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Top Rated
145 Ratings
51 Ratings
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Score 8.5 out of 100

Kibo Personalization, powered by Monetate & Certona

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Top Rated
145 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.7 out of 100

Attribute Ratings

  • Contentsquare (Clicktale) is rated higher in 2 areas: Likelihood to Recommend, Usability
  • Kibo Personalization, powered by Monetate & Certona is rated higher in 1 area: Likelihood to Renew

Likelihood to Recommend

9.0

Contentsquare (Clicktale)

90%
13 Ratings
7.6

Kibo Personalization, powered by Monetate & Certona

76%
95 Ratings

Likelihood to Renew

7.5

Contentsquare (Clicktale)

75%
11 Ratings
8.2

Kibo Personalization, powered by Monetate & Certona

82%
24 Ratings

Usability

7.0

Contentsquare (Clicktale)

70%
1 Rating
5.6

Kibo Personalization, powered by Monetate & Certona

56%
16 Ratings

Availability

Contentsquare (Clicktale)

N/A
0 Ratings
10.0

Kibo Personalization, powered by Monetate & Certona

100%
2 Ratings

Performance

Contentsquare (Clicktale)

N/A
0 Ratings
10.0

Kibo Personalization, powered by Monetate & Certona

100%
2 Ratings

Support Rating

Contentsquare (Clicktale)

N/A
0 Ratings
8.0

Kibo Personalization, powered by Monetate & Certona

80%
31 Ratings

In-Person Training

Contentsquare (Clicktale)

N/A
0 Ratings
10.0

Kibo Personalization, powered by Monetate & Certona

100%
1 Rating

Implementation Rating

Contentsquare (Clicktale)

N/A
0 Ratings
8.5

Kibo Personalization, powered by Monetate & Certona

85%
6 Ratings

Likelihood to Recommend

Contentsquare (Clicktale)

ContentSquare [(Clicktale)] is best suited to deep dive understanding of how web users truly consume your web pages. For example, when a traditional analytics software informs you on exit rates, ContentSquare [(Clicktale)] helps you to understand if users left without interacting with their last page or if they in fact spent time reading, scrolling, clicking it.
Anonymous | TrustRadius Reviewer

Kibo Personalization, powered by Monetate & Certona

In terms of multivariant testing, it is probably one of the most flexible and powerful tools I've used. It's really easy to quickly tweak and change site elements without the need for any coding knowledge. Should you have coding knowledge the tool is even more powerful. The only criticism would be allowing conditional logic in their recommendations engine, i.e. allowing certain logics to fire over others based on what the user is looking at/has carted.
Anonymous | TrustRadius Reviewer

Pros

Contentsquare (Clicktale)

  • Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
  • Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
  • Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.
Dan Briscoe | TrustRadius Reviewer

Kibo Personalization, powered by Monetate & Certona

  • Our Monetate team is amazing! They taught us well, are quick to answer questions, and are very organized to keep us on track.
  • Simple-to-use interface makes it easy for business users to set up experiences with little to no web dev assistance.
  • We've gotten some great ideas out of the Insight reports our team has provided. Some of them we tested already, and others inspired even more ideas!
Anonymous | TrustRadius Reviewer

Cons

Contentsquare (Clicktale)

  • It's a bit difficult to navigate form heatmaps of one page on my sites to those of another.
  • It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find.
  • I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues.
Leor Maizel | TrustRadius Reviewer

Kibo Personalization, powered by Monetate & Certona

  • The learning curve is a little steep, especially if you're unfamiliar with HTML/CSS. The tool is so powerful but can be overwhelming at first. The intro instructional videos/content is helpful but it doesn't cover everything. We needed to partner with an optimization company to better understand the tool and get started.
  • Setting up an experiment for the first time isn't simple when you're a marketer who is inexperienced with any sort of web development or even just HTML/CSS. While you can easily select the area you want to create a test with, you don't have a way to easily manipulate that section without the use of HTML/CSS.
  • The first optimization company Monetate recommended us to was horrible - it really was awful working with them. We had dedicated (paid for!) hours that got wasted after the company wasted our time in each meeting (when we did have one - they often needed to reschedule) and they barely knew what our company even did despite multiple meetings. Those hours, despite the awful experience, were never fulfilled, never reimbursed, never carried over to the new (and far better) company. This left a bad taste in my mouth. While I really like this product and it does everything we need, this awful experience and lack of ownership on their end was highly disappointing. We are moving forward though - and happy with our results.
Steffany Winkelmann | TrustRadius Reviewer

