<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
60 Ratings
51 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Salesforce Audience Studio (formerly Salesforce DMP)

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
60 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100

Feature Set Ratings

    Data Collection

    Contentsquare (Clicktale)

    Feature Set Not Supported
    N/A
    7.6

    Salesforce Audience Studio (formerly Salesforce DMP)

    76%
    Salesforce Audience Studio (formerly Salesforce DMP) ranks higher in 3/3 features

    Collection of first-party data

    N/A
    0 Ratings
    8.1
    81%
    24 Ratings

    Collection of third-party data

    N/A
    0 Ratings
    7.3
    73%
    23 Ratings

    Access to Third-party Data Providers

    N/A
    0 Ratings
    7.4
    74%
    22 Ratings

    Data Classification

    Contentsquare (Clicktale)

    Feature Set Not Supported
    N/A
    8.2

    Salesforce Audience Studio (formerly Salesforce DMP)

    82%
    Salesforce Audience Studio (formerly Salesforce DMP) ranks higher in 3/3 features

    Audience taxonomy

    N/A
    0 Ratings
    8.0
    80%
    24 Ratings

    Tag Management

    N/A
    0 Ratings
    8.2
    82%
    24 Ratings

    Data Analysis Dashboard

    N/A
    0 Ratings
    8.3
    83%
    24 Ratings

    Ad Network Integration

    Contentsquare (Clicktale)

    Feature Set Not Supported
    N/A
    7.7

    Salesforce Audience Studio (formerly Salesforce DMP)

    77%
    Salesforce Audience Studio (formerly Salesforce DMP) ranks higher in 2/2 features

    Data Transfer

    N/A
    0 Ratings
    7.8
    78%
    22 Ratings

    DSP integration

    N/A
    0 Ratings
    7.6
    76%
    21 Ratings

    DMP Analytics

    Contentsquare (Clicktale)

    Feature Set Not Supported
    N/A
    7.9

    Salesforce Audience Studio (formerly Salesforce DMP)

    79%
    Salesforce Audience Studio (formerly Salesforce DMP) ranks higher in 2/2 features

    Campaign Analytics

    N/A
    0 Ratings
    7.7
    77%
    24 Ratings

    Audience Analytics

    N/A
    0 Ratings
    8.1
    81%
    24 Ratings

    Attribute Ratings

    • Contentsquare (Clicktale) is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Usability

    Likelihood to Recommend

    9.0

    Contentsquare (Clicktale)

    90%
    13 Ratings
    8.1

    Salesforce Audience Studio (formerly Salesforce DMP)

    81%
    24 Ratings

    Likelihood to Renew

    7.5

    Contentsquare (Clicktale)

    75%
    11 Ratings
    4.0

    Salesforce Audience Studio (formerly Salesforce DMP)

    40%
    1 Rating

    Usability

    7.0

    Contentsquare (Clicktale)

    70%
    1 Rating
    6.2

    Salesforce Audience Studio (formerly Salesforce DMP)

    62%
    4 Ratings

    Support Rating

    Contentsquare (Clicktale)

    N/A
    0 Ratings
    6.3

    Salesforce Audience Studio (formerly Salesforce DMP)

    63%
    3 Ratings

    Implementation Rating

    Contentsquare (Clicktale)

    N/A
    0 Ratings
    3.0

    Salesforce Audience Studio (formerly Salesforce DMP)

    30%
    1 Rating

    Likelihood to Recommend

    Contentsquare (Clicktale)

    ContentSquare [(Clicktale)] is best suited to deep dive understanding of how web users truly consume your web pages. For example, when a traditional analytics software informs you on exit rates, ContentSquare [(Clicktale)] helps you to understand if users left without interacting with their last page or if they in fact spent time reading, scrolling, clicking it.
    Anonymous | TrustRadius Reviewer

    Salesforce Audience Studio (formerly Salesforce DMP)

    Publishers and Advertising becomes more simple & strategic. Some custom development along with Cloud integration technologies could be proven more helpful. the articles should increase to showcase the product and its capability. In different organizations, I understand that it gets used in various ways. All the details and processes of multiple organizations can if showcased more, could really help the other organizations who are planning to dive into it.
    KAUSHIK DEBNATH | TrustRadius Reviewer

    Pros

    Contentsquare (Clicktale)

    • Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
    • Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
    • Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.
    Dan Briscoe | TrustRadius Reviewer

    Salesforce Audience Studio (formerly Salesforce DMP)

