Constant Contact vs. HubSpot Marketing Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Constant Contact
Score 7.9 out of 10
N/A
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
$12
per month
HubSpot Marketing Hub
Score 8.5 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Pricing
Constant ContactHubSpot Marketing Hub
Editions & Modules
Lite
Starting at $12.00
per month
Standard
Starting at $35.00
per month
Lead Gen & CRM
Starting at $449.00
per month
Premium
Starting at $80.00
per month
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
Offerings
Pricing Offerings
Constant ContactHubSpot Marketing Hub
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsThe SMS Marketing tool can be added to any Core or Plus Constant Contact account. SMS is only available in the US for Core and Plus paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.
More Pricing Information
Community Pulse
Constant ContactHubSpot Marketing Hub
Considered Both Products
Constant Contact
Chose Constant Contact
Very similar in nature. I feel it's more just what works for your organization as to what solution you are more familiar with and the pricing structure that fits your needs. For most organizations with sales departments, I would recommend a email platform that is linked with …
Chose Constant Contact
Constant contact was perfect for our needs for many clients, it wasn’t overly robust, but powerful enough to see strong ROI. With regards to the competitor tools, amongst standard ESP there’s not a huge difference as they all essentially work the same, it’s just about pricing …
Chose Constant Contact
Along with Constant Contact, I've also used Mailchimp, Klaviyo, HubSpot, and others -- but these are the main email tools I felt that it could compare to overall.
Chose Constant Contact
There is no real comparison, I find that Constant Contact does not have the same user-friendly interface as HubSpot. We used HubSpot and it's awesome. It has every tool we need for an all-encompassing sales and marketing software that will help deliver the results our clients …
Chose Constant Contact
We initially selected Constant Contact because it was a price effective software and our company was still growing. At the time, we hosted our websites locally and didn't see the need to have our email marketing platform sync with our CRM. As our companies grew, so did our …
Chose Constant Contact
Contact Contact serves as a good tool specific to email campaigns but doesn't have all the tools a CRM does.
Chose Constant Contact
I have used MailChimp which competes with Constant Contact. MailChimp is also a solid program though it seems as if their emails are filtered more strongly - not sure about that point, however. Big difference is the support. Constant Contact has very high level support that can …
HubSpot Marketing Hub
Chose HubSpot Marketing Hub
Constant Contact is extremely limited in what they offer - essentially, everything the Hubspot email function offers is what you get with Constant Contact. However, if you have another way to track leads from your website and are just looking for a way to send out emails in a …
Chose HubSpot Marketing Hub
We moved to HubSpot from Constant Contact, which was a substantial leap forward in marketing technology. Compared to other popular solutions on the market, HubSpot is much more affordable and still gets results. A large enterprise might need a more robust marketing system with …
Chose HubSpot Marketing Hub
It does everything Constant Contact can do, and more. Instead of having your email marketing cobbled onto the rest of your campaign it is completly integrated with HubSpot
Chose HubSpot Marketing Hub
Hubspot is by far more user-friendly, intuitive and better at automation than Constant Contact. Value is also another huge plus when you compare Hubspot to Constant Contact. There are free, readily available, integrations you can use with Hubspot such as SurveyMonkey, …
Chose HubSpot Marketing Hub
We made an attempt at automation with Act-On and were using Constant Contact to send emails for a long time.

We didn't get the ball rolling out of the gate with Act-On and our experience with the product suffered as a result.
Chose HubSpot Marketing Hub
Dynamics 365 is definitely harder to use and navigate, much less intuitive than HubSpot Marketing Hub. Constant Contact is fine for what it does, marketing email communications, but is much more limited in scope compared to a full Customer Relationship Management platform like …
Chose HubSpot Marketing Hub
I've used and evaluated several other marketing automation tools in addition to HubSpot Marketing Hub. Some of the notable ones include Marketo, Pardot, and Eloqua.

