Conversica vs. InsideSales Playbooks

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Conversica
Score 9.4 out of 10
Mid-Size Companies (51-1,000 employees)
Conversica provides lead management software for marketing, inside sales and sales groups.
$1,499
per installation
InsideSales Playbooks
Score 6.9 out of 10
N/A
InsideSales Playbooks (formerly XANT Playbooks) aims to help SDRs and AEs quickly build closeable pipeline, by helping salespeople get a hold of more of the right people. InsideSales.com uses their A.I.-platform called Neuralytics to target likely buyers combined with their cadence engine to help sales reps consistently engage all of their prospects in a personalized way. Just like Waze from Google helps drivers get to their destination quickly based on the data from other drivers,…N/A
Pricing
ConversicaInsideSales Playbooks
Editions & Modules
Starter Edition
$1,499
per installation
No answers on this topic
Offerings
Pricing Offerings
ConversicaInsideSales Playbooks
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsA Conversica subscription includes an unlimited number of seats for marketers, sales reps and managers. Different editions include different levels of functionality to match your needs. The service is a monthly subscription with an annual commitment.
More Pricing Information
Community Pulse
ConversicaInsideSales Playbooks
Top Pros
Top Cons
Best Alternatives
ConversicaInsideSales Playbooks
Small Businesses
ZoomInfo Chat
ZoomInfo Chat
Score 9.0 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
Genesys DX (discontinued)
Genesys DX (discontinued)
Score 10.0 out of 10
Groove, a Clari company
Groove, a Clari company
Score 8.7 out of 10
Enterprises
Genesys DX (discontinued)
Genesys DX (discontinued)
Score 10.0 out of 10
Groove, a Clari company
Groove, a Clari company
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ConversicaInsideSales Playbooks
Likelihood to Recommend
9.3
(95 ratings)
1.3
(127 ratings)
Likelihood to Renew
8.5
(6 ratings)
-
(0 ratings)
Usability
9.0
(1 ratings)
3.3
(101 ratings)
Support Rating
8.9
(73 ratings)
-
(0 ratings)
Implementation Rating
8.1
(49 ratings)
-
(0 ratings)
User Testimonials
ConversicaInsideSales Playbooks
Likelihood to Recommend
Conversica
Conversica is an excellent tool if you have a large database of potential students, sales leads, or other forms of potential customers/users. It does not replace human interaction, but instead supplements it - allowing your admissions/sales/retention team to spend their time with those individuals that are in most need of assistance - whether that be because they are "hot leads" for a sale, students with a sincere interest, or customers needing assistance beyond the capabilities of an automatic system.
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Aurea
It is well suited for any sales department, to try to get ahold of the person you are trying to get ahold of. Playbooks has increased the number of decision makers that I can get ahold of on a day to day basis. This tool would probably be less suited for people that do not have calls to make outside of the company.
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Pros
Conversica
  • Conversica is great at working low level leads and surfacing those that are in fact interested in your product or service.
  • Conversica is also useful in weeding out leads that are not strong.
  • Since Conversica is sending emails to various prospects, customers and opportunities, it allows sales, account managers, service etc, to focus on other activities, thereby saving time and freeing up resources.
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Aurea
  • Playbooks does a great job of letting reps know when phone numbers are not a working number.
  • Playbooks does a great job being able to be tailored to your specific organization or business.
  • Playbooks does a great job of having a very friendly user experience.
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Cons
Conversica
  • The method of standing up campaigns can be a little tedious for administrators because it uses copy/paste of Salesforce Campaign ID instead of just searching for active Salesforce campaigns.
  • Understanding the conversation path options that the AI could take is improving greatly, but can still use some improvements for admin awareness when standing up a new conversation.
  • Understanding what conversation types exist and how they differ from one another is sometimes difficult to self-serv, but the Conversica team is always very good about helping out explaining these.
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Aurea
  • The ability to filter specific plays or pieces of information so that it's more user-friendly for the overall organization. Essentially, more room to customize the organization of accounts and how you're working them.
  • The initial onboarding process of accounts results in high levels of tasks - the ability to break these down in an easier way to help with time management would be helpful.
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Likelihood to Renew
Conversica
Tool is extremely powerful but comes with a heavy price tag. As long as we close more than 30 deals with year with Conversica's assistance it will be an easy choice to renew. If we don't we will have to figure out if these funds are best spent in other lead generation places.
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Aurea
No answers on this topic
Usability
Conversica
Standalone, it's very easy to use. It becomes a little more complicated when you're working with it as an integration in Salesforce.
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Aurea
It only took a day to get comfortable with Playbooks. The ease of use and overall usability is fantastic in the sense that it's pretty straightforward once you get enough repetitions in the tool. I also like all of the videos and resources available if support is needed
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Support Rating
Conversica
Our account manager and support rep have been extremely helpful in helping us get the system where we wanted it. Given our original use case as a lead qualifier, a lot of the conversations needed to be altered or exceptions created in order to provide the customization we needed. Our AM and support rep were able to accommodate most of our requests and were extremely helpful in working with us on a solution.
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Aurea
No answers on this topic
Implementation Rating
Conversica
The implementation went smoothly. The only advice I would give for anybody looking to integrate Conversica with Salesforce is to ensure that either you or somebody within your organization has experience with process builder as you'll need to create some processes to force your leads into Salesforce campaigns for the Conversica system to pick them up.
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Aurea
No answers on this topic
Alternatives Considered
Conversica
I haven't looked into many other conversational ai products - we received a solid recommendation about using this and have been happy with the process and experience. Price was also pretty good, so we didn't feel a need to shop around on that front. If things change I'll do that homework, but we're happy for now
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Aurea
The Insidesales Playbooks is by far more intuitive and organized than other programs I have used in the past. Unfortunately I have not had experience with other products that are available out there. I would hope we will see more improvements from the ISDC tool as we all use it more and provide feedback
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Return on Investment
Conversica
  • We have found that each conversation type has a different ROI. Some are very hard to report off of, whereas others are easy. this is because some are more built around building awareness of what we offer where they may not purchase it for months down the line.
  • Has helped us to save on salaries. If staff were to try to do the same thing our AI Assistant does, it would take them many hours to be as successful.
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Aurea
  • 100's of hours back in our week due to Salesforce Integration!
  • We have more clients answering the phone due to creative caller ID solutions.
  • We can standardize our messaging by partnering with Marketing to help build plays and auto-enroll certain contacts based on messaging.
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ScreenShots

Conversica Screenshots

Screenshot of Dashboard showing an overview of important metrics, like response rates, hot leads and top-performing lead sources

InsideSales Playbooks Screenshots

Screenshot of Playbooks DashboardScreenshot of Editing a RecordScreenshot of Creating an EmailScreenshot of Adding NotesScreenshot of Scheduling a CallScreenshot of Viewing Task List