14 Ratings
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Score 8 out of 100
Top Rated
136 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Conversocial

From experience, you may ask the Conversocial team to make recommendations on licenses for larger vs. smaller social customer service teams. The need for support and the amount of usage you may get from the tool's robust offering may differ as a result of those precedents. The tool is adaptable in both scenarios it would seem.
Conway Stone | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

I recommend Khoros Marketing to other colleagues at my company when they are looking to gain access to high-level social media metrics to report back to their teams. Being able to give an "Analytics Only" license to some employees has been helpful to those teams and for the social media team, as it cuts down on the amount of metrics requests. Also giving Intelligence access to appropriate employees has helped teams get better insight to social media as a whole, without having to loop in our team first.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
6.7
Boolean keyword searches
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.4
Filtering out noise/spam
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
6.4
Sentiment analysis
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
5.7
Broad channel coverage
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.4

Publishing

Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Content planning and scheduling
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
8.4
Audience targeting
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
6.7
Content optimization
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
5.0
Workflow management
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
8.0

Engagement

Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.5
Automated routing and prioritization
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.5
Customer interaction histories
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.7
Bulk actions
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.3

Marketing

Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.4
Lead generation
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
6.9
Content marketing
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
8.1
Paid media management
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Campaigns and promotions
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.6

Channel coverage/integration

Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.0
Twitter
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Facebook
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
LinkedIn
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.3
Google+
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Instagram
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
6.7
Pinterest
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
5.3
YouTube
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
6.2

Reporting/analytics

Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Campaign success analytics
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Real-time tracking
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Competitor analysis
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.3

Account management

Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.4
Role-based user permissions & privileges
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Mobile access
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
6.6

Pros

Conversocial

  • Previous conversations: This is one of the main reasons why I personally love Conversocial over Hootsuite and other social media engagement tools. Conversocial pulls in all previous interactions we've had with community members and it helps us identify if we've already addressed their problem, if they are a detractor/advocate, and so much more. With other engagement tools, it's frustrating as a community member may repost the same thing over and over again, but at different time periods. If you're unable to see what someone has said in the past, we may waste our time replying to the same thing multiple times, or we also risk responding with the same general advice, when we could try a different approach.
  • Tags and filters: Conversocials use of tags and filters are extremely simple to use. They have shortcuts which help you easily assign a tag to an item and then you can easily pull up each of those tags within Conversocial itself or your can open up an external report. If my team is in a hurry and wants to quickly see a certain tag, we can use the filter option and within seconds we have all the information we need.
  • Simple shortcuts: Conversocial has several shortcuts that save my team a lot of time. One single button on my keyboard can apply sentiment and archive something so it's out of my way. I can also use shortcuts to apply a tag, assign an item, and do other tasks. It may seem like a small benefit but each second saved really adds up throughout each day and week.
  • Communication: As we know, technology has issues and every tech issue Conversocial has experiences has been handled extremely well. I've never encountered any issues contacting Conversocial, we're always notified when they are working on a solution and once the problem has been fixed. We also receive random pop-ups within Conversocial to notify us of known issues before our team experiences them, and when there is a new feature that we should be aware of. Their communication is always on point and it's great to know that we can always rely on them.
Amy Ortega | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

  • Scheduling posts is simple. It allows you to post right away or schedule for later. It also displays a full calendar view to ensure that posts are not overlapping.
  • Intelligence provides extensive analytics for Twitter and Facebook as well as Instagram. It allows you multiple ways to filter searches and look at different breakdowns of content.
  • The platform itself makes it easy to navigate between Intelligence and Conversations
Anonymous | TrustRadius Reviewer

Cons

Conversocial

  • I would like to see an improvement in the reporting dashboard which is something I mentioned to Josh (the CEO) on a call back in April. He said that it is something they are working on but to remember that this is truly a customer service social media platform so some of the features that I would like to see may not fit well with the users of the product.
Kellen McAvoy | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

  • Some improvements to the analytics within Conversations would be helpful - I know there are plans to allow bespoke KPIs to be created and this would be a welcome addition.
  • Simpler user management within the Intelligence platform - this is not yet aligned with the Conversations platform.
Joe Hill | TrustRadius Reviewer

Likelihood to Renew

Conversocial

Conversocial 9.1
Based on 6 answers
Compared to systems used in the past, Conversocial is superior because of their excellent service and ability to integrate all of social media into one program, saving enormous amounts of time.
DeeGee Davis | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 6.7
Based on 31 answers
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
Anonymous | TrustRadius Reviewer

Usability

Conversocial

Conversocial 9.2
Based on 4 answers
Because of the number of features it offers and the manner in which they're presented. I've explored a number of other tools that just don't do it as well. When sorting through and responding to hundreds of social media messages each day, the number of clicks it takes to do something really matters. Conversocial does a great job of minimizing clicks and presenting the data we need without having to click to find it
Nolan Perry | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.5
Based on 26 answers
The use of the Khoros platform is simple, which makes it very user friendly throughout. Once you have a specific area or material you are seeking to review or research, pulling this information is only a few keywords, a click of your mouse and it is at your fingertips. Not to mention the reports produced are beautifully designed and self-explanatory and easy to share with others.
Latasha Howard | TrustRadius Reviewer

