What users are saying about
27 Ratings
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Top Rated
469 Ratings
27 Ratings
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Score 8 out of 100

Oracle Eloqua

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Top Rated
469 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100

Likelihood to Recommend

Contently

It's helpful for top of marketing funnel writing that we can sometimes lose sight of because we are so ingrained in the product day to day. Contently is also helpful for long written pieces and ebooks that will take a significant amount of employee time to put together.I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.
Alexander deLong | TrustRadius Reviewer

Oracle Eloqua

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Contently
9.4
Oracle Eloqua
Ideation
Contently
9.4
Oracle Eloqua
Approval workflows
Contently
9.6
Oracle Eloqua
Content collaboration
Contently
9.8
Oracle Eloqua
Content calendar
Contently
8.0
Oracle Eloqua
Network for content licensing/production
Contently
10.0
Oracle Eloqua

Content Publishing

Contently
7.9
Oracle Eloqua
Content hub
Contently
7.4
Oracle Eloqua
Forms / Gated content
Contently
8.0
Oracle Eloqua
Embedded CTAs
Contently
9.0
Oracle Eloqua
Content distribution
Contently
7.0
Oracle Eloqua
Content promotion
Contently
8.0
Oracle Eloqua
Content automation
Contently
8.0
Oracle Eloqua

Content Reporting & Analytics

Contently
8.0
Oracle Eloqua
Audience profiling and targeting
Contently
9.0
Oracle Eloqua
Closed-loop tracking and reporting
Contently
8.0
Oracle Eloqua
Content performance analytics
Contently
7.0
Oracle Eloqua
Campaign optimization dashboard
Contently
7.0
Oracle Eloqua
Competitive analytics
Contently
9.0
Oracle Eloqua

Email & Online Marketing

Contently
Oracle Eloqua
7.4
WYSIWYG email editor
Contently
Oracle Eloqua
6.9
Dynamic content
Contently
Oracle Eloqua
7.7
Ability to test dynamic content
Contently
Oracle Eloqua
7.0
Landing pages
Contently
Oracle Eloqua
7.1
A/B testing
Contently
Oracle Eloqua
6.8
Mobile optimization
Contently
Oracle Eloqua
6.8
Email deliverability
Contently
Oracle Eloqua
8.1
List management
Contently
Oracle Eloqua
8.1
Triggered drip sequences
Contently
Oracle Eloqua
8.3

Lead Management

Contently
Oracle Eloqua
7.6
Lead nurturing
Contently
Oracle Eloqua
7.9
Lead scoring and grading
Contently
Oracle Eloqua
7.7
Data quality management
Contently
Oracle Eloqua
7.4
Automated sales alerts and tasks
Contently
Oracle Eloqua
7.6

Campaign Management

Contently
Oracle Eloqua
7.0
Calendaring
Contently
Oracle Eloqua
6.7
Event/webinar marketing
Contently
Oracle Eloqua
7.4

Social Media Marketing

Contently
Oracle Eloqua
7.0
Social sharing and campaigns
Contently
Oracle Eloqua
6.7
Social profile integration
Contently
Oracle Eloqua
7.2

Reporting & Analytics

Contently
Oracle Eloqua
7.3
Dashboards
Contently
Oracle Eloqua
7.1
Standard reports
Contently
Oracle Eloqua
7.4
Custom reports
Contently
Oracle Eloqua
7.4

Platform & Infrastructure

Contently
Oracle Eloqua
7.4
API
Contently
Oracle Eloqua
7.3
Role-based workflow & approvals
Contently
Oracle Eloqua
7.2
Customizability
Contently
Oracle Eloqua
7.2
Integration with Salesforce.com
Contently
Oracle Eloqua
8.1
Integration with Microsoft Dynamics CRM
Contently
Oracle Eloqua
7.1
Integration with SugarCRM
Contently
Oracle Eloqua
7.5

