
  • Down Time: The platform seems to be down more often than I'd like it to be. They often have scheduled downtime for system maintenance at off-hours, and this is totally fine. But somewhat often, it seems to be down in the middle of the day when I try to login to create or schedule an email. And it takes a little while (sometimes even several hours) for it to come back up. This is very disappointing when you're trying to get something done (especially when it's time-sensitive) and have to wait around to do it because the system is down.
  • Inconsistent Data: When the analytics and data are correct, it's great! But we've noticed this isn't always the case. There are several different places on the platform that report data, and sometimes they don't match up. Or the percentage data and the raw data numbers don't equal each other and are totally different, so clearly, at least one is incorrect, but how do we know which one it is? Additionally, the numbers on the heatmap are sometimes way different than the numbers in the general data report. We brought this to their attention and they said they were aware of the problem but we're working on other more important things at the moment and would maybe get around to fixing it later (this goes back to the previously mentioned poor customer service). As of a few weeks ago, I thought it was indeed finally fixed, but then again last week we noticed it was back to being inconsistent.
Jenna Carpentier | TrustRadius Reviewer

Likelihood to Renew

Constant Contact

Constant Contact 8.0
Based on 19 answers
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Ty Swartz, CPP, USN Ret. | TrustRadius Reviewer

Higher Logic Communications

No score
No answers yet
No answers on this topic

Usability

Constant Contact

Constant Contact 8.9
Based on 8 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Giselle Aguiar | TrustRadius Reviewer

Higher Logic Communications

No score
No answers yet
No answers on this topic

Reliability and Availability

Constant Contact

Constant Contact 9.0
Based on 2 answers
No major problems in sending out the email campaigns and accessing the analytics
Anonymous | TrustRadius Reviewer

Higher Logic Communications

No score
No answers yet
No answers on this topic

Performance

Constant Contact

Constant Contact 10.0
Based on 2 answers
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
Anonymous | TrustRadius Reviewer

Higher Logic Communications

No score
No answers yet
No answers on this topic

Support Rating

Constant Contact

Constant Contact 3.0
Based on 8 answers
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
Anonymous | TrustRadius Reviewer

Higher Logic Communications

Higher Logic Communications 2.0
Based on 2 answers
Higher Logic's support is sub-par at best. It can be difficult to get in contact with anyone from the support team, and when you do, it seems as if they don't want to talk to you and don't even have the answers to your questions. Within the past few months, we've contacted them twice and both times have been very disappointing. The first time was to let them know there was an inconsistency between the analytics report and the heat map. They basically said that they already knew about the problem but didn't have any set plans to fix it because they were working on other "more important" things. The second time was for a conference call to go over some additional features that we wanted to implement. And the lady we spoke with seemed very disgusted to have to speak with us and then rushed us off the phone because she had another call.
Jenna Carpentier | TrustRadius Reviewer

Implementation Rating

Constant Contact

Constant Contact 8.0
Based on 4 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
Anonymous | TrustRadius Reviewer

Higher Logic Communications

No score
No answers yet
No answers on this topic

Alternatives Considered

Constant Contact

Marketo does all of the same things but at an enterprise level. Marketo is substantially better than Constant Contact but the price tag is very seriously higher ... by a few zeros. The key components of differentiation would be database management and deliverability. I wouldn't say Marketo's editor is any better or worse than Constant Contact.
James Arnold | TrustRadius Reviewer

Higher Logic Communications

Higher Logic seems to be a little more powerful of a tool in my opinion, however, MailChimp has a User Interface that is much better. Ease of use definitely goes to them.
Brandon Wells, MPA | TrustRadius Reviewer

Scalability

Constant Contact

Constant Contact 10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Anonymous | TrustRadius Reviewer

Higher Logic Communications

No score
No answers yet
No answers on this topic

Return on Investment

Constant Contact

  • Every month we send out our newsletter, the phone rings and we gain revenue.
  • For our events, the reminders create signs ups which drive revenue.
  • Our quarterly ecommerce sales drive store sales and keep us top of mind with our clients.
Darcy Knapp, MBA | TrustRadius Reviewer

Higher Logic Communications

  • Understanding preferences-- Higher Logic helps us tap in to how our members want to hear from us.
  • Data collection-- Since we started using Higher Logic the amount of data we get from our members has increased greatly.
  • Consolidation of tools-- Higher Logic replaced 2 or 3 additional SAAS options being utilized by us. This helped save money!
Brandon Wells, MPA | TrustRadius Reviewer

Pricing Details

Constant Contact

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Constant Contact Editions & Modules

Edition
Email$20.001
Email Plus$45.001
Pro$195.001
  1. Per Month
Additional Pricing Details

Higher Logic Communications

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Higher Logic Communications Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Constant Contact
7.9
Higher Logic Communications
7.0

Likelihood to Renew

Constant Contact
8.0
Higher Logic Communications

Usability

Constant Contact
8.9
Higher Logic Communications

Reliability and Availability

Constant Contact
9.0
Higher Logic Communications

Performance

Constant Contact
10.0
Higher Logic Communications

Support Rating

Constant Contact
3.0
Higher Logic Communications
2.0

Online Training

Constant Contact
10.0
Higher Logic Communications

Implementation Rating

Constant Contact
8.0
Higher Logic Communications

Scalability

Constant Contact
10.0
Higher Logic Communications

Add comparison