What users are saying about
2 Ratings
1 Ratings
2 Ratings
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Score 8 out of 100
1 Ratings
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Score 9 out of 100

Likelihood to Recommend

ConvergeHub

It is really well suited for clients looking to automate the process with a budget constraint and that is inline with most small and medium enterprises, startups as well as entrepreneurs looking for a productive environment to grow their business in.
Prashant Choudhary | TrustRadius Reviewer

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

ConvergeHub
8.3
Custora
8.5
Customer data management / contact management
ConvergeHub
9.0
Custora
9.0
Workflow management
ConvergeHub
9.0
Custora
8.0
Territory management
ConvergeHub
8.0
Custora
8.0
Opportunity management
ConvergeHub
9.0
Custora
Integration with email client (e.g., Outlook or Gmail)
ConvergeHub
7.0
Custora
9.0
Contract management
ConvergeHub
8.0
Custora
Quote & order management
ConvergeHub
9.0
Custora
Interaction tracking
ConvergeHub
8.0
Custora
Channel / partner relationship management
ConvergeHub
8.0
Custora

Customer Service & Support

ConvergeHub
7.0
Custora
Case management
ConvergeHub
7.0
Custora

Marketing Automation

ConvergeHub
9.0
Custora
Lead management
ConvergeHub
9.0
Custora
Email marketing
ConvergeHub
9.0
Custora

CRM Project Management

ConvergeHub
9.0
Custora
Task management
ConvergeHub
9.0
Custora
Billing and invoicing management
ConvergeHub
9.0
Custora
Reporting
ConvergeHub
9.0
Custora

CRM Reporting & Analytics

ConvergeHub
8.0
Custora
Pipeline visualization
ConvergeHub
8.0
Custora
Customizable reports
ConvergeHub
8.0
Custora

Customization

ConvergeHub
7.5
Custora
9.0
Custom fields
ConvergeHub
8.0
Custora
9.0
API for custom integration
ConvergeHub
7.0
Custora
9.0
Custom objects
ConvergeHub
Custora
9.0

Platform

ConvergeHub
9.0
Custora
Mobile access
ConvergeHub
9.0
Custora

Security

ConvergeHub
9.0
Custora
Role-based user permissions
ConvergeHub
9.0
Custora

Integrations with 3rd-party Software

ConvergeHub
Custora
9.0
Marketing automation
ConvergeHub
Custora
9.0

Pros

ConvergeHub

  • The dashboards are really good and feature laden.
  • The UI is really intuitive as well as user friendly.
  • Automation of simple tasks as well as the marketing process is really easy.
  • Above all the pricing takes the cake here.
Prashant Choudhary | TrustRadius Reviewer

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

Cons

ConvergeHub

  • Customer support isn't that great, takes a lot of time to respond.
  • Notifications are not on time, i.e. they are delayed and not real time.
  • Lack of integration with other applications.
Prashant Choudhary | TrustRadius Reviewer

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

Alternatives Considered

ConvergeHub

ConvergeHub offers the best set of features and the interface that it does at a price that is by far the best out of its competitors. This has been an easy-to-sell product as the maximum amount of clients are startups or SMEs and budget is the main constraint for them, with which the views of ConvergeHub creators seem to align well.
Prashant Choudhary | TrustRadius Reviewer

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

Return on Investment

ConvergeHub

  • It helps increase the overall productivity by automating daily routine tasks.
  • Sales & marketing process becomes easier and more productive.
  • Workflow management is easier.
  • Overall productivity increases many-fold.
Prashant Choudhary | TrustRadius Reviewer

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ConvergeHub

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

ConvergeHub Editions & Modules

Edition
Lite$91
Professional$291
Premium$591
  1. per user - per month
Additional Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Custora Editions & Modules

Additional Pricing Details

Rating Summary

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