18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
133 Ratings
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.7 out of 100

Microsoft Advertising (formerly Bing Ads)

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
133 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.1 out of 100

Feature Set Ratings

    SEO

    7.3

    ContentKing

    73%

    Microsoft Advertising (formerly Bing Ads)

    Feature Set Not Supported
    N/A
    ContentKing ranks higher in 4/4 features

    Page grader

    7.7
    77%
    11 Ratings
    N/A
    0 Ratings

    Competitive analysis

    5.3
    53%
    3 Ratings
    N/A
    0 Ratings

    Site audit / diagnostics

    8.2
    82%
    14 Ratings
    N/A
    0 Ratings

    Site recommendations

    7.9
    79%
    12 Ratings
    N/A
    0 Ratings

    SEO Channels

    7.8

    ContentKing

    78%

    Microsoft Advertising (formerly Bing Ads)

    Feature Set Not Supported
    N/A
    ContentKing ranks higher in 2/2 features

    Local SEO

    7.2
    72%
    3 Ratings
    N/A
    0 Ratings

    Global SEO

    8.4
    84%
    8 Ratings
    N/A
    0 Ratings

    SEO Platform & Account Management

    8.8

    ContentKing

    88%

    Microsoft Advertising (formerly Bing Ads)

    Feature Set Not Supported
    N/A
    ContentKing ranks higher in 2/2 features

    Multi-domain support

    9.1
    91%
    10 Ratings
    N/A
    0 Ratings

    Integration with web analytics tools

    8.6
    86%
    11 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • ContentKing is rated higher in 3 areas: Likelihood to Recommend, Usability, Implementation Rating
    • Microsoft Advertising (formerly Bing Ads) is rated higher in 1 area: Likelihood to Renew
    • ContentKing and Microsoft Advertising (formerly Bing Ads) are tied in 1 area: Support Rating

    Likelihood to Recommend

    8.8

    ContentKing

    88%
    14 Ratings
    6.8

    Microsoft Advertising (formerly Bing Ads)

    68%
    61 Ratings

    Likelihood to Renew

    9.1

    ContentKing

    91%
    1 Rating
    10.0

    Microsoft Advertising (formerly Bing Ads)

    100%
    2 Ratings

    Usability

    8.1

    ContentKing

    81%
    6 Ratings
    6.0

    Microsoft Advertising (formerly Bing Ads)

    60%
    1 Rating

    Support Rating

    9.1

    ContentKing

    91%
    6 Ratings
    9.1

    Microsoft Advertising (formerly Bing Ads)

    91%
    22 Ratings

    Implementation Rating

    8.2

    ContentKing

    82%
    1 Rating
    7.0

    Microsoft Advertising (formerly Bing Ads)

    70%
    2 Ratings

    Likelihood to Recommend

    ContentKing

    The times when [ContentKing] is most useful is when working with migrations, or changing dynamic websites that you want to continuously monitor fix and rapidly resolve issues. Because you can share URLs to key issues and create segments out of them it is very easy to highlight issues. Because it isn't charged a per user level this does mean you can give access to clients and their development teams.
    Gerry White | TrustRadius Reviewer

    Microsoft Advertising (formerly Bing Ads)

    Microsoft Advertising is a top tier search engine, they help to capture the full demand for a company in addition to its competitor Google. The overlap between these audiences is not very large and so having a presence on both platforms opens up reach and scale. An area where it is not as appropriate is top-line awareness and prospecting.
    Anonymous | TrustRadius Reviewer

    Pros

    ContentKing

    • Proactive monitoring of the website on a broad spectrum of on-page and technical issues.
    • Insights for page-specific action points based on different data streams.
    • Identifying technical and on-page website issues.
    Jarik Oosting | TrustRadius Reviewer

    Microsoft Advertising (formerly Bing Ads)

    • Being able to import your campaigns from Google ads is a HUGE plus. It means you can get started very quickly.
    • Reporting is excellent.
    • You can track your goals and conversions very clearly.
    • Cost per click is usually lower than Google.
    Anonymous | TrustRadius Reviewer

    Cons

    ContentKing

    • It is a single host only, which means that if your website spans mulitple subdomains it falls down
    • It isn't as easy to control as desktop crawlers, the continuous nature means you can't just give it a set of URLs to monitor.
    • Some of the issues it highlights aren't always issues, and so you need an expert user
    Gerry White | TrustRadius Reviewer