Each of these platforms has its own unique strengths and weaknesses, and I've found that they can be better …
Chose HubSpot Marketing Hub
we found that SharpSpring was really well suited for a small agency like ourselves. It had many (not all) of the functionalities that HubSpot has at a way better price. The problem was that we would be locked into a contract. Also, it wasn’t as streamlined and high tech as …
Chose HubSpot Marketing Hub
HubSpot is an all around inbound marketing suite while the others are just pieces.
Chose HubSpot Marketing Hub
These are stand-alone modules for email marketing and landing pages respectively. Hubspot is a suite.
Chose HubSpot Marketing Hub
First just to note: Pardot is just marketing automation and does not include a CMS or something in which you can build and manage a website. In addition, at least when I used it, Pardot doesn't have a blog portion to it so you'd still have to have your blog in something like …
Chose HubSpot Marketing Hub
In and of themselves these softwares work well. But none of them boast all the other softwares' capabilities as well. That was a huge selling point for us was that all the tools we used could be found in one spot.
Chose HubSpot Marketing Hub
To be technical, I have never used another lead generation or marketing platform. I have only used CRMs in the past and completely winged it on the marketing side. So of course it's way above anything else I've ever tried. Because of this, I am unable to answer this question …
Chose HubSpot Marketing Hub
HubSpot is all encompassing with an amazing user interface. It's as simple as that.
Update:
We use so many tools that HubSpot has to offer. Before HubSpot, we were using an email provider with a separate service for landing pages. Not cool. Too many things were disconnected by …
Chose HubSpot Marketing Hub
HubSpot provides the best product with the best customer service at the best price. It is more expensive than other marketing platforms, but we have never questioned the value in that expense, especially after hearing complaints from users of competitor platforms. It was an …
Chose HubSpot Marketing Hub
HubSpot is leaps and bounds above other marketing technology platforms that I have used. While other platforms have really been email marketing solutions, HubSpot is literally an extension of my sales and marketing team.
Chose HubSpot Marketing Hub
Other things we've used in the past have been tools that only satisfy one area of an integrated digital marketing campaign (social, email, etc.). Once HubSpot came into the picture and updated some of their tools, we no longer had a use for these tools since the cost of …
Chose HubSpot Marketing Hub
HubSpot beat these companies based on their robust power, interface, and value. Other companies wanted to charge outrageous enterprise rates for each of our locations. HubSpot worked with me to prune our contacts database and agree on a reasonable pricing package. Their sales …
Chose HubSpot Marketing Hub
HubSpot has more features than these products, however, these products offer a much quicker solution to email marketing campaigns. MailChimp and Constant Contact require VERY little to set up and provide an acceptable amount of statistics. However, they do not offer as many …
Chose HubSpot Marketing Hub
We didn't look at any other integrated systems. In the past we have used WordPress for blogging, Constant Contact for email, Joomla for web site maintenance and SalesLogix for CRM. HubSpot was selectged specifically because it will eliminate the four independent systems and the …
Chose HubSpot Marketing Hub
Marketo had more capability than what we needed. There wasn't a circumstance that I could see us using all of the functionality so it would be like buying a Porsche when you need a reliable Toyota. HubSpot has almost all of the capabilities that we need in our small business, …
Chose HubSpot Marketing Hub
I personally find HubSpot to be easier to use and to provide better functionality than most other email platforms I have used (including Constant Contact and iContact), as well as social media platforms such as HootSuite
Chose HubSpot Marketing Hub
Leaps and bounds better in terms of additional functionality.
Chose HubSpot Marketing Hub
I have not evaluated or used similar products, HubSpot was it!
Chose HubSpot Marketing Hub
I have only used Constant Contact before, which isn't a comparable solution. However, for emails alone, HubSpot knocks it out of the park compared to CC. The customization, templates, and even company atmosphere are hard to beat.
Top Pros
Top Cons
TrustRadius Insights
Constant ContactHubSpot Marketing Hub
Highlights

TrustRadius
Research Team Insight
Published

Users of both Constant Contact and HubSpot Marketing Hub have reported success using these platforms to streamline their email marketing campaigns. Customers of both products have achieved better lead generation and customer engagement through personalized emails and automated workflows. However, Constant Contact users have also appreciated its in-depth event management feature, which has helped them plan and promote events more effectively.

