What users are saying about
1 Ratings
649 Ratings
1 Ratings
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Score 9.1 out of 100
649 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

ContactPigeon

Ideal for eCommerce. It is not the cheapest for a startup but one of the best for a scaling business.
Apostolis Lianos | TrustRadius Reviewer

Pardot

Pardot is well suited when you have an organization that wants to get multiple communications out on different levels and to an array of individuals. The reporting systems of Pardot as well as the ability to plan multiple campaigns within the program is unparalleled. Pardot allows you to gain valuable data from the emails sent and more importantly the individuals who opened and interacted with the emails.
Danielle Armour | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ContactPigeon
Pardot
7.7
WYSIWYG email editor
ContactPigeon
Pardot
6.7
Dynamic content
ContactPigeon
Pardot
7.0
Ability to test dynamic content
ContactPigeon
Pardot
7.3
Landing pages
ContactPigeon
Pardot
6.8
A/B testing
ContactPigeon
Pardot
8.5
Mobile optimization
ContactPigeon
Pardot
7.8
Email deliverability reporting
ContactPigeon
Pardot
8.4
List management
ContactPigeon
Pardot
8.3
Triggered drip sequences
ContactPigeon
Pardot
8.3

Lead Management

ContactPigeon
Pardot
8.0
Lead nurturing
ContactPigeon
Pardot
8.3
Lead scoring and grading
ContactPigeon
Pardot
8.6
Data quality management
ContactPigeon
Pardot
7.5
Automated sales alerts and tasks
ContactPigeon
Pardot
7.8

Campaign Management

ContactPigeon
Pardot
7.8
Calendaring
ContactPigeon
Pardot
7.7
Event/webinar marketing
ContactPigeon
Pardot
7.8

Social Media Marketing

ContactPigeon
Pardot
6.7
Social sharing and campaigns
ContactPigeon
Pardot
5.9
Social profile integration
ContactPigeon
Pardot
7.5

Reporting & Analytics

ContactPigeon
Pardot
7.0
Dashboards
ContactPigeon
Pardot
7.4
Standard reports
ContactPigeon
Pardot
7.0
Custom reports
ContactPigeon
Pardot
6.7

Platform & Infrastructure

ContactPigeon
Pardot
7.4
API
ContactPigeon
Pardot
7.8
Role-based workflow & approvals
ContactPigeon
Pardot
7.2
Customizability
ContactPigeon
Pardot
7.3
Integration with Salesforce.com
ContactPigeon
Pardot
8.6
Integration with Microsoft Dynamics CRM
ContactPigeon
Pardot
8.3
Integration with SugarCRM
ContactPigeon
Pardot
5.4

Pros

ContactPigeon

  • Really powerful custom automation
  • Omnichannel marketing automation (Email+Push Notifications+SMS)
  • Great support
Apostolis Lianos | TrustRadius Reviewer

Pardot

  • Automation. Pardot has great automation functionalities for emails and other communications to our network. ex: list building features
  • Wealth of functionality and features. ex: engagement scoring
  • User friendly. It's not very hard to catch on and there are lots of resources to leverage.
  • SalesForce connection! This is probably #1 because SF is our CRM and it integrates seamlessly.
Jillian Papa | TrustRadius Reviewer

Cons

ContactPigeon

  • The UI is too complex sometimes (hopefully their support is always there for us!)
Apostolis Lianos | TrustRadius Reviewer

Pardot

  • Lots of nuances are present - Pardot is great, but there's a TON of little things that it probably should do better being a product that's been around as long as it has. For example, You cannot create drip program emails without an unsubscribe link! That means that if you've automated the emails that go from your Sales team when someone fills out a form asking for a demo, it WILL have the ugly unsubscribe link and additional address tag that Pardot emails require.
  • You cannot have automation that will set the value of one field to be equal to another field or variable - only pre-defined values can be used. For example, you cannot have a date field set to equal today + 180 days (useful for Canadian Anti-Spam Law automation). You cannot set one field to equal the value of another field.
  • As nice as the email builder is, it's certainly no MailChimp. It would be nicer to have better compatibility with mail clients out of the box and a larger variety of templates. The email builder isn't drag-and-drop like other dedicated email systems, so you're usually stuck having to go into the code and cut+paste the section into the new area where you want it to go.
  • There's no option to automate personal emails sent from a team members Gsuite or Outlook 365 account!? Nowadays Marketing is playing a role that goes much farther down the sales cycle - if you are automating emails from your sales team, the email is still sent from Pardot's email server (which has mediocre deliverability compared to Gsuite or Office 365). A simple addition of the Zapier-like ability to trigger emails from a salesperson's actual email account would be a gigantic benefit.
  • No built-in calendar functionality like that offered by Hubspot. I love Pardot, but it does feel like they've been slipping in their product development as I haven't noticed any major addition to the platform that has made a difference to my workflows in probably two years.
Garrett Genest | TrustRadius Reviewer

