What users are saying about
14 Ratings
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Top Rated
475 Ratings
14 Ratings
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Score 8 out of 100

Oracle Eloqua

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Top Rated
475 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Conversocial

From experience, you may ask the Conversocial team to make recommendations on licenses for larger vs. smaller social customer service teams. The need for support and the amount of usage you may get from the tool's robust offering may differ as a result of those precedents. The tool is adaptable in both scenarios it would seem.
Conway Stone | TrustRadius Reviewer

Oracle Eloqua

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Conversocial
Oracle Eloqua
7.5
WYSIWYG email editor
Conversocial
Oracle Eloqua
7.0
Dynamic content
Conversocial
Oracle Eloqua
7.7
Ability to test dynamic content
Conversocial
Oracle Eloqua
7.0
Landing pages
Conversocial
Oracle Eloqua
7.2
A/B testing
Conversocial
Oracle Eloqua
6.8
Mobile optimization
Conversocial
Oracle Eloqua
6.9
Email deliverability reporting
Conversocial
Oracle Eloqua
8.1
List management
Conversocial
Oracle Eloqua
8.1
Triggered drip sequences
Conversocial
Oracle Eloqua
8.3

Lead Management

Conversocial
Oracle Eloqua
7.7
Lead nurturing
Conversocial
Oracle Eloqua
8.0
Lead scoring and grading
Conversocial
Oracle Eloqua
7.7
Data quality management
Conversocial
Oracle Eloqua
7.4
Automated sales alerts and tasks
Conversocial
Oracle Eloqua
7.6

Campaign Management

Conversocial
Oracle Eloqua
7.1
Calendaring
Conversocial
Oracle Eloqua
6.8
Event/webinar marketing
Conversocial
Oracle Eloqua
7.5

Social Media Marketing

Conversocial
Oracle Eloqua
7.1
Social sharing and campaigns
Conversocial
Oracle Eloqua
6.9
Social profile integration
Conversocial
Oracle Eloqua
7.3

Reporting & Analytics

Conversocial
Oracle Eloqua
7.3
Dashboards
Conversocial
Oracle Eloqua
7.1
Standard reports
Conversocial
Oracle Eloqua
7.4
Custom reports
Conversocial
Oracle Eloqua
7.4

Platform & Infrastructure

Conversocial
Oracle Eloqua
7.4
API
Conversocial
Oracle Eloqua
7.3
Role-based workflow & approvals
Conversocial
Oracle Eloqua
7.1
Customizability
Conversocial
Oracle Eloqua
7.3
Integration with Salesforce.com
Conversocial
Oracle Eloqua
8.1
Integration with Microsoft Dynamics CRM
Conversocial
Oracle Eloqua
7.2
Integration with SugarCRM
Conversocial
Oracle Eloqua
7.7

Pros

Conversocial

  • Previous conversations: This is one of the main reasons why I personally love Conversocial over Hootsuite and other social media engagement tools. Conversocial pulls in all previous interactions we've had with community members and it helps us identify if we've already addressed their problem, if they are a detractor/advocate, and so much more. With other engagement tools, it's frustrating as a community member may repost the same thing over and over again, but at different time periods. If you're unable to see what someone has said in the past, we may waste our time replying to the same thing multiple times, or we also risk responding with the same general advice, when we could try a different approach.
  • Tags and filters: Conversocials use of tags and filters are extremely simple to use. They have shortcuts which help you easily assign a tag to an item and then you can easily pull up each of those tags within Conversocial itself or your can open up an external report. If my team is in a hurry and wants to quickly see a certain tag, we can use the filter option and within seconds we have all the information we need.
  • Simple shortcuts: Conversocial has several shortcuts that save my team a lot of time. One single button on my keyboard can apply sentiment and archive something so it's out of my way. I can also use shortcuts to apply a tag, assign an item, and do other tasks. It may seem like a small benefit but each second saved really adds up throughout each day and week.
  • Communication: As we know, technology has issues and every tech issue Conversocial has experiences has been handled extremely well. I've never encountered any issues contacting Conversocial, we're always notified when they are working on a solution and once the problem has been fixed. We also receive random pop-ups within Conversocial to notify us of known issues before our team experiences them, and when there is a new feature that we should be aware of. Their communication is always on point and it's great to know that we can always rely on them.
Amy Ortega | TrustRadius Reviewer

Oracle Eloqua

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Cons

Conversocial

  • I would like to see an improvement in the reporting dashboard which is something I mentioned to Josh (the CEO) on a call back in April. He said that it is something they are working on but to remember that this is truly a customer service social media platform so some of the features that I would like to see may not fit well with the users of the product.
Kellen McAvoy | TrustRadius Reviewer

Oracle Eloqua

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Likelihood to Renew

Conversocial

Conversocial 9.1
Based on 6 answers
Compared to systems used in the past, Conversocial is superior because of their excellent service and ability to integrate all of social media into one program, saving enormous amounts of time.
DeeGee Davis | TrustRadius Reviewer

Oracle Eloqua

Oracle Eloqua 5.2
Based on 66 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

