What users are saying about
53 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.7 out of 100
Based on 53 reviews and ratings
Khoros Marketing (Formerly Spredfast + Lithium)
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
208 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 208 reviews and ratings
Feature Set Ratings
Listening/monitoring

Cool Tabs
Feature Set Not Supported
N/A

7.2
Khoros Marketing (Formerly Spredfast + Lithium)
72%
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features
Boolean keyword searches

N/A
0 Ratings

7.2
72%
65 Ratings
Filtering out noise/spam

N/A
0 Ratings

7.0
70%
69 Ratings
Sentiment analysis

N/A
0 Ratings

6.9
69%
62 Ratings
Broad channel coverage

N/A
0 Ratings

7.6
76%
77 Ratings
Publishing

Cool Tabs
Feature Set Not Supported
N/A

7.4
Khoros Marketing (Formerly Spredfast + Lithium)
74%
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features
Content planning and scheduling

N/A
0 Ratings

8.7
87%
97 Ratings
Audience targeting

N/A
0 Ratings

7.5
75%
77 Ratings
Content optimization

N/A
0 Ratings

5.0
50%
5 Ratings
Workflow management

N/A
0 Ratings

8.4
84%
87 Ratings
Engagement

Cool Tabs
Feature Set Not Supported
N/A

7.6
Khoros Marketing (Formerly Spredfast + Lithium)
76%
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 3/3 features
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 3/3 features
Automated routing and prioritization

N/A
0 Ratings

7.3
73%
59 Ratings
Customer interaction histories

N/A
0 Ratings

8.0
80%
69 Ratings
Bulk actions

N/A
0 Ratings

7.5
75%
62 Ratings
Marketing

Cool Tabs
Feature Set Not Supported
N/A

7.5
Khoros Marketing (Formerly Spredfast + Lithium)
75%
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features
Lead generation

N/A
0 Ratings

7.2
72%
33 Ratings
Content marketing

N/A
0 Ratings

8.1
81%
58 Ratings
Paid media management

N/A
0 Ratings

7.1
71%
2 Ratings
Campaigns and promotions

N/A
0 Ratings

7.7
77%
63 Ratings
Channel coverage/integration

Cool Tabs
Feature Set Not Supported
N/A

7.5
Khoros Marketing (Formerly Spredfast + Lithium)
75%
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 7/7 features
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 7/7 features

N/A
0 Ratings

7.7
77%
94 Ratings

N/A
0 Ratings

8.1
81%
96 Ratings

N/A
0 Ratings

7.6
76%
69 Ratings
Google+

N/A
0 Ratings

8.9
89%
18 Ratings

N/A
0 Ratings

7.3
73%
91 Ratings

N/A
0 Ratings

6.6
66%
31 Ratings
YouTube

N/A
0 Ratings

6.6
66%
33 Ratings
Reporting/analytics

Cool Tabs
Feature Set Not Supported
N/A

7.4
Khoros Marketing (Formerly Spredfast + Lithium)
74%
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 3/3 features
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 3/3 features
Campaign success analytics

N/A
0 Ratings

7.8
78%
84 Ratings
Real-time tracking

N/A
0 Ratings

7.8
78%
83 Ratings
Competitor analysis

N/A
0 Ratings

6.5
65%
53 Ratings
Account management

Cool Tabs
Feature Set Not Supported
N/A

7.4
Khoros Marketing (Formerly Spredfast + Lithium)
74%
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 2/2 features
Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 2/2 features
Role-based user permissions & privileges

N/A
0 Ratings

7.7
77%
93 Ratings
Mobile access

N/A
0 Ratings

7.1
71%
79 Ratings
Attribute Ratings
- Cool Tabs is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
- Khoros Marketing (Formerly Spredfast + Lithium) is rated higher in 1 area: Usability
Likelihood to Recommend

