What users are saying about
Top Rated
722 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.1 out of 100
Based on 722 reviews and ratings
Top Rated
784 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.7 out of 100
Based on 784 reviews and ratings
Feature Set Ratings
- Constant Contact ranks higher in 1 feature set: Reporting & Analytics
- Constant Contact and Pardot are tied in 1 feature set: Email & Online Marketing
Email & Online Marketing

7.7
Constant Contact
77%

7.7
Pardot
77%
Constant Contact ranks higher in 6/9 features
Constant Contact ranks higher in 6/9 features
WYSIWYG email editor

7.8
78%
82 Ratings

6.8
68%
87 Ratings
Dynamic content

7.6
76%
82 Ratings

7.6
76%
78 Ratings
Ability to test dynamic content

7.5
75%
81 Ratings

8.2
82%
75 Ratings
Landing pages

7.6
76%
56 Ratings

7.5
75%
86 Ratings
A/B testing

7.4
74%
52 Ratings

7.8
78%
79 Ratings
Mobile optimization

8.0
80%
85 Ratings

7.3
73%
75 Ratings
Email deliverability reporting

8.6
86%
135 Ratings

7.9
79%
177 Ratings
List management

8.4
84%
90 Ratings

8.4
84%
90 Ratings
Triggered drip sequences

6.7
67%
47 Ratings

8.0
80%
61 Ratings
Reporting & Analytics

7.8
Constant Contact
78%

7.0
Pardot
70%
Constant Contact ranks higher in 3/3 features
Constant Contact ranks higher in 3/3 features
Dashboards

7.8
78%
87 Ratings

7.1
71%
85 Ratings
Standard reports

8.2
82%
87 Ratings

6.8
68%
88 Ratings
Custom reports

7.5
75%
58 Ratings

7.0
70%
66 Ratings
Pre-Send Testing

8.1
Constant Contact
81%

Pardot
Feature Set Not Supported
N/A
Constant Contact ranks higher in 8/8 features
Constant Contact ranks higher in 8/8 features
URL Validation

8.4
84%
31 Ratings

N/A
0 Ratings
Link Tracking

8.0
80%
34 Ratings

N/A
0 Ratings
Image Validation

8.2
82%
31 Ratings

N/A
0 Ratings
Inbox Display

8.0
80%
34 Ratings

N/A
0 Ratings
Email Accessibility Tools

8.0
80%
28 Ratings

N/A
0 Ratings
Spelling and Grammar Check

7.8
78%
31 Ratings

N/A
0 Ratings
Spam Testing

7.8
78%
26 Ratings

N/A
0 Ratings
Email Previews

8.6
86%
40 Ratings

N/A
0 Ratings
Lead Management

Constant Contact
Feature Set Not Supported
N/A

7.4
Pardot
74%
Pardot ranks higher in 4/4 features
Pardot ranks higher in 4/4 features
Lead nurturing

N/A
0 Ratings

7.2
72%
83 Ratings
Lead scoring and grading

N/A
0 Ratings

7.7
77%
84 Ratings
Data quality management

N/A
0 Ratings

7.0
70%
84 Ratings
Automated sales alerts and tasks

N/A
0 Ratings

7.5
75%
79 Ratings
Campaign Management

Constant Contact
Feature Set Not Supported
N/A

7.7
Pardot
77%
Pardot ranks higher in 2/2 features
Pardot ranks higher in 2/2 features
Calendaring

N/A
0 Ratings

7.7
77%
74 Ratings
Event/webinar marketing

N/A
0 Ratings

7.7
77%
71 Ratings
Social Media Marketing

Constant Contact
Feature Set Not Supported
N/A

7.0
Pardot
70%
Pardot ranks higher in 2/2 features
Pardot ranks higher in 2/2 features
Social sharing and campaigns

N/A
0 Ratings

6.5
65%
62 Ratings
Social profile integration

N/A
0 Ratings

7.5
75%
21 Ratings
Platform & Infrastructure

Constant Contact
Feature Set Not Supported
N/A

7.5
Pardot
75%
Pardot ranks higher in 6/6 features
Pardot ranks higher in 6/6 features
API

N/A
0 Ratings

7.3
73%
64 Ratings
Role-based workflow & approvals

N/A
0 Ratings

7.0
70%
60 Ratings
Customizability

N/A
0 Ratings

7.2
72%
80 Ratings
Integration with Salesforce.com

N/A
0 Ratings

9.4
94%
81 Ratings
Integration with Microsoft Dynamics CRM

N/A
0 Ratings

8.3
83%
3 Ratings
Integration with SugarCRM

N/A
0 Ratings

5.4
54%
4 Ratings
Attribute Ratings
- Constant Contact is rated higher in 8 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Performance, Support Rating, Online Training, Implementation Rating
Likelihood to Recommend

8.4
Constant Contact
84%
106 Ratings

7.6
Pardot
76%
148 Ratings
Likelihood to Renew

9.0
Constant Contact
90%
21 Ratings

1.4
Pardot
14%
86 Ratings
Usability

10.0
Constant Contact
100%
9 Ratings

8.5
Pardot
85%
17 Ratings
Availability

9.0
Constant Contact
90%
4 Ratings

7.5
Pardot
75%
16 Ratings
Performance

10.0
Constant Contact
100%
4 Ratings

8.3
Pardot
83%
10 Ratings
Support Rating

10.0
Constant Contact
100%
17 Ratings

6.4
Pardot
64%
28 Ratings
In-Person Training

Constant Contact
N/A
0 Ratings

9.0
Pardot
90%
3 Ratings
Online Training

10.0
Constant Contact
100%
1 Rating

8.1
Pardot
81%
7 Ratings
Implementation Rating

10.0
Constant Contact
100%
9 Ratings

8.2
Pardot
82%
22 Ratings
Product Scalability

10.0
Constant Contact
100%
1 Rating

Pardot
N/A
0 Ratings
Likelihood to Recommend
Constant Contact
Constant Contact is great when trying to target specific market segments. We typically like to segment our master list by region, but also have product segments, as well. They do provide pre-made segments to start you off too.We don't usually use their email builder, we find others to be more flexible, intuitive, and have more variety. We do prefer emailing from Constant Contact, however.

