TrustRadius

Convertro (discontinued) vs. Nielsen Marketing Mix Modeling

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Convertro (discontinued)
Score 5.9 out of 10
N/A
Convertro was a multi-channel marketing attribution modeling and analytics platform developed by a company of the same name in Santa Monica, California. It was acquired by AOL in May 2014 and since discontinued.N/A
Nielsen Marketing Mix Modeling
Score 1.0 out of 10
N/A
Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite.N/A
Pricing
Convertro (discontinued)Nielsen Marketing Mix Modeling
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Convertro (discontinued)Nielsen Marketing Mix Modeling
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Convertro (discontinued)Nielsen Marketing Mix Modeling
Considered Both Products
Convertro (discontinued)
Verified User
Director
Chose Convertro (discontinued)
Visual IQ - much simpler and effective setup.
Nielsen Marketing Mix Modeling
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Chose Nielsen Marketing Mix Modeling
VisualIQ is 1 of 2 partners only that have access to FB impressions.
Top Cons
Best Alternatives
Convertro (discontinued)Nielsen Marketing Mix Modeling
Small Businesses
TapClicks
TapClicks
Score 9.2 out of 10
Firebase
Firebase
Score 8.4 out of 10
Medium-sized Companies
TapClicks
TapClicks
Score 9.2 out of 10
Firebase
Firebase
Score 8.4 out of 10
Enterprises
Alteryx
Alteryx
Score 9.0 out of 10
AppsFlyer
AppsFlyer
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Convertro (discontinued)Nielsen Marketing Mix Modeling
Likelihood to Recommend
1.0
(1 ratings)
1.0
(1 ratings)
User Testimonials
Convertro (discontinued)Nielsen Marketing Mix Modeling
Likelihood to Recommend
Discontinued Products
I am unable to answer this, as they have still not been able to provide data of any value after two years.
Verified User
Anonymous
Read full review
Nielsen
Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
Pros
Discontinued Products
  • Respond to emails
Verified User
Anonymous
Read full review
Nielsen
  • Access to FB impressions.
  • TapAd device graph for stitching device ids to web cookies.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
Cons
Discontinued Products
  • No apparent end-to-end solution for implementation.
  • Constant changes to implementation which has resulted in hundreds of hours of reworking the tagging setup.
  • No universal tagging method.
  • Numerous tags to be implemented based on a variety of data sources.
  • After 2 years of working on implementation, data is still not being captured consistently.
  • Convertro looks to us for solutions rather than providing any.
Verified User
Anonymous
Read full review
Nielsen
  • Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
  • Inflated clicks.
  • No connectors to import cost from media partners.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
Alternatives Considered
Discontinued Products
Visual IQ - much simpler and effective setup.
Verified User
Anonymous
Read full review
Nielsen
VisualIQ is 1 of 2 partners only that have access to FB impressions.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
Return on Investment
Discontinued Products
  • The negative impact is the hundreds of hours my team has had to spend in facilitating Converto's constant changes.
Verified User
Anonymous
Read full review
Nielsen
  • We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
ScreenShots