9.3
Cool Tabs
93%
16 Ratings

8.1
Khoros Marketing (Formerly Spredfast + Lithium)
81%
134 Ratings
Likelihood to Renew

8.0
Cool Tabs
80%
8 Ratings

7.4
Khoros Marketing (Formerly Spredfast + Lithium)
74%
32 Ratings
Usability

7.3
Cool Tabs
73%
1 Rating

8.9
Khoros Marketing (Formerly Spredfast + Lithium)
89%
28 Ratings
Availability

Cool Tabs
N/A
0 Ratings

9.7
Khoros Marketing (Formerly Spredfast + Lithium)
97%
22 Ratings
Performance

Cool Tabs
N/A
0 Ratings

8.4
Khoros Marketing (Formerly Spredfast + Lithium)
84%
15 Ratings
Support Rating

Cool Tabs
N/A
0 Ratings

8.1
Khoros Marketing (Formerly Spredfast + Lithium)
81%
47 Ratings
In-Person Training

Cool Tabs
N/A
0 Ratings

8.9
Khoros Marketing (Formerly Spredfast + Lithium)
89%
7 Ratings
Online Training

Cool Tabs
N/A
0 Ratings

6.0
Khoros Marketing (Formerly Spredfast + Lithium)
60%
7 Ratings
Implementation Rating

Cool Tabs
N/A
0 Ratings

7.7
Khoros Marketing (Formerly Spredfast + Lithium)
77%
58 Ratings
Product Scalability

Cool Tabs
N/A
0 Ratings

7.5
Khoros Marketing (Formerly Spredfast + Lithium)
75%
71 Ratings
Likelihood to Recommend
Cool Tabs
In general, it works as some kind of manual on how the particular baseline of your social networks can be improved, and it provides the right assessment at the same time so that I can analyze my data based on my results. Also, they count on excellent technical assistance. Earlier it was hard to go search hashtags on my Instagram but after using this I can get more deep analytics, geotag research, and profile analytics to get great information about the keywords I want to know about. The pricing is great, as well as the support team which replies very quickly.
Computer software
HCL TechnologiesComputer Software, 51-200 employees
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing offers all of the necessary basic functions. Before the partnership, we knew exactly what relevant functions we needed for our business. In addition over time, we have discovered more advanced resources that have proven to be very helpful to our organization. It is refreshing to invest in a company that values research and development as well as the user interface.

Verified User
Employee in Social Media
Financial Services Company, 10,001+ employeesPros
Cool Tabs
- It provides a wide range of settings options to your social media promotions.
- Is easy to use for developing and managing promotions.
- It offers an very complete tool to extract information about your promotions.
- The support service is highly advisable: fast and adequate to satisfy users' needs.
Community Manager freelance
El blog de la aerotermiaMarketing and Advertising, 1-10 employees
Khoros Marketing (Formerly Spredfast + Lithium)
- Khoros makes scheduling posts for several different channels very easy. The calendar is a great way to see an overview of upcoming content and gaps in the schedule.
- The Care module allows us to communicate via direct messages and see the history of communications with a social media user.
- We've implemented an approval process within Khoros so that multiple users can submit posts for the comms team to approve before they're published.

Verified User
Executive in Corporate
Medical Device Company, 10,001+ employeesCons
Cool Tabs
- Should provide filters for Analyzing the reports
- Should provide the feature for adding more social media accounts
- Adding a statistics report feature would be useful
Human resource volunteer
National Service SchemeNon-profit Organization Management, 11-50 employees
Khoros Marketing (Formerly Spredfast + Lithium)
- Uploading Instagram stories through Khoros.
- Uploading Instagram carousels through Khoros.
- Reducing the wait time for some things to delete or add to the content calendar.
- Sorting by date added as default in the content center.
- Having the most used initiative as the default when first entering Khoros instead of the newest created one.
Social Media Specialist
The Nature ConservancyEnvironmental Services, 10,001+ employees
Pricing Details
Cool Tabs
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$49
Starting Price
$49 Per User per Month
Cool Tabs Editions & Modules
Edition
Gold | $1991 |
---|---|
Diamond with Unlimited Campaigns | $4991 |
Diamond | $3991 |
Stone | $491 |
Diamond with Paths | $4992 |
Diamond with Paths and Unlimited Campaigns | $6992 |
- Per User per Month
- User per Month
Additional Pricing Details
—Khoros Marketing (Formerly Spredfast + Lithium)
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Starting Price
—Khoros Marketing (Formerly Spredfast + Lithium) Editions & Modules
—
Additional Pricing Details
—Likelihood to Renew
Cool Tabs
Cool Tabs 8.0
Based on 8 answers
I have a good relationship with the customer service and I love to help them to promote their service.
Social Media Manager & Community Manager
Circuit de Barcelona-CatalunyaMarketing and Advertising, 1-10 employees
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 7.4
Based on 32 answers
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.

