ContentKing vs Microsoft Advertising (formerly Bing Ads)

• Proactive monitoring of the website on a broad spectrum of on-page and technical issues.
• Insights for page-specific action points based on different data streams.
• Identifying technical and on-page website issues.

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• Being able to import your campaigns from Google ads is a HUGE plus. It means you can get started very quickly.
• Reporting is excellent.
• You can track your goals and conversions very clearly.
• Cost per click is usually lower than Google.

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• It is a single host only, which means that if your website spans mulitple subdomains it falls down
• It isn't as easy to control as desktop crawlers, the continuous nature means you can't just give it a set of URLs to monitor.
• Some of the issues it highlights aren't always issues, and so you need an expert user

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• Quality of traffic is comparatively lower compared to Google Ads, very important to confirm at what networks ads are being served on
• Average CPC can sometimes be higher than on similar ad networks
• Less overall volume and avg lower quality can make it difficult to justify investment

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• My website health score went from 700 tot 986/1,00 in three years time.
• The authority of my website went from 1,9 to 2,6 in three years time.
• The visitors to my website climbed from 10/day to 60/day in three years time.

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• We've had a very hard time spending our budgets on Bing which has caused us a lot of extra work on our end. We've essentially had to move that money back to Google or other platforms.
• It does have an easy import from Google so you're not doubling efforts.
• The CPCs tend to be less expensive than Google - which is always good for business owners.

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