What users are saying about
14 Ratings
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Based on 14 reviews and ratings
Top Rated
136 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 7.9 out of 100
Based on 136 reviews and ratings
Likelihood to Recommend
Conversocial
From experience, you may ask the Conversocial team to make recommendations on licenses for larger vs. smaller social customer service teams. The need for support and the amount of usage you may get from the tool's robust offering may differ as a result of those precedents. The tool is adaptable in both scenarios it would seem.
Digital Marketing Manager, Social Media
BMOFinancial Services, 10,001+ employees
Khoros Marketing (Formerly Spredfast + Lithium)
I recommend Khoros Marketing to other colleagues at my company when they are looking to gain access to high-level social media metrics to report back to their teams. Being able to give an "Analytics Only" license to some employees has been helpful to those teams and for the social media team, as it cuts down on the amount of metrics requests. Also giving Intelligence access to appropriate employees has helped teams get better insight to social media as a whole, without having to loop in our team first.

Verified User
Employee in Marketing
Hospital & Health Care Company, 10,001+ employeesFeature Rating Comparison
Listening/monitoring
Conversocial
—
Khoros Marketing (Formerly Spredfast + Lithium)
6.7
Boolean keyword searches
Conversocial
—
Khoros Marketing (Formerly Spredfast + Lithium)
7.4
Filtering out noise/spam
Conversocial
—
Khoros Marketing (Formerly Spredfast + Lithium)
6.4
Sentiment analysis
Conversocial
—
Khoros Marketing (Formerly Spredfast + Lithium)
5.7
Broad channel coverage
Conversocial
—
Khoros Marketing (Formerly Spredfast + Lithium)
7.4
Publishing
Conversocial
—
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Content planning and scheduling
Conversocial
—
Khoros Marketing (Formerly Spredfast + Lithium)
8.4
Audience targeting
Conversocial
—
Khoros Marketing (Formerly Spredfast + Lithium)
6.7
Content optimization
Conversocial
—
Khoros Marketing (Formerly Spredfast + Lithium)
5.0
Workflow management
Conversocial
—
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Engagement
Conversocial
—
Khoros Marketing (Formerly Spredfast + Lithium)
7.5
Automated routing and prioritization
Conversocial
—
Khoros Marketing (Formerly Spredfast + Lithium)
7.5
Customer interaction histories
Conversocial
—
Khoros Marketing (Formerly Spredfast + Lithium)
7.7
Bulk actions
Conversocial
—
Khoros Marketing (Formerly Spredfast + Lithium)
7.3
Marketing
Conversocial
—
Khoros Marketing (Formerly Spredfast + Lithium)
7.4
Lead generation
Conversocial
—
Khoros Marketing (Formerly Spredfast + Lithium)
6.9
Content marketing
Conversocial
—
Khoros Marketing (Formerly Spredfast + Lithium)
8.1
Paid media management
Conversocial
—
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Campaigns and promotions
Conversocial
—
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Channel coverage/integration
Conversocial
—
Khoros Marketing (Formerly Spredfast + Lithium)
7.0
Conversocial
—
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Conversocial
—
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Conversocial
—
Khoros Marketing (Formerly Spredfast + Lithium)
7.3
Google+
Conversocial
—
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Conversocial
—
Khoros Marketing (Formerly Spredfast + Lithium)
6.7
Conversocial
—
Khoros Marketing (Formerly Spredfast + Lithium)
5.3
YouTube
Conversocial
—
Khoros Marketing (Formerly Spredfast + Lithium)
6.2
Reporting/analytics
Conversocial
—
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Campaign success analytics
Conversocial
—
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Real-time tracking
Conversocial
—
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Competitor analysis
Conversocial
—
Khoros Marketing (Formerly Spredfast + Lithium)
7.3
Account management
Conversocial
—
Khoros Marketing (Formerly Spredfast + Lithium)
7.4
Role-based user permissions & privileges
Conversocial
—
Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Mobile access
Conversocial
—
Khoros Marketing (Formerly Spredfast + Lithium)
6.6
Pros
Conversocial
- Previous conversations: This is one of the main reasons why I personally love Conversocial over Hootsuite and other social media engagement tools. Conversocial pulls in all previous interactions we've had with community members and it helps us identify if we've already addressed their problem, if they are a detractor/advocate, and so much more. With other engagement tools, it's frustrating as a community member may repost the same thing over and over again, but at different time periods. If you're unable to see what someone has said in the past, we may waste our time replying to the same thing multiple times, or we also risk responding with the same general advice, when we could try a different approach.
- Tags and filters: Conversocials use of tags and filters are extremely simple to use. They have shortcuts which help you easily assign a tag to an item and then you can easily pull up each of those tags within Conversocial itself or your can open up an external report. If my team is in a hurry and wants to quickly see a certain tag, we can use the filter option and within seconds we have all the information we need.
- Simple shortcuts: Conversocial has several shortcuts that save my team a lot of time. One single button on my keyboard can apply sentiment and archive something so it's out of my way. I can also use shortcuts to apply a tag, assign an item, and do other tasks. It may seem like a small benefit but each second saved really adds up throughout each day and week.
- Communication: As we know, technology has issues and every tech issue Conversocial has experiences has been handled extremely well. I've never encountered any issues contacting Conversocial, we're always notified when they are working on a solution and once the problem has been fixed. We also receive random pop-ups within Conversocial to notify us of known issues before our team experiences them, and when there is a new feature that we should be aware of. Their communication is always on point and it's great to know that we can always rely on them.
Social Media Community Manager
University of PhoenixEducation Management, 10,001+ employees
Khoros Marketing (Formerly Spredfast + Lithium)
- Scheduling posts is simple. It allows you to post right away or schedule for later. It also displays a full calendar view to ensure that posts are not overlapping.
- Intelligence provides extensive analytics for Twitter and Facebook as well as Instagram. It allows you multiple ways to filter searches and look at different breakdowns of content.
- The platform itself makes it easy to navigate between Intelligence and Conversations

