14 Ratings
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Top Rated
130 Ratings
14 Ratings
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Score 8 out of 100

Khoros Marketing (Formerly Spredfast + Lithium)

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Top Rated
130 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Conversocial

From experience, you may ask the Conversocial team to make recommendations on licenses for larger vs. smaller social customer service teams. The need for support and the amount of usage you may get from the tool's robust offering may differ as a result of those precedents. The tool is adaptable in both scenarios it would seem.
Conway Stone | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Spredfast is a great tool for enterprise level social management. We've been able to gradually ramp up our number of users and accounts in phases, which has suited us, as a large, geographically widespread organisation.It works well with our other marketing technology platforms, and their integrations and APIs are straightforward.If the organization was much smaller I think the platform would still work as the costings are broadly based upon users and accounts so could well be a good SME solution too.
Joe Hill | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
6.8
Boolean keyword searches
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Filtering out noise/spam
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
6.5
Sentiment analysis
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
5.6
Broad channel coverage
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.6

Publishing

Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Content planning and scheduling
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
8.5
Audience targeting
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
6.7
Content optimization
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
5.0
Workflow management
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
8.0

Engagement

Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.4
Automated routing and prioritization
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Customer interaction histories
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Bulk actions
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.1

Marketing

Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.3
Lead generation
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
6.6
Content marketing
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Paid media management
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Campaigns and promotions
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.5

Channel coverage/integration

Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Twitter
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Facebook
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
LinkedIn
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Google+
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
8.3
Instagram
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
6.6
Pinterest
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
5.5
YouTube
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
5.9

Reporting/analytics

Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.5
Campaign success analytics
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.7
Real-time tracking
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.7
Competitor analysis
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.0

Account management

Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
7.2
Role-based user permissions & privileges
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Mobile access
Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
6.4

Pros

Conversocial

  • Previous conversations: This is one of the main reasons why I personally love Conversocial over Hootsuite and other social media engagement tools. Conversocial pulls in all previous interactions we've had with community members and it helps us identify if we've already addressed their problem, if they are a detractor/advocate, and so much more. With other engagement tools, it's frustrating as a community member may repost the same thing over and over again, but at different time periods. If you're unable to see what someone has said in the past, we may waste our time replying to the same thing multiple times, or we also risk responding with the same general advice, when we could try a different approach.
  • Tags and filters: Conversocials use of tags and filters are extremely simple to use. They have shortcuts which help you easily assign a tag to an item and then you can easily pull up each of those tags within Conversocial itself or your can open up an external report. If my team is in a hurry and wants to quickly see a certain tag, we can use the filter option and within seconds we have all the information we need.
  • Simple shortcuts: Conversocial has several shortcuts that save my team a lot of time. One single button on my keyboard can apply sentiment and archive something so it's out of my way. I can also use shortcuts to apply a tag, assign an item, and do other tasks. It may seem like a small benefit but each second saved really adds up throughout each day and week.
  • Communication: As we know, technology has issues and every tech issue Conversocial has experiences has been handled extremely well. I've never encountered any issues contacting Conversocial, we're always notified when they are working on a solution and once the problem has been fixed. We also receive random pop-ups within Conversocial to notify us of known issues before our team experiences them, and when there is a new feature that we should be aware of. Their communication is always on point and it's great to know that we can always rely on them.
Amy Ortega | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

  • I met our reps, Heather Buckingham and Mahshad Vakili Hall, in person before the Smart Social Summit in ATX last year. We instantaneously clicked, they have been extremely helpful, excellent resources, and genuinely care about our success with the platform. I love Heather, Mahshad and the entire Spredfast team!
  • During the Smart Social Summit in ATX last year, I had the opportunity to meet a lot of the Spredfast team. From senior leadership to directors, sales, fulfillment, and customer service everyone made me feel like part of the family. A special shout out to Dave Games, Seth Egert, Matt Flamman, Alex Levy, Nadia Khalid and more. It was such a great first impression and they haven't disappointed.
  • I've signed up for some of the complimentary training sessions with the product coaching team and have learned so much from them! After receiving minimal training on the platform and functionalities in Conversations, I cherish these coaching sessions. A big thank you to our rep, Heather Buckingham, for encouraging me to sign up for these sessions. Shout out to Martin La Rocca and Casey Mong for being amazing product coaches and Josh Briseno for his support too!
  • Spredfast just gets it! They know the social space, keep up with the ever-changing landscape, and their summits provide so much value.
Angel Soria, MBA | TrustRadius Reviewer