While HubSpot Marketing Hub customers have used the tool as an all-in-one marketing solution encompassing SEO, content creation, social media, and email marketing, Constant Contact has been primarily utilized for email marketing. Feedback from Constant Contact users in particular reveals that its user-friendly interface and comprehensible analytics make it easy for beginners to get started, while HubSpot’s more extensive, though slightly more complex functionality gives it an edge in overall digital marketing strategy.

Several of HubSpot Marketing Hub’s users have mentioned its solid CRM integration and the ease of tracking marketing efforts across multiple channels as a standout feature. By contrast, Constant Contact users have praised its robust email template designs and intuitive email builder. While both products offer valuable marketing solutions, the particular needs and level of digital marketing sophistication of the user may dictate preference.

Features
Constant ContactHubSpot Marketing Hub
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Constant Contact
8.0
113 Ratings
2% below category average
HubSpot Marketing Hub
7.1
369 Ratings
9% below category average
WYSIWYG email editor8.097 Ratings8.6332 Ratings
Dynamic content7.998 Ratings6.1333 Ratings
Ability to test dynamic content8.382 Ratings7.8309 Ratings
Landing pages8.172 Ratings6.3362 Ratings
A/B testing7.069 Ratings8.0286 Ratings
Mobile optimization8.586 Ratings6.4355 Ratings
Email deliverability reporting9.1109 Ratings6.2363 Ratings
List management8.2111 Ratings8.2364 Ratings
Triggered drip sequences7.157 Ratings6.5276 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Constant Contact
8.0
110 Ratings
2% above category average
HubSpot Marketing Hub
7.7
369 Ratings
3% above category average
Dashboards8.388 Ratings7.8366 Ratings
Standard reports8.1108 Ratings8.1362 Ratings
Custom reports7.458 Ratings7.1324 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Constant Contact
8.0
62 Ratings
6% below category average
HubSpot Marketing Hub
-
Ratings
URL Validation8.231 Ratings00 Ratings
Link Tracking7.934 Ratings00 Ratings
Image Validation8.832 Ratings00 Ratings
Inbox Display8.535 Ratings00 Ratings
Email Accessibility Tools7.928 Ratings00 Ratings
Spelling and Grammar Check7.849 Ratings00 Ratings
Spam Testing6.026 Ratings00 Ratings
Email Previews9.061 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Constant Contact
-
Ratings
HubSpot Marketing Hub
7.1
360 Ratings
8% below category average
Lead nurturing automation00 Ratings6.5356 Ratings
Lead scoring and grading00 Ratings7.9324 Ratings
Data quality management00 Ratings7.8330 Ratings
Automated sales alerts and tasks00 Ratings6.4299 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Constant Contact
-
Ratings
HubSpot Marketing Hub
6.3
320 Ratings
19% below category average
Calendaring00 Ratings6.4305 Ratings
Event/webinar marketing00 Ratings6.3251 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Constant Contact
-
Ratings
HubSpot Marketing Hub
6.4
346 Ratings
16% below category average
Social sharing and campaigns00 Ratings6.4342 Ratings
Social profile integration00 Ratings6.5331 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Constant Contact
-
Ratings
HubSpot Marketing Hub
7.4
341 Ratings
3% below category average
API00 Ratings7.6251 Ratings
Role-based workflow & approvals00 Ratings7.2280 Ratings
Customizability00 Ratings6.0303 Ratings
Integration with Salesforce.com00 Ratings7.8228 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.896 Ratings
Integration with SugarCRM00 Ratings7.790 Ratings
Best Alternatives
Constant ContactHubSpot Marketing Hub
Small Businesses
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Constant ContactHubSpot Marketing Hub
Likelihood to Recommend
7.7
(128 ratings)
7.4
(654 ratings)
Likelihood to Renew
9.7
(23 ratings)
9.0
(371 ratings)
Usability
9.0
(10 ratings)
9.0
(106 ratings)
Availability
9.0
(2 ratings)
9.1
(25 ratings)
Performance
10.0
(2 ratings)
8.9
(17 ratings)
Support Rating
10.0
(9 ratings)
8.4
(88 ratings)
In-Person Training
-
(0 ratings)
9.1
(8 ratings)
Online Training
10.0
(1 ratings)
9.1
(26 ratings)
Implementation Rating
10.0
(5 ratings)
7.3
(48 ratings)
Configurability
10.0
(1 ratings)
7.3
(2 ratings)
Ease of integration
-
(0 ratings)
8.9
(5 ratings)
Product Scalability
10.0
(1 ratings)
7.3
(7 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(3 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(3 ratings)
User Testimonials
Constant ContactHubSpot Marketing Hub
Likelihood to Recommend
Constant Contact