Conversocial

Conversocial 9.2
Based on 4 answers
Because of the number of features it offers and the manner in which they're presented. I've explored a number of other tools that just don't do it as well. When sorting through and responding to hundreds of social media messages each day, the number of clicks it takes to do something really matters. Conversocial does a great job of minimizing clicks and presenting the data we need without having to click to find it
Nolan Perry | TrustRadius Reviewer

Oracle Eloqua

Oracle Eloqua 8.4
Based on 12 answers
Oracle is usable but it does have a learning curve. While the learning tools give you access to navigation and how to do simple tasks - trying to figure out complex items such as editing past campaign elements or finding the proper report can take a bit. Overall, you'll need to sit in front of the system and not be afraid to get your hands dirty and touch some buttons. Nothing terrible will happen and you'll learn a ton making it easy to use
Stefanie Cash | TrustRadius Reviewer

Reliability and Availability

Conversocial

Conversocial 8.7
Based on 2 answers
Downtime is very rare, and the occasional occurrences are typically a problem with Twitter or FB API.
Andrey Grigoryev | TrustRadius Reviewer

Oracle Eloqua

Oracle Eloqua 7.3
Based on 6 answers
No answer on this topic is available.

Performance

Conversocial

Conversocial 8.5
Based on 2 answers
Extremely fast, practically in real time.
David Tull | TrustRadius Reviewer

Oracle Eloqua

Oracle Eloqua 6.6
Based on 5 answers
No answer on this topic is available.

Support Rating

Conversocial

Conversocial 9.1
Based on 4 answers
Our account rep at Conversocial has set up a call with me every two weeks to check in, talk about new features, or answer questions. I know I can email or call her for help anytime. Their support team also responds quickly.
Nolan Perry | TrustRadius Reviewer

Oracle Eloqua

Oracle Eloqua 9.9
Based on 15 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

In-Person Training

Conversocial

Conversocial 9.1
Based on 1 answer
Comprehensive training in all aspects of the software and general usages (including social media) for both agents and managers. Simulation workshops really made the live deployment process very smooth.
Andrey Grigoryev | TrustRadius Reviewer

Oracle Eloqua

Oracle Eloqua 7.3
Based on 3 answers
No answer on this topic is available.

Online Training

Conversocial

Conversocial 9.1
Based on 3 answers
Outstanding & comprehensive training both on-line and instructor-led. Another crucial differentiator from competitors in our eyes.
Andrey Grigoryev | TrustRadius Reviewer

Oracle Eloqua

Oracle Eloqua 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Implementation Rating

Conversocial

Conversocial 9.1
Based on 3 answers
Without any tech requirement on our end, this was an extraordinarily easy implementation to run, compared to other platforms like live chat or email.
David Tull | TrustRadius Reviewer

Oracle Eloqua

Oracle Eloqua 8.8
Based on 9 answers
Due your homework and make sure you document your business process and engage ALL of the key stakeholders BEFORE you even think of implementing.
Kurt Weisenberger | TrustRadius Reviewer

Alternatives Considered

Conversocial

Early on we did comparisons with Hootsuite and later with Adobe. While they have similarities, the difference at the time and likely currently, was the personal interest and general accessibility of Conversocial's platform and people. The combination of an effective CRM solution and a team that was readily available to help proved to be the winning formula for our business.
Conway Stone | TrustRadius Reviewer

Oracle Eloqua

Salesforce Marketing Cloud (SFMC) is very powerful, but really requires a lot of technical folks to do the day to day marketing with a lot of scripting required to do what is built into Eloqua. SFMC is much better equipped to work with e-commerce systems as its API seems richer and more in line with what a large e-commerce platform would like to work with. But Eloqua is truly built for Marketing teams to use on a daily basis.
Brad Dunzer | TrustRadius Reviewer

Scalability

Conversocial

No score
No answers yet
No answers on this topic

Oracle Eloqua

Oracle Eloqua 8.4
Based on 110 answers
Eloqua is thee best MAP to scale with organizations. Other MAPs have limitations but are great fits for SMB and more basic Enterprise marketing teams. Eloqua has one of the most open, best APIs compared to its competitors and this helps organizations scale as they do more advanced integrations.
Karin &quot;KP&quot; Pindle | TrustRadius Reviewer

Return on Investment

Conversocial

  • On Twitter alone, tweets sent from @CBC (including @replies to followers) totalled more than 50,000 in the past year.
  • The average volume from other North American broadcast network was around only 4,000.
Dan Fricker | TrustRadius Reviewer

Oracle Eloqua

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Screenshots

Pricing Details

Conversocial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Oracle Eloqua

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*

* per installation

Rating Summary

Likelihood to Recommend

Conversocial
8.4
Oracle Eloqua
7.9

Likelihood to Renew

Conversocial
9.1
Oracle Eloqua
5.2

Usability

Conversocial
9.2
Oracle Eloqua
8.4

Reliability and Availability

Conversocial
8.7
Oracle Eloqua
7.3

Performance

Conversocial
8.5
Oracle Eloqua
6.6

Support Rating

Conversocial
9.1
Oracle Eloqua
9.9

In-Person Training

Conversocial
9.1
Oracle Eloqua
7.3

Online Training

Conversocial
9.1
Oracle Eloqua
7.6

Implementation Rating

Conversocial
9.1
Oracle Eloqua
8.8

Scalability

Conversocial
Oracle Eloqua
8.4

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