What users are saying about
5 Ratings
4 Ratings
5 Ratings
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Score 9.4 out of 100
4 Ratings
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Score 5.1 out of 100

Likelihood to Recommend

ContentKing

ContentKing is well suited if your are managing different blogs or ecommerce stores and you need to keep an eye on any changes made. Good pricing structure based on the number of pages you have. You will be sure that you’re monitoring your sites effectively and staying on top of problems before they occur.
Juliette Tholey | TrustRadius Reviewer

iSpionage

iSpionage is ideal for when you want to get a feel for the competitor landscape for a potential client. You can just pop in, throw in the URL, and see which competitors populate, then look at the average spend. I wish I could look back at like yearly average spend, easier (default on last 1 month). But it's great to get quick glimpses and build some quick talking points around that. I don't think it's all that good for organic keyword analysis. I find the organic interface a bit clunky, with lots of information that I don't feel is all that relevant. Stick with paid search insights.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

SEO

ContentKing
8.7
iSpionage
Page grader
ContentKing
8.4
iSpionage
Site audit / diagnostics
ContentKing
9.1
iSpionage
Site recommendations
ContentKing
8.5
iSpionage

SEO Channels

ContentKing
9.1
iSpionage
Global SEO
ContentKing
9.1
iSpionage

SEO Platform & Account Management

ContentKing
9.1
iSpionage
Multi-domain support
ContentKing
9.1
iSpionage
Integration with web analytics tools
ContentKing
9.1
iSpionage

Pros

ContentKing

  • Audit trail.
  • Content technical audit.
Hans Buis | TrustRadius Reviewer

iSpionage

  • Quick view PPC budget—even in a couple seconds you can see about how much competitors are spending
  • Snapshots of specific ads—amazing for comparisons and even ideas to vulture for your own ads
  • The Landing Pages tab is a good place to see which specific pages competitors are driving to
Anonymous | TrustRadius Reviewer

Cons

ContentKing

  • I would suggest adding some contextual info for new SEO professionals.
Eduardo &quot;Eddie&quot; Casado | TrustRadius Reviewer

iSpionage

  • The Compare Competitor button sounds pretty sweet, but I've never been able to get it to work—it just says it's temporarily unavailable (I've tried it like 30 times over months). Maybe just a browser bug? Dunno
  • I wish there were more exportable data —the overall little chart would be nice, but I guess screenshotting works okay—more chart types would be nice too, or a filter option of data points to throw into that chart.
  • I wish I could export the "Top Ads" widget—you have to just copy paste it I guess...seems like a missed opportunity for quick use
Anonymous | TrustRadius Reviewer

Usability

ContentKing

ContentKing 8.9
Based on 4 answers
The dashboard is comprehensive although the amount of data it provides. Alert settings page is easy to manage. And the Issues page is what I love, clear and useful design.
Rodion Melnikov | TrustRadius Reviewer

iSpionage

No score
No answers yet
No answers on this topic

Support Rating

ContentKing

ContentKing 9.4
Based on 4 answers
They respond very quickly and have deep technical knowledge so they will always find a solution to your problem. They are based in Europe but are planning to open offices soon in the USA that will help with time-difference issues. If you are based in Europe, you will get an answer in 15 minutes.
Juliette Tholey | TrustRadius Reviewer

iSpionage

No score
No answers yet
No answers on this topic

Alternatives Considered

ContentKing

The UX is amazing on the tool, the monthly price is doable. I use SEMRush for keyword research, Ahrefs for link profiles and ContentKing for audit and history. They all have their specific strong points.
Hans Buis | TrustRadius Reviewer

iSpionage

SEMRush rules for quick organic insights, but its paid search insights aren't very substantial, it seems to me. iSpionage is the only tool I've seen or heard of that actually pulls in competitor ads and gives an estimated spend. That's pretty amazing—and clients will never stop asking about what kinds of ads and how much competitors are spending
Anonymous | TrustRadius Reviewer

Return on Investment

ContentKing

  • Better understanding and ROI for time invested in SEO.
Eduardo &quot;Eddie&quot; Casado | TrustRadius Reviewer

iSpionage

  • It's hard to quantify, but I believe I've saved quite a bit of time and energy in competitor research due to iSpionage
  • iSpionage has helped me get more knowledgeable, quicker, to gain trust with potential clients—again, not really measurable
  • I've surely maximized my clients' advantage by recommending proper competitive spend based on what I'm seeing in iSpionage
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ContentKing

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

iSpionage

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

ContentKing
9.4
iSpionage
7.0

Usability

ContentKing
8.9
iSpionage

Support Rating

ContentKing
9.4
iSpionage

Add comparison