CONTENTdm vs Welcome Marketing Operations Platform (NewsCred)

• Constant URLs
• User interface is good
• Run by OCLC, not likely to disappear

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• The UI is intuitive and easy for users to navigate, and also easy for me to manage.
• NewsCred constantly rolls out great new features that solve user pain, like Track Changes, Version History and automated suggestions for posts to create and boost based on their performance.
• Support is very helpful when anything goes wrong, and the account reps are very proactive in gathering feedback about needed features.

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• As a digital asset management system, one would expect the capability of managing preservation, which CONTENTdm lacks.
• Lack of batch updating and other advanced metadata management capabilities.
• The usage statistics does not work, and the company is not planning to fix it, at least based the interaction with tech support staff. Customers were referred to use Google Analytics.

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• Too basic
• Limited functionality
• Unorganized

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• It helped us to get started with our digital collections projects at a relatively low cost.
• As our needs grew, it became apparent that we needed something more powerful, and that provides better workflows and better statistics and is able to handle the whole life cycle of digitation projects.

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• The analytics enables us to much more quickly and accurately determine which of our content is producing high levels of engagement.

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