50 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
146 Ratings
50 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 5.5 out of 100

Khoros Marketing (Formerly Spredfast + Lithium)

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
146 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Likelihood to Recommend

Cool Tabs

For startup companies, I think Cool Tabs is just right to get that initial customer view. It provides a good amount of basic resources and can really get decisions made if used correctly of course. Before diving into the product, I'd say have an idea of where you are going to target because it is not the best for Twitter.
Duncan Hernandez | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros is well suited in providing a reliable, organized outlet in conversations to schedule and publish content. In addition, it is well-suited in providing analytical insights, however it would be helpful for more insights on Instagram + paid posts. An integration with newer social platforms (TikTok, Clubhouse, etc.) would also be needed.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
6.7
Boolean keyword searches
Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
7.3
Filtering out noise/spam
Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
6.4
Sentiment analysis
Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
5.8
Broad channel coverage
Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
7.3

Publishing

Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Content planning and scheduling
Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
8.4
Audience targeting
Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
6.8
Content optimization
Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
5.0
Workflow management
Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
8.0

Engagement

Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Automated routing and prioritization
Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
7.5
Customer interaction histories
Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Bulk actions
Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
7.5

Marketing

Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
7.5
Lead generation
Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Content marketing
Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Paid media management
Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Campaigns and promotions
Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
7.7

Channel coverage/integration

Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Twitter
Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Facebook
Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
LinkedIn
Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
7.2
Google+
Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
8.4
Instagram
Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
6.8
Pinterest
Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
5.4
YouTube
Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
6.5

Reporting/analytics

Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Campaign success analytics
Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Real-time tracking
Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
7.9
Competitor analysis
Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
7.5

Account management

Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
7.5
Role-based user permissions & privileges
Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Mobile access
Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
6.8

Pros

Cool Tabs

  • It provides a wide range of settings options to your social media promotions.
  • Is easy to use for developing and managing promotions.
  • It offers an very complete tool to extract information about your promotions.
  • The support service is highly advisable: fast and adequate to satisfy users' needs.
Estela Oya Costa | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

  • Strategic Services/Consulting: this team is a true partner to our internal social team.
  • Easy publishing & analytics: Khoros Marketing is a great one-stop-shop for all social needs, and the investment in enhancing the paid social elements is exciting.
  • Combined Social + Community focus: the way Khoros sees social and community management as one holistic thing is fresh and forward-thinking. It helps our organization/business think outside the box.
Danielle Stapleton | TrustRadius Reviewer

Cons

Cool Tabs

  • Kind of expensive at $25 per month.
  • I am not sure if they partnered with Instagram in someway, but It seems to be more focused on that platform when it comes to detailed analytics.
Ashia Ackov | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

  • Khoros offers a number of platform services, but so many that it tends to be overwhelming at points.
  • We would like to see a little more transparency with the company. Several months ago Khoros merged with a company called Lithium, and my coworkers and I were not aware of the change until we attending their conference in Texas.
  • There seems to be a lot of turnover. In my 2.5 years working with Khoros our account has had a handful of different account managers, sometimes making it hard to keep up.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Cool Tabs

Cool Tabs 7.8
Based on 7 answers
I have a good relationship with the customer service and I love to help them to promote their service.
Marc Mañé Solé | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 6.7
Based on 31 answers
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
Anonymous | TrustRadius Reviewer

Usability

Cool Tabs

Cool Tabs 7.3
Based on 1 answer
No answer on this topic is available.

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.5
Based on 26 answers
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Cool Tabs

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 9.7
Based on 22 answers
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
Anonymous | TrustRadius Reviewer

Performance

Cool Tabs

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 9.0
Based on 14 answers
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
Anonymous | TrustRadius Reviewer

Support Rating

Cool Tabs

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.5
Based on 45 answers
The Khoros support team is on point! Anything you need, they have you covered. Even when you don't think you need something, they're there to check-in, see how things are going, suggest coaching sessions, make recommendations - they're so attentive and hospitable, it's amazing! I'm impressed with their level of service.
Angel Soria, MBA | TrustRadius Reviewer

In-Person Training

Cool Tabs

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 7 answers
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
Anonymous | TrustRadius Reviewer

Online Training

Cool Tabs

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 6.0
Based on 7 answers
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
Anonymous | TrustRadius Reviewer

Implementation Rating

Cool Tabs

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 7.7
Based on 58 answers
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
Joe Hill | TrustRadius Reviewer

Alternatives Considered

Cool Tabs

We have gone to Cool-Tabs after testing the Hootsuite monitoring. We were not entirely satisfied with the amount and type of information we obtained. With Cool-Tabs we trawled better on Twitter and Instagram hashtags and we can easily identify influencers.
However, we continue to use Hootsuite to schedule and manage publications and customer service 2.0.
Anonymous | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

I suggested and selected Khoros as the best contender, as the platform would eliminate many, if not all, manual processes and procedures for capturing the overall global social perspective of our organization, from all managed social sites efficiently and accurately.
Latasha Howard | TrustRadius Reviewer

Scalability

Cool Tabs

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.2
Based on 30 answers
I think it is so simple to use and learn. It gives you all the information and metrics that I would need all in one place. You are able to create multiple campaigns in a very organized way. It has all social media platforms all in one place and a great understandable and clean interface.
Anonymous | TrustRadius Reviewer

Return on Investment

Cool Tabs

  • Cool Tabs allows us to tweak our social media pages to suit the customers' interaction.
  • When the customer is engaged, they are more likely to share and or inquire about what we do.
  • Since we have been using this, we have had a 10% increase in customer engagement, which in return, helps us deliver quality information.
Ashia Ackov | TrustRadius Reviewer

Khoros Marketing (Formerly Spredfast + Lithium)

  • Great communication within the tool cuts down on the numbers of emails.
  • Getting everyone to use the same tool reduces redundancies.
  • The strong analytics function may negate the need for a separate analytics tool like Quintly or Simply Measured.
  • Training was easy and not time intensive.
Anonymous | TrustRadius Reviewer

Screenshots

Khoros Marketing (Formerly Spredfast + Lithium)

Pricing Details

Cool Tabs

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$49*

* per plan

Cool Tabs Editions & Modules

Edition
Gold$1991
Diamond with Unlimited Campaigns$4991
Diamond$3991
Stone$491
Diamond with Paths$4992
Diamond with Paths and Unlimited Campaigns$6992
  1. Per User per Month
  2. User per Month
Additional Pricing Details

Khoros Marketing (Formerly Spredfast + Lithium)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Khoros Marketing (Formerly Spredfast + Lithium) Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Cool Tabs
7.0
Khoros Marketing (Formerly Spredfast + Lithium)
7.9

Likelihood to Renew

Cool Tabs
7.8
Khoros Marketing (Formerly Spredfast + Lithium)
6.7

Usability

Cool Tabs
7.3
Khoros Marketing (Formerly Spredfast + Lithium)
8.5

Reliability and Availability

Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
9.7

Performance

Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
9.0

Support Rating

Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
8.5

In-Person Training

Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
8.9

Online Training

Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
6.0

Implementation Rating

Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
7.7

Scalability

Cool Tabs
Khoros Marketing (Formerly Spredfast + Lithium)
8.2

Add comparison