What users are saying about
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 5 reviews and ratings
Pardot
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Top Rated
783 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.7 out of 100
Based on 783 reviews and ratings
Feature Set Ratings
Email & Online Marketing
ContactPigeon
Feature Set Not Supported
N/A

7.7
Pardot
77%
Pardot ranks higher in 9/9 features
Pardot ranks higher in 9/9 features
WYSIWYG email editor
N/A
0 Ratings

6.8
68%
87 Ratings
Dynamic content
N/A
0 Ratings

7.6
76%
78 Ratings
Ability to test dynamic content
N/A
0 Ratings

8.2
82%
75 Ratings
Landing pages
N/A
0 Ratings

7.5
75%
86 Ratings
A/B testing
N/A
0 Ratings

7.8
78%
79 Ratings
Mobile optimization
N/A
0 Ratings

7.3
73%
75 Ratings
Email deliverability reporting
N/A
0 Ratings

7.9
79%
177 Ratings
List management
N/A
0 Ratings

8.4
84%
90 Ratings
Triggered drip sequences
N/A
0 Ratings

8.0
80%
61 Ratings
Lead Management
ContactPigeon
Feature Set Not Supported
N/A

7.4
Pardot
74%
Pardot ranks higher in 4/4 features
Pardot ranks higher in 4/4 features
Lead nurturing
N/A
0 Ratings

7.2
72%
83 Ratings
Lead scoring and grading
N/A
0 Ratings

7.7
77%
84 Ratings
Data quality management
N/A
0 Ratings

7.0
70%
84 Ratings
Automated sales alerts and tasks
N/A
0 Ratings

7.5
75%
79 Ratings
Campaign Management
ContactPigeon
Feature Set Not Supported
N/A

7.7
Pardot
77%
Pardot ranks higher in 2/2 features
Pardot ranks higher in 2/2 features
Calendaring
N/A
0 Ratings

7.7
77%
74 Ratings
Event/webinar marketing
N/A
0 Ratings

7.7
77%
71 Ratings
Social Media Marketing
ContactPigeon
Feature Set Not Supported
N/A

7.0
Pardot
70%
Pardot ranks higher in 2/2 features
Pardot ranks higher in 2/2 features
Social sharing and campaigns
N/A
0 Ratings

6.5
65%
62 Ratings
Social profile integration
N/A
0 Ratings

7.5
75%
21 Ratings
Reporting & Analytics
ContactPigeon
Feature Set Not Supported
N/A

7.0
Pardot
70%
Pardot ranks higher in 3/3 features
Pardot ranks higher in 3/3 features
Dashboards
N/A
0 Ratings

7.1
71%
85 Ratings
Standard reports
N/A
0 Ratings

6.8
68%
88 Ratings
Custom reports
N/A
0 Ratings

7.0
70%
66 Ratings
Platform & Infrastructure
ContactPigeon
Feature Set Not Supported
N/A

7.5
Pardot
75%
Pardot ranks higher in 6/6 features
Pardot ranks higher in 6/6 features
API
N/A
0 Ratings

7.3
73%
64 Ratings
Role-based workflow & approvals
N/A
0 Ratings

7.0
70%
60 Ratings
Customizability
N/A
0 Ratings

7.2
72%
80 Ratings
Integration with Salesforce.com
N/A
0 Ratings

9.4
94%
81 Ratings
Integration with Microsoft Dynamics CRM
N/A
0 Ratings

8.3
83%
3 Ratings
Integration with SugarCRM
N/A
0 Ratings

5.4
54%
4 Ratings
Attribute Ratings
- ContactPigeon is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating
Likelihood to Recommend
9.1
ContactPigeon
91%
3 Ratings

