ContentKing vs. Whitespark Local Citation Finder

The times when [ContentKing] is most useful is when working with migrations, or changing dynamic websites that you want to continuously monitor fix and rapidly resolve issues. Because you can share URLs to key issues and create segments out of them it is very easy to highlight issues. Because it isn't charged a per user level this does mean you can give access to clients and their development teams.

We have a client base within our organization of about ~5,000, so it can be difficult to keep track of all of their marketing status/standings. The Whitespark Local Citation Finder removes the aspect of human error and ensures that we are providing fast, reliable results for thousands of our clients. Being able to see our competitor's citation summary is a large advantage, not other products such as this provides.

Incentivized

• Proactive monitoring of the website on a broad spectrum of on-page and technical issues.
• Insights for page-specific action points based on different data streams.
• Identifying technical and on-page website issues.

Incentivized

• The information within the finder is very accurate, which eliminates us having to dig through the internet for citations.
• The reports are automated for you, so there's no extra work on the user's end.

Incentivized

• It is a single host only, which means that if your website spans mulitple subdomains it falls down
• It isn't as easy to control as desktop crawlers, the continuous nature means you can't just give it a set of URLs to monitor.
• Some of the issues it highlights aren't always issues, and so you need an expert user

• One small improvement I'd recommend is creating the ability to connect to 3rd party platforms, such as Google Data Studio

Incentivized

Because it does its job very well.

Incentivized

Really like the walkthrough onboarding of the app to get your bearings when you sign up. You can quickly glance at the interface and understand where everything is located and what each feature is used for. The dashboard is incredibly useful to understand the health of your site and address any persistent issues on your site quickly.

They respond very quickly and have deep technical knowledge so they will always find a solution to your problem. They are based in Europe but are planning to open offices soon in the USA that will help with time-difference issues. If you are based in Europe, you will get an answer in 15 minutes.

Very easy to set up.

Incentivized

Content King provides a much more immersive dashboard. Additionally, the reports offered by Content king give us much more granular data allowing management to see the results country site by country site. The other tool would have required us to hire an external developer to create a custom dashboard to provide reporting. This to, us made the decision easy.

We have used BrightLocal in the past, which was a great platform. The biggest difference between Whitespark and BrightLocal is its usability. BrightLocal can be difficult to navigate, while Whitespark is much more straightforward and easily navigatable. Within our large organization, we also use the Whitespark Rank Tracker, so being able to utilize multiple Whitespark products streamlines a lot of our processes.

Incentivized

• My website health score went from 700 tot 986/1,00 in three years time.
• The authority of my website went from 1,9 to 2,6 in three years time.
• The visitors to my website climbed from 10/day to 60/day in three years time.

Incentivized

• The positive ROI has been seen through our client's renewal %. Since we are able to provide accurate reporting, they trust the work that is presented to them more than not.

Incentivized