What users are saying about
Top Rated
722 Ratings
Top Rated
784 Ratings
Top Rated
722 Ratings
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Score 8.1 out of 100
Top Rated
784 Ratings
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Score 7.7 out of 100

Feature Set Ratings

  • Constant Contact ranks higher in 1 feature set: Reporting & Analytics
  • Constant Contact and Pardot are tied in 1 feature set: Email & Online Marketing

Email & Online Marketing

7.7

Constant Contact

77%
7.7

Pardot

77%
Constant Contact ranks higher in 6/9 features

WYSIWYG email editor

7.8
78%
82 Ratings
6.8
68%
87 Ratings

Dynamic content

7.6
76%
82 Ratings
7.6
76%
78 Ratings

Ability to test dynamic content

7.5
75%
81 Ratings
8.2
82%
75 Ratings

Landing pages

7.6
76%
56 Ratings
7.5
75%
86 Ratings

A/B testing

7.4
74%
52 Ratings
7.8
78%
79 Ratings

Mobile optimization

8.0
80%
85 Ratings
7.3
73%
75 Ratings

Email deliverability reporting

8.6
86%
135 Ratings
7.9
79%
177 Ratings

List management

8.4
84%
90 Ratings
8.4
84%
90 Ratings

Triggered drip sequences

6.7
67%
47 Ratings
8.0
80%
61 Ratings

Reporting & Analytics

7.8

Constant Contact

78%
7.0

Pardot

70%
Constant Contact ranks higher in 3/3 features

Dashboards

7.8
78%
87 Ratings
7.1
71%
85 Ratings

Standard reports

8.2
82%
87 Ratings
6.8
68%
88 Ratings

Custom reports

7.5
75%
58 Ratings
7.0
70%
66 Ratings

Pre-Send Testing

8.1

Constant Contact

81%

Pardot

Feature Set Not Supported
N/A
Constant Contact ranks higher in 8/8 features

URL Validation

8.4
84%
31 Ratings
N/A
0 Ratings

Link Tracking

8.0
80%
34 Ratings
N/A
0 Ratings

Image Validation

8.2
82%
31 Ratings
N/A
0 Ratings

Inbox Display

8.0
80%
34 Ratings
N/A
0 Ratings

Email Accessibility Tools

8.0
80%
28 Ratings
N/A
0 Ratings

Spelling and Grammar Check

7.8
78%
31 Ratings
N/A
0 Ratings

Spam Testing

7.8
78%
26 Ratings
N/A
0 Ratings

Email Previews

8.6
86%
40 Ratings
N/A
0 Ratings

Lead Management

Constant Contact

Feature Set Not Supported
N/A
7.4

Pardot

74%
Pardot ranks higher in 4/4 features

Lead nurturing

N/A
0 Ratings
7.2
72%
83 Ratings

Lead scoring and grading

N/A
0 Ratings
7.7
77%
84 Ratings

Data quality management

N/A
0 Ratings
7.0
70%
84 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
7.5
75%
79 Ratings

Campaign Management

Constant Contact

Feature Set Not Supported
N/A
7.7

Pardot

77%
Pardot ranks higher in 2/2 features

Calendaring

N/A
0 Ratings
7.7
77%
74 Ratings

Event/webinar marketing

N/A
0 Ratings
7.7
77%
71 Ratings

Social Media Marketing

Constant Contact

Feature Set Not Supported
N/A
7.0

Pardot

70%
Pardot ranks higher in 2/2 features

Social sharing and campaigns

N/A
0 Ratings
6.5
65%
62 Ratings

Social profile integration

N/A
0 Ratings
7.5
75%
21 Ratings

Platform & Infrastructure

Constant Contact

Feature Set Not Supported
N/A
7.5

Pardot

75%
Pardot ranks higher in 6/6 features

API

N/A
0 Ratings
7.3
73%
64 Ratings

Role-based workflow & approvals

N/A
0 Ratings
7.0
70%
60 Ratings

Customizability

N/A
0 Ratings
7.2
72%
80 Ratings

Integration with Salesforce.com

N/A
0 Ratings
9.4
94%
81 Ratings

Integration with Microsoft Dynamics CRM

N/A
0 Ratings
8.3
83%
3 Ratings

Integration with SugarCRM

N/A
0 Ratings
5.4
54%
4 Ratings

Attribute Ratings

  • Constant Contact is rated higher in 8 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Performance, Support Rating, Online Training, Implementation Rating

