Contently vs. Visually, by Rock Content

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Contently
Score 9.2 out of 10
N/A
Contently is a SaaS content marketing platform from the company of the same name headquartered in New York, containing features a collaboration space, calendar, and workflow controls, engagement metrics, and rapid access to a high volume of original content from freelance creative talent, researchers, and journalists. Contently has received approximately $12.3 million in funding since its founding in 2010.N/A
Visually, by Rock Content
Score 9.0 out of 10
N/A
Visually, by Rock Content acquired in 2019 with ScribbleLive, is a content marketing solution, allowing the user to get visual, video and content creation services, on demand and at scale. Visually is designed to supply the user affordable, premium quality work with creative talent, coordinated through what is described as an easy-to-use marketing collaboration product.N/A
Pricing
ContentlyVisually, by Rock Content
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ContentlyVisually, by Rock Content
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
ContentlyVisually, by Rock Content
Content Creation
Comparison of Content Creation features of Product A and Product B
Contently
9.5
11 Ratings
17% above category average
Visually, by Rock Content
4.5
1 Ratings
56% below category average
Ideation10.011 Ratings8.01 Ratings
Approval workflows9.211 Ratings00 Ratings
Content collaboration9.810 Ratings8.01 Ratings
Content calendar9.310 Ratings1.01 Ratings
Network for content licensing/production9.39 Ratings1.01 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Contently
9.3
11 Ratings
14% above category average
Visually, by Rock Content
4.0
1 Ratings
68% below category average
Content hub9.711 Ratings3.01 Ratings
Forms / Gated content9.08 Ratings1.01 Ratings
Embedded CTAs9.77 Ratings00 Ratings
Content distribution9.09 Ratings6.01 Ratings
Content promotion9.29 Ratings6.01 Ratings
Content automation9.28 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Contently
9.1
6 Ratings
17% above category average
Visually, by Rock Content
5.0
1 Ratings
43% below category average
Audience profiling and targeting9.36 Ratings5.01 Ratings
Closed-loop tracking and reporting9.36 Ratings3.01 Ratings
Content performance analytics9.36 Ratings7.01 Ratings
Campaign optimization dashboard8.76 Ratings00 Ratings
Competitive analytics9.06 Ratings00 Ratings
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ContentlyVisually, by Rock Content
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User Ratings
ContentlyVisually, by Rock Content
Likelihood to Recommend
9.5
(13 ratings)
6.0
(1 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
ContentlyVisually, by Rock Content
Likelihood to Recommend
Contently
It's helpful for top of marketing funnel writing that we can sometimes lose sight of because we are so ingrained in the product day to day. Contently is also helpful for long written pieces and ebooks that will take a significant amount of employee time to put together. I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.
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Rock Content
I would be less inclined to recommend Visually to a colleague now than I would have in the past. In the past, highly skilled freelance programmers and designers were more able to get matched with potential clients. Now, things have to go through Visually and creators cannot post their independent work and get matched up independently.
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Pros
Contently
  • Consolidating my work in one place to make my work life easier
  • Contently is unique from other content marketing organizational tools in one key way. It hands you a network of freelance professionals eager for delegated work.
  • You can search through a database of professionals to find the perfect person for your given project. Find individuals in your budget offering the exact skills and experience you need.
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Rock Content
  • Staff picks were a great way of sifting through many pieces of content
  • It was easy to share things uploaded to visual.ly to other social media channels
  • There is an awesome amount of content on Visually
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Cons
Contently
  • I have been using it for 3.5 years, and have had no response from potential clients.
  • The portfolio section is pretty easy to use, but I don't love the format.
  • Since I'm not a client, I don't know just how easy it is for them to find new freelancers or how often it is actually used.
  • Probably more suited for some types/concentrations of freelance writers, like finance, tech, or healthcare.
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Rock Content
  • There is a bias towards infographics (as opposed to 'real' data visualization)
  • It is not very clear the path between how people who need content get matched up or find creators
  • Interface was redone too often
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Support Rating
Contently
I'm giving them a 10, but honestly, I've never reached out to them. I do see them putting out regular content on social media, so they might be responsive to questions there as well as regular customer support. In their posts and communication, they do seem to value their community, so hopefully, they have good customer support. And I've seen them asking for pitches from their community to publish well-paid articles during this stressful coronavirus time, and I really appreciate that.
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Rock Content
No answers on this topic
Alternatives Considered
Contently
I also opened an account with Skyword in 2019, which is a similar service. The person that recommended it was a travel writer, and since I've done that as well, I thought it might be a better fit. To this point, I've received no work from it either, and don't hold out a lot of hope. As previously mentioned, where I think Contently does well is by giving you an online portfolio, additional resources like a blog for learning, and a rates database for publications.
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Rock Content
I would recommend other design studios that specialize in data visualization and infographics before visually for a few reasons: - small design studios have an emphasis on the creators (who is part of the studio), whereas Visually is more of a black box because you don't know who is creating your project - Portfolio is okay, but not great, there are many other studios with better looking portfolios One way that Visually is better is that it has an impressive client list and quicker turnaround and maybe more streamlined feedback loops.
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Return on Investment
Contently
  • Contently contributors have produced some great inbound marking posts and creative materials saving our marketing team significant time allowing them to focus on more strategic plans for the business.
  • The amount of time Contently has saved our internal creative writing staff has more than paid for itself!
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Rock Content
  • Was helpful in attracting clients when I started doing data visualization work
  • Cost was minimal - it was free to upload and took little time
  • I have been unable to attract clients lately from visually, so ROI has gone to 0
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