Pricing Details

Contentsquare (Clicktale)

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Kibo Personalization, powered by Monetate & Certona

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Starting Price

Likelihood to Renew

Contentsquare (Clicktale)

Contentsquare (Clicktale) 7.5
Based on 11 answers
At my former company I was able to upgrade our initial subscription level from bronze to gold without any problems after the first year. Unfortunately, the company I am presently with doesn't have a Clicktale subscription. I would have absolutely no hesitation in strongly recommending Clicktale to my current company if I ever get even a remote chance to do so. Clicktale is used in some of the statistics I use on my resume in an effort to quantify my results as a certified usability analyst. Clicktale has made a significant difference in my value to any team I work with.
Art Zippel, CUA | TrustRadius Reviewer

Kibo Personalization, powered by Monetate & Certona

Kibo Personalization, powered by Monetate & Certona 8.2
Based on 24 answers
I had never worked within a company that had a tool like this. It made my life as a designer and a creative manager much easier with it's easy to use interface and limitless possibilities in terms of creative. I would highly recommend taking Monetate for a test drive, you will not be disappointed.
Anonymous | TrustRadius Reviewer

Usability

Contentsquare (Clicktale)

Contentsquare (Clicktale) 7.0
Based on 1 answer
I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.
Art Zippel, CUA | TrustRadius Reviewer

Kibo Personalization, powered by Monetate & Certona

Kibo Personalization, powered by Monetate & Certona 5.6
Based on 16 answers
Part of what I love about Monetate is how intuitive the tool is. Very very easy to use - based on the basics - Who/What/When/Where concept. Anyone can jump right in and start using the tool. And very easy to copy campaigns and tweak to continue to build experiences. We recently added Monetate on mobile and similar experience - easy to jump back and forth between platforms. Also love the analytics dashboard...easily quantifiable and easy to get tidbits that are digestible for others not as familiar with tool.
Anonymous | TrustRadius Reviewer

Support Rating

Contentsquare (Clicktale)

No score
No answers yet
No answers on this topic

Kibo Personalization, powered by Monetate & Certona

Kibo Personalization, powered by Monetate & Certona 8.0
Based on 31 answers
Monetate support team meets with use weekly, answers emails daily and promptly. They are proactive about getting answers for us when we need it and offering suggestions based on observations they have or learnings they want to share from other partners. Monetate's support is top notch.
Laura Santoki | TrustRadius Reviewer

Implementation Rating

Contentsquare (Clicktale)

No score
No answers yet
No answers on this topic

Kibo Personalization, powered by Monetate & Certona

Kibo Personalization, powered by Monetate & Certona 8.5
Based on 6 answers
Make sure that your feeds into Monetate are thoroughly QA'd
Anonymous | TrustRadius Reviewer

Alternatives Considered

Contentsquare (Clicktale)

ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have.The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
Nuno Luz | TrustRadius Reviewer

Kibo Personalization, powered by Monetate & Certona

At the time of selection, it was the best tool to fit our business needs. The day-to-day users were able to create some experiences on their own and did not require much oversight. We also had developer support built into our contract along with internal developer support so most experiences were achievable. We believed it was as good and in some ways better than the other comparable tools on the market.
Eric Kearney | TrustRadius Reviewer

Return on Investment

Contentsquare (Clicktale)

  • Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
  • The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
  • If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
Ryan Freeman | TrustRadius Reviewer

Kibo Personalization, powered by Monetate & Certona

  • Monetate has shown us how our new site features have either helped customer experience or created a negative impact.
  • One issue we've run into with Monetate is site speed. Too many tests or experiences going on at once will slow down the website noticeably.
  • Monetate has made it faster and easier for us to launch our ideas without having to go through IT for changes.
Anonymous | TrustRadius Reviewer

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