Conversica vs Drift

Likelihood to Recommend

Great at helping marketing and sales surface leads that might be interested in your product.
Great at working low level leads and see if there are opportunities within a large number of leads
Great at providing a more personal touch, ie it looks like it is coming from an actual person vs. a marketing-driven, standardized email.
Since you are allowing Conversica to do a lot of the manual work of emailing and working low level leads, it really helps free up work of your sales team which would otherwise cost more.

Director Marketing

8x8Telecommunications, 1001-5000 employees

Drift does one thing really really well, chatbots. They are the best out there and way ahead of any of their competitors or other tech companies trying to simply "add-on" a chat tool. If you want to save time, reduce friction, and increase inbound traffic then get rid of forms and use Drift's chatbots. Drift is not good for email automation, at least in our company's experience, which is why we have HubSpot and Drift. Drift contact reports are slow to load, and I use Salesforce reports instead to report on Drift engagement and activity.

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Rachel Green

Marketing Demand Generation Manager

DyKnowEducation Management, 11-50 employees

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Pros

Conversica does a good job of prospecting.
We love that they have a follow up feature that allows us to hold our staff accountable for reaching out to those who are interested in timely manner.
The dashboard in Conversica helps us to both navigate current conversations and leads easily, as well as view the progress of current and past conversations.

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Kathy Cannon

Associate Vice President of Experience

YMCA of Florida's First CoastHealth, Wellness and Fitness, 1001-5000 employees

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Inbound Lead generation, by automatically targeting prospects or qualified visitors and beginning a conversation with them.
User support system, by allowing visitors or app users to ask and get replies to specific product/service related questions they might have.
Lead nurturing, by sending automated email campaigns to users who are deemed as MQLs, but need a little extra push before they convert into SQLs.

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Verified User

Team Lead in Marketing

Marketing and Advertising Company, 11-50 employees

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Cons

There are some parts of email templates that are not customizable. This makes it difficult to change sentence structure.
There are times when the AI assistant is reaching out to leads at the same time as one of our sales reps. Often this is because the salesperson didn't follow the proper process in turning the assistant off but it happens often enough that I wish the process was simplified.

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Adriana Zupan

Senior Manager, Global Sales Development

HootsuiteMarketing and Advertising, 501-1000 employees

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The all vertical work flow is tough to visualize at times. It gets a bit messy.
Getting a fair distribution of leads to all of the reps has been a struggle.
It can be tough to test in a timely matter.

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Mike Thompson

Security Researcher

InfoSec InstituteComputer Software, 51-200 employees

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Likelihood to Renew

Conversica 8.5

Based on 6 answers

Tool is extremely powerful but comes with a heavy price tag. As long as we close more than 30 deals with year with Conversica's assistance it will be an easy choice to renew. If we don't we will have to figure out if these funds are best spent in other lead generation places.

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Vinny Poliseno

Director of Marketing & Sales Operations

Salsa Labs, Inc.Internet, 51-200 employees

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No score

No answers yet

No answers on this topic

Support Rating

Conversica 8.6

Based on 128 answers

We had a lot of pushback in the beginning from our sales staff. No one likes it when their weaker areas are pointed out and made public; nor do they like anyone/anything working "their" leads. However, once they saw that Conversica's AI was able to engage leads that were not responding to them, they quickly bought in and are happy to have it!

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Joseph Davis

E-Commerce Director

Ewing Automotive GroupAutomotive, 201-500 employees

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No score

No answers yet

No answers on this topic

Implementation Rating

Conversica 8.2

Based on 80 answers

Implementation went very smooth. They did a nice job of handing off from sales to our support team. They also did well with Salesforce technical questions. There was some things we could not do ourselves and relied completely on the support rep. I didn't like that.

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Mike Bryant

Email Marketing / Database Manager

KountFinancial Services, 51-200 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

We do not see any competitors to Conversica, that offer the same or similar value proposition. We selected Conversica after experiencing disappointing ROIs over 7+ years at predecessor companies, with 90% of the vendors or solution providers out there, none of whom offer anything remotely close to Conversica's services.

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Dirk Davis

CEO & Director of Sales

Lendrix PlatformFinancial Services, 1-10 employees

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Like I mentioned earlier, looking at Drift's UI and how it handles chat requests, it may not fare well as a dedicated support-chat system like Intercom and Zopim. Of course, their value prop is conversational marketing and lead gen through automatic bot workflows. They're trying to do too many things - like Email Sequences and Account Based Marketing for example. It would be great to see data in 12 months on how that experiment of theirs is helping the customers.

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Ankurman Shrestha

Tech Lead

VaadinComputer Software, 1-10 employees

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Return on Investment

No lead gets left behind. Your agent doesn't get sick, take vacation or have any lapse in productivity.
Employee efficiency. Our teams can now focus on the great leads rather than getting overwhelmed with hundreds of contacts to follow up with.

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David Da Silva

Marketing Operations Manager - North America

NewVoiceMediaComputer Software, 201-500 employees

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We've been better able to engage high-value accounts who are working on deals with us.
We've captured leads and been able to respond more quickly than we were with email-based forms.
We've received feedback from visitors that we couldn't have captured otherwise.

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John Rougeux

VP Marketing, North America

SkyfiiComputer Software, 11-50 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Conversica Editions & Modules

Edition

Starter Edition	$1,499¹

per installation

Additional Pricing Details

A Conversica subscription includes an unlimited number of seats for marketers, sales reps and managers. Different editions include different levels of functionality to match your needs. The service is a monthly subscription with an annual commitment.

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Drift Editions & Modules

—

Additional Pricing Details

—

Conversica

Drift

Pros

Cons

Likelihood to Renew

Support Rating

Implementation Rating

Alternatives Considered

Return on Investment

Screenshots

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Conversica Editions & Modules

Edition

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Drift Editions & Modules

Additional Pricing Details

Add comparison