Cool Tabs vs. Wishpond Propel IQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cool Tabs
Score 9.7 out of 10
Small Businesses (1-50 employees)
Cool Tabs is a social media marketing platform that is designed to help users increase their online audience and get qualified leads by creating simple interactive content for apps, social networks, microsites, mobile devices and websites. Users have more than twenty different types of dynamics to choose from: Paths (Choose Your Own Adventure), Trivia, Personality Tests, Instant Win, sweepstakes, competitions, coupon codes, and more. Cool Tabs enables users to create interactive content…
$49
Per User per Month
Wishpond Propel IQ
Score 1.5 out of 10
N/A
Wishpond's Propel IQ marketing automation platform is designed to make it easy to generate, manage and nurture leads. Business users can automatically score and segment leads into lists based on activity and personal details. They can also send personalized emails after interest is shown in their products or to reach out after a period of inactivity. Wishpond has a number of tools including: Landing Pages, Website Popups, Forms, Contests & Promotions, Marketing Automation, Email…
$69
per month
Pricing
Cool TabsWishpond Propel IQ
Editions & Modules
Stone
$49
Per User per Month
Gold
$199
Per User per Month
Diamond
$399
Per User per Month
Diamond with Unlimited Campaigns
$499
Per User per Month
Diamond with Paths
$499
User per Month
Diamond with Paths and Unlimited Campaigns
$699
User per Month
Basic
$69
per month
Pro
$119
per month
Growth
$199
per month
Offerings
Pricing Offerings
Cool TabsWishpond Propel IQ
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup Fee$49 per planNo setup fee
Additional DetailsYearly plans are 36% off.
More Pricing Information
Community Pulse
Cool TabsWishpond Propel IQ
Top Pros
Top Cons
Features
Cool TabsWishpond Propel IQ
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Cool Tabs
-
Ratings
Wishpond Propel IQ
1.4
10 Ratings
138% below category average
WYSIWYG email editor00 Ratings1.27 Ratings
Dynamic content00 Ratings1.19 Ratings
Ability to test dynamic content00 Ratings1.19 Ratings
Landing pages00 Ratings1.28 Ratings
A/B testing00 Ratings1.110 Ratings
Mobile optimization00 Ratings1.29 Ratings
Email deliverability reporting00 Ratings2.48 Ratings
List management00 Ratings2.210 Ratings
Triggered drip sequences00 Ratings1.19 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Cool Tabs
-
Ratings
Wishpond Propel IQ
1.1
10 Ratings
147% below category average
Lead nurturing automation00 Ratings1.19 Ratings
Lead scoring and grading00 Ratings1.110 Ratings
Data quality management00 Ratings1.18 Ratings
Automated sales alerts and tasks00 Ratings1.17 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Cool Tabs
-
Ratings
Wishpond Propel IQ
1.3
9 Ratings
139% below category average
Social sharing and campaigns00 Ratings1.39 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Cool Tabs
-
Ratings
Wishpond Propel IQ
2.1
9 Ratings
110% below category average
Standard reports00 Ratings2.19 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Cool Tabs
-
Ratings
Wishpond Propel IQ
1.1
9 Ratings
146% below category average
API00 Ratings1.27 Ratings
Role-based workflow & approvals00 Ratings1.26 Ratings
Customizability00 Ratings1.18 Ratings
Integration with Salesforce.com00 Ratings1.03 Ratings
Best Alternatives
Cool TabsWishpond Propel IQ
Small Businesses
Growave
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Score 9.4 out of 10
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Score 7.1 out of 10
Medium-sized Companies
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
Enterprises
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
Kentico Xperience
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Score 7.1 out of 10
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User Ratings
Cool TabsWishpond Propel IQ
Likelihood to Recommend
9.7
(14 ratings)
1.1
(10 ratings)
Likelihood to Renew
8.0
(8 ratings)
-
(0 ratings)
Usability
7.3
(1 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
1.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
1.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Cool TabsWishpond Propel IQ
Likelihood to Recommend
Cool Tabs
In general, it works as some kind of manual on how the particular baseline of your social networks can be improved, and it provides the right assessment at the same time so that I can analyze my data based on my results. Also, they count on excellent technical assistance. Earlier it was hard to go search hashtags on my Instagram but after using this I can get more deep analytics, geotag research, and profile analytics to get great information about the keywords I want to know about. The pricing is great, as well as the support team which replies very quickly.