7.6
Pardot
76%
148 Ratings
Likelihood to Renew
9.1
ContactPigeon
91%
1 Rating

1.4
Pardot
14%
86 Ratings
Usability
ContactPigeon
N/A
0 Ratings

8.5
Pardot
85%
17 Ratings
Availability
ContactPigeon
N/A
0 Ratings

7.5
Pardot
75%
16 Ratings
Performance
ContactPigeon
N/A
0 Ratings

8.3
Pardot
83%
10 Ratings
Support Rating
9.1
ContactPigeon
91%
1 Rating

6.4
Pardot
64%
28 Ratings
In-Person Training
ContactPigeon
N/A
0 Ratings

9.0
Pardot
90%
3 Ratings
Online Training
ContactPigeon
N/A
0 Ratings

8.1
Pardot
81%
7 Ratings
Implementation Rating
ContactPigeon
N/A
0 Ratings

8.2
Pardot
82%
22 Ratings
Likelihood to Recommend
ContactPigeon
It is a platform with all the requisite features to meet the needs of a complete digital marketing campaign: email marketing with countless automation rules, pop-ups that serve as simple sign-ups or even as cross-sell and up-sell tools, push notifications with ready-made templates for vital functions like browse and cart abandonment, the ability to create offsite landing pages, creation of Facebook ads, and much much more. I really can't think of one scenario in which ContactPigeon won't provide solid solutions.
Digital Content Manager
TraumacareHealth, Wellness and Fitness, 11-50 employees
Pardot
I want to start mentioning some features that make Pardot the best option on the market, I mainly recommend this tool because at present it is necessary that all the tools I use can work together, my use of Salesforce is of vital importance and I have the possibility Being using these two tools that have surprising integration for many people, I feel that it is my duty to recommend Pardot to everyone and I recommend it without thinking twice
Automation specialist
techneticsMechanical Or Industrial Engineering, 10,001+ employees
Pros
ContactPigeon
- Customized newsletters with segmentations to target specific customers according to their visits in our website.
- Landing pages, with [graphics] we create. It creates a special link for every campaign/landing page for use in our advertisements.
- Pop ups in site. [We] can have pop ups in every page of our site. [We] want [this] in order to inform our customers for extra [discounts] [or] [gifts].

Verified User
Project Manager in Marketing
Pharmaceuticals Company, 11-50 employeesPardot
- Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
- Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
- Pardot has the ability to have multiple lead scoring models run at the same time.
Marketing Automation Specialist
Wolters KluwerInformation Services, 10,001+ employees
Cons
ContactPigeon
- The UI is too complex sometimes (hopefully their support is always there for us!)
eCommerce Manager
tetragonobookstores.grRetail, 11-50 employees
Pardot
- Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
- Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.

Verified User
Manager in Product Management
Information Technology & Services Company, 10,001+ employeesPricing Details
ContactPigeon
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Starting Price
$198 per month/billed annually
ContactPigeon Editions & Modules
Edition
Standard | $198.001 |
---|---|
Pro | $385.001 |
Enterprise | $980.001 |
- per month/billed annually
Additional Pricing Details
—Pardot
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
$1,250 per month
Pardot Editions & Modules
Edition
Growth | $1,2501 |
---|---|
Plus | $2,5001 |
Advanced | $4,0001 |
Premium | $15,0001 |
- /month/up to 10,000 contacts billed annually
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.Likelihood to Renew
ContactPigeon
ContactPigeon 9.1
Based on 1 answer
I am absolutely happy with their services. For any problem or idea that arises, the support team is there to provide solutions, advise, and even write code for the website.
Digital Content Manager
TraumacareHealth, Wellness and Fitness, 11-50 employees
Pardot
Pardot 1.4
Based on 86 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Marketing Manager
Soilworks, LLC - Soil Stabilization & Dust ControlEnvironmental Services, 11-50 employees
Usability
ContactPigeon
No score
No answers yet
No answers on this topic
Pardot
Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Sales Optimization Specialist
Stock & Option Solutions51-200 employees
Reliability and Availability
ContactPigeon
No score
No answers yet
No answers on this topic
Pardot
Pardot 7.5
Based on 16 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Lumina MarketingComputer Software, 51-200 employees
Performance
ContactPigeon
No score
No answers yet
No answers on this topic
Pardot
Pardot 8.3
Based on 10 answers
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.

Verified User
Manager in Marketing
Telecommunications Company, 51-200 employeesSupport Rating
ContactPigeon
ContactPigeon 9.1
Based on 1 answer
It is honestly the best support team I've ever seen, always ready and willing to help.
Digital Content Manager
TraumacareHealth, Wellness and Fitness, 11-50 employees
Pardot
Pardot 6.4
Based on 28 answers
Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.

Verified User
Administrator in Marketing
Financial Services Company, 11-50 employeesIn-Person Training
ContactPigeon
No score
No answers yet
No answers on this topic
Pardot
Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Lumina MarketingComputer Software, 51-200 employees
Online Training
ContactPigeon
No score
No answers yet
No answers on this topic
Pardot
Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Digital Business Developer
Quarsh CreativeComputer Software, 11-50 employees
Implementation Rating
ContactPigeon
No score
No answers yet
No answers on this topic
Pardot
Pardot 8.2
Based on 22 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Web- & Community Manager
IFS in ScandinaviaInformation Technology and Services, 501-1000 employees
Alternatives Considered
ContactPigeon
[I] haven't used other [products].

Verified User
Project Manager in Marketing
Pharmaceuticals Company, 11-50 employeesPardot
We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.
Development Manager- Corporate Partnerships
Young Survival CoalitionNon-Profit Organization Management, 11-50 employees
Return on Investment
ContactPigeon
- 25% growth in Email orders (YoY).
- Higher open rates up to +46%.
eCommerce Manager
tetragonobookstores.grRetail, 11-50 employees
Pardot
- We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.

Verified User
Director in Marketing
Financial Services Company, 11-50 employees