What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
587 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
2045 Ratings

Constant Contact

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
587 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Marketo

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
2045 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Likelihood to Recommend

Constant Contact

It’s best suited when you are not in a position with your business, industry or budget to implement a fully integrated and industry-leading CRM and email marketing platform as this is an ideal setup. For example, a fully integrated Hubspot or Salesforce tech stack. For many businesses this type of high cost, sophisticated system is not realistic and in these cases, Constant Contact is superior for managing all email strategies or in our case, just a portion of them. For us, we handle drip content or interest-based remarketing through our CRM but use Constant Contact for all other email strategies because of its ease of use and low cost. It’s also exceptional as a low-cost email database management solution where you can’t daily centralize, protect and maintain (unsubscribes, dead contacts, etc) your email contact database.
Thomas Pittman | TrustRadius Reviewer

Marketo

It's scalable as your company grows. Marketo can handle F500 companies down to mom and pop shops. Marketo works with a wide variety of other platforms (SFDC, Bizable, Demandbase, Zoom, WebEx, and many others). The training and certification processes are easy to use to get up to speed on using it.
Ian Martinez-Christian | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Constant Contact
7.9
Marketo
7.7
WYSIWYG email editor
Constant Contact
7.9
Marketo
7.2
Dynamic content
Constant Contact
7.7
Marketo
7.8
Ability to test dynamic content
Constant Contact
7.7
Marketo
7.5
Landing pages
Constant Contact
8.3
Marketo
6.8
A/B testing
Constant Contact
7.2
Marketo
7.6
Mobile optimization
Constant Contact
8.2
Marketo
7.0
Email deliverability reporting
Constant Contact
8.8
Marketo
8.1
List management
Constant Contact
8.6
Marketo
8.4
Triggered drip sequences
Constant Contact
6.6
Marketo
8.6

Reporting & Analytics

Constant Contact
7.9
Marketo
6.7
Dashboards
Constant Contact
7.6
Marketo
6.6
Standard reports
Constant Contact
8.3
Marketo
6.7
Custom reports
Constant Contact
7.9
Marketo
6.9

Pre-Send Testing

Constant Contact
8.4
Marketo
URL Validation
Constant Contact
9.3
Marketo
Link Tracking
Constant Contact
8.1
Marketo
Image Validation
Constant Contact
8.2
Marketo
Inbox Display
Constant Contact
8.4
Marketo
Email Accessibility Tools
Constant Contact
8.0
Marketo
Spelling and Grammar Check
Constant Contact
8.6
Marketo
Spam Testing
Constant Contact
7.8
Marketo
Email Previews
Constant Contact
9.0
Marketo

Lead Management

Constant Contact
Marketo
8.2
Lead nurturing
Constant Contact
Marketo
8.3
Lead scoring and grading
Constant Contact
Marketo
8.4
Data quality management
Constant Contact
Marketo
8.0
Automated sales alerts and tasks
Constant Contact
Marketo
8.1

Campaign Management

Constant Contact
Marketo
7.2
Calendaring
Constant Contact
Marketo
6.4
Event/webinar marketing
Constant Contact
Marketo
8.0

Social Media Marketing

Constant Contact
Marketo
6.2
Social sharing and campaigns
Constant Contact
Marketo
6.2
Social profile integration
Constant Contact
Marketo
6.2

Platform & Infrastructure

Constant Contact
Marketo
7.8
API
Constant Contact
Marketo
8.4
Role-based workflow & approvals
Constant Contact
Marketo
8.1
Customizability
Constant Contact
Marketo
7.9
Integration with Salesforce.com
Constant Contact
Marketo
8.6
Integration with Microsoft Dynamics CRM
Constant Contact
Marketo
7.3
Integration with SugarCRM
Constant Contact
Marketo
6.4

Pros

Constant Contact

  • Importing new emails is extremely fast and easy. This is important because there are times where emails need to be sent out ASAP, so being able to import a new mailing list quickly allows that to happen in a timely manner.
  • Customization of the look and feel of the email. Sending out emails that look the same becomes boring to the recipients, so being able to change the look every time makes it more likely they will engage in the material.
Anonymous | TrustRadius Reviewer

Marketo

  • Automation is top notch with its smart campaign execution not only within Marketo, but triggering external communications.
  • Connectivity of data and automation within CRM is top notch
  • Email marketing templates are simple, straightforward and easy to manipulate through modules.
  • Reporting and subscriptions make sharing data with outside users very simple
Peter DeMichele | TrustRadius Reviewer

Cons

Constant Contact

  • Maybe make a bit more intuitive
  • Have it make suggestions for what you could or should do
  • More storage room for pics, logos, etc. (without additional cost)
  • While I think it is user friendly in general, I need a bit more guidance with options and possibilities
Terri Betts | TrustRadius Reviewer

Marketo

  • Reporting - Although Marketo reports can answer surface questions and some canned concepts, drilling down and customizing reports is still problematic and is best served through big data and BI visualization.
  • Maintenance - The system is not very forgiving for non-technical users working at scale and often requires intervention as performance degrades over time.
Courtney Grimes | TrustRadius Reviewer