Verified User
Strategist in Social Media
Marketing and Advertising Company, 201-500 employeesCons
Conversocial
- I would like to see an improvement in the reporting dashboard which is something I mentioned to Josh (the CEO) on a call back in April. He said that it is something they are working on but to remember that this is truly a customer service social media platform so some of the features that I would like to see may not fit well with the users of the product.
Social Media Project Manager
Internet Marketing Inc.Consumer Electronics, 501-1000 employees
Khoros Marketing (Formerly Spredfast + Lithium)
- Some improvements to the analytics within Conversations would be helpful - I know there are plans to allow bespoke KPIs to be created and this would be a welcome addition.
- Simpler user management within the Intelligence platform - this is not yet aligned with the Conversations platform.
Head of Marketing Technology
Springer NaturePublishing, 10,001+ employees
Likelihood to Renew
Conversocial
Conversocial 9.1
Based on 6 answers
Compared to systems used in the past, Conversocial is superior because of their excellent service and ability to integrate all of social media into one program, saving enormous amounts of time.
Social Media Support
ThumbtackInternet, 11-50 employees
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 6.7
Based on 31 answers
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.

Verified User
Employee in Social Media
Marketing & Advertising Company, 11-50 employeesUsability
Conversocial
Conversocial 9.2
Based on 4 answers
Because of the number of features it offers and the manner in which they're presented. I've explored a number of other tools that just don't do it as well. When sorting through and responding to hundreds of social media messages each day, the number of clicks it takes to do something really matters. Conversocial does a great job of minimizing clicks and presenting the data we need without having to click to find it
Social Media Community Manager
Apollo GroupHigher Education, 10,001+ employees
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 8.5
Based on 26 answers
The use of the Khoros platform is simple, which makes it very user friendly throughout. Once you have a specific area or material you are seeking to review or research, pulling this information is only a few keywords, a click of your mouse and it is at your fingertips. Not to mention the reports produced are beautifully designed and self-explanatory and easy to share with others.
SpredFast Ambassador
Neiman MarcusRetail, 10,001+ employees
Reliability and Availability
Conversocial
Conversocial 8.7
Based on 2 answers
Downtime is very rare, and the occasional occurrences are typically a problem with Twitter or FB API.
Social Media & Mobile Manager
HertzAutomotive, 10,001+ employees
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 9.7
Based on 11 answers
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.

Verified User
Manager in Marketing
Supermarkets Company, 10,001+ employeesPerformance
Conversocial
Conversocial 8.5
Based on 2 answers
Extremely fast, practically in real time.
Customer Engagement Manager
JackThreadsRetail, 51-200 employees
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 9.0
Based on 7 answers
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.