Constant Contact is an excellent tool for sending out flyers and newsletters. However, I feel the content's appearance is typically all the same. When I receive an email from Constant Contact, I can immediately identify it - the templates usually all look the same. When sending out communications with images, it is easy to use Constant Contact and link webpages. However, the email layout is always vertical and can get very lengthy. I prefer a more flip-book approach with options to flip the page.
Read full review
HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
Read full review
Pros
Constant Contact
  • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
  • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
  • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
  • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
Read full review
HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review
Cons
Constant Contact
  • It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
  • I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.
Read full review
HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Read full review
Likelihood to Renew
Constant Contact
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Read full review
HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Read full review
Usability
Constant Contact
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Read full review
HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Read full review
Reliability and Availability
Constant Contact
No major problems in sending out the email campaigns and accessing the analytics
Read full review
HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
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Performance
Constant Contact
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
Read full review
HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
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Support Rating
Constant Contact
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
Read full review
HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
Read full review
In-Person Training
Constant Contact
No answers on this topic
HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
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Online Training
Constant Contact
No answers on this topic
HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
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Implementation Rating
Constant Contact
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
Read full review
HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Read full review
Alternatives Considered
Constant Contact
Constant Contact is much more intuitive for people who are not tech-savvy. Also, while sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to upload contact lists and it was harder to manage existing contacts. Performance in sendgrid was much slower as well, and the Preview feature was quite buggy. Our team initially chose sendgrid because of the integration options that it's API offered, but we ultimately switched to Constant Contact because it was much easier to build campaigns and better suited our requirements.
Read full review
HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
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Scalability
Constant Contact
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Read full review
HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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Return on Investment
Constant Contact
  • I have had nothing but positive impacts from using Constant Contact.
  • The church is large, and there are many subgroups and axillary groups within the church. Setting up specific groups based on responsibility, interest, member goals, and service needs allows me to send information quickly, saving valuable time for other tasks.
  • Constant Contact allows leadership to stay personally engaged with the members I work with, without over-taxing my time. It feels so seamless.
Read full review
HubSpot
  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
Read full review
ScreenShots

Constant Contact Screenshots

Screenshot of The AI Content Generator can be used to create content for emails, social posts, or SMS.Screenshot of Advanced Automation workflows make sure marketing is always on.Screenshot of Hundreds of pre-built email templates are available or a simple drag-and-drop email editor is available to start from scratch.Screenshot of The Social Posting tool is used to plan and post Social media messaging across platforms.Screenshot of SMS Marketing can reach customers wherever they are.Screenshot of E-commerce tools can be integrated with Constant Contact to sell more.

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.