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14 Ratings

ContentKing

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14 Ratings
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Score 9 out of 100
Top Rated
111 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

ContentKing

The times when [ContentKing] is most useful is when working with migrations, or changing dynamic websites that you want to continuously monitor fix and rapidly resolve issues. Because you can share URLs to key issues and create segments out of them it is very easy to highlight issues. Because it isn't charged a per user level this does mean you can give access to clients and their development teams.
Gerry White | TrustRadius Reviewer

Microsoft Advertising (formerly Bing Ads)

Microsoft [Advertising (formerly Bing Ads)] is really great for those looking for business to business type leads or business to customer type leads. The product generally performs better for higher Key performance indicators or multi touch conversions such as lead to call to sale etc. e-commerce plays don't do as well in the [Microsoft Advertising (formerly Bing Ads)] landscape
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

SEO

ContentKing
7.4
Microsoft Advertising (formerly Bing Ads)
Page grader
ContentKing
7.8
Microsoft Advertising (formerly Bing Ads)
Competitive analysis
ContentKing
5.3
Microsoft Advertising (formerly Bing Ads)
Site audit / diagnostics
ContentKing
8.5
Microsoft Advertising (formerly Bing Ads)
Site recommendations
ContentKing
8.0
Microsoft Advertising (formerly Bing Ads)

SEO Channels

ContentKing
7.8
Microsoft Advertising (formerly Bing Ads)
Local SEO
ContentKing
7.1
Microsoft Advertising (formerly Bing Ads)
Global SEO
ContentKing
8.6
Microsoft Advertising (formerly Bing Ads)

SEO Platform & Account Management

ContentKing
9.0
Microsoft Advertising (formerly Bing Ads)
Multi-domain support
ContentKing
9.2
Microsoft Advertising (formerly Bing Ads)
Integration with web analytics tools
ContentKing
8.9
Microsoft Advertising (formerly Bing Ads)

Pros

ContentKing

  • Proactive monitoring of the website on a broad spectrum of on-page and technical issues.
  • Insights for page-specific action points based on different data streams.
  • Identifying technical and on-page website issues.
Jarik Oosting | TrustRadius Reviewer

Microsoft Advertising (formerly Bing Ads)

  • Being able to import your campaigns from Google ads is a HUGE plus. It means you can get started very quickly.
  • Reporting is excellent.
  • You can track your goals and conversions very clearly.
  • Cost per click is usually lower than Google.
Anonymous | TrustRadius Reviewer

Cons

ContentKing

  • It is a single host only, which means that if your website spans mulitple subdomains it falls down
  • It isn't as easy to control as desktop crawlers, the continuous nature means you can't just give it a set of URLs to monitor.
  • Some of the issues it highlights aren't always issues, and so you need an expert user
Gerry White | TrustRadius Reviewer

Microsoft Advertising (formerly Bing Ads)

  • Quality of traffic is comparatively lower compared to Google Ads, very important to confirm at what networks ads are being served on
  • Average CPC can sometimes be higher than on similar ad networks
  • Less overall volume and avg lower quality can make it difficult to justify investment
Vincent Misiewicz | TrustRadius Reviewer

Likelihood to Renew

ContentKing

No score
No answers yet
No answers on this topic

Microsoft Advertising (formerly Bing Ads)

Microsoft Advertising (formerly Bing Ads) 10.0
Based on 2 answers
We have had good success with it over all of our clients. We continually recommend bing to reach "the rest of the searchers".
Bill Martin | TrustRadius Reviewer

Usability

ContentKing

ContentKing 8.5
Based on 5 answers
Really like the walkthrough onboarding of the app to get your bearings when you sign up. You can quickly glance at the interface and understand where everything is located and what each feature is used for. The dashboard is incredibly useful to understand the health of your site and address any persistent issues on your site quickly.
Eduardo &quot;Eddie&quot; Casado | TrustRadius Reviewer

Microsoft Advertising (formerly Bing Ads)

Microsoft Advertising (formerly Bing Ads) 6.0
Based on 1 answer
Usability itself is all right, I just wish it looked better.
Danil Rudoy | TrustRadius Reviewer

Support Rating

ContentKing

ContentKing 9.1
Based on 5 answers
They respond very quickly and have deep technical knowledge so they will always find a solution to your problem. They are based in Europe but are planning to open offices soon in the USA that will help with time-difference issues. If you are based in Europe, you will get an answer in 15 minutes.
Juliette Tholey | TrustRadius Reviewer

Microsoft Advertising (formerly Bing Ads)

Microsoft Advertising (formerly Bing Ads) 8.7
Based on 24 answers
Our Bing Ads reps are very good and attentive. They've offered good recommendations and are quick to resolve unexpected issues and problems. Occasionally they have roped in technical support folks that have been friendly and helpful too. The general helpline for Bing Ads is also very good, especially when compared to Google's customer support.
Brian Mescher | TrustRadius Reviewer

Alternatives Considered

ContentKing

Content King provides a much more immersive dashboard. Additionally, the reports offered by Content king give us much more granular data allowing management to see the results country site by country site. The other tool would have required us to hire an external developer to create a custom dashboard to provide reporting. This to, us made the decision easy.
Anonymous | TrustRadius Reviewer

Microsoft Advertising (formerly Bing Ads)

Unfortunately, I don't think anyone has been able to properly and effectively compete with Google. They are the mammoth in the space - so therefore, I don't think either Bing or Gemini have had a fair shot to showcase their potential worth.Again, I have found it very difficult for Bing to effectively spend our campaign budgets and customer service has been less than helpful.
Missy Geyer | TrustRadius Reviewer

Return on Investment

ContentKing

  • My website health score went from 700 tot 986/1,00 in three years time.
  • The authority of my website went from 1,9 to 2,6 in three years time.
  • The visitors to my website climbed from 10/day to 60/day in three years time.
Christine Bonheure | TrustRadius Reviewer

Microsoft Advertising (formerly Bing Ads)

  • Because we don't pay as much for our CPC it makes it easier to spread that money around.
  • Using Bing and getting familiar with their users has been a good thing to learn more about.
  • Not being able to target as many visitors due to Bing not being as populated as Google has made things interesting.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ContentKing

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

ContentKing Editions & Modules

Edition
Basic$139.001
Standard$219.001
Pro$319.001
  1. Per Month
Additional Pricing Details

Microsoft Advertising (formerly Bing Ads)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Microsoft Advertising (formerly Bing Ads) Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ContentKing
9.0
Microsoft Advertising (formerly Bing Ads)
8.0

Likelihood to Renew

ContentKing
Microsoft Advertising (formerly Bing Ads)
10.0

Usability

ContentKing
8.5
Microsoft Advertising (formerly Bing Ads)
6.0

Support Rating

ContentKing
9.1
Microsoft Advertising (formerly Bing Ads)
8.7

Implementation Rating

ContentKing
Microsoft Advertising (formerly Bing Ads)
7.0

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