    Microsoft Advertising (formerly Bing Ads)

    • Quality of traffic is comparatively lower compared to Google Ads, very important to confirm at what networks ads are being served on
    • Average CPC can sometimes be higher than on similar ad networks
    • Less overall volume and avg lower quality can make it difficult to justify investment
    Vincent Misiewicz | TrustRadius Reviewer

    Pricing Details

    ContentKing

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    Microsoft Advertising (formerly Bing Ads)

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    ContentKing

    ContentKing 9.1
    Based on 1 answer
    Because it does its job very well.
    Anonymous | TrustRadius Reviewer

    Microsoft Advertising (formerly Bing Ads)

    Microsoft Advertising (formerly Bing Ads) 10.0
    Based on 2 answers
    We have had good success with it over all of our clients. We continually recommend bing to reach "the rest of the searchers".
    Bill Martin | TrustRadius Reviewer

    Usability

    ContentKing

    ContentKing 8.1
    Based on 6 answers
    Really like the walkthrough onboarding of the app to get your bearings when you sign up. You can quickly glance at the interface and understand where everything is located and what each feature is used for. The dashboard is incredibly useful to understand the health of your site and address any persistent issues on your site quickly.
    Eduardo &quot;Eddie&quot; Casado | TrustRadius Reviewer

    Microsoft Advertising (formerly Bing Ads)

    Microsoft Advertising (formerly Bing Ads) 6.0
    Based on 1 answer
    Usability itself is all right, I just wish it looked better.
    Danil Rudoy | TrustRadius Reviewer

    Support Rating

    ContentKing

    ContentKing 9.1
    Based on 6 answers
    They respond very quickly and have deep technical knowledge so they will always find a solution to your problem. They are based in Europe but are planning to open offices soon in the USA that will help with time-difference issues. If you are based in Europe, you will get an answer in 15 minutes.
    Juliette Tholey | TrustRadius Reviewer

    Microsoft Advertising (formerly Bing Ads)

    Microsoft Advertising (formerly Bing Ads) 9.1
    Based on 22 answers
    Our Bing Ads reps are very good and attentive. They've offered good recommendations and are quick to resolve unexpected issues and problems. Occasionally they have roped in technical support folks that have been friendly and helpful too. The general helpline for Bing Ads is also very good, especially when compared to Google's customer support.
    Brian Mescher | TrustRadius Reviewer

    Implementation Rating

    ContentKing

    ContentKing 8.2
    Based on 1 answer
    Very easy to set up.
    Anonymous | TrustRadius Reviewer

    Microsoft Advertising (formerly Bing Ads)

    Microsoft Advertising (formerly Bing Ads) 7.0
    Based on 2 answers
    No answer on this topic is available.

    Alternatives Considered

    ContentKing

    Content King provides a much more immersive dashboard. Additionally, the reports offered by Content king give us much more granular data allowing management to see the results country site by country site. The other tool would have required us to hire an external developer to create a custom dashboard to provide reporting. This to, us made the decision easy.
    Anonymous | TrustRadius Reviewer

    Microsoft Advertising (formerly Bing Ads)

    [Microsoft Advertising (formerly Bing Ads)] has access to superior traffic volume and ability / capability to spend ad dollars. [Microsoft Advertising (formerly Bing Ads)] is really the only paid search advertising option that competes with Google Ads in any capacity whether it be volume / ad spend / quality leads.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    ContentKing

    • My website health score went from 700 tot 986/1,00 in three years time.
    • The authority of my website went from 1,9 to 2,6 in three years time.
    • The visitors to my website climbed from 10/day to 60/day in three years time.
    Christine Bonheure | TrustRadius Reviewer

    Microsoft Advertising (formerly Bing Ads)

    • We've had a very hard time spending our budgets on Bing which has caused us a lot of extra work on our end. We've essentially had to move that money back to Google or other platforms.
    • It does have an easy import from Google so you're not doubling efforts.
    • The CPCs tend to be less expensive than Google - which is always good for business owners.
    Missy Geyer | TrustRadius Reviewer

    Screenshots

    Add comparison