ContentKing vs. Microsoft Advertising

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ContentKing
Score 9.9 out of 10
N/A
A solution that aims to ensure customers find valuable digital content with 24/7 website monitoring from ContentKing, now part of the enterprise organic marketing platform from Conductor. Website changes happen, and they happen fast. That’s where ContentKing for Conductor comes in. As a real-time SEO monitoring and auditing platform, ContentKing keeps track of everything happening on a site as it happens, such as if links suddenly break or…N/A
Microsoft Advertising
Score 3.5 out of 10
N/A
Microsoft Advertising (formerly Bing Ads) is Microsoft's search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign. Microsoft Advertising features the ability to delimit advertising to particular responsive demographics and to intermittent times and days of the week. It also supports offline updates that sync later.N/A
Pricing
ContentKingMicrosoft Advertising
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ContentKingMicrosoft Advertising
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
ContentKingMicrosoft Advertising
Top Pros
Top Cons
Features
ContentKingMicrosoft Advertising
SEO
Comparison of SEO features of Product A and Product B
ContentKing
7.0
14 Ratings
10% below category average
Microsoft Advertising
-
Ratings
Page grader7.411 Ratings00 Ratings
Competitive analysis5.43 Ratings00 Ratings
Site audit / diagnostics7.514 Ratings00 Ratings
Site recommendations7.612 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
ContentKing
7.5
8 Ratings
1% below category average
Microsoft Advertising
-
Ratings
Local SEO7.53 Ratings00 Ratings
Global SEO7.58 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
ContentKing
7.9
11 Ratings
6% below category average
Microsoft Advertising
-
Ratings
Multi-domain support8.510 Ratings00 Ratings
Integration with web analytics tools7.311 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
ContentKing
-
Ratings
Microsoft Advertising
1.0
2 Ratings
90% below category average
Ad campaign creation00 Ratings1.02 Ratings
Ad deployment00 Ratings1.02 Ratings
Display advertising00 Ratings1.02 Ratings
Ad display and retargeting segmentation00 Ratings1.02 Ratings
Sequence targeting00 Ratings1.02 Ratings
Contextual advertising00 Ratings1.02 Ratings
Social advertising00 Ratings1.02 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
ContentKing
-
Ratings
Microsoft Advertising
1.0
3 Ratings
86% below category average
Ad dashboards00 Ratings1.03 Ratings
Ad performance reports00 Ratings1.02 Ratings
Ad conversion tracking00 Ratings1.02 Ratings
Ad attribution reporting00 Ratings1.02 Ratings
Ad forecasting and optimization00 Ratings1.02 Ratings
Ad Auctions
Comparison of Ad Auctions features of Product A and Product B
ContentKing
-
Ratings
Microsoft Advertising
1.0
2 Ratings
0% above category average
Ad bidding00 Ratings1.02 Ratings
Best Alternatives
ContentKingMicrosoft Advertising
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Serpstat
Serpstat
Score 9.2 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
WordStream Advisor
WordStream Advisor
Score 7.0 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
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User Ratings
ContentKingMicrosoft Advertising
Likelihood to Recommend
7.9
(14 ratings)
1.2
(65 ratings)
Likelihood to Renew
9.1
(1 ratings)
10.0
(2 ratings)
Usability
7.3
(6 ratings)
6.0
(1 ratings)
Support Rating
9.1
(6 ratings)
9.1
(11 ratings)
Implementation Rating
8.2
(1 ratings)
7.0
(1 ratings)
User Testimonials
ContentKingMicrosoft Advertising
Likelihood to Recommend
ContentKing
The times when [ContentKing] is most useful is when working with migrations, or changing dynamic websites that you want to continuously monitor fix and rapidly resolve issues. Because you can share URLs to key issues and create segments out of them it is very easy to highlight issues. Because it isn't charged a per user level this does mean you can give access to clients and their development teams.
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Microsoft
Despite using our account for advertising with every other social media company, Microsoft flagged ours as fraudulent. After dealing with them for weeks, we finally got to a manager, who said that they didn’t know anything, couldn’t provide any information, and was unable to do anything about it. It seems odd, but it would flagger account every time we try to upload the campaigns from Google directly into their ad manager. I would suggest if you try and use their platform, don’t tell them you’re using Google cause they seem to have a thing against it. Once your account is flagged, they have no reasonable way of resolving it, nor they are able to offer any support. You’re better off to just try a different way. Ultimately, just don’t use Microsoft advertising if you can possibly avoid it. Hopefully soon DuckDuckGo will have their own advertising platform and we can eliminate Microsoft given the terrible time we have working with this one of many, social media platforms.
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Pros
ContentKing
  • Proactive monitoring of the website on a broad spectrum of on-page and technical issues.
  • Insights for page-specific action points based on different data streams.
  • Identifying technical and on-page website issues.
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Microsoft
