Cool Tabs
53 Ratings
Khoros Marketing (Formerly Spredfast + Lithium)
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Top Rated
208 Ratings
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Cool Tabs

53 Ratings
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Score 8.7 out of 100

Based on 53 reviews and ratings

Khoros Marketing (Formerly Spredfast + Lithium)

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Top Rated
208 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Based on 208 reviews and ratings

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Feature Set Ratings

    Listening/monitoring

    Cool Tabs

    Feature Set Not Supported
    N/A
    7.2

    Khoros Marketing (Formerly Spredfast + Lithium)

    72%
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features

    Boolean keyword searches

    N/A
    0 Ratings
    7.2
    72%
    65 Ratings

    Filtering out noise/spam

    N/A
    0 Ratings
    7.0
    70%
    69 Ratings

    Sentiment analysis

    N/A
    0 Ratings
    6.9
    69%
    62 Ratings

    Broad channel coverage

    N/A
    0 Ratings
    7.6
    76%
    77 Ratings

    Publishing

    Cool Tabs

    Feature Set Not Supported
    N/A
    7.4

    Khoros Marketing (Formerly Spredfast + Lithium)

    74%
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features

    Content planning and scheduling

    N/A
    0 Ratings
    8.7
    87%
    97 Ratings

    Audience targeting

    N/A
    0 Ratings
    7.5
    75%
    77 Ratings

    Content optimization

    N/A
    0 Ratings
    5.0
    50%
    5 Ratings

    Workflow management

    N/A
    0 Ratings
    8.4
    84%
    87 Ratings

    Engagement

    Cool Tabs

    Feature Set Not Supported
    N/A
    7.6

    Khoros Marketing (Formerly Spredfast + Lithium)

    76%
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 3/3 features
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 3/3 features

    Automated routing and prioritization

    N/A
    0 Ratings
    7.3
    73%
    59 Ratings

    Customer interaction histories

    N/A
    0 Ratings
    8.0
    80%
    69 Ratings

    Bulk actions

    N/A
    0 Ratings
    7.5
    75%
    62 Ratings

    Marketing

    Cool Tabs

    Feature Set Not Supported
    N/A
    7.5

    Khoros Marketing (Formerly Spredfast + Lithium)

    75%
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 4/4 features

    Lead generation

    N/A
    0 Ratings
    7.2
    72%
    33 Ratings

    Content marketing

    N/A
    0 Ratings
    8.1
    81%
    58 Ratings

    Paid media management

    N/A
    0 Ratings
    7.1
    71%
    2 Ratings

    Campaigns and promotions

    N/A
    0 Ratings
    7.7
    77%
    63 Ratings

    Channel coverage/integration

    Cool Tabs

    Feature Set Not Supported
    N/A
    7.5

    Khoros Marketing (Formerly Spredfast + Lithium)

    75%
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 7/7 features
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 7/7 features

    Twitter

    N/A
    0 Ratings
    7.7
    77%
    94 Ratings

    Facebook

    N/A
    0 Ratings
    8.1
    81%
    96 Ratings

    LinkedIn

    N/A
    0 Ratings
    7.6
    76%
    69 Ratings

    Google+

    N/A
    0 Ratings
    8.9
    89%
    18 Ratings

    Instagram

    N/A
    0 Ratings
    7.3
    73%
    91 Ratings

    Pinterest

    N/A
    0 Ratings
    6.6
    66%
    31 Ratings

    YouTube

    N/A
    0 Ratings
    6.6
    66%
    33 Ratings

    Reporting/analytics

    Cool Tabs

    Feature Set Not Supported
    N/A
    7.4

    Khoros Marketing (Formerly Spredfast + Lithium)

    74%
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 3/3 features
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 3/3 features

    Campaign success analytics

    N/A
    0 Ratings
    7.8
    78%
    84 Ratings

    Real-time tracking

    N/A
    0 Ratings
    7.8
    78%
    83 Ratings

    Competitor analysis

    N/A
    0 Ratings
    6.5
    65%
    53 Ratings

    Account management

    Cool Tabs

    Feature Set Not Supported
    N/A
    7.4

    Khoros Marketing (Formerly Spredfast + Lithium)

    74%
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 2/2 features
    Khoros Marketing (Formerly Spredfast + Lithium) ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    7.7
    77%
    93 Ratings

