ContactPigeon vs. HCL Unica

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ContactPigeon
Score 9.9 out of 10
Mid-Size Companies (51-1,000 employees)
ContactPigeon is a marketing automation solution for eCommerce. It combines email marketing, dynamic pop-ups, segmentation, automation flows and real-time analytics for marketers to maximize results when it comes to visitor remarketing. It enables eCommerce and B2C businesses to better engage, retain and grow customers with insights into visitor behaviors and automation flows. Get started with templates & recipes Users have pre-built eCommerce automation recipes to nurture, win…
$198
per month/billed annually
HCL Unica
Score 7.9 out of 10
N/A
HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and spend management.N/A
Pricing
ContactPigeonHCL Unica
Editions & Modules
Standard
$198.00
per month/billed annually
Pro
$385.00
per month/billed annually
Enterprise
$980.00
per month/billed annually
No answers on this topic
Offerings
Pricing Offerings
ContactPigeonHCL Unica
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalOptional
Additional Details
More Pricing Information
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ContactPigeonHCL Unica
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User Ratings
ContactPigeonHCL Unica
Likelihood to Recommend
10.0
(4 ratings)
9.0
(15 ratings)
Likelihood to Renew
9.1
(1 ratings)
8.7
(11 ratings)
Usability
-
(0 ratings)
8.0
(1 ratings)
Support Rating
9.1
(1 ratings)
3.0
(1 ratings)
Implementation Rating
-
(0 ratings)
7.2
(2 ratings)
User Testimonials
ContactPigeonHCL Unica
Likelihood to Recommend
ContactPigeon
Our automations are built differently and using real-time API calls we pass on all the information needed. The cart abandonment and browse abandonment email campaigns are designed based on different travel bundles according to our visitors’ historical data. Likewise, our customer success manager helped up set up on-site count-down pop-ups that highlight the expiration date of specific offers.
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HCL Technologies
I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up. In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something
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Pros
ContactPigeon
  • Push, Popup & Email Automation
  • Support Team
  • User Segmentation
  • Product Recommendation AI
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HCL Technologies
  • Ability to translate Multiple SQL queries into a very easy to use visual GUI.
  • Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
  • It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
  • It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
  • It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
  • It’s flexibility in the output layouts that it can create.
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Cons
ContactPigeon
  • The UI is too complex sometimes (hopefully their support is always there for us!)
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HCL Technologies
  • Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
  • Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
  • Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
  • Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.
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Likelihood to Renew
ContactPigeon
I am absolutely happy with their services. For any problem or idea that arises, the support team is there to provide solutions, advise, and even write code for the website.
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HCL Technologies
There are three main factors to renew a licence: 1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool 2) It has been proven time and time again that it is a market leader in the space (10 years +) 3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
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Usability
ContactPigeon
No answers on this topic
HCL Technologies
I think it is easy to use, if you don't have to do to complex selections.
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Support Rating
ContactPigeon
It is honestly the best support team I've ever seen, always ready and willing to help.
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HCL Technologies
I didn't use the Unica support since it is with IBM, only before.
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Implementation Rating
ContactPigeon
No answers on this topic
HCL Technologies
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
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Alternatives Considered
ContactPigeon
[I] haven't used other [products].
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HCL Technologies
The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
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Return on Investment
ContactPigeon
  • 25% growth in Email orders (YoY).
  • Higher open rates up to +46%.
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HCL Technologies
  • It helps my clients drive their business which in turn, drives more profit for them.
  • It helps my clients determine what works, and what doesn't work, in terms of their social marketing campaigns.
  • It helps navigate proper budgeting through determining what clients' users respond to, and what they find unique.
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ScreenShots

ContactPigeon Screenshots

Screenshot of Predefined ecommerce scenarios to get started fast.Screenshot of Dynamic popups designs and triggers to engage your site visitors.Screenshot of One glance view of the metrics that matter.

HCL Unica Screenshots

Screenshot of End-to-end campaign managementScreenshot of Faster campaign creation