Likelihood to Renew

ContactPigeon

No score
No answers yet
No answers on this topic

Pardot

Pardot 3.4
Based on 86 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Karol Clark | TrustRadius Reviewer

Usability

ContactPigeon

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Marshall Darr | TrustRadius Reviewer

Reliability and Availability

ContactPigeon

No score
No answers yet
No answers on this topic

Pardot

Pardot 7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch | TrustRadius Reviewer

Performance

ContactPigeon

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.3
Based on 5 answers
There are various connectors to the product to other services (SFDC, Google Analytics, Google AdWords, Bit.ly, Social Accounts, etc.). They all seem to sync very well and frequently
Vinny Poliseno | TrustRadius Reviewer

Support Rating

ContactPigeon

No score
No answers yet
No answers on this topic

Pardot

Pardot 6.4
Based on 14 answers
They contact us on a regular basis to ensure everything is going well, they keep us updated on new enhancements to the program and also offer weekly webinars to learn more about the program and features. When we do have an issue come up, which is extremely rare, they answer our requests promptly.
Justin Gray | TrustRadius Reviewer

In-Person Training

ContactPigeon

No score
No answers yet
No answers on this topic

Pardot

Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch | TrustRadius Reviewer

Online Training

ContactPigeon

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh | TrustRadius Reviewer

Implementation Rating

ContactPigeon

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.2
Based on 11 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Anna Johansson | TrustRadius Reviewer

Alternatives Considered

ContactPigeon

ContactPigeon is built for eCommerce, while Mailchimp is super easy and a good fit for a smaller company. That's why we switched since we needed a more complete, all-in-one marketing automation solution to scale our online business.
Apostolis Lianos | TrustRadius Reviewer

Pardot

We originally looked at both Marketo and Pardot for our marketing automation. They were considered to be almost identical products. The main reason for selecting Pardot was that we were already using salesforce and it made sense not to add too many different systems from different suppliers.
Richard Massey | TrustRadius Reviewer

Return on Investment

ContactPigeon

  • 25% growth in Email orders (YoY).
  • Higher open rates up to +46%.
Apostolis Lianos | TrustRadius Reviewer

Pardot

  • Positive in terms of lead generation via web forms and landing pages for Google Ads
  • Positive in terms of reporting and figuring out where to refine marketing initiatives and campaigns
  • Positive in terms of being able to email our contacts and do drip campaigns to turn leads into opportunities
Bailey Witt, MBA | TrustRadius Reviewer

Screenshots

Pricing Details

ContactPigeon

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

ContactPigeon Editions & Modules

Additional Pricing Details
Pricing is based on volume unique contacts (visitor profile) and feature requirements.

Pardot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Pardot Editions & Modules

Edition
Standard$1,0001
Pro$2,0002
Ultimate$3,0002
  1. per month (up to 1,000 contacts)
  2. per month (up to 10,000 contacts)
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Rating Summary

Likelihood to Recommend

ContactPigeon
9.1
Pardot
7.7

Likelihood to Renew

ContactPigeon
Pardot
3.4

Usability

ContactPigeon
Pardot
8.5

Reliability and Availability

ContactPigeon
Pardot
7.5

Performance

ContactPigeon
Pardot
8.3

Support Rating

ContactPigeon
Pardot
6.4

In-Person Training

ContactPigeon
Pardot
9.0

Online Training

ContactPigeon
Pardot
8.1

Implementation Rating

ContactPigeon
Pardot
8.2

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