Cool Tabs vs. Emplifi Social Marketing Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cool Tabs
Score 9.7 out of 10
Small Businesses (1-50 employees)
Cool Tabs is a social media marketing platform that is designed to help users increase their online audience and get qualified leads by creating simple interactive content for apps, social networks, microsites, mobile devices and websites. Users have more than twenty different types of dynamics to choose from: Paths (Choose Your Own Adventure), Trivia, Personality Tests, Instant Win, sweepstakes, competitions, coupon codes, and more. Cool Tabs enables users to create interactive content…
$49
Per User per Month
Emplifi Social Marketing Cloud
Score 8.9 out of 10
Mid-Size Companies (51-1,000 employees)
Brands can use Emplifi Social Marketing Cloud to elevate their social media presence, engage with customers, and gather insights for real-time business decisions. With solutions covering content creation, scheduling and publishing, analytics, UGC, social listening, influencer marketing, community management, and social care, Emplifi provides a suite of tools to meet social media needs. Data and Automated workflows: Emplifi unifies teams across social media marketing,…N/A
Pricing
Cool TabsEmplifi Social Marketing Cloud
Editions & Modules
Stone
$49
Per User per Month
Gold
$199
Per User per Month
Diamond
$399
Per User per Month
Diamond with Unlimited Campaigns
$499
Per User per Month
Diamond with Paths
$499
User per Month
Diamond with Paths and Unlimited Campaigns
$699
User per Month
No answers on this topic
Offerings
Pricing Offerings
Cool TabsEmplifi Social Marketing Cloud
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup Fee$49 per planNo setup fee
Additional DetailsA monthly billing contract is also available.
More Pricing Information
Community Pulse
Cool TabsEmplifi Social Marketing Cloud
Top Pros
Top Cons
Best Alternatives
Cool TabsEmplifi Social Marketing Cloud
Small Businesses
Growave
Growave
Score 9.4 out of 10
Growave
Growave
Score 9.4 out of 10
Medium-sized Companies
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
monday marketer
monday marketer
Score 8.7 out of 10
Enterprises
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
Bazaarvoice
Bazaarvoice
Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Cool TabsEmplifi Social Marketing Cloud
Likelihood to Recommend
9.7
(14 ratings)
9.2
(70 ratings)
Likelihood to Renew
8.0
(8 ratings)
9.1
(6 ratings)
Usability
7.3
(1 ratings)
7.3
(2 ratings)
Support Rating
-
(0 ratings)
9.5
(39 ratings)
Online Training
-
(0 ratings)
6.0
(1 ratings)
Implementation Rating
-
(0 ratings)
9.1
(2 ratings)
User Testimonials
Cool TabsEmplifi Social Marketing Cloud
Likelihood to Recommend
Cool Tabs
In general, it works as some kind of manual on how the particular baseline of your social networks can be improved, and it provides the right assessment at the same time so that I can analyze my data based on my results. Also, they count on excellent technical assistance. Earlier it was hard to go search hashtags on my Instagram but after using this I can get more deep analytics, geotag research, and profile analytics to get great information about the keywords I want to know about. The pricing is great, as well as the support team which replies very quickly.
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Emplifi Inc
Well-Suited Scenarios: Emplifi excels when managing multiple social media platforms, making it ideal for businesses with an active presence on various networks like Facebook, Twitter, Instagram, and LinkedIn. It's well-suited for businesses with large marketing teams that require collaboration and approval workflows for social media content. Emplifi is a strong choice for organizations focused on data-driven marketing, as it provides robust analytics and reporting tools to measure the impact of social media efforts. Less Appropriate Scenarios: Emplifi's comprehensive features may be excessive for small businesses with limited social media activity. The cost of Emplifi may be prohibitive for small businesses or startups with constrained marketing budgets.
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Pros
Cool Tabs
  • It provides a wide range of settings options to your social media promotions.
  • Is easy to use for developing and managing promotions.
  • It offers an very complete tool to extract information about your promotions.
  • The support service is highly advisable: fast and adequate to satisfy users' needs.
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Emplifi Inc
  • Publishing - takes a bit of time, but publishing all content together makes planning and execution much more efective
  • Community - really simple one board collecting of all our social messages makes replying simple
  • dashboards - widgets and customisation allow for multiple dashboards tracking various campaigns and goals
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Cons
Cool Tabs
  • Interface is a bit difficult.
  • Management if the tool is not intuitive.
  • More filters for analyzing would be great specifically in the demographics region.
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Emplifi Inc
  • We would like to add more public profiles at no cost
  • In the approval workflow, it would be great if one person could serve 2 roles such as both Content Creator and Publisher.
  • When our Publisher changes the posting date, it has to run through the approval workflow all over again. This is unnecessary as she is merely changing the date.
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Likelihood to Renew
Cool Tabs
I have a good relationship with the customer service and I love to help them to promote their service.
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Emplifi Inc
the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
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Usability
Cool Tabs
No answers on this topic
Emplifi Inc
In common features, using daily, it's pretty easy to understand what to do. But when it's about creating dashboards and analysing metrics, not everything it's easy to understand.
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Support Rating
Cool Tabs
No answers on this topic
Emplifi Inc
We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
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Online Training
Cool Tabs
No answers on this topic
Emplifi Inc
The online training was fine but, in the end, the best way to learn any product is by actually using it.
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Implementation Rating
Cool Tabs
No answers on this topic
Emplifi Inc
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
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Alternatives Considered
Cool Tabs
Easypromos is one of the best tools you can use to run your contests. The application allows you to create contests for Facebook, Instagram, Twitter, Pinterest and YouTube.You can choose the objective of your campaign, whether it is to increase followers, improve your brand awareness, etc., and you can run various types of promotional initiatives, including giveaways, games, and quizzes.
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Emplifi Inc
Not only have we used other tools, we reviewed a few tools before deciding to move forward with Emplifi Social Marketing Cloud. Cost was definitely a factor, but also account management and responsiveness. The fact TikTok was available for community management was a key consideration at the time we decided to go with Emplifi Social Marketing Cloud as well. Overall, it was the comprehensiveness of the tool vs. competitors that led us to choose Emplifi Social Marketing Cloud. Its AI and unified management capabilities have been great for our needs.
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Return on Investment
Cool Tabs
  • Cool Tabs allows us to tweak our social media pages to suit the customers' interaction.
  • When the customer is engaged, they are more likely to share and or inquire about what we do.
  • Since we have been using this, we have had a 10% increase in customer engagement, which in return, helps us deliver quality information.
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Emplifi Inc
  • We are still new to the product, but we anticipate a very positive ROI in regard to our sponsored content and being able to accurately report to clients.
  • We also anticipate a very positive ROI internally as we will be much more equipped with data, allowing us to focus resources on content that is performing well.
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ScreenShots

Cool Tabs Screenshots

Screenshot of Page Performance DashboardScreenshot of Stats DashboardScreenshot of Instagram hashtag analysis: top potential contributorsScreenshot of Instagram hashtag analysis: words analysisScreenshot of Twitter Hashtag Analysis: Main StatsScreenshot of Campaign Stats Dashboard

Emplifi Social Marketing Cloud Screenshots

Screenshot of Advanced AnalyticsScreenshot of Content HubScreenshot of AI-Powered Content InspirationScreenshot of Unified Content CalendarScreenshot of Multi-platform PublisherScreenshot of Integrated UGC Suite