Likelihood to Renew

Constant Contact

Constant Contact 9.0
Based on 21 answers
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Ty Swartz, CPP, USN Ret. | TrustRadius Reviewer

Marketo

Marketo 7.6
Based on 146 answers
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
Dan Prokop | TrustRadius Reviewer

Usability

Constant Contact

Constant Contact 8.9
Based on 8 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Giselle Aguiar | TrustRadius Reviewer

Marketo

Marketo 5.1
Based on 88 answers
There's a fair amount of flexibility, but as you start moving beyond the basics and get into more complex programs, it gets a bit cumbersome; for example, flexible drip campaigns that can customize / change content based on triggers after the initial start. Some way of normalizing scoring so older, less intensive users don't overshadow newer, more-intense users. Etc.For a basic setup and taking control of the user flow from contact to lead without leaks, Marketo is awesome, once you've got the core data governance and standardized processes in place.Template design is difficult - designers find it restrictive and there is a LOT of debugging needed, with finished templates sometimes behaving very oddly in some environments - adding / deleting code snippets, disabling some scripts - not enough to break it, but definitely some odd behaviors
Ashish Tewari | TrustRadius Reviewer

Reliability and Availability

Constant Contact

Constant Contact 9.0
Based on 2 answers
No major problems in sending out the email campaigns and accessing the analytics
Anonymous | TrustRadius Reviewer

Marketo

Marketo 8.2
Based on 46 answers
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
Brittany Stover | TrustRadius Reviewer

Performance

Constant Contact

Constant Contact 10.0
Based on 2 answers
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
Anonymous | TrustRadius Reviewer

Marketo

Marketo 7.5
Based on 56 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson | TrustRadius Reviewer

Support Rating

Constant Contact

Constant Contact 3.0
Based on 8 answers
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
Anonymous | TrustRadius Reviewer

Marketo

Marketo 6.8
Based on 154 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson | TrustRadius Reviewer

In-Person Training

Constant Contact

No score
No answers yet
No answers on this topic

Marketo

Marketo 7.8
Based on 11 answers
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Kristi Eide | TrustRadius Reviewer

Online Training

Constant Contact

Constant Contact 10.0
Based on 1 answer
No answer on this topic is available.

Marketo

Marketo 5.4
Based on 27 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA | TrustRadius Reviewer

Implementation Rating

Constant Contact

Constant Contact 8.0
Based on 4 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
Anonymous | TrustRadius Reviewer

Marketo

Marketo 7.3
Based on 108 answers
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities.2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses).4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Steve Susina | TrustRadius Reviewer

Alternatives Considered

Constant Contact

Marketo does all of the same things but at an enterprise level. Marketo is substantially better than Constant Contact but the price tag is very seriously higher ... by a few zeros. The key components of differentiation would be database management and deliverability. I wouldn't say Marketo's editor is any better or worse than Constant Contact.
James Arnold | TrustRadius Reviewer

Marketo

HubSpot is great for smaller businesses, but once you get to a certain point you want the flexibility that Marketo has. Marketo has a great list of native integration and it's connection with SFDC is great. I would compare Adobe Photoshop and Canva to these two platforms. Photoshop (MKTO) isn't as pretty as Canva (HubSpot), but it can do way more.
Colton Slauson | TrustRadius Reviewer

Scalability

Constant Contact

Constant Contact 10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Anonymous | TrustRadius Reviewer

Marketo

Marketo 8.5
Based on 9 answers
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
Jennifer Robertson | TrustRadius Reviewer

Return on Investment

Constant Contact

  • Every month we send out our newsletter, the phone rings and we gain revenue.
  • For our events, the reminders create signs ups which drive revenue.
  • Our quarterly ecommerce sales drive store sales and keep us top of mind with our clients.
Darcy Knapp, MBA | TrustRadius Reviewer

Marketo

  • Improved efficiency across teams in the business. When you don't have to manually send out emails, you gain more time back!
  • More targeted lead nurture has led to faster lead conversion and real-time engagement. In today's day and age, customers want the right CTA at their fingertips and Marketo can provide that.
Crystal Vaughan | TrustRadius Reviewer

Screenshots

Pricing Details

Constant Contact

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Constant Contact Editions & Modules

Edition
Email$20.001
Email Plus$45.001
Pro$195.001
  1. Per Month
Additional Pricing Details

Marketo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*

* depends on scope and complexity

Marketo Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Constant Contact
8.0
Marketo
8.0

Likelihood to Renew

Constant Contact
9.0
Marketo
7.6

Usability

Constant Contact
8.9
Marketo
5.1

Reliability and Availability

Constant Contact
9.0
Marketo
8.2

Performance

Constant Contact
10.0
Marketo
7.5

Support Rating

Constant Contact
3.0
Marketo
6.8

In-Person Training

Constant Contact
Marketo
7.8

Online Training

Constant Contact
10.0
Marketo
5.4

Implementation Rating

Constant Contact
8.0
Marketo
7.3

Scalability

Constant Contact
10.0
Marketo
8.5

Add comparison