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Wishpond
It's a great platform if you're looking for something to run contests that provide leads and drive user engagement, but if they also incorporated social media management and scheduling, Wishpond would be a 10 by far. It's definitely worth looking into specifically for running contests throughout the year, for a wide variety of companies and industries.
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Pros
Cool Tabs
  • It provides a wide range of settings options to your social media promotions.
  • Is easy to use for developing and managing promotions.
  • It offers an very complete tool to extract information about your promotions.
  • The support service is highly advisable: fast and adequate to satisfy users' needs.
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Wishpond
  • Very small learning curve, thanks to wonderful real-time tutorials and help, and drag-and-drop editors.
  • Easy to navigate - there are only 3 main sections of the site (content, lists, and emails).
  • Excellent customer service. I've always gotten prompt answers to any questions I've had.
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Cons
Cool Tabs
  • Interface is a bit difficult.
  • Management if the tool is not intuitive.
  • More filters for analyzing would be great specifically in the demographics region.
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Wishpond
  • They added keywords to campaigns we'd specifically said not to.
  • They should tweak campaigns with a 0.06 ROAS.
  • They should provide the services that are promised.
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Likelihood to Renew
Cool Tabs
I have a good relationship with the customer service and I love to help them to promote their service.
Read full review
Wishpond
No answers on this topic
Support Rating
Cool Tabs
No answers on this topic
Wishpond
There is no support at Wishpond. I contacted my project manager's manager over a week ago without a reply. When I responded to the automated 'How is your experience' email saying how awful it was there was no follow-up. When I had trouble and had to escalate things it resulted in some new procedures being put in place that changed nothing and they never checked in to see if things were fixed.
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Alternatives Considered
Cool Tabs
Easypromos is one of the best tools you can use to run your contests. The application allows you to create contests for Facebook, Instagram, Twitter, Pinterest and YouTube.You can choose the objective of your campaign, whether it is to increase followers, improve your brand awareness, etc., and you can run various types of promotional initiatives, including giveaways, games, and quizzes.
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Wishpond
We choose Wishpond as our first option since we were a startup e-commerce. Klaviyo was a little bit expensive for us and Wishpond really suits pretty well in our budget. Besides, if you don't have so many clients, at a first glance, there are a lot of features that would not be taken advantage of. That is why Wishpond was a better option when we started.
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Return on Investment
Cool Tabs
  • Cool Tabs allows us to tweak our social media pages to suit the customers' interaction.
  • When the customer is engaged, they are more likely to share and or inquire about what we do.
  • Since we have been using this, we have had a 10% increase in customer engagement, which in return, helps us deliver quality information.
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Wishpond
  • Negative google ROI.
  • A few conversions in September on paid social then none - negative ROI.
  • Between ad spend and Wishpond fees every month is negative ROI. Can’t wait until I can get out of this contract.
  • Emails don’t perform as well as my own for open rates or clicks.
Read full review
ScreenShots

Cool Tabs Screenshots

Screenshot of Page Performance DashboardScreenshot of Stats DashboardScreenshot of Instagram hashtag analysis: top potential contributorsScreenshot of Instagram hashtag analysis: words analysisScreenshot of Twitter Hashtag Analysis: Main StatsScreenshot of Campaign Stats Dashboard

Wishpond Propel IQ Screenshots

Screenshot of Mobile-responsive Landing Pages, optimized with A/B split tests.Screenshot of Leads Insights - Displays their website activity, emails they’ve opened, etc.Screenshot of Personalized emails to Leads based on their activity and personal detail.Screenshot of Website popup forms to convert leads.Screenshot of Facebook Sweepstakes, Photo Contests, and Instagram Hashtag Contests.