Coosto vs Digimind Social

• Quick, easy to use SQL based search functionality.
• Simple interface with useful predesigned measures.

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• Qualité des mentions affichées avec peu de bruit et très peu de perte [Good mentions with low noise and very little loss]
• Les nombreuses sources différentes disponibles [Many different sources available]
• Les fonctionnalités additionnelles très intéressantes [Very useful additional capabilities]

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• The dashboard is only useable in full screen, not in compartments
• Rather expensive

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• At this time, it’s hard to find any area of improvement for Digimind Social, especially after having used other tools, which are clunky and require more manual work to zero in on the information you need. The sentiment analysis is a tricky task for any tool and while Digimind Social is better at it than others, we hope they continue to hone its capabilities and are able to analyze a larger volume of data.

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• Positive impact on communications strategies.
• Negative impact as product is often used for collecting metrics. Most of Coosto's metrics shouldn't be used for strategic or design decisions.

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• As a business school professor teaching both MBAs and executives, I regularly use Digimind to demonstrate the power of social listening in various programs I teach. Digimind Social proved to be a solid, user-friendly tool that effectively show users the value of social media listening for various short-term (e.g., responding to angry customers) to long-term goals (e.g., managing online reputation, competitive analysis).

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