  • Familiar interface, offers editor for bulk changes, adding negative keywords is much easier than in Google Ads
  • Nice reporting tools within the interface, detailed reports can be made fairly easily
  • Had very nice tools to help import/export ads directly from Google Ads, which saves a ton of time
Read full review
Cons
ContentKing
  • It is a single host only, which means that if your website spans mulitple subdomains it falls down
  • It isn't as easy to control as desktop crawlers, the continuous nature means you can't just give it a set of URLs to monitor.
  • Some of the issues it highlights aren't always issues, and so you need an expert user
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Microsoft
  • Bing's ad platform could definitely use some improvements - it hasn't been updated in a long time, and it feels very outdated.
  • We feel that the optimization algorithms don't always perform as well for Bing Ads as they do in Google Ads (optimize for conversions, etc.).
  • It would be great to have even more integrations with LinkedIn audience targeting offered - right now, you can just make some bid optimizations in a couple of areas; we'd really like to get more robust options there, and maybe even things like cross-platform tracking.
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Likelihood to Renew
ContentKing
Because it does its job very well.
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Microsoft
We have had good success with it over all of our clients. We continually recommend bing to reach "the rest of the searchers".
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Usability
ContentKing
Really like the walkthrough onboarding of the app to get your bearings when you sign up. You can quickly glance at the interface and understand where everything is located and what each feature is used for. The dashboard is incredibly useful to understand the health of your site and address any persistent issues on your site quickly.
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Microsoft
Usability itself is all right, I just wish it looked better.
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Support Rating
ContentKing
They respond very quickly and have deep technical knowledge so they will always find a solution to your problem. They are based in Europe but are planning to open offices soon in the USA that will help with time-difference issues. If you are based in Europe, you will get an answer in 15 minutes.
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Microsoft
Our Bing Ads reps are very good and attentive. They've offered good recommendations and are quick to resolve unexpected issues and problems. Occasionally they have roped in technical support folks that have been friendly and helpful too. The general helpline for Bing Ads is also very good, especially when compared to Google's customer support.
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Implementation Rating
ContentKing
Very easy to set up.
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Microsoft
No answers on this topic
Alternatives Considered
ContentKing
Content King provides a much more immersive dashboard. Additionally, the reports offered by Content king give us much more granular data allowing management to see the results country site by country site. The other tool would have required us to hire an external developer to create a custom dashboard to provide reporting. This to, us made the decision easy.
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Microsoft
Obviously Google is a huge competitor. Typically Google is top of the game for many advertising solutions including search. Microsoft ads has a lower scale and reach compared to Google. However, Microsoft ads audience does not overlap much with Googles, providing incremental reach. Although Microsoft ads lags a bit behind in adapting the new updates that Google comes out with, their customer service is very good and they are likely to go out of their way to adapt their platform to your needs whereas their competitor does not
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Return on Investment
ContentKing
  • My website health score went from 700 tot 986/1,00 in three years time.
  • The authority of my website went from 1,9 to 2,6 in three years time.
  • The visitors to my website climbed from 10/day to 60/day in three years time.
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Microsoft
  • We've had a very hard time spending our budgets on Bing which has caused us a lot of extra work on our end. We've essentially had to move that money back to Google or other platforms.
  • It does have an easy import from Google so you're not doubling efforts.
  • The CPCs tend to be less expensive than Google - which is always good for business owners.
Read full review
ScreenShots

ContentKing Screenshots

Screenshot of ContentKing: Real-time SEO Auditing & Monitoring Platform. Because search engines never sleep.Screenshot of Real-time SEO Auditing. Because the competition doesn’t wait.Screenshot of Monitoring & Alerting™. Because you need to know before your rankings are impacted.Screenshot of Change Tracking™. Any change can impact your SEO performance. With ContentKing you finally have the visibility into all those changes.Screenshot of ContentKing is trusted by companies all over the globe.Screenshot of APIs & Integrations - Enrich your data. Work with it in any way you want.