28 Ratings
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79 Ratings
28 Ratings
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Score 6.5 out of 100

Optimizely Content Cloud (formerly Episerver Content Cloud)

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79 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 5.8 out of 100

Likelihood to Recommend

Contently

It's helpful for top of marketing funnel writing that we can sometimes lose sight of because we are so ingrained in the product day to day. Contently is also helpful for long written pieces and ebooks that will take a significant amount of employee time to put together.I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.
Alexander deLong | TrustRadius Reviewer

Optimizely Content Cloud (formerly Episerver Content Cloud)

Episerver CMS provides a very well rounded system that will meet the needs of most businesses, in my experience. The biggest draw-back that I've seen with the underlying system is the response time in the back-end. Being on the digital experience cloud allows you to spread the load between services, but our experience has shown, even with a distributed network, the response time on the back-end can prove time-consuming and have delays in loading for content writers/editors. If there's a lot of hands-on, constantly, you will need to make sure the architecture has the response time your team needs.
Sean Haddy | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Contently
9.5
Optimizely Content Cloud (formerly Episerver Content Cloud)
Ideation
Contently
9.7
Optimizely Content Cloud (formerly Episerver Content Cloud)
Approval workflows
Contently
9.8
Optimizely Content Cloud (formerly Episerver Content Cloud)
Content collaboration
Contently
9.9
Optimizely Content Cloud (formerly Episerver Content Cloud)
Content calendar
Contently
8.0
Optimizely Content Cloud (formerly Episerver Content Cloud)
Network for content licensing/production
Contently
10.0
Optimizely Content Cloud (formerly Episerver Content Cloud)

Content Publishing

Contently
5.7
Optimizely Content Cloud (formerly Episerver Content Cloud)
Content hub
Contently
5.1
Optimizely Content Cloud (formerly Episerver Content Cloud)
Forms / Gated content
Contently
8.0
Optimizely Content Cloud (formerly Episerver Content Cloud)
Embedded CTAs
Contently
9.0
Optimizely Content Cloud (formerly Episerver Content Cloud)
Content distribution
Contently
2.0
Optimizely Content Cloud (formerly Episerver Content Cloud)
Content promotion
Contently
2.0
Optimizely Content Cloud (formerly Episerver Content Cloud)
Content automation
Contently
8.0
Optimizely Content Cloud (formerly Episerver Content Cloud)

Content Reporting & Analytics

Contently
8.0
Optimizely Content Cloud (formerly Episerver Content Cloud)
Audience profiling and targeting
Contently
9.0
Optimizely Content Cloud (formerly Episerver Content Cloud)
Closed-loop tracking and reporting
Contently
8.0
Optimizely Content Cloud (formerly Episerver Content Cloud)
Content performance analytics
Contently
7.0
Optimizely Content Cloud (formerly Episerver Content Cloud)
Campaign optimization dashboard
Contently
7.0
Optimizely Content Cloud (formerly Episerver Content Cloud)
Competitive analytics
Contently
9.0
Optimizely Content Cloud (formerly Episerver Content Cloud)

Security

Contently
Optimizely Content Cloud (formerly Episerver Content Cloud)
7.7
Role-based user permissions
Contently
Optimizely Content Cloud (formerly Episerver Content Cloud)
7.7

Platform & Infrastructure

Contently
Optimizely Content Cloud (formerly Episerver Content Cloud)
5.8
API
Contently
Optimizely Content Cloud (formerly Episerver Content Cloud)
5.2
Internationalization / multi-language
Contently
Optimizely Content Cloud (formerly Episerver Content Cloud)
6.3

