What users are saying about
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.7 out of 100
Based on 18 reviews and ratings
Microsoft Advertising (formerly Bing Ads)
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133 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.1 out of 100
Based on 133 reviews and ratings
Feature Set Ratings
SEO
7.3
ContentKing
73%

Microsoft Advertising (formerly Bing Ads)
Feature Set Not Supported
N/A
ContentKing ranks higher in 4/4 features
ContentKing ranks higher in 4/4 features
Page grader
7.7
77%
11 Ratings

N/A
0 Ratings
Competitive analysis
5.3
53%
3 Ratings

N/A
0 Ratings
Site audit / diagnostics
8.2
82%
14 Ratings

N/A
0 Ratings
Site recommendations
7.9
79%
12 Ratings

N/A
0 Ratings
SEO Channels
7.8
ContentKing
78%

Microsoft Advertising (formerly Bing Ads)
Feature Set Not Supported
N/A
ContentKing ranks higher in 2/2 features
ContentKing ranks higher in 2/2 features
Local SEO
7.2
72%
3 Ratings

N/A
0 Ratings
Global SEO
8.4
84%
8 Ratings

N/A
0 Ratings
SEO Platform & Account Management
8.8
ContentKing
88%

Microsoft Advertising (formerly Bing Ads)
Feature Set Not Supported
N/A
ContentKing ranks higher in 2/2 features
ContentKing ranks higher in 2/2 features
Multi-domain support
9.1
91%
10 Ratings

N/A
0 Ratings
Integration with web analytics tools
8.6
86%
11 Ratings

N/A
0 Ratings
Attribute Ratings
- ContentKing is rated higher in 3 areas: Likelihood to Recommend, Usability, Implementation Rating
- Microsoft Advertising (formerly Bing Ads) is rated higher in 1 area: Likelihood to Renew
- ContentKing and Microsoft Advertising (formerly Bing Ads) are tied in 1 area: Support Rating
Likelihood to Recommend
8.8
ContentKing
88%
14 Ratings

6.8
Microsoft Advertising (formerly Bing Ads)
68%
61 Ratings
Likelihood to Renew
9.1
ContentKing
91%
1 Rating

10.0
Microsoft Advertising (formerly Bing Ads)
100%
2 Ratings
Usability
8.1
ContentKing
81%
6 Ratings

6.0
Microsoft Advertising (formerly Bing Ads)
60%
1 Rating
Support Rating
9.1
ContentKing
91%
6 Ratings

9.1
Microsoft Advertising (formerly Bing Ads)
91%
22 Ratings
Implementation Rating
8.2
ContentKing
82%
1 Rating

7.0
Microsoft Advertising (formerly Bing Ads)
70%
2 Ratings
Likelihood to Recommend
ContentKing
The times when [ContentKing] is most useful is when working with migrations, or changing dynamic websites that you want to continuously monitor fix and rapidly resolve issues. Because you can share URLs to key issues and create segments out of them it is very easy to highlight issues. Because it isn't charged a per user level this does mean you can give access to clients and their development teams.
SEO Director
Rise at SevenMarketing & Advertising, 51-200 employees
Microsoft Advertising (formerly Bing Ads)
Microsoft Advertising is a top tier search engine, they help to capture the full demand for a company in addition to its competitor Google. The overlap between these audiences is not very large and so having a presence on both platforms opens up reach and scale. An area where it is not as appropriate is top-line awareness and prospecting.

Verified User
Director in Marketing
Marketing & Advertising Company, 5001-10,000 employeesPros
ContentKing
- Proactive monitoring of the website on a broad spectrum of on-page and technical issues.
- Insights for page-specific action points based on different data streams.
- Identifying technical and on-page website issues.
Sr. SEO consultant & Owner
SmartRankingMarketing & Advertising, 11-50 employees
Microsoft Advertising (formerly Bing Ads)
- Being able to import your campaigns from Google ads is a HUGE plus. It means you can get started very quickly.
- Reporting is excellent.
- You can track your goals and conversions very clearly.
- Cost per click is usually lower than Google.