Verified User
Employee in Marketing
Oil & Energy Company, 51-200 employeesPardot
I want to start mentioning some features that make Pardot the best option on the market, I mainly recommend this tool because at present it is necessary that all the tools I use can work together, my use of Salesforce is of vital importance and I have the possibility Being using these two tools that have surprising integration for many people, I feel that it is my duty to recommend Pardot to everyone and I recommend it without thinking twice
Automation specialist
techneticsMechanical Or Industrial Engineering, 10,001+ employees
Pros
Constant Contact
- You can accomplish quite a bit using the drag and drop interface, so there is less custom HTML required.
- Easy to use for folks who are not tech savvy.
- Very quick upload speed for contact lists when compared with other email marketing vendors.
- Easy to customize contact lists.
- Displays much more consistently across different email clients when compared with other email marketing vendors.

Verified User
Analyst in Marketing
Insurance Company, 501-1000 employeesPardot
- Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
- Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
- Pardot has the ability to have multiple lead scoring models run at the same time.
Marketing Automation Specialist
Wolters KluwerInformation Services, 10,001+ employees
Cons
Constant Contact
- The interface is definitely a bit difficult to use and it takes some getting used to.
- More customization and exporting of html would be awesome.
- They could expand on features that other email marketing software has such as tying in with social media, more flows, etc.

Verified User
Strategist in Marketing
Marketing & Advertising Company, 11-50 employeesPardot
- Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
- Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.

Verified User
Manager in Product Management
Information Technology & Services Company, 10,001+ employeesPricing Details
Constant Contact
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$9.99 per month
Constant Contact Editions & Modules
Edition
Core | $9.991 |
---|---|
Plus | $45.001 |
CRM Platform by SharpSpring | $449.001 |
- per month
Additional Pricing Details
—Pardot
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
$1,250 per month
Pardot Editions & Modules
Edition
Growth | $1,2501 |
---|---|
Plus | $2,5001 |
Advanced | $4,0001 |
Premium | $15,0001 |
- /month/up to 10,000 contacts billed annually
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.Likelihood to Renew
Constant Contact
Constant Contact 9.0
Based on 21 answers
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Multimedia Communications Supervisor
Virginia Beach City GovernmentGovernment Administration, 5001-10,000 employees
Pardot
Pardot 1.4
Based on 86 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Marketing Manager
Soilworks, LLC - Soil Stabilization & Dust ControlEnvironmental Services, 11-50 employees
Usability
Constant Contact
Constant Contact 10.0
Based on 9 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Owner, Consultant
AZ Social Media WizInternet, Myself Only
Pardot
Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Sales Optimization Specialist
Stock & Option Solutions51-200 employees
Reliability and Availability
Constant Contact
Constant Contact 9.0
Based on 4 answers
No major problems in sending out the email campaigns and accessing the analytics

Verified User
Manager in Research & Development
Public Policy Company, 11-50 employeesPardot
Pardot 7.5
Based on 16 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Lumina MarketingComputer Software, 51-200 employees
Performance
Constant Contact
Constant Contact 10.0
Based on 4 answers
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours

Verified User
Employee in Marketing
Retail Company, 51-200 employeesPardot
Pardot 8.3
Based on 10 answers
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.

Verified User
Manager in Marketing
Telecommunications Company, 51-200 employeesSupport Rating
Constant Contact
Constant Contact 10.0
Based on 17 answers
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.

Verified User
Administrative Assistant in Marketing
Real Estate Company, 51-200 employeesPardot
Pardot 6.4
Based on 28 answers
Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.

Verified User
Administrator in Marketing
Financial Services Company, 11-50 employeesIn-Person Training
Constant Contact
No score
No answers yet
No answers on this topic
Pardot
Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Lumina MarketingComputer Software, 51-200 employees
Online Training
Constant Contact
Constant Contact 10.0
Based on 1 answer
No answer on this topic is available.
Pardot
Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Digital Business Developer
Quarsh CreativeComputer Software, 11-50 employees
Implementation Rating
Constant Contact
Constant Contact 10.0
Based on 9 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding

Verified User
Employee in Marketing
Retail Company, 51-200 employeesPardot
Pardot 8.2
Based on 22 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Web- & Community Manager
IFS in ScandinaviaInformation Technology and Services, 501-1000 employees
Alternatives Considered
Constant Contact
We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we contacted them with Mailchimp.

Verified User
Contributor in Other
Religious Institutions Company, 10,001+ employeesPardot
We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.
Development Manager- Corporate Partnerships
Young Survival CoalitionNon-Profit Organization Management, 11-50 employees
Scalability
Constant Contact
Constant Contact 10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list

Verified User
Manager in Research & Development
Public Policy Company, 11-50 employeesPardot
No score
No answers yet
No answers on this topic
Return on Investment
Constant Contact
- Good email marketing option that we need to expand on
- We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
- Very affordable and we plan in keeping it as a resource
Director of Development
Health Care Center for the HomelessHospital & Health Care, 51-200 employees
Pardot
- We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.

Verified User
Director in Marketing
Financial Services Company, 11-50 employees