What users are saying about
51 Ratings
85 Ratings
51 Ratings
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Score 9.2 out of 100
85 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Attribute Ratings

  • Cool Tabs is rated higher in 1 area: Likelihood to Recommend
  • Later is rated higher in 1 area: Usability

Likelihood to Recommend

9.5

Cool Tabs

95%
14 Ratings
8.6

Later

86%
16 Ratings

Likelihood to Renew

8.0

Cool Tabs

80%
8 Ratings

Later

N/A
0 Ratings

Usability

7.3

Cool Tabs

73%
1 Rating
9.4

Later

94%
3 Ratings

Support Rating

Cool Tabs

N/A
0 Ratings
9.0

Later

90%
17 Ratings

Likelihood to Recommend

Cool Tabs

In general, it works as some kind of manual on how the particular baseline of your social networks can be improved, and it provides the right assessment at the same time so that I can analyze my data based on my results. Also, they count on excellent technical assistance. Earlier it was hard to go search hashtags on my Instagram but after using this I can get more deep analytics, geotag research, and profile analytics to get great information about the keywords I want to know about. The pricing is great, as well as the support team which replies very quickly.
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Later

The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
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Pros

Cool Tabs

  • It provides a wide range of settings options to your social media promotions.
  • Is easy to use for developing and managing promotions.
  • It offers an very complete tool to extract information about your promotions.
  • The support service is highly advisable: fast and adequate to satisfy users' needs.
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Later

  • Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos.
  • The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size.
  • Captions can be saved if there are posts or common phrases that repeated and shared out from the content.
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Cons

Cool Tabs

  • Interface is a bit difficult.
  • Management if the tool is not intuitive.
  • More filters for analyzing would be great specifically in the demographics region.
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Later

  • I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
  • I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
  • The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
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Pricing Details

Cool Tabs

Starting Price

$49 Per User per Month

Editions & Modules

Cool Tabs editions and modules pricing
EditionModules
Gold$1991
Diamond with Unlimited Campaigns$4992
Diamond$3993
Stone$494
Diamond with Paths$4995
Diamond with Paths and Unlimited Campaigns$6996

Footnotes

  1. Per User per Month
  2. Per User per Month
  3. Per User per Month
  4. Per User per Month
  5. User per Month
  6. User per Month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Optional $49

Additional Details

Later

Starting Price

$0 per month

Editions & Modules

Later editions and modules pricing
EditionModules
Free$0.001
Starter$15.002
Growth$25.003
Advanced$40.004

Footnotes

  1. per month
  2. per user/per month
  3. per user/per month
  4. per user/per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Price increases are users and social sets are added.

Likelihood to Renew

Cool Tabs

I have a good relationship with the customer service and I love to help them to promote their service.
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Later

No answers on this topic

Usability

Cool Tabs

No answers on this topic

Later

Later is extremely easy to use. I love the visual planner portion of the tool so I can see ahead of time what my images will look like next to and stacked amongst each other! The posts are so easy to set up, tag, and schedule. UX and UI are great!
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Support Rating

Cool Tabs

No answers on this topic

Later

Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
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Alternatives Considered

Cool Tabs

Easypromos is one of the best tools you can use to run your contests. The application allows you to create contests for Facebook, Instagram, Twitter, Pinterest and YouTube.You can choose the objective of your campaign, whether it is to increase followers, improve your brand awareness, etc., and you can run various types of promotional initiatives, including giveaways, games, and quizzes.
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Later

I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
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Return on Investment

Cool Tabs

  • Cool Tabs allows us to tweak our social media pages to suit the customers' interaction.
  • When the customer is engaged, they are more likely to share and or inquire about what we do.
  • Since we have been using this, we have had a 10% increase in customer engagement, which in return, helps us deliver quality information.
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Later

  • Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
  • Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.
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Screenshots

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