What users are saying about
Top Rated
126 Ratings
49 Ratings
Top Rated
126 Ratings
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Score 8.2 out of 100
49 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Conversica

  • Great at helping marketing and sales surface leads that might be interested in your product.
  • Great at working low level leads and see if there are opportunities within a large number of leads
  • Great at providing a more personal touch, ie it looks like it is coming from an actual person vs. a marketing-driven, standardized email.
  • Since you are allowing Conversica to do a lot of the manual work of emailing and working low level leads, it really helps free up work of your sales team which would otherwise cost more.
John Mitzel | TrustRadius Reviewer

Demandbase

Demandbase is best for marketers with large target account lists who want to scale personalized marketing efforts. Demandbase's functionality is lost on small account lists. It is also a great tool for sales and marketing teams who are just starting to build their target account list or who are refreshing their list. It's AI is good for putting some intent data behind the selection process.
Michelle Markelz | TrustRadius Reviewer

Pros

Conversica

  • Conversica does a good job of prospecting.
  • We love that they have a follow up feature that allows us to hold our staff accountable for reaching out to those who are interested in timely manner.
  • The dashboard in Conversica helps us to both navigate current conversations and leads easily, as well as view the progress of current and past conversations.
Kathy Cannon | TrustRadius Reviewer

Demandbase

  • Data integration with Google Analytics is great. It gives us additional data points to segment and analyze.
  • The forms module decreases the number of form fields we need to ask our prospects but also passes more firmographic information behind the scenes.
  • Demandbase Content gives us great flexibility to use along with Optimizely to run split test messaging to different industries.
Tom Berger | TrustRadius Reviewer

Cons

Conversica

  • There are some parts of email templates that are not customizable. This makes it difficult to change sentence structure.
  • There are times when the AI assistant is reaching out to leads at the same time as one of our sales reps. Often this is because the salesperson didn't follow the proper process in turning the assistant off but it happens often enough that I wish the process was simplified.
Adriana Zupan | TrustRadius Reviewer

Demandbase

  • This technology only works for visits emerging from large enterprises. If the visitor is accessing your website from outside of his/her company network (e.g. working from home and using an ISP) then you can not identify those visits. Also, if there is IP-spoofing used by some large/mid-size corporations then you can get falsified data.
  • Same logic holds for small or micro businesses where the business uses an ISP (internet service provider such as Comcast or AT&T) to browse your website then those visits can not be mapped back to a particular small/micro business.
Kinjal Shah | TrustRadius Reviewer

Likelihood to Renew

Conversica

Conversica 8.5
Based on 6 answers
Tool is extremely powerful but comes with a heavy price tag. As long as we close more than 30 deals with year with Conversica's assistance it will be an easy choice to renew. If we don't we will have to figure out if these funds are best spent in other lead generation places.
Vinny Poliseno | TrustRadius Reviewer

Demandbase

Demandbase 9.3
Based on 10 answers
We expect to see good success in creating personalized experiences using Demandbase. This has allowed us to create industry specific visitor site experience as well as account specific site experience. This is expected to lead to higher conversion on the site.Therefore, we are very much likely to continue to use it.
Naveen Jain | TrustRadius Reviewer

Usability

Conversica

Conversica 9.0
Based on 1 answer
No answer on this topic is available.

Demandbase

Demandbase 8.0
Based on 1 answer
Demandbase does have a learning curve, but once you get into it, the platform becomes very easy to use overall. I had a couple of sessions with our reps to have training sessions. After I was established, the only time I need help is with updates to the platform.
Joseph Alleruzzo | TrustRadius Reviewer

Support Rating

Conversica

Conversica 8.6
Based on 129 answers
We had a lot of pushback in the beginning from our sales staff. No one likes it when their weaker areas are pointed out and made public; nor do they like anyone/anything working "their" leads. However, once they saw that Conversica's AI was able to engage leads that were not responding to them, they quickly bought in and are happy to have it!
Joseph Davis | TrustRadius Reviewer

Demandbase

Demandbase 6.9
Based on 17 answers
I don't deal a whole lot with the customer support, focused more on the use of it but from my experience, it's been fine. They've replied to my issues in a timely manner, never more than a day. The advertising team might be another story but I can't speak directly to that.
Anonymous | TrustRadius Reviewer

Online Training

Conversica

No score
No answers yet
No answers on this topic

Demandbase

Demandbase 9.0
Based on 1 answer
We were able to implement quickly.
Anonymous | TrustRadius Reviewer

Implementation Rating

Conversica

Conversica 8.3
Based on 82 answers
Implementation went very smooth. They did a nice job of handing off from sales to our support team. They also did well with Salesforce technical questions. There was some things we could not do ourselves and relied completely on the support rep. I didn't like that.
Mike Bryant | TrustRadius Reviewer

Demandbase

Demandbase 10.0
Based on 6 answers
The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
Kinjal Shah | TrustRadius Reviewer

Alternatives Considered

Conversica

We do not see any competitors to Conversica, that offer the same or similar value proposition. We selected Conversica after experiencing disappointing ROIs over 7+ years at predecessor companies, with 90% of the vendors or solution providers out there, none of whom offer anything remotely close to Conversica's services.
Dirk Davis | TrustRadius Reviewer

Demandbase

We have reviewed over half a dozen ABM Platform companies but Demandbase stood out the most because their platform is intuitive and many of our business partners recommended them. After seeing a few demos from Demandbase, we were confident that we were making the right choice. We also like the fact they have this ABM conference every year where they do a great job hosting it. I was impressed with the knowledge of people that worked for Demandbase where they knew a lot of challenges we faced because we had too many companies we are trying to market to
Jay Kang | TrustRadius Reviewer

Return on Investment

Conversica

  • No lead gets left behind. Your agent doesn't get sick, take vacation or have any lapse in productivity.
  • Employee efficiency. Our teams can now focus on the great leads rather than getting overwhelmed with hundreds of contacts to follow up with.
David Da Silva | TrustRadius Reviewer

Demandbase

  • Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on
  • At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues
Adam Greco | TrustRadius Reviewer

Screenshots

Pricing Details

Conversica

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Conversica Editions & Modules

Edition
Starter Edition$1,4991
  1. per installation
Additional Pricing Details
A Conversica subscription includes an unlimited number of seats for marketers, sales reps and managers. Different editions include different levels of functionality to match your needs. The service is a monthly subscription with an annual commitment.

Demandbase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Demandbase Editions & Modules

Additional Pricing Details

Add comparison