Pros

Contently

  • Consolidating my work in one place to make my work life easier
  • Contently is unique from other content marketing organizational tools in one key way. It hands you a network of freelance professionals eager for delegated work.
  • You can search through a database of professionals to find the perfect person for your given project. Find individuals in your budget offering the exact skills and experience you need.
Anonymous | TrustRadius Reviewer

Oracle Eloqua

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Cons

Contently

  • Images imported from the web don't always fit/look good.
  • Would be great to know when a link to a story or site is broken/no longer works.
Anonymous | TrustRadius Reviewer

Oracle Eloqua

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Likelihood to Renew

Contently

No score
No answers yet
No answers on this topic

Oracle Eloqua

Oracle Eloqua 5.2
Based on 66 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

Contently

No score
No answers yet
No answers on this topic

Oracle Eloqua

Oracle Eloqua 8.2
Based on 12 answers
Oracle is usable but it does have a learning curve. While the learning tools give you access to navigation and how to do simple tasks - trying to figure out complex items such as editing past campaign elements or finding the proper report can take a bit. Overall, you'll need to sit in front of the system and not be afraid to get your hands dirty and touch some buttons. Nothing terrible will happen and you'll learn a ton making it easy to use
Stefanie Cash | TrustRadius Reviewer

Support Rating

Contently

No score
No answers yet
No answers on this topic

Oracle Eloqua

Oracle Eloqua 9.8
Based on 15 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

Online Training

Contently

No score
No answers yet
No answers on this topic

Oracle Eloqua

Oracle Eloqua 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Implementation Rating

Contently

No score
No answers yet
No answers on this topic

Oracle Eloqua

Oracle Eloqua 8.8
Based on 9 answers
Due your homework and make sure you document your business process and engage ALL of the key stakeholders BEFORE you even think of implementing.
Kurt Weisenberger | TrustRadius Reviewer

Alternatives Considered

Contently

Contently's sweet spot is their network of writers. I have tried a few other platforms but saw much lower writing quality. The tool is handy, especially if you produce multiple pieces of content every week
Ben Plomion | TrustRadius Reviewer

Oracle Eloqua

Salesforce Marketing Cloud (SFMC) is very powerful, but really requires a lot of technical folks to do the day to day marketing with a lot of scripting required to do what is built into Eloqua. SFMC is much better equipped to work with e-commerce systems as its API seems richer and more in line with what a large e-commerce platform would like to work with. But Eloqua is truly built for Marketing teams to use on a daily basis.
Brad Dunzer | TrustRadius Reviewer

Scalability

Contently

No score
No answers yet
No answers on this topic

Oracle Eloqua

Oracle Eloqua 8.3
Based on 109 answers
Eloqua is thee best MAP to scale with organizations. Other MAPs have limitations but are great fits for SMB and more basic Enterprise marketing teams. Eloqua has one of the most open, best APIs compared to its competitors and this helps organizations scale as they do more advanced integrations.
Karin &quot;KP&quot; Pindle | TrustRadius Reviewer

Return on Investment

Contently

  • Contently contributors have produced some great inbound marking posts and creative materials saving our marketing team significant time allowing them to focus on more strategic plans for the business.
  • The amount of time Contently has saved our internal creative writing staff has more than paid for itself!
Alexander deLong | TrustRadius Reviewer

Oracle Eloqua

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Screenshots

Pricing Details

Contently

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle Eloqua

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*

* per installation

Rating Summary

Likelihood to Recommend

Contently
8.8
Oracle Eloqua
7.9

Likelihood to Renew

Contently
Oracle Eloqua
5.2

Usability

Contently
Oracle Eloqua
8.2

Reliability and Availability

Contently
Oracle Eloqua
7.3

Performance

Contently
Oracle Eloqua
6.6

Support Rating

Contently
Oracle Eloqua
9.8

In-Person Training

Contently
Oracle Eloqua
7.3

Online Training

Contently
Oracle Eloqua
7.6

Implementation Rating

Contently
Oracle Eloqua
8.8

Scalability

Contently
Oracle Eloqua
8.3

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