Cons

Conversocial

  • I would like to see an improvement in the reporting dashboard which is something I mentioned to Josh (the CEO) on a call back in April. He said that it is something they are working on but to remember that this is truly a customer service social media platform so some of the features that I would like to see may not fit well with the users of the product.
Kellen McAvoy | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

  • While for the most part, we're enjoying using Experiences we have had several bugs or glitches. We've had instances where we couldn't link products to our content and other times when the streams weren't being pulled or showing up within the interface. These inconsistencies do make it a little worrisome when we have something needing to go live immediately and aren't always sure if it will work as it should.
Nikki Harmon | TrustRadius Reviewer

Likelihood to Renew

Conversocial

Conversocial 9.1
Based on 6 answers
Compared to systems used in the past, Conversocial is superior because of their excellent service and ability to integrate all of social media into one program, saving enormous amounts of time.
DeeGee Davis | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.2
Based on 31 answers
At the company that uses Spredfast, I don't make the purchasing decisions, so our Spredfast contract will undoubtedly be renewed. However, I also manage another company's social media presence, and I do make the purchasing decisions there. When transitioning them away from Hootsuite, I didn't even consider Spredfast because I don't like their UI or calendar features. Instead, I purchased the tool SproutSocial, which has a much better UI, is more intuitive, and incorporates social CRM features. SproutSocial easily tracks mentions of your company name and brand keywords, then funnels them into one integrated inbox. Spredfast insists on separating things into "streams", and doesn't really allow you to funnel social mentions to customer service or sales teams
Christina Hadly | TrustRadius Reviewer

Usability

Conversocial

Conversocial 9.2
Based on 4 answers
Because of the number of features it offers and the manner in which they're presented. I've explored a number of other tools that just don't do it as well. When sorting through and responding to hundreds of social media messages each day, the number of clicks it takes to do something really matters. Conversocial does a great job of minimizing clicks and presenting the data we need without having to click to find it
Nolan Perry | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.2
Based on 24 answers
The use of the Spredfast platform is simple, which makes it very user friendly throughout. Once you have a specific area or material you are seeking to review or research, pulling this information is only few key words, a click of your mouse and it is at your finger tips. Not to mention the reports produced are beautifully designed and self explanatory and easy to share with others.
Latasha Howard | TrustRadius Reviewer

Reliability and Availability

Conversocial

Conversocial 8.7
Based on 2 answers
Downtime is very rare, and the occasional occurrences are typically a problem with Twitter or FB API.
Andrey Grigoryev | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 10.0
Based on 11 answers
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting
Anonymous | TrustRadius Reviewer

Performance

Conversocial

Conversocial 8.5
Based on 2 answers
Extremely fast, practically in real time.
David Tull | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 9.0
Based on 7 answers
Spredfast has greatly improved the performance of their SaaS products the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager
Anonymous | TrustRadius Reviewer

Support

Conversocial

Conversocial 9.1
Based on 4 answers
Our account rep at Conversocial has set up a call with me every two weeks to check in, talk about new features, or answer questions. I know I can email or call her for help anytime. Their support team also responds quickly.
Nolan Perry | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.5
Based on 26 answers
The Support team is available in multiple timezones, and is able to liaise internally to resolve questions, replicate issues and advise on next steps. Every case asks for a confirmation if there's anything else they can do to assist before it's closed
Gregory Tan | TrustRadius Reviewer

In-Person Training

Conversocial

Conversocial 9.1
Based on 1 answer
Comprehensive training in all aspects of the software and general usages (including social media) for both agents and managers. Simulation workshops really made the live deployment process very smooth.
Andrey Grigoryev | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 7 answers
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
Anonymous | TrustRadius Reviewer

