ContentKing vs Microsoft Advertising (formerly Bing Ads) | TrustRadius

What users are saying about

Score 9 out of 10

Based on 14 reviews and ratings

Score 7.6 out of 10

Based on 111 reviews and ratings

Feature Rating Comparison

ContentKing

Microsoft Advertising (formerly Bing Ads)

Page grader

Competitive analysis

Site audit / diagnostics

Site recommendations

ContentKing

Microsoft Advertising (formerly Bing Ads)

Local SEO

Global SEO

ContentKing

Microsoft Advertising (formerly Bing Ads)

Multi-domain support

Integration with web analytics tools

Pros

Proactive monitoring of the website on a broad spectrum of on-page and technical issues.
Insights for page-specific action points based on different data streams.
Identifying technical and on-page website issues.

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Sr. SEO consultant & Owner

SmartRankingMarketing & Advertising, 11-50 employees

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Being able to import your campaigns from Google ads is a HUGE plus. It means you can get started very quickly.
Reporting is excellent.
You can track your goals and conversions very clearly.
Cost per click is usually lower than Google.

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Verified User

Account Manager in Sales

Hospital & Health Care Company, 10,001+ employees

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Cons

It is a single host only, which means that if your website spans mulitple subdomains it falls down
It isn't as easy to control as desktop crawlers, the continuous nature means you can't just give it a set of URLs to monitor.
Some of the issues it highlights aren't always issues, and so you need an expert user

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SEO Director

Rise at SevenMarketing & Advertising, 51-200 employees

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Quality of traffic is comparatively lower compared to Google Ads, very important to confirm at what networks ads are being served on
Average CPC can sometimes be higher than on similar ad networks
Less overall volume and avg lower quality can make it difficult to justify investment

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Vincent Misiewicz

Paid Media Team Leader

Traffic Digital AgencyMarketing and Advertising, 11-50 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

Microsoft Advertising (formerly Bing Ads) 10.0

Based on 2 answers

We have had good success with it over all of our clients. We continually recommend bing to reach "the rest of the searchers".

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Director of Search

BigWing InteractiveInternet, 11-50 employees

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Usability

ContentKing 8.5

Based on 5 answers

Really like the walkthrough onboarding of the app to get your bearings when you sign up. You can quickly glance at the interface and understand where everything is located and what each feature is used for. The dashboard is incredibly useful to understand the health of your site and address any persistent issues on your site quickly.

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Eduardo "Eddie" Casado

Senior Growth Marketing Manager

MouseflowComputer Software, 11-50 employees

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Microsoft Advertising (formerly Bing Ads) 6.0

Based on 1 answer

Usability itself is all right, I just wish it looked better.

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Marketing Associate

Omnex GroupFinancial Services, 51-200 employees

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Support Rating

ContentKing 9.1

Based on 5 answers

They respond very quickly and have deep technical knowledge so they will always find a solution to your problem. They are based in Europe but are planning to open offices soon in the USA that will help with time-difference issues. If you are based in Europe, you will get an answer in 15 minutes.

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Juliette Tholey

Senior Technical SEO Analyst

HomefieldMarketing and Advertising, 11-50 employees

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Microsoft Advertising (formerly Bing Ads) 8.7

Based on 24 answers

Our Bing Ads reps are very good and attentive. They've offered good recommendations and are quick to resolve unexpected issues and problems. Occasionally they have roped in technical support folks that have been friendly and helpful too. The general helpline for Bing Ads is also very good, especially when compared to Google's customer support.

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Marketing Manager

Apollo InteractiveMarketing & Advertising, 11-50 employees

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Alternatives Considered

Content King provides a much more immersive dashboard. Additionally, the reports offered by Content king give us much more granular data allowing management to see the results country site by country site. The other tool would have required us to hire an external developer to create a custom dashboard to provide reporting. This to, us made the decision easy.

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Verified User

Manager in Information Technology

Health, Wellness and Fitness Company, 1001-5000 employees

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Unfortunately, I don't think anyone has been able to properly and effectively compete with Google. They are the mammoth in the space - so therefore, I don't think either Bing or Gemini have had a fair shot to showcase their potential worth.Again, I have found it very difficult for Bing to effectively spend our campaign budgets and customer service has been less than helpful.

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Ad Operations Manager

WRAL Digital SolutionsMarketing and Advertising, 501-1000 employees

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Return on Investment

My website health score went from 700 tot 986/1,00 in three years time.
The authority of my website went from 1,9 to 2,6 in three years time.
The visitors to my website climbed from 10/day to 60/day in three years time.

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Christine Bonheure

Copywriter

C'bonPublic Relations & Communications, 1-10 employees

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Because we don't pay as much for our CPC it makes it easier to spread that money around.
Using Bing and getting familiar with their users has been a good thing to learn more about.
Not being able to target as many visitors due to Bing not being as populated as Google has made things interesting.

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Verified User

Director in Marketing

Marketing and Advertising Company, 51-200 employees

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Screenshots

See All (7) ContentKing Screenshots

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

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Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

ContentKing Editions & Modules

Edition

Basic	$139.00¹
Standard	$219.00¹
Pro	$319.00¹

Per Month

Additional Pricing Details

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General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Microsoft Advertising (formerly Bing Ads) Editions & Modules

—

Additional Pricing Details

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Rating Summary

ContentKing

Microsoft Advertising (formerly Bing Ads)

ContentKing

Microsoft Advertising (formerly Bing Ads)

ContentKing

Microsoft Advertising (formerly Bing Ads)

ContentKing

Microsoft Advertising (formerly Bing Ads)

ContentKing

Microsoft Advertising (formerly Bing Ads)

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