Contentful vs Crownpeak DXM

• Contentful provides organized, flexible data models with support for a variety of data types and content editors (e.g. WYSIWYGs, form fields, raw text areas).
• Contentful has great built-in versioning features with history and draft states so it's easy to make updates and revert when needed.
• Contentful has an intuitive user interface and good support for multiple spaces (which can be helpful for companies that need separate projects for dev/staging/production).

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• Having all the tools all in one place - you don't need a separate quality tool or asset management tool for instance
• Ease of use is great because even non-technical users can get in and add content after minimal training.
• Personalization and A/B testing built in makes a HUGE difference in how marketers build a site.

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• Preview of changes prior to publishing
• The ability to use a spell check plug-in when working on content (it doesn't work well with Grammarly)

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• Searching for a particular asset is almost unusable, you have to know exact name of the asset you are looking for.
• Pages with many assets or dependencies take a long time to load.
• Set up a way to automatically migrate content - API or automation tools.

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• It speed up our content creation process
• We've freed up dev and design resources for more important projects
• Given freedom to people to create new pages, while keeping some control so they wouldn't make serious mistakes

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• I'm pretty sure it raises our back-end development costs by making the development process (of creating input forms and producing outputs from the content) more complicated and painful than it needs to be.
• It helps lock our clients in to us because not a whole lot of agencies have Crownpeak expertise.
• It helps our clients not have to deal with their own IT teams, which they tend to dislike working with.

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