Likelihood to Recommend

8.4

Constant Contact

84%
106 Ratings
7.6

Pardot

76%
148 Ratings

Likelihood to Renew

9.0

Constant Contact

90%
21 Ratings
1.4

Pardot

14%
86 Ratings

Usability

10.0

Constant Contact

100%
9 Ratings
8.5

Pardot

85%
17 Ratings

Availability

9.0

Constant Contact

90%
4 Ratings
7.5

Pardot

75%
16 Ratings

Performance

10.0

Constant Contact

100%
4 Ratings
8.3

Pardot

83%
10 Ratings

Support Rating

10.0

Constant Contact

100%
17 Ratings
6.4

Pardot

64%
28 Ratings

In-Person Training

Constant Contact

N/A
0 Ratings
9.0

Pardot

90%
3 Ratings

Online Training

10.0

Constant Contact

100%
1 Rating
8.1

Pardot

81%
7 Ratings

Implementation Rating

10.0

Constant Contact

100%
9 Ratings
8.2

Pardot

82%
22 Ratings

Product Scalability

10.0

Constant Contact

100%
1 Rating

Pardot

N/A
0 Ratings

Likelihood to Recommend

Constant Contact

Constant Contact is great when trying to target specific market segments. We typically like to segment our master list by region, but also have product segments, as well. They do provide pre-made segments to start you off too.We don't usually use their email builder, we find others to be more flexible, intuitive, and have more variety. We do prefer emailing from Constant Contact, however.
Anonymous | TrustRadius Reviewer

Pardot

I want to start mentioning some features that make Pardot the best option on the market, I mainly recommend this tool because at present it is necessary that all the tools I use can work together, my use of Salesforce is of vital importance and I have the possibility Being using these two tools that have surprising integration for many people, I feel that it is my duty to recommend Pardot to everyone and I recommend it without thinking twice
Madison Sophia Bennett | TrustRadius Reviewer

Pros

Constant Contact

  • You can accomplish quite a bit using the drag and drop interface, so there is less custom HTML required.
  • Easy to use for folks who are not tech savvy.
  • Very quick upload speed for contact lists when compared with other email marketing vendors.
  • Easy to customize contact lists.
  • Displays much more consistently across different email clients when compared with other email marketing vendors.
Anonymous | TrustRadius Reviewer

Pardot

  • Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
  • Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
  • Pardot has the ability to have multiple lead scoring models run at the same time.
Robert Nagelmaker | TrustRadius Reviewer

Cons

Constant Contact

  • The interface is definitely a bit difficult to use and it takes some getting used to.
  • More customization and exporting of html would be awesome.
  • They could expand on features that other email marketing software has such as tying in with social media, more flows, etc.
Anonymous | TrustRadius Reviewer

Pardot

  • Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
  • Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.
Anonymous | TrustRadius Reviewer

Pricing Details

Constant Contact

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$9.99 per month

Constant Contact Editions & Modules

Edition
Core$9.991
Plus$45.001
CRM Platform by SharpSpring$449.001
  1. per month
Additional Pricing Details

Pardot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

$1,250 per month

Pardot Editions & Modules

Edition
Growth$1,2501
Plus$2,5001
Advanced$4,0001
Premium$15,0001
  1. /month/up to 10,000 contacts billed annually
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Likelihood to Renew

Constant Contact

Constant Contact 9.0
Based on 21 answers
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Ty Swartz, CPP, USN Ret. | TrustRadius Reviewer

Pardot

Pardot 1.4
Based on 86 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Karol Clark | TrustRadius Reviewer

Usability

Constant Contact

Constant Contact 10.0
Based on 9 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Giselle Aguiar | TrustRadius Reviewer

Pardot

Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Marshall Darr | TrustRadius Reviewer

Reliability and Availability

Constant Contact

Constant Contact 9.0
Based on 4 answers
No major problems in sending out the email campaigns and accessing the analytics
Anonymous | TrustRadius Reviewer

Pardot

Pardot 7.5
Based on 16 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch | TrustRadius Reviewer

Performance

Constant Contact

Constant Contact 10.0
Based on 4 answers
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
Anonymous | TrustRadius Reviewer

Pardot

Pardot 8.3
Based on 10 answers
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
Anonymous | TrustRadius Reviewer

Support Rating

Constant Contact

Constant Contact 10.0
Based on 17 answers
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
Anonymous | TrustRadius Reviewer

Pardot

Pardot 6.4
Based on 28 answers
Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
Anonymous | TrustRadius Reviewer

In-Person Training

Constant Contact

No score
No answers yet
No answers on this topic

Pardot

Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch | TrustRadius Reviewer

Online Training

Constant Contact

Constant Contact 10.0
Based on 1 answer
No answer on this topic is available.

Pardot

Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh | TrustRadius Reviewer

Implementation Rating

Constant Contact

Constant Contact 10.0
Based on 9 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
Anonymous | TrustRadius Reviewer

Pardot

Pardot 8.2
Based on 22 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Anna Johansson | TrustRadius Reviewer

Alternatives Considered

Constant Contact

We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we contacted them with Mailchimp.
Anonymous | TrustRadius Reviewer

Pardot

We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.
Danielle Armour | TrustRadius Reviewer

Scalability

Constant Contact

Constant Contact 10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Anonymous | TrustRadius Reviewer

Pardot

No score
No answers yet
No answers on this topic

Return on Investment

Constant Contact

  • Good email marketing option that we need to expand on
  • We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
  • Very affordable and we plan in keeping it as a resource
Terri Betts | TrustRadius Reviewer

Pardot

  • We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.
Anonymous | TrustRadius Reviewer

Screenshots

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