    Mobile access

    N/A
    0 Ratings
    7.1
    71%
    79 Ratings

    Attribute Ratings

    • Cool Tabs is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
    • Khoros Marketing (Formerly Spredfast + Lithium) is rated higher in 1 area: Usability

    Likelihood to Recommend

    9.3

    Cool Tabs

    93%
    16 Ratings
    8.1

    Khoros Marketing (Formerly Spredfast + Lithium)

    81%
    134 Ratings

    Likelihood to Renew

    8.0

    Cool Tabs

    80%
    8 Ratings
    7.4

    Khoros Marketing (Formerly Spredfast + Lithium)

    74%
    32 Ratings

    Usability

    7.3

    Cool Tabs

    73%
    1 Rating
    8.9

    Khoros Marketing (Formerly Spredfast + Lithium)

    89%
    28 Ratings

    Availability

    Cool Tabs

    N/A
    0 Ratings
    9.7

    Khoros Marketing (Formerly Spredfast + Lithium)

    97%
    22 Ratings

    Performance

    Cool Tabs

    N/A
    0 Ratings
    8.4

    Khoros Marketing (Formerly Spredfast + Lithium)

    84%
    15 Ratings

    Support Rating

    Cool Tabs

    N/A
    0 Ratings
    8.1

    Khoros Marketing (Formerly Spredfast + Lithium)

    81%
    47 Ratings

    In-Person Training

    Cool Tabs

    N/A
    0 Ratings
    8.9

    Khoros Marketing (Formerly Spredfast + Lithium)

    89%
    7 Ratings

    Online Training

    Cool Tabs

    N/A
    0 Ratings
    6.0

    Khoros Marketing (Formerly Spredfast + Lithium)

    60%
    7 Ratings

    Implementation Rating

    Cool Tabs

    N/A
    0 Ratings
    7.7

    Khoros Marketing (Formerly Spredfast + Lithium)

    77%
    58 Ratings

    Product Scalability

    Cool Tabs

    N/A
    0 Ratings
    7.5

    Khoros Marketing (Formerly Spredfast + Lithium)

    75%
    71 Ratings

    Likelihood to Recommend

    Cool Tabs

    In general, it works as some kind of manual on how the particular baseline of your social networks can be improved, and it provides the right assessment at the same time so that I can analyze my data based on my results. Also, they count on excellent technical assistance. Earlier it was hard to go search hashtags on my Instagram but after using this I can get more deep analytics, geotag research, and profile analytics to get great information about the keywords I want to know about. The pricing is great, as well as the support team which replies very quickly.

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    Trigun Prakash | TrustRadius Reviewer
    Trigun Prakash
    View all 16 answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing offers all of the necessary basic functions. Before the partnership, we knew exactly what relevant functions we needed for our business. In addition over time, we have discovered more advanced resources that have proven to be very helpful to our organization. It is refreshing to invest in a company that values research and development as well as the user interface.

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 134 answers on this topic

    Pros

    Cool Tabs

    • It provides a wide range of settings options to your social media promotions.
    • Is easy to use for developing and managing promotions.
    • It offers an very complete tool to extract information about your promotions.
    • The support service is highly advisable: fast and adequate to satisfy users' needs.

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    Estela Oya Costa | TrustRadius Reviewer
    Estela Oya Costa
    View all 16 answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    • Khoros makes scheduling posts for several different channels very easy. The calendar is a great way to see an overview of upcoming content and gaps in the schedule.
    • The Care module allows us to communicate via direct messages and see the history of communications with a social media user.
    • We've implemented an approval process within Khoros so that multiple users can submit posts for the comms team to approve before they're published.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 134 answers on this topic

    Cons

    Cool Tabs

    • Should provide filters for Analyzing the reports
    • Should provide the feature for adding more social media accounts
    • Adding a statistics report feature would be useful

    Read full review

    Shelly Saxena | TrustRadius Reviewer
    Shelly Saxena
    View all 16 answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    • Uploading Instagram stories through Khoros.
    • Uploading Instagram carousels through Khoros.
    • Reducing the wait time for some things to delete or add to the content calendar.
    • Sorting by date added as default in the content center.
    • Having the most used initiative as the default when first entering Khoros instead of the newest created one.

