30 Ratings
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Score 8.2 out of 100
45 Ratings
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Score 7.7 out of 100

Feature Set Ratings

  • Contently ranks higher in 2 feature sets: Content Creation, Content Reporting & Analytics
  • Sprinklr Modern Marketing & Advertising ranks higher in 1 feature set: Content Publishing

Content Creation

9.5

Contently

95%
8.1

Sprinklr Modern Marketing & Advertising

81%
Contently ranks higher in 4/5 features

Ideation

9.7
97%
7 Ratings
7.0
70%
4 Ratings

Approval workflows

9.8
98%
7 Ratings
9.0
90%
3 Ratings

Content collaboration

9.9
99%
6 Ratings
8.0
80%
6 Ratings

Content calendar

8.0
80%
6 Ratings
9.0
90%
4 Ratings

Network for content licensing/production

10.0
100%
6 Ratings
7.3
73%
1 Rating

Content Publishing

5.7

Contently

57%
7.9

Sprinklr Modern Marketing & Advertising

79%
Sprinklr Modern Marketing & Advertising ranks higher in 4/6 features

Content hub

5.0
50%
7 Ratings
6.5
65%
5 Ratings

Forms / Gated content

8.0
80%
5 Ratings
8.0
80%
3 Ratings

Embedded CTAs

9.0
90%
4 Ratings
8.0
80%
2 Ratings

Content distribution

2.0
20%
5 Ratings
9.0
90%
5 Ratings

Content promotion

2.0
20%
5 Ratings
8.5
85%
5 Ratings

Content automation

8.0
80%
4 Ratings
7.5
75%
5 Ratings

Content Reporting & Analytics

8.0

Contently

80%
7.4

Sprinklr Modern Marketing & Advertising

74%
Contently ranks higher in 3/5 features

Audience profiling and targeting

9.0
90%
3 Ratings
5.5
55%
7 Ratings

Closed-loop tracking and reporting

8.0
80%
3 Ratings
8.0
80%
6 Ratings

Content performance analytics

7.0
70%
3 Ratings
7.5
75%
7 Ratings

Campaign optimization dashboard

7.0
70%
3 Ratings
7.5
75%
5 Ratings

Competitive analytics

9.0
90%
3 Ratings
8.5
85%
6 Ratings

Attribute Ratings

  • Contently is rated higher in 1 area: Support Rating
  • Sprinklr Modern Marketing & Advertising is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

5.0

Contently

50%
9 Ratings
7.4

Sprinklr Modern Marketing & Advertising

74%
16 Ratings

Support Rating

10.0

Contently

100%
1 Rating
8.4

Sprinklr Modern Marketing & Advertising

84%
28 Ratings

Likelihood to Recommend

Contently

It's helpful for top of marketing funnel writing that we can sometimes lose sight of because we are so ingrained in the product day to day. Contently is also helpful for long written pieces and ebooks that will take a significant amount of employee time to put together.I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.
Alexander deLong | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
Anonymous | TrustRadius Reviewer

Pros

Contently

  • Consolidating my work in one place to make my work life easier
  • Contently is unique from other content marketing organizational tools in one key way. It hands you a network of freelance professionals eager for delegated work.
  • You can search through a database of professionals to find the perfect person for your given project. Find individuals in your budget offering the exact skills and experience you need.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

  • Great personal attention from our account executive. They tried their best to coach and onboarding.
  • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
  • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
Alissa Calomino | TrustRadius Reviewer

Cons

Contently

  • I have been using it for 3.5 years, and have had no response from potential clients.
  • The portfolio section is pretty easy to use, but I don't love the format.
  • Since I'm not a client, I don't know just how easy it is for them to find new freelancers or how often it is actually used.
  • Probably more suited for some types/concentrations of freelance writers, like finance, tech, or healthcare.
Kristi Porter | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

  • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
Corey Walker | TrustRadius Reviewer

Pricing Details

Contently

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Sprinklr Modern Marketing & Advertising

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Support Rating

Contently

Contently 10.0
Based on 1 answer
I'm giving them a 10, but honestly, I've never reached out to them. I do see them putting out regular content on social media, so they might be responsive to questions there as well as regular customer support. In their posts and communication, they do seem to value their community, so hopefully, they have good customer support. And I've seen them asking for pitches from their community to publish well-paid articles during this stressful coronavirus time, and I really appreciate that.
Kristi Porter | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

Sprinklr Modern Marketing & Advertising 8.4
Based on 28 answers
We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Contently

Contently's sweet spot is their network of writers. I have tried a few other platforms but saw much lower writing quality. The tool is handy, especially if you produce multiple pieces of content every week
Ben Plomion | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
Robert Lange | TrustRadius Reviewer

Return on Investment

Contently

  • Contently contributors have produced some great inbound marking posts and creative materials saving our marketing team significant time allowing them to focus on more strategic plans for the business.
  • The amount of time Contently has saved our internal creative writing staff has more than paid for itself!
Alexander deLong | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

  • Because Sprinklr is so robust and has a learning curve, it has delayed some ads being set up on time. Or if ad issues need troubleshooting, it can take a while to be resolved and by that time the campaign may be half over and therefore the expected results don't come in based on the lack of time
  • Quality assurance takes longer inside of Sprinklr than it does on native platforms for our team so it takes a lot more time than usual
  • In general, the amount of time it takes to learn how to use the platform has eaten up a lot of time that is typically used for other tasks and that prevents things from getting done which is hard for the team
  • The price of the tool is very high so I'm not sure that the ROI is 1 to 1
Anonymous | TrustRadius Reviewer

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