What users are saying about
18 Ratings
21 Ratings
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.7 out of 100
21 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Feature Set Ratings

  • ContentKing ranks higher in 1 feature set: SEO Platform & Account Management
  • Serpstat ranks higher in 2 feature sets: SEO, SEO Channels

SEO

7.3

ContentKing

73%
8.3

Serpstat

83%
Serpstat ranks higher in 7/7 features

Page grader

7.7
77%
11 Ratings
8.0
80%
7 Ratings

Competitive analysis

5.3
53%
3 Ratings
7.8
78%
8 Ratings

Site audit / diagnostics

8.2
82%
14 Ratings
8.2
82%
8 Ratings

Site recommendations

7.9
79%
12 Ratings
8.0
80%
1 Rating

Keyword analysis

N/A
0 Ratings
8.8
88%
8 Ratings

Backlink management

N/A
0 Ratings
8.0
80%
7 Ratings

SERP ranking tracking

N/A
0 Ratings
9.0
90%
8 Ratings

SEO Channels

7.8

ContentKing

78%
8.0

Serpstat

80%
Serpstat ranks higher in 3/4 features

Local SEO

7.2
72%
3 Ratings
8.8
88%
8 Ratings

Global SEO

8.4
84%
8 Ratings
8.2
82%
8 Ratings

Social SEO

N/A
0 Ratings
7.1
71%
5 Ratings

Mobile SEO

N/A
0 Ratings
8.0
80%
1 Rating

SEO Platform & Account Management

8.8

ContentKing

88%
7.7

Serpstat

77%
ContentKing ranks higher in 1/2 features

Multi-domain support

9.1
91%
10 Ratings
10.0
100%
7 Ratings

Integration with web analytics tools

8.6
86%
11 Ratings
5.4
54%
4 Ratings

Attribute Ratings

  • ContentKing is rated higher in 1 area: Likelihood to Recommend
  • Serpstat is rated higher in 1 area: Support Rating

Likelihood to Recommend

8.8

ContentKing

88%
14 Ratings
8.0

Serpstat

80%
8 Ratings

Likelihood to Renew

9.1

ContentKing

91%
1 Rating

Serpstat

N/A
0 Ratings

Usability

8.1

ContentKing

81%
6 Ratings

Serpstat

N/A
0 Ratings

Support Rating

9.1

ContentKing

91%
6 Ratings
10.0

Serpstat

100%
2 Ratings

Implementation Rating

8.2

ContentKing

82%
1 Rating

Serpstat

N/A
0 Ratings

Likelihood to Recommend

ContentKing

The times when [ContentKing] is most useful is when working with migrations, or changing dynamic websites that you want to continuously monitor fix and rapidly resolve issues. Because you can share URLs to key issues and create segments out of them it is very easy to highlight issues. Because it isn't charged a per user level this does mean you can give access to clients and their development teams.
Gerry White | TrustRadius Reviewer

Serpstat

If you are looking for an affordable all-in-one SEO tool to manage multiple websites then Serpstat is a great option. It is not the best in category for any one feature, but it offers a wide range of very good SEO tools, all housed in a single app. If you are serious with SEO, this will not be your only tool but it will save you the cost and trouble of managing several different SEO monthly subscriptions for various tools.
Gary Shouldis | TrustRadius Reviewer

Pros

ContentKing

  • Proactive monitoring of the website on a broad spectrum of on-page and technical issues.
  • Insights for page-specific action points based on different data streams.
  • Identifying technical and on-page website issues.
Jarik Oosting | TrustRadius Reviewer

Serpstat

  • Serpstat has an incredible Chrome extension. It allows us to perform an on-page analysis, domain analysis, and look at on-page SEO parameters. Rather than logging into Serpstat I'm easily able to access and view competitor and our own analytics at a moment's notice.
  • We love using the organic keyword tool to help us track keyword positions over time and benchmark against ourselves and our competitors. These reports also give a dashboard view of all keywords, along with keyword volume, keyword competition, and the average cost per keyword.
  • Being a global company it's important to not only view rankings in the US, but other major countries as well. With Serpstat we are able to view how our website performs all around the world.
Sam Lepak | TrustRadius Reviewer

Cons

ContentKing

  • It is a single host only, which means that if your website spans mulitple subdomains it falls down
  • It isn't as easy to control as desktop crawlers, the continuous nature means you can't just give it a set of URLs to monitor.
  • Some of the issues it highlights aren't always issues, and so you need an expert user
Gerry White | TrustRadius Reviewer

Serpstat

  • As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
  • Compared to other industry tools, Serpstat is literally right in the middle. There doesn't seem to be any differentiation that makes it stand out against Ahrefs or SEMRush. Perhaps something exclusive to Serpstat would make the product more alluring.
  • Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.
Mitch Lee | TrustRadius Reviewer

Pricing Details

ContentKing

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Starting Price

ContentKing Editions & Modules

Additional Pricing Details

Serpstat

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
$69

Starting Price

$69 per month

Serpstat Editions & Modules

Edition
Lite$691
Standart$1491
Advanced$2991
Enterprise$4991
  1. per month
Additional Pricing Details
Big enterprises have specific demands: aside from our self-service-model we offer specific services to enterprise customers. We’ll find an ultimate solution, that will fit your unique needs and benefit your business. If you would like to learn more, please contact us.

Likelihood to Renew

ContentKing

ContentKing 9.1
Based on 1 answer
Because it does its job very well.
Anonymous | TrustRadius Reviewer

Serpstat

No score
No answers yet
No answers on this topic

Usability

ContentKing

ContentKing 8.1
Based on 6 answers
Really like the walkthrough onboarding of the app to get your bearings when you sign up. You can quickly glance at the interface and understand where everything is located and what each feature is used for. The dashboard is incredibly useful to understand the health of your site and address any persistent issues on your site quickly.
Eduardo &quot;Eddie&quot; Casado | TrustRadius Reviewer

Serpstat

No score
No answers yet
No answers on this topic

Support Rating

ContentKing

ContentKing 9.1
Based on 6 answers
They respond very quickly and have deep technical knowledge so they will always find a solution to your problem. They are based in Europe but are planning to open offices soon in the USA that will help with time-difference issues. If you are based in Europe, you will get an answer in 15 minutes.
Juliette Tholey | TrustRadius Reviewer

Serpstat

Serpstat 10.0
Based on 2 answers
I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.
Drew Harrison | TrustRadius Reviewer

Implementation Rating

ContentKing

ContentKing 8.2
Based on 1 answer
Very easy to set up.
Anonymous | TrustRadius Reviewer

Serpstat

No score
No answers yet
No answers on this topic

Alternatives Considered

ContentKing

Content King provides a much more immersive dashboard. Additionally, the reports offered by Content king give us much more granular data allowing management to see the results country site by country site. The other tool would have required us to hire an external developer to create a custom dashboard to provide reporting. This to, us made the decision easy.
Anonymous | TrustRadius Reviewer

Serpstat

I have used Google Analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid versions for SEO tracking. None of them had a good balance between value for money paid. Serpstat finds a good home in value and return.
Tim Mack | TrustRadius Reviewer

Return on Investment

ContentKing

  • My website health score went from 700 tot 986/1,00 in three years time.
  • The authority of my website went from 1,9 to 2,6 in three years time.
  • The visitors to my website climbed from 10/day to 60/day in three years time.
Christine Bonheure | TrustRadius Reviewer

Serpstat

  • Serpstat has helped increase web traffic of numerous clients up to 3,000%
  • With clients having better web traffic, I'm able to close clients at a higher rate.
Evan Laird | TrustRadius Reviewer

Screenshots

Add comparison