What users are saying about
5 Ratings
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Score 9.4 out of 100
2 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

ContentKing

ContentKing is well suited if your are managing different blogs or ecommerce stores and you need to keep an eye on any changes made. Good pricing structure based on the number of pages you have. You will be sure that you’re monitoring your sites effectively and staying on top of problems before they occur.
Juliette Tholey | TrustRadius Reviewer

SEOGadget for Excel

SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.
Spencer Baselice | TrustRadius Reviewer

Feature Rating Comparison

SEO

ContentKing
8.7
SEOGadget for Excel
6.6
Page grader
ContentKing
8.4
SEOGadget for Excel
7.0
Site audit / diagnostics
ContentKing
9.1
SEOGadget for Excel
Site recommendations
ContentKing
8.5
SEOGadget for Excel
5.0
Keyword analysis
ContentKing
SEOGadget for Excel
7.0
Backlink management
ContentKing
SEOGadget for Excel
9.0
SERP ranking tracking
ContentKing
SEOGadget for Excel
6.0
Competitive analysis
ContentKing
SEOGadget for Excel
7.0
Task management
ContentKing
SEOGadget for Excel
5.0

SEO Channels

ContentKing
9.1
SEOGadget for Excel
6.7
Global SEO
ContentKing
9.1
SEOGadget for Excel
7.0
Local SEO
ContentKing
SEOGadget for Excel
7.0
Social SEO
ContentKing
SEOGadget for Excel
6.0

SEO Platform & Account Management

ContentKing
9.1
SEOGadget for Excel
8.0
Multi-domain support
ContentKing
9.1
SEOGadget for Excel
7.0
Integration with web analytics tools
ContentKing
9.1
SEOGadget for Excel
9.0

Pros

ContentKing

  • Audit trail.
  • Content technical audit.
Hans Buis | TrustRadius Reviewer

SEOGadget for Excel

  • Authentication is simple and requires no real in-depth knowledge
  • Importing of data into Excel saves time and saves us an extra step which is really important
  • Working with the data we need to see is much easier and faster
  • Collects multiple sources and saves time logging in
  • Data analysis is simple and straight forward
Spencer Baselice | TrustRadius Reviewer

Cons

ContentKing

  • I would suggest adding some contextual info for new SEO professionals.
Eduardo &quot;Eddie&quot; Casado | TrustRadius Reviewer

SEOGadget for Excel

  • More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
  • More data imports would be nice this could be more of a one-and-done package, right now it only imports links
  • Added functionality to analyze data would be nice
Spencer Baselice | TrustRadius Reviewer

Usability

ContentKing

ContentKing 8.9
Based on 4 answers
The dashboard is comprehensive although the amount of data it provides. Alert settings page is easy to manage. And the Issues page is what I love, clear and useful design.
Rodion Melnikov | TrustRadius Reviewer

SEOGadget for Excel

No score
No answers yet
No answers on this topic

Support Rating

ContentKing

ContentKing 9.4
Based on 4 answers
They respond very quickly and have deep technical knowledge so they will always find a solution to your problem. They are based in Europe but are planning to open offices soon in the USA that will help with time-difference issues. If you are based in Europe, you will get an answer in 15 minutes.
Juliette Tholey | TrustRadius Reviewer

SEOGadget for Excel

No score
No answers yet
No answers on this topic

Alternatives Considered

ContentKing

The UX is amazing on the tool, the monthly price is doable. I use SEMRush for keyword research, Ahrefs for link profiles and ContentKing for audit and history. They all have their specific strong points.
Hans Buis | TrustRadius Reviewer

SEOGadget for Excel

This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.
Spencer Baselice | TrustRadius Reviewer

Return on Investment

ContentKing

  • Better understanding and ROI for time invested in SEO.
Eduardo &quot;Eddie&quot; Casado | TrustRadius Reviewer

SEOGadget for Excel

  • It is hard to quantify this realistically but it does save time and that is big
  • Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
  • We haven't had any negative impacts as this is mainly a time saver
Spencer Baselice | TrustRadius Reviewer

Screenshots

Pricing Details

ContentKing

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

SEOGadget for Excel

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

ContentKing
9.4
SEOGadget for Excel
7.0

Usability

ContentKing
8.9
SEOGadget for Excel

Support Rating

ContentKing
9.4
SEOGadget for Excel

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