Verified User
Employee in Social Media
Marketing & Advertising Company, 11-50 employeesUsability
Cool Tabs
Cool Tabs 7.3
Based on 1 answer
No answer on this topic is available.
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 28 answers
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.

Verified User
Employee in Marketing
Hospital & Health Care Company, 10,001+ employeesReliability and Availability
Cool Tabs
No score
No answers yet
No answers on this topic
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 9.7
Based on 22 answers
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.

Verified User
Manager in Marketing
Supermarkets Company, 10,001+ employeesPerformance
Cool Tabs
No score
No answers yet
No answers on this topic
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 8.4
Based on 15 answers
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.

Verified User
Manager in Marketing
Computer Software Company, 201-500 employeesSupport Rating
Cool Tabs
No score
No answers yet
No answers on this topic
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 8.1
Based on 47 answers
Someone is almost always available and responds very quickly to any issues or concerns. Customer service is one of their best features and we have never had an issue. They take their time making sure you understand what you are working with and are available via email or phone to walk you through any issues.

Verified User
Strategist in Social Media
Marketing and Advertising Company, 201-500 employeesIn-Person Training
Cool Tabs
No score
No answers yet
No answers on this topic
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 7 answers
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.

Verified User
Manager in Marketing
Leisure, Travel & Tourism Company, 1001-5000 employeesOnline Training
Cool Tabs
No score
No answers yet
No answers on this topic
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 6.0
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.

Verified User
Director in Marketing
Restaurants Company, 10,001+ employeesImplementation Rating
Cool Tabs
No score
No answers yet
No answers on this topic
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 7.7
Based on 58 answers
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
Head of Marketing Technology
Springer NaturePublishing, 10,001+ employees
Alternatives Considered
Cool Tabs
Mailchimp had more features with email, but we already had an email service provider. It helped us lower the cost greatly. With companies that don't have an ESP, maybe Mailchimp would work out, but if there already is one, I don't think there is a need. Also, conversation tracking is more present in Cool Tabs.
Product Owner, Business Intelligence
Answer Financial Inc.Insurance, 201-500 employees
Khoros Marketing (Formerly Spredfast + Lithium)
We have been using three different platforms, including Khoros, the other two being Curalate and Dash Hudson. Curalate has a straightforward reporting tool and Dash Hudson as well, and it is so easy to post and schedule within the app that we have slowly started to move the majority of our actual scheduling to DH. However, Khoros still has the best overall content calendar view and the notes and ability to see when updates are made to a particular piece of content.

Verified User
Employee in Marketing
Retail Company, 10,001+ employeesScalability
Cool Tabs
No score
No answers yet
No answers on this topic
Khoros Marketing (Formerly Spredfast + Lithium)
Khoros Marketing (Formerly Spredfast + Lithium) 7.5
Based on 71 answers
The product scales beautifully. You can have as many or as few brands and users in the system. The cost for licenses can get costly so you want to really make sure that the right people are in the system so you're not buying licenses that are not impactful.

Verified User
Manager in Marketing
Gambling & Casinos Company, 10,001+ employeesReturn on Investment
Cool Tabs
- Cool Tabs allows us to tweak our social media pages to suit the customers' interaction.
- When the customer is engaged, they are more likely to share and or inquire about what we do.
- Since we have been using this, we have had a 10% increase in customer engagement, which in return, helps us deliver quality information.
Data Entry Operator
AppenEntertainment, 11-50 employees
Khoros Marketing (Formerly Spredfast + Lithium)
- The Plans section is great for keeping track of content that needs to be posted.
- The Calendar is wonderful for viewing upcoming and previous posts for additional data when needed.
- The Analytic section is terrific for tracking posts and easily viewing them natively when needed.
Social Engagement Coordinator
Tailored BrandsRetail, 5001-10,000 employees