What users are saying about
5 Ratings
24 Ratings
5 Ratings
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Score 10 out of 100
24 Ratings
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Score 6.1 out of 100

Likelihood to Recommend

Coosto

Coosto is an excellent all platform social media management tool, in which you can do (almost) everything.
Margaret Massop | TrustRadius Reviewer

Falcon.io

Falcon is well-suited for organizing your social media content and scheduling it beforehand, especially if you have multiple accounts you need to schedule content for. However, posts will frequently fail to be posted because the creative will not meet a specific requirement of a social platform. Falcon.io needs to provide an error prior to allowing the content creator to schedule the post because this creates double work when you have to go back and re-create posts. It is well-suited to assigning team members direct messages, but not quite as well-suited as Zendesk is to this task since Zendesk uses a ticketing system which is easier to keep up with.
Lainey Graham | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Coosto
Falcon.io
5.1
Boolean keyword searches
Coosto
Falcon.io
4.5
Filtering out noise/spam
Coosto
Falcon.io
5.2
Sentiment analysis
Coosto
Falcon.io
4.1
Broad channel coverage
Coosto
Falcon.io
6.4

Publishing

Coosto
Falcon.io
5.6
Content planning and scheduling
Coosto
Falcon.io
4.6
Audience targeting
Coosto
Falcon.io
7.1
Content optimization
Coosto
Falcon.io
4.8
Workflow management
Coosto
Falcon.io
5.8

Engagement

Coosto
Falcon.io
7.7
Automated routing and prioritization
Coosto
Falcon.io
9.0
Customer interaction histories
Coosto
Falcon.io
8.0
Bulk actions
Coosto
Falcon.io
6.0

Marketing

Coosto
Falcon.io
7.4
Lead generation
Coosto
Falcon.io
8.0
Content marketing
Coosto
Falcon.io
6.1
Paid media management
Coosto
Falcon.io
9.9
Campaigns and promotions
Coosto
Falcon.io
5.5

Channel coverage/integration

Coosto
Falcon.io
7.4
Twitter
Coosto
Falcon.io
7.5
Facebook
Coosto
Falcon.io
6.2
LinkedIn
Coosto
Falcon.io
7.1
Google+
Coosto
Falcon.io
10.0
Instagram
Coosto
Falcon.io
4.9
YouTube
Coosto
Falcon.io
8.8

Reporting/analytics

Coosto
Falcon.io
5.8
Campaign success analytics
Coosto
Falcon.io
4.4
Real-time tracking
Coosto
Falcon.io
8.6
Competitor analysis
Coosto
Falcon.io
4.4

Account management

Coosto
Falcon.io
5.5
Role-based user permissions & privileges
Coosto
Falcon.io
8.7
Mobile access
Coosto
Falcon.io
2.4

Pros

Coosto

  • Quick, easy to use SQL based search functionality.
  • Simple interface with useful predesigned measures.
Anonymous | TrustRadius Reviewer

Falcon.io

  • Very nice UX: The interface is quite easy and intuitive
  • Strong listening module: You can run search queries and get results as good as some of the top listening platforms provide
  • Cross-platform profiling: We were able to detect our fans and followers profiles across multiple social media platforms and document a clear history of our interactions and engagement with them
Anonymous | TrustRadius Reviewer

Cons

Coosto

  • The dashboard is only useable in full screen, not in compartments
  • Rather expensive
Bram Koopman | TrustRadius Reviewer

Falcon.io

  • Better support for Instagram community management. We'd like to be able to reply directly to comments.
  • Instagram bulk upload. This is a big channel for us, so we'd love to be able to bulk upload. It would save us a lot of time.
  • Platform speed. Occasional lag, especially in Engage.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Coosto

No score
No answers yet
No answers on this topic

Falcon.io

Falcon.io 6.3
Based on 3 answers
I'm not quite as happy with Falcon Social as I thought. It is lagging a lot and the functions are not working as they should. I feel I don't know all functions in the system so I can't use all the features
Anonymous | TrustRadius Reviewer

Alternatives Considered

Coosto

Coosto is more powerful than the version of Hootsuite we used.
Margaret Massop | TrustRadius Reviewer

Falcon.io

We selected Falcion.io because they promised to bring many of the capabilities of our various tools together under one rood and provide more complete data that was easily accessible. They have not fully delivered on those promises, so we are in the process of ending our agreement.
Lainey Graham | TrustRadius Reviewer

Return on Investment

Coosto

  • Positive impact on communications strategies.
  • Negative impact as product is often used for collecting metrics. Most of Coosto's metrics shouldn't be used for strategic or design decisions.
Anonymous | TrustRadius Reviewer

Falcon.io

  • Falcon.io allowed us to extract "target audience data sets" that we could use in our Facebook advertising target audience. This unique and powerful functionality allowed us to run strong advertising campaigns on Facebook, achieving some of the posts strongest CPC and CPM rates.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Coosto

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Falcon.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

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