What users are saying about
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.7 out of 100
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.3 out of 100

Feature Set Ratings

  • ContentKing ranks higher in 3 feature sets: SEO, SEO Channels, SEO Platform & Account Management

SEO

7.3

ContentKing

73%
6.6

SEOGadget for Excel

66%
SEOGadget for Excel ranks higher in 5/8 features

Page grader

7.7
77%
11 Ratings
7.0
70%
1 Rating

Competitive analysis

5.3
53%
3 Ratings
7.0
70%
1 Rating

Site audit / diagnostics

8.2
82%
14 Ratings
N/A
0 Ratings

Site recommendations

7.9
79%
12 Ratings
5.0
50%
1 Rating

Keyword analysis

N/A
0 Ratings
7.0
70%
1 Rating

Backlink management

N/A
0 Ratings
9.0
90%
1 Rating

SERP ranking tracking

N/A
0 Ratings
6.0
60%
1 Rating

Task management

N/A
0 Ratings
5.0
50%
1 Rating

SEO Channels

7.8

ContentKing

78%
6.7

SEOGadget for Excel

67%
ContentKing ranks higher in 2/3 features

Local SEO

7.2
72%
3 Ratings
7.0
70%
1 Rating

Global SEO

8.4
84%
8 Ratings
7.0
70%
1 Rating

Social SEO

N/A
0 Ratings
6.0
60%
1 Rating

SEO Platform & Account Management

8.8

ContentKing

88%
8.0

SEOGadget for Excel

80%
ContentKing ranks higher in 1/2 features

Multi-domain support

9.1
91%
10 Ratings
7.0
70%
1 Rating

Integration with web analytics tools

8.6
86%
11 Ratings
9.0
90%
1 Rating

Attribute Ratings

  • ContentKing is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.8

ContentKing

88%
14 Ratings
7.0

SEOGadget for Excel

70%
1 Rating

Likelihood to Renew

9.1

ContentKing

91%
1 Rating

SEOGadget for Excel

N/A
0 Ratings

Usability

8.1

ContentKing

81%
6 Ratings

SEOGadget for Excel

N/A
0 Ratings

Support Rating

9.1

ContentKing

91%
6 Ratings

SEOGadget for Excel

N/A
0 Ratings

Implementation Rating

8.2

ContentKing

82%
1 Rating

SEOGadget for Excel

N/A
0 Ratings

Likelihood to Recommend

ContentKing

The times when [ContentKing] is most useful is when working with migrations, or changing dynamic websites that you want to continuously monitor fix and rapidly resolve issues. Because you can share URLs to key issues and create segments out of them it is very easy to highlight issues. Because it isn't charged a per user level this does mean you can give access to clients and their development teams.
Gerry White | TrustRadius Reviewer

SEOGadget for Excel

SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.
Spencer Baselice | TrustRadius Reviewer

Pros

ContentKing

  • Proactive monitoring of the website on a broad spectrum of on-page and technical issues.
  • Insights for page-specific action points based on different data streams.
  • Identifying technical and on-page website issues.
Jarik Oosting | TrustRadius Reviewer

SEOGadget for Excel

  • Authentication is simple and requires no real in-depth knowledge
  • Importing of data into Excel saves time and saves us an extra step which is really important
  • Working with the data we need to see is much easier and faster
  • Collects multiple sources and saves time logging in
  • Data analysis is simple and straight forward
Spencer Baselice | TrustRadius Reviewer

Cons

ContentKing

  • It is a single host only, which means that if your website spans mulitple subdomains it falls down
  • It isn't as easy to control as desktop crawlers, the continuous nature means you can't just give it a set of URLs to monitor.
  • Some of the issues it highlights aren't always issues, and so you need an expert user
Gerry White | TrustRadius Reviewer

SEOGadget for Excel

  • More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
  • More data imports would be nice this could be more of a one-and-done package, right now it only imports links
  • Added functionality to analyze data would be nice
Spencer Baselice | TrustRadius Reviewer

Pricing Details

ContentKing

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Starting Price

SEOGadget for Excel

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

ContentKing

ContentKing 9.1
Based on 1 answer
Because it does its job very well.
Anonymous | TrustRadius Reviewer

SEOGadget for Excel

No score
No answers yet
No answers on this topic

Usability

ContentKing

ContentKing 8.1
Based on 6 answers
Really like the walkthrough onboarding of the app to get your bearings when you sign up. You can quickly glance at the interface and understand where everything is located and what each feature is used for. The dashboard is incredibly useful to understand the health of your site and address any persistent issues on your site quickly.
Eduardo &quot;Eddie&quot; Casado | TrustRadius Reviewer

SEOGadget for Excel

No score
No answers yet
No answers on this topic

Support Rating

ContentKing

ContentKing 9.1
Based on 6 answers
They respond very quickly and have deep technical knowledge so they will always find a solution to your problem. They are based in Europe but are planning to open offices soon in the USA that will help with time-difference issues. If you are based in Europe, you will get an answer in 15 minutes.
Juliette Tholey | TrustRadius Reviewer

SEOGadget for Excel

No score
No answers yet
No answers on this topic

Implementation Rating

ContentKing

ContentKing 8.2
Based on 1 answer
Very easy to set up.
Anonymous | TrustRadius Reviewer

SEOGadget for Excel

No score
No answers yet
No answers on this topic

Alternatives Considered

ContentKing

Content King provides a much more immersive dashboard. Additionally, the reports offered by Content king give us much more granular data allowing management to see the results country site by country site. The other tool would have required us to hire an external developer to create a custom dashboard to provide reporting. This to, us made the decision easy.
Anonymous | TrustRadius Reviewer

SEOGadget for Excel

This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.
Spencer Baselice | TrustRadius Reviewer

Return on Investment

ContentKing

  • My website health score went from 700 tot 986/1,00 in three years time.
  • The authority of my website went from 1,9 to 2,6 in three years time.
  • The visitors to my website climbed from 10/day to 60/day in three years time.
Christine Bonheure | TrustRadius Reviewer

SEOGadget for Excel

  • It is hard to quantify this realistically but it does save time and that is big
  • Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
  • We haven't had any negative impacts as this is mainly a time saver
Spencer Baselice | TrustRadius Reviewer

Screenshots

Add comparison