17 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.1 out of 100
Top Rated
606 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100

Likelihood to Recommend

Convert Experiences

Definitely well suited for budget conscious companies that want a solid array of functionality but without having to pay an exorbitant amount. Great for marketing and analytics team members that need the ability to get in and set up tests w/o dev assistance. But, functionality is there for developers to get in and set up more complicated tests.
Scot Chandler | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Convert Experiences
8.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
a/b experiment testing
Convert Experiences
8.9
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Split URL testing
Convert Experiences
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Multivariate testing
Convert Experiences
8.6
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Multi-page/funnel testing
Convert Experiences
8.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Cross-browser testing
Convert Experiences
9.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Mobile app testing
Convert Experiences
9.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Test significance
Convert Experiences
8.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Visual / WYSIWYG editor
Convert Experiences
8.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Advanced code editor
Convert Experiences
8.9
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Page surveys
Convert Experiences
9.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Visitor recordings
Convert Experiences
9.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Preview mode
Convert Experiences
8.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Test duration calculator
Convert Experiences
7.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Experiment scheduler
Convert Experiences
7.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Experiment workflow and approval
Convert Experiences
9.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Dynamic experiment activation
Convert Experiences
8.4
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Client-side tests
Convert Experiences
9.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Server-side tests
Convert Experiences
8.9
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Mutually exclusive tests
Convert Experiences
9.6
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Audience Segmentation & Targeting

Convert Experiences
8.4
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Standard visitor segmentation
Convert Experiences
8.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Behavioral visitor segmentation
Convert Experiences
8.4
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Traffic allocation control
Convert Experiences
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Website personalization
Convert Experiences
8.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Results and Analysis

Convert Experiences
8.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Heatmap tool
Convert Experiences
9.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Click analytics
Convert Experiences
9.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Scroll maps
Convert Experiences
9.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Form fill analysis
Convert Experiences
9.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Conversion tracking
Convert Experiences
9.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Goal tracking
Convert Experiences
8.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Test reporting
Convert Experiences
8.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Results segmentation
Convert Experiences
7.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
CSV export
Convert Experiences
9.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Experiments results dashboard
Convert Experiences
8.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Email & Online Marketing

Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
WYSIWYG email editor
Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Dynamic content
Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Ability to test dynamic content
Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Landing pages
Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
A/B testing
Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Mobile optimization
Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Email deliverability reporting
Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
List management
Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Triggered drip sequences
Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Lead Management

Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Lead nurturing
Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Lead scoring and grading
Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9
Data quality management
Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Automated sales alerts and tasks
Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Campaign Management

Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Calendaring
Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Event/webinar marketing
Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7

Social Media Marketing

Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Social sharing and campaigns
Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Social profile integration
Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Reporting & Analytics

Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Dashboards
Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Standard reports
Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Custom reports
Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1

Platform & Infrastructure

Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
API
Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Role-based workflow & approvals
Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Customizability
Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Integration with Salesforce.com
Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Integration with Microsoft Dynamics CRM
Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Integration with SugarCRM
Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0

Pros

Convert Experiences

  • Over the top powerful Javascript enabled targeting. This feature is called DMP Profiling and is available in the Pro Plan, currently only +$100 more than the plus plan. An article explaining this feature is here for further reading: https://convert.zendesk.com/hc/en-us/articles/206631623-Target-experiment-based-on-a-custom-Javascript-condition-that-evaluates-true-at-a-later-stage. I wrote up a much longer explanation but TR broke it up weirdly. The gist is that you can powerfully use JS to target. This allows me to target users in our SPA in incredibly advanced ways. I can walk their entire history model and assign them an audience value, or I can exclude them. It's MUCH more powerful than just a "Site Area" tool. We recently used it against 900K users to check if they had written a review of their apartment or not yet. This allowed me to only expose the user on the homepage to an experiment that prompted them to write a review while excluding users that couldn't write a review from the experiment (because they had already written one). The experiment converted 50% better than what we do now, generating 9k reviews in a matter of hours.
  • Audience targeting IN ADDITION to all that fancy DMP targeting. This means I can define demographics or other data as a qualifier AS WELL as the previously mentioned qualifier. This can be setup in so many ways: Traffic source, Visitor Data, Include / Exclude users part of a current experiment (!!), Date/Time, Device/Browser/OS, JS Conditon
  • Real-time reporting that makes sense to the whole company to view. Seriously, I can share a Convert Report to any level of intelligence on my team and they understand what's happening.
  • Audiences and Goals are saved as presets, so your entire team can use them. Using the example above, we have an audience called "Wrote a Review" that we exclude from the Review Prompt treatments.
  • Their customer support is seriously fast at answering questions. I've never had to wait more than a day.
Ken Hanson | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Cons

Convert Experiences

  • We are aggressive testers and have demanding clients, and if there was any part of the Convert platform where I'd like to see improvement, it would be in the reporting section where I feel a vertical report could present in a more readable fashion to the users.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Likelihood to Renew

Convert Experiences

Convert Experiences 9.1
Based on 1 answer
Couldn't live without this, no other tool does precisely what we need them to do
Ken Hanson | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

Convert Experiences

Convert Experiences 8.0
Based on 1 answer
To use the platform in the context of developing enhanced tests that stretch the platform there is as with most things a learning curve. However, if you're a casual user or have standard experiments that you wish to run you would be easily able to hit the ground running.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Support Rating

Convert Experiences

Convert Experiences 8.7
Based on 10 answers
I use support only in very emergency cases. The support hasn't been very helpful and suggests the problem is on my site
Art Bukowski | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

Online Training

Convert Experiences

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Implementation Rating

Convert Experiences

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

Convert Experiences

Convert was selected based on price point, feature set, and UI/UX. All three are very friendly to new testers and small to mid-market size companies. Their UI and tool workflow is the best out of all of the non-enterprise solutions that I have tried. There is some small room for improvement, but that only really affects power users or tests that require significant coding/development work to execute.
Matt Beischel | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

Scalability

Convert Experiences

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 109 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

Return on Investment

Convert Experiences

  • Using Convert has allowed us to make quick decisions on site edits and price changes. Seeing and sharing quick results makes our operations much more profitable.
  • Connecting the tests with Shopify has produced very valuable and timely results that we can act upon as soon as we see statistically significant results.
Scot Chandler | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Screenshots

Pricing Details

Convert Experiences

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Convert Experiences
9.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8

Likelihood to Renew

Convert Experiences
9.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3

Usability

Convert Experiences
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8

Reliability and Availability

Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Performance

Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0

Support Rating

Convert Experiences
8.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9

In-Person Training

Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Online Training

Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Implementation Rating

Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8

Scalability

Convert Experiences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Add comparison