What users are saying about
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.7 out of 100
Based on 18 reviews and ratings
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.3 out of 100
Based on 2 reviews and ratings
Feature Set Ratings
- ContentKing ranks higher in 3 feature sets: SEO, SEO Channels, SEO Platform & Account Management
SEO
7.3
ContentKing
73%

6.6
SEOGadget for Excel
66%
SEOGadget for Excel ranks higher in 5/8 features
SEOGadget for Excel ranks higher in 5/8 features
Page grader
7.7
77%
11 Ratings
7.0
70%
1 Rating
Competitive analysis
5.3
53%
3 Ratings
7.0
70%
1 Rating
Site audit / diagnostics
8.2
82%
14 Ratings
N/A
0 Ratings
Site recommendations
7.9
79%
12 Ratings
5.0
50%
1 Rating
Keyword analysis
N/A
0 Ratings
7.0
70%
1 Rating
Backlink management
N/A
0 Ratings
9.0
90%
1 Rating
SERP ranking tracking
N/A
0 Ratings
6.0
60%
1 Rating
Task management
N/A
0 Ratings
5.0
50%
1 Rating
SEO Channels
7.8
ContentKing
78%

6.7
SEOGadget for Excel
67%
ContentKing ranks higher in 2/3 features
ContentKing ranks higher in 2/3 features
Local SEO
7.2
72%
3 Ratings
7.0
70%
1 Rating
Global SEO
8.4
84%
8 Ratings
7.0
70%
1 Rating
Social SEO
N/A
0 Ratings
6.0
60%
1 Rating
SEO Platform & Account Management
8.8
ContentKing
88%

8.0
SEOGadget for Excel
80%
ContentKing ranks higher in 1/2 features
ContentKing ranks higher in 1/2 features
Multi-domain support
9.1
91%
10 Ratings
7.0
70%
1 Rating
Integration with web analytics tools
8.6
86%
11 Ratings
9.0
90%
1 Rating
Attribute Ratings
- ContentKing is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
8.8
ContentKing
88%
14 Ratings

7.0
SEOGadget for Excel
70%
1 Rating
Likelihood to Renew
9.1
ContentKing
91%
1 Rating

SEOGadget for Excel
N/A
0 Ratings
Usability
8.1
ContentKing
81%
6 Ratings

SEOGadget for Excel
N/A
0 Ratings
Support Rating
9.1
ContentKing
91%
6 Ratings

SEOGadget for Excel
N/A
0 Ratings
Implementation Rating
8.2
ContentKing
82%
1 Rating

SEOGadget for Excel
N/A
0 Ratings
Likelihood to Recommend
ContentKing
The times when [ContentKing] is most useful is when working with migrations, or changing dynamic websites that you want to continuously monitor fix and rapidly resolve issues. Because you can share URLs to key issues and create segments out of them it is very easy to highlight issues. Because it isn't charged a per user level this does mean you can give access to clients and their development teams.
SEO Director
Rise at SevenMarketing & Advertising, 51-200 employees
SEOGadget for Excel
SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.
SEO Manager
MilliporeSigmaPharmaceuticals, 10,001+ employees
Pros
ContentKing
- Proactive monitoring of the website on a broad spectrum of on-page and technical issues.
- Insights for page-specific action points based on different data streams.
- Identifying technical and on-page website issues.
Sr. SEO consultant & Owner
SmartRankingMarketing & Advertising, 11-50 employees
SEOGadget for Excel
- Authentication is simple and requires no real in-depth knowledge
- Importing of data into Excel saves time and saves us an extra step which is really important
- Working with the data we need to see is much easier and faster
- Collects multiple sources and saves time logging in
- Data analysis is simple and straight forward
SEO Manager
MilliporeSigmaPharmaceuticals, 10,001+ employees
Cons
ContentKing
- It is a single host only, which means that if your website spans mulitple subdomains it falls down
- It isn't as easy to control as desktop crawlers, the continuous nature means you can't just give it a set of URLs to monitor.
- Some of the issues it highlights aren't always issues, and so you need an expert user
SEO Director
Rise at SevenMarketing & Advertising, 51-200 employees
SEOGadget for Excel
- More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
- More data imports would be nice this could be more of a one-and-done package, right now it only imports links
- Added functionality to analyze data would be nice
SEO Manager
MilliporeSigmaPharmaceuticals, 10,001+ employees
Pricing Details
ContentKing
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Starting Price
—SEOGadget for Excel
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
ContentKing
ContentKing 9.1
Based on 1 answer
Because it does its job very well.

Verified User
Director in Marketing
Health, Wellness and Fitness Company, 51-200 employeesSEOGadget for Excel
No score
No answers yet
No answers on this topic
Usability
ContentKing
ContentKing 8.1
Based on 6 answers
Really like the walkthrough onboarding of the app to get your bearings when you sign up. You can quickly glance at the interface and understand where everything is located and what each feature is used for. The dashboard is incredibly useful to understand the health of your site and address any persistent issues on your site quickly.
Senior Growth Marketing Manager
MouseflowComputer Software, 11-50 employees
SEOGadget for Excel
No score
No answers yet
No answers on this topic
Support Rating
ContentKing
ContentKing 9.1
Based on 6 answers
They respond very quickly and have deep technical knowledge so they will always find a solution to your problem. They are based in Europe but are planning to open offices soon in the USA that will help with time-difference issues. If you are based in Europe, you will get an answer in 15 minutes.
Senior Technical SEO Analyst
HomefieldMarketing and Advertising, 11-50 employees
SEOGadget for Excel
No score
No answers yet
No answers on this topic
Implementation Rating
ContentKing
ContentKing 8.2
Based on 1 answer
Very easy to set up.

Verified User
Director in Marketing
Health, Wellness and Fitness Company, 51-200 employeesSEOGadget for Excel
No score
No answers yet
No answers on this topic
Alternatives Considered
ContentKing
Content King provides a much more immersive dashboard. Additionally, the reports offered by Content king give us much more granular data allowing management to see the results country site by country site. The other tool would have required us to hire an external developer to create a custom dashboard to provide reporting. This to, us made the decision easy.

Verified User
Manager in Information Technology
Health, Wellness and Fitness Company, 1001-5000 employeesSEOGadget for Excel
This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.
SEO Manager
MilliporeSigmaPharmaceuticals, 10,001+ employees
Return on Investment
ContentKing
- My website health score went from 700 tot 986/1,00 in three years time.
- The authority of my website went from 1,9 to 2,6 in three years time.
- The visitors to my website climbed from 10/day to 60/day in three years time.
Copywriter
C'bonPublic Relations & Communications, 1-10 employees
SEOGadget for Excel
- It is hard to quantify this realistically but it does save time and that is big
- Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
- We haven't had any negative impacts as this is mainly a time saver
SEO Manager
MilliporeSigmaPharmaceuticals, 10,001+ employees