Web Content Creation

Contently
Optimizely Content Cloud (formerly Episerver Content Cloud)
5.1
WYSIWYG editor
Contently
Optimizely Content Cloud (formerly Episerver Content Cloud)
7.0
Code quality / cleanliness
Contently
Optimizely Content Cloud (formerly Episerver Content Cloud)
5.4
Admin section
Contently
Optimizely Content Cloud (formerly Episerver Content Cloud)
6.0
Page templates
Contently
Optimizely Content Cloud (formerly Episerver Content Cloud)
3.7
Library of website themes
Contently
Optimizely Content Cloud (formerly Episerver Content Cloud)
2.1
Mobile optimization / responsive design
Contently
Optimizely Content Cloud (formerly Episerver Content Cloud)
4.6
Publishing workflow
Contently
Optimizely Content Cloud (formerly Episerver Content Cloud)
6.9
Form generator
Contently
Optimizely Content Cloud (formerly Episerver Content Cloud)
5.0

Web Content Management

Contently
Optimizely Content Cloud (formerly Episerver Content Cloud)
5.3
Content taxonomy
Contently
Optimizely Content Cloud (formerly Episerver Content Cloud)
6.0
SEO support
Contently
Optimizely Content Cloud (formerly Episerver Content Cloud)
5.2
Bulk management
Contently
Optimizely Content Cloud (formerly Episerver Content Cloud)
6.5
Availability / breadth of extensions
Contently
Optimizely Content Cloud (formerly Episerver Content Cloud)
4.2
Community / comment management
Contently
Optimizely Content Cloud (formerly Episerver Content Cloud)
4.6

Pros

Contently

  • Consolidating my work in one place to make my work life easier
  • Contently is unique from other content marketing organizational tools in one key way. It hands you a network of freelance professionals eager for delegated work.
  • You can search through a database of professionals to find the perfect person for your given project. Find individuals in your budget offering the exact skills and experience you need.
Anonymous | TrustRadius Reviewer

Optimizely Content Cloud (formerly Episerver Content Cloud)

  • Ektron CMS is reliable and performs well. Outages are extremely rare, and the site is fast.
  • The Ektron CMS content editor is easy to use, and updates can be made by non-technical people. The Ektron site synchronization process allows us to automatically publish updates every 30 minutes. This is very important to the resort's marketing efforts during the busy ski season.
  • This is straight from the marketing department: 'Ektron CMS is user friendly for non-technical people, and it allows us to be more effective in our marketing efforts.
Joy Kilmer | TrustRadius Reviewer

Cons

Contently

  • I have been using it for 3.5 years, and have had no response from potential clients.
  • The portfolio section is pretty easy to use, but I don't love the format.
  • Since I'm not a client, I don't know just how easy it is for them to find new freelancers or how often it is actually used.
  • Probably more suited for some types/concentrations of freelance writers, like finance, tech, or healthcare.
Kristi Porter | TrustRadius Reviewer

Optimizely Content Cloud (formerly Episerver Content Cloud)

  • Ektron's user interface could use a complete overhaul, beginning with the odd logical separation between "Library" items and "Content." From an end-user perspective these distinctions are completely irrelevant and only serve to confuse everyone.
  • The way Ektron reads html in the code editor is unfathomable. White space is dealt with in a completely unconventional and error prone way and the text editor often inserts immense amounts of unnecessary markup that often causes problems and bugs.
  • Ektron contains so many bugs its almost impossible to list them all. As the main editor of the website, my standard answer to any standard functionality requests is "no" because Ektron charges inordinate sums of money for those functions and even if we do custom manage our own solution, it would likely cause the entire system to crash.
  • Ektron is very very slow.
  • Ektron requires a seperate module for mobile/web-friendly websites. You can't just code it yourself. You have to buy their's.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Contently

No score
No answers yet
No answers on this topic

Optimizely Content Cloud (formerly Episerver Content Cloud)

Optimizely Content Cloud (formerly Episerver Content Cloud) 8.0
Based on 25 answers
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
Anonymous | TrustRadius Reviewer

Usability

Contently

No score
No answers yet
No answers on this topic

Optimizely Content Cloud (formerly Episerver Content Cloud)