Verified User
Manager in Marketing
Computer Software Company, 201-500 employeesSupport Rating
Conversocial
Conversocial 9.1
Based on 4 answers
Our account rep at Conversocial has set up a call with me every two weeks to check in, talk about new features, or answer questions. I know I can email or call her for help anytime. Their support team also responds quickly.
Social Media Community Manager
Apollo GroupHigher Education, 10,001+ employees
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 8.5
Based on 45 answers
The Khoros support team is on point! Anything you need, they have you covered. Even when you don't think you need something, they're there to check-in, see how things are going, suggest coaching sessions, make recommendations - they're so attentive and hospitable, it's amazing! I'm impressed with their level of service.
Global Social Media Manager
HoneywellAviation & Aerospace, 10,001+ employees
In-Person Training
Conversocial
Conversocial 9.1
Based on 1 answer
Comprehensive training in all aspects of the software and general usages (including social media) for both agents and managers. Simulation workshops really made the live deployment process very smooth.
Social Media & Mobile Manager
HertzAutomotive, 10,001+ employees
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 7 answers
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.

Verified User
Manager in Marketing
Leisure, Travel & Tourism Company, 1001-5000 employeesOnline Training
Conversocial
Conversocial 9.1
Based on 3 answers
Outstanding & comprehensive training both on-line and instructor-led. Another crucial differentiator from competitors in our eyes.
Social Media & Mobile Manager
HertzAutomotive, 10,001+ employees
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 6.0
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.

Verified User
Director in Marketing
Restaurants Company, 10,001+ employeesImplementation Rating
Conversocial
Conversocial 9.1
Based on 3 answers
Without any tech requirement on our end, this was an extraordinarily easy implementation to run, compared to other platforms like live chat or email.
Customer Engagement Manager
JackThreadsRetail, 51-200 employees
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 7.7
Based on 34 answers
I was not part of the initial day-one implementation, however, our recent implementation experiences have become easier with the support of a dedicated team who ensure we are prepared in advance and knowledgeable of upcoming changes. Poppy and Teresa are not only Khoros experts but they are also well-versed in our specific configuration.

Verified User
Vice-President in Marketing
Banking Company, 10,001+ employeesAlternatives Considered
Conversocial
Early on we did comparisons with Hootsuite and later with Adobe. While they have similarities, the difference at the time and likely currently, was the personal interest and general accessibility of Conversocial's platform and people. The combination of an effective CRM solution and a team that was readily available to help proved to be the winning formula for our business.
Digital Marketing Manager, Social Media
BMOFinancial Services, 10,001+ employees
Khoros Marketing (Formerly Spredfast + Lithium)
It is our opinion that, while other platforms may have similar functionality to a single one of Khoros' tools (i.e. publishing, analytics, etc.), no other platform offers the sheer breadth of tools and ability to service all of our goals in one single platform as Khoros does. Khoros is truly unique in this regard. Furthermore, the quality of the educational modules and personalized customer service is something no other platform has.
Corporate Communications Specialist
Caesars Entertainment CorporationGambling & Casinos, 10,001+ employees
Scalability
Conversocial
No score
No answers yet
No answers on this topic
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 8.3
Based on 21 answers
I think it is so simple to use and learn. It gives you all the information and metrics that I would need all in one place. You are able to create multiple campaigns in a very organized way. It has all social media platforms all in one place and a great understandable and clean interface.

Verified User
Administrator in Marketing
Marketing and Advertising Company, 51-200 employeesReturn on Investment
Conversocial
- On Twitter alone, tweets sent from @CBC (including @replies to followers) totalled more than 50,000 in the past year.
- The average volume from other North American broadcast network was around only 4,000.
Senior Manager, Digital & Social Media
CBCBroadcast Media, 5001-10,000 employees
Khoros Marketing (Formerly Spredfast + Lithium)
- Great communication within the tool cuts down on the numbers of emails.
- Getting everyone to use the same tool reduces redundancies.
- The strong analytics function may negate the need for a separate analytics tool like Quintly or Simply Measured.
- Training was easy and not time intensive.

Verified User
Director in Corporate
Hospital & Health Care Company, 10,001+ employeesPricing Details
Conversocial
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Khoros Marketing (Formerly Spredfast + Lithium)
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional