Cool Tabs vs Khoros Marketing (Formerly Spredfast + Lithium) | TrustRadius

What users are saying about

Score 5.5 out of 10

Based on 50 reviews and ratings

Score 7.9 out of 10

Based on 146 reviews and ratings

Feature Rating Comparison

Cool Tabs

Khoros Marketing (Formerly Spredfast + Lithium)

Boolean keyword searches

Filtering out noise/spam

Sentiment analysis

Broad channel coverage

Cool Tabs

Khoros Marketing (Formerly Spredfast + Lithium)

Content planning and scheduling

Audience targeting

Content optimization

Workflow management

Cool Tabs

Khoros Marketing (Formerly Spredfast + Lithium)

Automated routing and prioritization

Customer interaction histories

Bulk actions

Cool Tabs

Khoros Marketing (Formerly Spredfast + Lithium)

Lead generation

Content marketing

Paid media management

Campaigns and promotions

Cool Tabs

Khoros Marketing (Formerly Spredfast + Lithium)

Twitter

Facebook

LinkedIn

Google+

Instagram

Pinterest

YouTube

Cool Tabs

Khoros Marketing (Formerly Spredfast + Lithium)

Campaign success analytics

Real-time tracking

Competitor analysis

Cool Tabs

Khoros Marketing (Formerly Spredfast + Lithium)

Role-based user permissions & privileges

Mobile access

Pros

It provides a wide range of settings options to your social media promotions.
Is easy to use for developing and managing promotions.
It offers an very complete tool to extract information about your promotions.
The support service is highly advisable: fast and adequate to satisfy users' needs.

Read full review

Estela Oya Costa

Community Manager freelance

El blog de la aerotermiaMarketing and Advertising, 1-10 employees

View all 13 answers on this topic

Strategic Services/Consulting: this team is a true partner to our internal social team.
Easy publishing & analytics: Khoros Marketing is a great one-stop-shop for all social needs, and the investment in enhancing the paid social elements is exciting.
Combined Social + Community focus: the way Khoros sees social and community management as one holistic thing is fresh and forward-thinking. It helps our organization/business think outside the box.

Read full review

Danielle Stapleton

Social Media Community Manager

National InstrumentsMarketing and Advertising, 5001-10,000 employees

View all 92 answers on this topic

Cons

Kind of expensive at $25 per month.
I am not sure if they partnered with Instagram in someway, but It seems to be more focused on that platform when it comes to detailed analytics.

Read full review

Data Entry Operator

AppenEntertainment, 11-50 employees

View all 13 answers on this topic

Khoros offers a number of platform services, but so many that it tends to be overwhelming at points.
We would like to see a little more transparency with the company. Several months ago Khoros merged with a company called Lithium, and my coworkers and I were not aware of the change until we attending their conference in Texas.
There seems to be a lot of turnover. In my 2.5 years working with Khoros our account has had a handful of different account managers, sometimes making it hard to keep up.

Read full review

Verified User

Strategist in Social Media

Marketing and Advertising Company, 201-500 employees

View all 92 answers on this topic

Likelihood to Renew

Cool Tabs 7.8

Based on 7 answers

I have a good relationship with the customer service and I love to help them to promote their service.

Read full review

Marc Mañé Solé

Social Media Manager & Community Manager

Circuit de Barcelona-CatalunyaMarketing and Advertising, 1-10 employees

View all 7 answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium) 6.7

Based on 31 answers

There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.

Read full review

Verified User

Employee in Social Media

Marketing & Advertising Company, 11-50 employees

View all 31 answers on this topic

Usability

Cool Tabs 7.3

Based on 1 answer

No answer on this topic is available.

Khoros Marketing (Formerly Spredfast + Lithium) 8.5

Based on 26 answers

Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.

Read full review

Verified User

Employee in Marketing

Hospital & Health Care Company, 10,001+ employees

View all 26 answers on this topic

Reliability and Availability

No score

No answers yet

No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium) 9.7

Based on 22 answers

• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.

Read full review

Verified User

Manager in Marketing

Supermarkets Company, 10,001+ employees

View all 22 answers on this topic

Performance

No score

No answers yet

No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium) 9.0

Based on 14 answers

Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.

Read full review

Verified User

Manager in Marketing

Computer Software Company, 201-500 employees

View all 14 answers on this topic

Support Rating

No score

No answers yet

No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium) 8.5

Based on 45 answers

The Khoros support team is on point! Anything you need, they have you covered. Even when you don't think you need something, they're there to check-in, see how things are going, suggest coaching sessions, make recommendations - they're so attentive and hospitable, it's amazing! I'm impressed with their level of service.

Read full review

Angel Soria, MBA

Global Social Media Manager

HoneywellAviation & Aerospace, 10,001+ employees

View all 45 answers on this topic

In-Person Training

No score

No answers yet

No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium) 8.9

Based on 7 answers

• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.

Read full review

Verified User

Manager in Marketing

Leisure, Travel & Tourism Company, 1001-5000 employees

View all 7 answers on this topic

Online Training

No score

No answers yet

No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium) 6.0

Based on 7 answers

it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.

Read full review

Verified User

Director in Marketing

Restaurants Company, 10,001+ employees

View all 7 answers on this topic

Implementation Rating

No score

No answers yet

No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium) 7.7

Based on 58 answers

The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.

Read full review

Head of Marketing Technology

Springer NaturePublishing, 10,001+ employees

View all 58 answers on this topic

Alternatives Considered

We have gone to Cool-Tabs after testing the Hootsuite monitoring. We were not entirely satisfied with the amount and type of information we obtained. With Cool-Tabs we trawled better on Twitter and Instagram hashtags and we can easily identify influencers.

However, we continue to use Hootsuite to schedule and manage publications and customer service 2.0.

Read full review

Verified User

Director in Product Management

Marketing and Advertising Company, 11-50 employees

View all 13 answers on this topic

I suggested and selected Khoros as the best contender, as the platform would eliminate many, if not all, manual processes and procedures for capturing the overall global social perspective of our organization, from all managed social sites efficiently and accurately.

Read full review

SpredFast Ambassador

Neiman MarcusRetail, 10,001+ employees

View all 92 answers on this topic

Scalability

No score

No answers yet

No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium) 8.2

Based on 30 answers

I think it is so simple to use and learn. It gives you all the information and metrics that I would need all in one place. You are able to create multiple campaigns in a very organized way. It has all social media platforms all in one place and a great understandable and clean interface.

Read full review

Verified User

Administrator in Marketing

Marketing and Advertising Company, 51-200 employees

View all 30 answers on this topic

Return on Investment

Cool Tabs allows us to tweak our social media pages to suit the customers' interaction.
When the customer is engaged, they are more likely to share and or inquire about what we do.
Since we have been using this, we have had a 10% increase in customer engagement, which in return, helps us deliver quality information.

Read full review

Data Entry Operator

AppenEntertainment, 11-50 employees

View all 13 answers on this topic

Great communication within the tool cuts down on the numbers of emails.
Getting everyone to use the same tool reduces redundancies.
The strong analytics function may negate the need for a separate analytics tool like Quintly or Simply Measured.
Training was easy and not time intensive.

Read full review

Verified User

Director in Corporate

Hospital & Health Care Company, 10,001+ employees

View all 92 answers on this topic

Screenshots

See All (8) Cool Tabs Screenshots

—

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

$49*

* per plan

Cool Tabs Editions & Modules

Edition

Gold	$199¹
Diamond with Unlimited Campaigns	$499¹
Diamond	$399¹
Stone	$49¹
Diamond with Paths	$499²
Diamond with Paths and Unlimited Campaigns	$699²

Per User per Month
User per Month

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

Khoros Marketing (Formerly Spredfast + Lithium) Editions & Modules

—

Additional Pricing Details

—

Rating Summary

Cool Tabs

Khoros Marketing (Formerly Spredfast + Lithium)

Cool Tabs

Khoros Marketing (Formerly Spredfast + Lithium)

Cool Tabs

Khoros Marketing (Formerly Spredfast + Lithium)

Cool Tabs

Khoros Marketing (Formerly Spredfast + Lithium)

Cool Tabs

Khoros Marketing (Formerly Spredfast + Lithium)

Cool Tabs

Khoros Marketing (Formerly Spredfast + Lithium)

Cool Tabs

Khoros Marketing (Formerly Spredfast + Lithium)

Cool Tabs

Khoros Marketing (Formerly Spredfast + Lithium)

Cool Tabs

Khoros Marketing (Formerly Spredfast + Lithium)

Cool Tabs

Khoros Marketing (Formerly Spredfast + Lithium)

Add comparison