Optimizely Content Cloud (formerly Episerver Content Cloud) 6.5
Based on 5 answers
Usability principles have been a part of modern web application development for some time now. Ektron lags behind in this area. It's not that the back end is terrible, but to me it does not reflect commitment, expertise, and a systematic approach to usability in Ektron's development process. There are too many UI idiosyncrasies and inconsistencies for my liking.
John Shea | TrustRadius Reviewer

Reliability and Availability

Contently

No score
No answers yet
No answers on this topic

Optimizely Content Cloud (formerly Episerver Content Cloud)

Optimizely Content Cloud (formerly Episerver Content Cloud) 9.2
Based on 8 answers
Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
Anonymous | TrustRadius Reviewer

Support Rating

Contently

Contently 10.0
Based on 1 answer
I'm giving them a 10, but honestly, I've never reached out to them. I do see them putting out regular content on social media, so they might be responsive to questions there as well as regular customer support. In their posts and communication, they do seem to value their community, so hopefully, they have good customer support. And I've seen them asking for pitches from their community to publish well-paid articles during this stressful coronavirus time, and I really appreciate that.
Kristi Porter | TrustRadius Reviewer

Optimizely Content Cloud (formerly Episerver Content Cloud)

Optimizely Content Cloud (formerly Episerver Content Cloud) 8.0
Based on 4 answers
Working with Ektron Support has always been a pleasure. They are quick to respond, extremely knowledgeable, and truly care about resolving your issue. I have never once been disappointed with their response.
Jenn Murray | TrustRadius Reviewer

Online Training

Contently

No score
No answers yet
No answers on this topic

Optimizely Content Cloud (formerly Episerver Content Cloud)

Optimizely Content Cloud (formerly Episerver Content Cloud) 6.7
Based on 3 answers
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
Anonymous | TrustRadius Reviewer

Alternatives Considered

Contently

Contently's sweet spot is their network of writers. I have tried a few other platforms but saw much lower writing quality. The tool is handy, especially if you produce multiple pieces of content every week
Ben Plomion | TrustRadius Reviewer

Optimizely Content Cloud (formerly Episerver Content Cloud)

I believe that EPiServer is here to stay; and, we routinely see them competing against other similar .NET technology platforms in this space (IE: Sitecore & Ektron). Experis has been following the Gartner Magic Quadrant and Forrester Wave reviews; and, EPiServer is well positioned to move into the "Leaders" quadrant in the near future (as of the 2013 Gartner Magic Quadrant, EPiServer was listed in the "Visionaries" quadrant).
Jonathan Graham | TrustRadius Reviewer

Return on Investment

Contently

  • Contently contributors have produced some great inbound marking posts and creative materials saving our marketing team significant time allowing them to focus on more strategic plans for the business.
  • The amount of time Contently has saved our internal creative writing staff has more than paid for itself!
Alexander deLong | TrustRadius Reviewer

Optimizely Content Cloud (formerly Episerver Content Cloud)

  • Better efficiency and control over content. Faster creation of content specifically marketing campaign based landing pages. Easier implementation and tracking site visitor info and support for mobile has been easier to maintain.
  • Ektron has a wealth of features. implementing these requires in depth training and planning.
Chris Chodnicki | TrustRadius Reviewer

Screenshots

Contently

Pricing Details

Contently

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Optimizely Content Cloud (formerly Episerver Content Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Contently
5.1
Optimizely Content Cloud (formerly Episerver Content Cloud)
5.5

Likelihood to Renew

Contently
Optimizely Content Cloud (formerly Episerver Content Cloud)
8.0

Usability

Contently
Optimizely Content Cloud (formerly Episerver Content Cloud)
6.5

Reliability and Availability

Contently
Optimizely Content Cloud (formerly Episerver Content Cloud)
9.2

Support Rating

Contently
10.0
Optimizely Content Cloud (formerly Episerver Content Cloud)
8.0

Online Training

Contently
Optimizely Content Cloud (formerly Episerver Content Cloud)
6.7

Implementation Rating

Contently
Optimizely Content Cloud (formerly Episerver Content Cloud)
8.0

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