Reliability and Availability

Conversocial

Conversocial 8.7
Based on 2 answers
Downtime is very rare, and the occasional occurrences are typically a problem with Twitter or FB API.
Andrey Grigoryev | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 9.7
Based on 11 answers
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
Anonymous | TrustRadius Reviewer

Performance

Conversocial

Conversocial 8.5
Based on 2 answers
Extremely fast, practically in real time.
David Tull | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 9.0
Based on 7 answers
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
Anonymous | TrustRadius Reviewer

Support Rating

Conversocial

Conversocial 9.1
Based on 4 answers
Our account rep at Conversocial has set up a call with me every two weeks to check in, talk about new features, or answer questions. I know I can email or call her for help anytime. Their support team also responds quickly.
Nolan Perry | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.5
Based on 45 answers
The Khoros support team is on point! Anything you need, they have you covered. Even when you don't think you need something, they're there to check-in, see how things are going, suggest coaching sessions, make recommendations - they're so attentive and hospitable, it's amazing! I'm impressed with their level of service.
Angel Soria, MBA | TrustRadius Reviewer

In-Person Training

Conversocial

Conversocial 9.1
Based on 1 answer
Comprehensive training in all aspects of the software and general usages (including social media) for both agents and managers. Simulation workshops really made the live deployment process very smooth.
Andrey Grigoryev | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 7 answers
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
Anonymous | TrustRadius Reviewer

Online Training

Conversocial

Conversocial 9.1
Based on 3 answers
Outstanding & comprehensive training both on-line and instructor-led. Another crucial differentiator from competitors in our eyes.
Andrey Grigoryev | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 6.0
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
Anonymous | TrustRadius Reviewer

Implementation Rating

Conversocial

Conversocial 9.1
Based on 3 answers
Without any tech requirement on our end, this was an extraordinarily easy implementation to run, compared to other platforms like live chat or email.
David Tull | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 7.7
Based on 34 answers
I was not part of the initial day-one implementation, however, our recent implementation experiences have become easier with the support of a dedicated team who ensure we are prepared in advance and knowledgeable of upcoming changes. Poppy and Teresa are not only Khoros experts but they are also well-versed in our specific configuration.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Conversocial

Early on we did comparisons with Hootsuite and later with Adobe. While they have similarities, the difference at the time and likely currently, was the personal interest and general accessibility of Conversocial's platform and people. The combination of an effective CRM solution and a team that was readily available to help proved to be the winning formula for our business.
Conway Stone | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

It is our opinion that, while other platforms may have similar functionality to a single one of Khoros' tools (i.e. publishing, analytics, etc.), no other platform offers the sheer breadth of tools and ability to service all of our goals in one single platform as Khoros does. Khoros is truly unique in this regard. Furthermore, the quality of the educational modules and personalized customer service is something no other platform has.
Garrett Estrada | TrustRadius Reviewer

Scalability

Conversocial

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.3
Based on 21 answers
I think it is so simple to use and learn. It gives you all the information and metrics that I would need all in one place. You are able to create multiple campaigns in a very organized way. It has all social media platforms all in one place and a great understandable and clean interface.
Anonymous | TrustRadius Reviewer

Return on Investment

Conversocial

  • On Twitter alone, tweets sent from @CBC (including @replies to followers) totalled more than 50,000 in the past year.
  • The average volume from other North American broadcast network was around only 4,000.
Dan Fricker | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

  • Great communication within the tool cuts down on the numbers of emails.
  • Getting everyone to use the same tool reduces redundancies.
  • The strong analytics function may negate the need for a separate analytics tool like Quintly or Simply Measured.
  • Training was easy and not time intensive.
Anonymous | TrustRadius Reviewer

Pricing Details

Conversocial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Khoros Marketing (Formerly Spredfast + Lithium)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Conversocial
8.4
Khoros Marketing (Formerly Spredfast + Lithium)
7.9

Likelihood to Renew

Conversocial
9.1
Khoros Marketing (Formerly Spredfast + Lithium)
6.7

Usability

Conversocial
9.2
Khoros Marketing (Formerly Spredfast + Lithium)
8.5

Reliability and Availability

Conversocial
8.7
Khoros Marketing (Formerly Spredfast + Lithium)
9.7

Performance

Conversocial
8.5
Khoros Marketing (Formerly Spredfast + Lithium)
9.0

Support Rating

Conversocial
9.1
Khoros Marketing (Formerly Spredfast + Lithium)
8.5

In-Person Training

Conversocial
9.1
Khoros Marketing (Formerly Spredfast + Lithium)
8.9

Online Training

Conversocial
9.1
Khoros Marketing (Formerly Spredfast + Lithium)
6.0

Implementation Rating

Conversocial
9.1
Khoros Marketing (Formerly Spredfast + Lithium)
7.7

Scalability

Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
8.3

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