    • Captures all customer data efficiently
    • Helps with better understanding and what the customer exactly wants
    • Adapts to changes very quickly, helps us proving the best our customers need
    • The look infield is great, it helps to capture data with great precision and the best part is that it is very efficient in segmenting customers
    Anonymous | TrustRadius Reviewer

    Cons

    Contentsquare (Clicktale)

    • It's a bit difficult to navigate form heatmaps of one page on my sites to those of another.
    • It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find.
    • I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues.
    Leor Maizel | TrustRadius Reviewer

    Salesforce Audience Studio (formerly Salesforce DMP)

    • Lightning salesforce is not at all user-friendly and confusing as compared to the classic version.
    • There is so much to offer by Salesforce that sometimes it is difficult to start the day to solve the actual problem statement. Dashboards are intuitive but extreme planning should be there before starting your day.
    Shubham Rawat | TrustRadius Reviewer

    Pricing Details

    Contentsquare (Clicktale)

    General

    Free Trial
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Salesforce Audience Studio (formerly Salesforce DMP)

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    Contentsquare (Clicktale)

    Contentsquare (Clicktale) 7.5
    Based on 11 answers
    At my former company I was able to upgrade our initial subscription level from bronze to gold without any problems after the first year. Unfortunately, the company I am presently with doesn't have a Clicktale subscription. I would have absolutely no hesitation in strongly recommending Clicktale to my current company if I ever get even a remote chance to do so. Clicktale is used in some of the statistics I use on my resume in an effort to quantify my results as a certified usability analyst. Clicktale has made a significant difference in my value to any team I work with.
    Art Zippel, CUA | TrustRadius Reviewer

    Salesforce Audience Studio (formerly Salesforce DMP)

    Salesforce Audience Studio (formerly Salesforce DMP) 4.0
    Based on 1 answer
    we moved away from it
    Bobbe Marvin | TrustRadius Reviewer

    Usability

    Contentsquare (Clicktale)

    Contentsquare (Clicktale) 7.0
    Based on 1 answer
    I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.
    Art Zippel, CUA | TrustRadius Reviewer

    Salesforce Audience Studio (formerly Salesforce DMP)

    Salesforce Audience Studio (formerly Salesforce DMP) 6.2
    Based on 4 answers
    Certainly, the best part of the software, the insight of this part can help a lot to gather new trends to effectively achieve new deals and perform better overall. Is it worth the cost of the rest of it, it is a question still in the open for us while we are trying other competitor DMP.
    Omar MAES | TrustRadius Reviewer

    Support Rating

    Contentsquare (Clicktale)

    No score
    No answers yet
    No answers on this topic

    Salesforce Audience Studio (formerly Salesforce DMP)

    Salesforce Audience Studio (formerly Salesforce DMP) 6.3
    Based on 3 answers
    The support is simply great, their bots are always active to pick up any case and classify it in order to deliver a proper feedback from a real person behind the scenes, do not hesitate to answer for any quick doubt, I'd say 99% of the errors have already been reviewed.
    Jonathan Sandoval | TrustRadius Reviewer

    Implementation Rating

    Contentsquare (Clicktale)

    No score
    No answers yet
    No answers on this topic

    Salesforce Audience Studio (formerly Salesforce DMP)

    Salesforce Audience Studio (formerly Salesforce DMP) 3.0
    Based on 1 answer
    time and effort for a SMB to implement was misleading, although promise of the solution was outstanding
    Bobbe Marvin | TrustRadius Reviewer

    Alternatives Considered

    Contentsquare (Clicktale)

    ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have.The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
    Nuno Luz | TrustRadius Reviewer

    Salesforce Audience Studio (formerly Salesforce DMP)

    We chose Salesforce Audience Studio over these competing products because it was a part of our overall Salesforce CRM contract and it made financial sense to bundle it along with our other products. I also feel the sales team did a great job in answering our questions and talking to an enterprise-level organization v/s some of the competing platforms out there.
    Mithil Patel | TrustRadius Reviewer

    Return on Investment

    Contentsquare (Clicktale)

    • Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
    • The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
    • If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
    Ryan Freeman | TrustRadius Reviewer

    Salesforce Audience Studio (formerly Salesforce DMP)

    • Tracking online traffic sources and client paths to specific forms and contact pages have improved
    • Our capacity to monitor and customize our social media presence based on the most popular postings has been enhanced
    • With the use of integrations, we were able to follow the digital footprints of specific customers across a wide range of important marketing touchpoints
    Anonymous | TrustRadius Reviewer

    Add comparison