Online Training

Conversocial

Conversocial 9.1
Based on 3 answers
Outstanding & comprehensive training both on-line and instructor-led. Another crucial differentiator from competitors in our eyes.
Andrey Grigoryev | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 7.9
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
Anonymous | TrustRadius Reviewer

Implementation

Conversocial

Conversocial 9.1
Based on 3 answers
Without any tech requirement on our end, this was an extraordinarily easy implementation to run, compared to other platforms like live chat or email.
David Tull | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.6
Based on 24 answers
Spredfast has a wonderful and very thorough trove of engaging learning modules for new users to complete. These allow our new users to learn all the tools they'll need in a very short period of time. In addition to this, the Spredfast team is always available for answers to additional questions. In fact, the team often holds regular calls to answer questions for all of our Spredfast users
Garrett Estrada | TrustRadius Reviewer

Alternatives Considered

Conversocial

Early on we did comparisons with Hootsuite and later with Adobe. While they have similarities, the difference at the time and likely currently, was the personal interest and general accessibility of Conversocial's platform and people. The combination of an effective CRM solution and a team that was readily available to help proved to be the winning formula for our business.
Conway Stone | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

I was not involved in the selection process, but I know several other companies and products were evaluated. Spredfast was chosen because of the simplicity of use but yet technological sophistication of their product. When you find a product that works miracles but is simple to use, the best advice is to grab it ASAP. Spredfast also did a very thorough study of our brand and was able to propose a comprehensive, cross-channel social media marketing strategy. Their thoroughness impressed us, and made us realize that this was the company we needed to be working with.
Jeffery Hawkins | TrustRadius Reviewer

Scalability

Conversocial

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.4
Based on 18 answers
This platform gives us plenty of room to grow and add routing, regulatory requirements. It will accommodate adding customer/technical service units for customer care as well, and it is easily expanded as new global branches come online with social media.
Michele Arduengo | TrustRadius Reviewer

Return on Investment

Conversocial

  • On Twitter alone, tweets sent from @CBC (including @replies to followers) totalled more than 50,000 in the past year.
  • The average volume from other North American broadcast network was around only 4,000.
Dan Fricker | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

  • We've improved our customer service immensely using Spredfast. Getting questions and complaints to the right people is much easier because of the "Highlight" function.
  • Spredfast metrics have allowed us to pinpoint engaging content and copy, which we've used for re-engagemet and as an instructional for what works best with our audience.
  • The high-level calender gave us an aerial view of our daily output, which led us to the conclusion that we were over posting through our channels.
  • Spredfast metrics have allowed us to determine our monthly follower counts, which we've used as a benchmark for gauging improvement in social spaces.
Travis Burchart | TrustRadius Reviewer

Pricing Details

Conversocial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Khoros Marketing (Formerly Spredfast + Lithium)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Conversocial
8.4
Khoros Marketing (Formerly Spredfast + Lithium)
7.8

Likelihood to Renew

Conversocial
9.1
Khoros Marketing (Formerly Spredfast + Lithium)
8.2

Usability

Conversocial
9.2
Khoros Marketing (Formerly Spredfast + Lithium)
8.2

Reliability and Availability

Conversocial
8.7
Khoros Marketing (Formerly Spredfast + Lithium)
10.0

Performance

Conversocial
8.5
Khoros Marketing (Formerly Spredfast + Lithium)
9.0

Support

Conversocial
9.1
Khoros Marketing (Formerly Spredfast + Lithium)
8.5

In-Person Training

Conversocial
9.1
Khoros Marketing (Formerly Spredfast + Lithium)
8.9

Online Training

Conversocial
9.1
Khoros Marketing (Formerly Spredfast + Lithium)
7.9

Implementation

Conversocial
9.1
Khoros Marketing (Formerly Spredfast + Lithium)
8.6

Scalability

Conversocial
Khoros Marketing (Formerly Spredfast + Lithium)
8.4

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