What users are saying about
1 Ratings
35 Ratings
1 Ratings
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Score 9.1 out of 100
35 Ratings
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Score 7.5 out of 100

Likelihood to Recommend

ContactPigeon

Ideal for eCommerce. It is not the cheapest for a startup but one of the best for a scaling business.
Apostolis Lianos | TrustRadius Reviewer

Marketo ABM

If you have the time and resources to utilize it, then it's great. It works well for running drip campaigns to nurture new leads online. I also like that it integrates well with many other programs such as BrightTalk.
Kate Currin Seiferth | TrustRadius Reviewer

Pros

ContactPigeon

  • Really powerful custom automation
  • Omnichannel marketing automation (Email+Push Notifications+SMS)
  • Great support
Apostolis Lianos | TrustRadius Reviewer

Marketo ABM

  • Integrated with Marketo
  • Matched leads and contacts to accounts
  • Good integration network with third party vendors / products
Anonymous | TrustRadius Reviewer

Cons

ContactPigeon

  • The UI is too complex sometimes (hopefully their support is always there for us!)
Apostolis Lianos | TrustRadius Reviewer

Marketo ABM

  • If you don't have an email designer on staff and you don't like to do design research on your own, it can be awfully hard to use the design studio. Templates break all the time, and I've lost many, many, many emails from breaking the html template.
  • If you want an out of the box solution, the isn't for you. It would be nice to have an easier way to get sample programs to pull in when you are pressed for time and just want it done.
  • Need a way to test how your emails will look in various email programs without leaving Marketo
Kate Currin Seiferth | TrustRadius Reviewer

Alternatives Considered

ContactPigeon

ContactPigeon is built for eCommerce, while Mailchimp is super easy and a good fit for a smaller company. That's why we switched since we needed a more complete, all-in-one marketing automation solution to scale our online business.
Apostolis Lianos | TrustRadius Reviewer

Marketo ABM

Engagio does many of the same fundamental account matching and account based activity tracking, but usees engagement minutes instead of scores to describe the level of interaction of a specific person and a specific account. We went with Engagio after testing both products as it helped our sales team understand where to spend their time better than Marketo ABM did, and was transparent through Salesforce
Anonymous | TrustRadius Reviewer

Return on Investment

ContactPigeon

  • 25% growth in Email orders (YoY).
  • Higher open rates up to +46%.
Apostolis Lianos | TrustRadius Reviewer

Marketo ABM

  • Marketo has helped us improve the organization of our events by utilizing the event programs for communications and tracking attendees.
  • Links with SugarCRM to send MQL leads straight to our sales team, increasing our lead gen ten-fold
Kate Currin Seiferth | TrustRadius Reviewer

Screenshots

Pricing Details

ContactPigeon

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Marketo ABM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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