    Read full review

    Jai Raphael | TrustRadius Reviewer
    Jai Raphael
    View all 134 answers on this topic

    Pricing Details

    Cool Tabs

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional
    $49

    Starting Price

    $49 Per User per Month

    Cool Tabs Editions & Modules

    Edition
    Gold$1991
    Diamond with Unlimited Campaigns$4991
    Diamond$3991
    Stone$491
    Diamond with Paths$4992
    Diamond with Paths and Unlimited Campaigns$6992
    1. Per User per Month
    2. User per Month
    Additional Pricing Details
    —

    Khoros Marketing (Formerly Spredfast + Lithium)

    General

    Free Trial
    —
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    —

    Khoros Marketing (Formerly Spredfast + Lithium) Editions & Modules

    —
    Additional Pricing Details
    —

    Likelihood to Renew

    Cool Tabs

    Cool Tabs 8.0
    Based on 8 answers
    I have a good relationship with the customer service and I love to help them to promote their service.

    Read full review

    Marc Mañé Solé | TrustRadius Reviewer
    Marc Mañé Solé
    View all 8 answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 7.4
    Based on 32 answers
    There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 32 answers on this topic

    Usability

    Cool Tabs

    Cool Tabs 7.3
    Based on 1 answer
    No answer on this topic is available.

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 8.9
    Based on 28 answers
    Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 28 answers on this topic

    Reliability and Availability

    Cool Tabs

    No score
    No answers yet
    No answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 9.7
    Based on 22 answers
    • We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 22 answers on this topic

    Performance

    Cool Tabs

    No score
    No answers yet
    No answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 8.4
    Based on 15 answers
    Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 15 answers on this topic

    Support Rating

    Cool Tabs

    No score
    No answers yet
    No answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 8.1
    Based on 47 answers
    Someone is almost always available and responds very quickly to any issues or concerns. Customer service is one of their best features and we have never had an issue. They take their time making sure you understand what you are working with and are available via email or phone to walk you through any issues.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 47 answers on this topic

    In-Person Training

    Cool Tabs

    No score
    No answers yet
    No answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 8.9
    Based on 7 answers
    • As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 7 answers on this topic

    Online Training

    Cool Tabs

    No score
    No answers yet
    No answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 6.0
    Based on 7 answers
    it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 7 answers on this topic

    Implementation Rating

    Cool Tabs

    No score
    No answers yet
    No answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 7.7
    Based on 58 answers
    The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.

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    Joe Hill | TrustRadius Reviewer
    Joe Hill
    View all 58 answers on this topic

    Alternatives Considered

    Cool Tabs

    Mailchimp had more features with email, but we already had an email service provider. It helped us lower the cost greatly. With companies that don't have an ESP, maybe Mailchimp would work out, but if there already is one, I don't think there is a need. Also, conversation tracking is more present in Cool Tabs.

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    Duncan Hernandez | TrustRadius Reviewer
    Duncan Hernandez
    View all 16 answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    We have been using three different platforms, including Khoros, the other two being Curalate and Dash Hudson. Curalate has a straightforward reporting tool and Dash Hudson as well, and it is so easy to post and schedule within the app that we have slowly started to move the majority of our actual scheduling to DH. However, Khoros still has the best overall content calendar view and the notes and ability to see when updates are made to a particular piece of content.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 134 answers on this topic

    Scalability

    Cool Tabs

    No score
    No answers yet
    No answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    Khoros Marketing (Formerly Spredfast + Lithium) 7.5
    Based on 71 answers
    The product scales beautifully. You can have as many or as few brands and users in the system. The cost for licenses can get costly so you want to really make sure that the right people are in the system so you're not buying licenses that are not impactful.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 71 answers on this topic

    Return on Investment

    Cool Tabs

    • Cool Tabs allows us to tweak our social media pages to suit the customers' interaction.
    • When the customer is engaged, they are more likely to share and or inquire about what we do.
    • Since we have been using this, we have had a 10% increase in customer engagement, which in return, helps us deliver quality information.

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    Ashia Ackov | TrustRadius Reviewer
    Ashia Ackov
    View all 16 answers on this topic

    Khoros Marketing (Formerly Spredfast + Lithium)

    • The Plans section is great for keeping track of content that needs to be posted.
    • The Calendar is wonderful for viewing upcoming and previous posts for additional data when needed.
    • The Analytic section is terrific for tracking posts and easily viewing them natively when needed.

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    Laurren Neal | TrustRadius Reviewer
    Laurren Neal
    View all 134 answers on this topic

    Screenshots

    Khoros Marketing (Formerly Spredfast + Lithium)

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