Verified User
Account Manager in Sales
Hospital & Health Care Company, 10,001+ employeesCons
ContentKing
- It is a single host only, which means that if your website spans mulitple subdomains it falls down
- It isn't as easy to control as desktop crawlers, the continuous nature means you can't just give it a set of URLs to monitor.
- Some of the issues it highlights aren't always issues, and so you need an expert user
SEO Director
Rise at SevenMarketing & Advertising, 51-200 employees
Microsoft Advertising (formerly Bing Ads)
- Quality of traffic is comparatively lower compared to Google Ads, very important to confirm at what networks ads are being served on
- Average CPC can sometimes be higher than on similar ad networks
- Less overall volume and avg lower quality can make it difficult to justify investment
Paid Media Team Leader
Traffic Digital AgencyMarketing and Advertising, 11-50 employees
Pricing Details
ContentKing
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Starting Price
—Microsoft Advertising (formerly Bing Ads)
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
ContentKing
ContentKing 9.1
Based on 1 answer
Because it does its job very well.

Verified User
Director in Marketing
Health, Wellness and Fitness Company, 51-200 employeesMicrosoft Advertising (formerly Bing Ads)
Microsoft Advertising (formerly Bing Ads) 10.0
Based on 2 answers
We have had good success with it over all of our clients. We continually recommend bing to reach "the rest of the searchers".
Director of Search
BigWing InteractiveInternet, 11-50 employees
Usability
ContentKing
ContentKing 8.1
Based on 6 answers
Really like the walkthrough onboarding of the app to get your bearings when you sign up. You can quickly glance at the interface and understand where everything is located and what each feature is used for. The dashboard is incredibly useful to understand the health of your site and address any persistent issues on your site quickly.
Senior Growth Marketing Manager
MouseflowComputer Software, 11-50 employees
Microsoft Advertising (formerly Bing Ads)
Microsoft Advertising (formerly Bing Ads) 6.0
Based on 1 answer
Usability itself is all right, I just wish it looked better.
Marketing Associate
Omnex GroupFinancial Services, 51-200 employees
Support Rating
ContentKing
ContentKing 9.1
Based on 6 answers
They respond very quickly and have deep technical knowledge so they will always find a solution to your problem. They are based in Europe but are planning to open offices soon in the USA that will help with time-difference issues. If you are based in Europe, you will get an answer in 15 minutes.
Senior Technical SEO Analyst
HomefieldMarketing and Advertising, 11-50 employees
Microsoft Advertising (formerly Bing Ads)
Microsoft Advertising (formerly Bing Ads) 9.1
Based on 22 answers
Our Bing Ads reps are very good and attentive. They've offered good recommendations and are quick to resolve unexpected issues and problems. Occasionally they have roped in technical support folks that have been friendly and helpful too. The general helpline for Bing Ads is also very good, especially when compared to Google's customer support.
Marketing Manager
Apollo InteractiveMarketing & Advertising, 11-50 employees
Implementation Rating
ContentKing
ContentKing 8.2
Based on 1 answer
Very easy to set up.

Verified User
Director in Marketing
Health, Wellness and Fitness Company, 51-200 employeesMicrosoft Advertising (formerly Bing Ads)
Microsoft Advertising (formerly Bing Ads) 7.0
Based on 2 answers
No answer on this topic is available.
Alternatives Considered
ContentKing
Content King provides a much more immersive dashboard. Additionally, the reports offered by Content king give us much more granular data allowing management to see the results country site by country site. The other tool would have required us to hire an external developer to create a custom dashboard to provide reporting. This to, us made the decision easy.

Verified User
Manager in Information Technology
Health, Wellness and Fitness Company, 1001-5000 employeesMicrosoft Advertising (formerly Bing Ads)
[Microsoft Advertising (formerly Bing Ads)] has access to superior traffic volume and ability / capability to spend ad dollars. [Microsoft Advertising (formerly Bing Ads)] is really the only paid search advertising option that competes with Google Ads in any capacity whether it be volume / ad spend / quality leads.

Verified User
Supervisor in Marketing
Marketing and Advertising Company, 1001-5000 employeesReturn on Investment
ContentKing
- My website health score went from 700 tot 986/1,00 in three years time.
- The authority of my website went from 1,9 to 2,6 in three years time.
- The visitors to my website climbed from 10/day to 60/day in three years time.
Copywriter
C'bonPublic Relations & Communications, 1-10 employees
Microsoft Advertising (formerly Bing Ads)
- We've had a very hard time spending our budgets on Bing which has caused us a lot of extra work on our end. We've essentially had to move that money back to Google or other platforms.
- It does have an easy import from Google so you're not doubling efforts.
- The CPCs tend to be less expensive than Google - which is always good for business owners.
Ad Operations Manager
WRAL Digital SolutionsMarketing and Advertising, 501-1000 employees