ContactMonkey vs Marketo Sales Connect (ToutApp)

• Uploads information from business cards to your current contact database through your camera phone
• Great resource for looking up people before meetings and doing other types of background research
• Use information found on the internet to fill in information about your contact

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• Track leads opening emails and clicking links. We could easily see if a lead forwarded an email to a large group of people for instance, because the stats would show it.
• Connect our email and CRM to log email activities onto Leads and Contacts.
• Keep users inside of our email system instead of copying and pasting email templates from multiple places.

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• Salesforce integration seems unnecessary
• Has refresh issues occasionally
• Can cause slowing issues for Outlook
• Doesn't have integration with Outlook.com/Exchange

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• Reporting is clunky and challenging to use at times. They were recently purchased by Marketo, so I'm hopeful that Marketo will be able to address some of these concerns.
• The ToutApp interface is not the most intuitive and does not provide a deeper understanding/analysis of the data.
• The ToutApp integration with Outlook has created intermittent problems in usability/access.

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• I've found companies that have shared my email and opened the email 20-60 times but never responded. It gave me an absolute understanding that this was a hot company
• Sometimes knowing your email is being opened can be very frustrating if you cannot get a response. However, at least you know it was read and they are not interested.
• My boss and fellow employee's don't like the fact that I know where they are located. It's somewhat divisive in that sense.

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• It's enabled more efficiency for our SDR team to track and monitor emails.
• Increased our ability to better target prospects as we learned more about their behaviors.
• The automation tools for email, and the ability to get glimpses into how that impacted pipeline development, were worth the cost.

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