Coosto vs Falcon.io | TrustRadius

Likelihood to Recommend

Coosto is an excellent all platform social media management tool, in which you can do (almost) everything.

Senior Social Media Manager

WebmasteryOnline Media, 11-50 employees

Falcon is well-suited for organizing your social media content and scheduling it beforehand, especially if you have multiple accounts you need to schedule content for. However, posts will frequently fail to be posted because the creative will not meet a specific requirement of a social platform. Falcon.io needs to provide an error prior to allowing the content creator to schedule the post because this creates double work when you have to go back and re-create posts. It is well-suited to assigning team members direct messages, but not quite as well-suited as Zendesk is to this task since Zendesk uses a ticketing system which is easier to keep up with.

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Lainey Graham

Content Marketing Coordinator

Grace Management GroupConsumer Goods, 201-500 employees

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Feature Rating Comparison

Coosto

Falcon.io

Boolean keyword searches

Filtering out noise/spam

Sentiment analysis

Broad channel coverage

Coosto

Falcon.io

Content planning and scheduling

Audience targeting

Content optimization

Workflow management

Coosto

Falcon.io

Automated routing and prioritization

Customer interaction histories

Bulk actions

Coosto

Falcon.io

Lead generation

Content marketing

Paid media management

Campaigns and promotions

Coosto

Falcon.io

Twitter

Facebook

LinkedIn

Google+

Instagram

YouTube

Coosto

Falcon.io

Campaign success analytics

Real-time tracking

Competitor analysis

Coosto

Falcon.io

Role-based user permissions & privileges

Mobile access

Pros

Quick, easy to use SQL based search functionality.
Simple interface with useful predesigned measures.

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Verified User

Professional in Corporate

Government Administration Company, 10,001+ employees

View all 3 answers on this topic

Very nice UX: The interface is quite easy and intuitive
Strong listening module: You can run search queries and get results as good as some of the top listening platforms provide
Cross-platform profiling: We were able to detect our fans and followers profiles across multiple social media platforms and document a clear history of our interactions and engagement with them

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Verified User

Manager in Marketing

Marketing and Advertising Company, 1001-5000 employees

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Cons

The dashboard is only useable in full screen, not in compartments
Rather expensive

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Bram Koopman

Marketeer

Wensink AutomotiveAutomotive, 501-1000 employees

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Better support for Instagram community management. We'd like to be able to reply directly to comments.
Instagram bulk upload. This is a big channel for us, so we'd love to be able to bulk upload. It would save us a lot of time.
Platform speed. Occasional lag, especially in Engage.

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Verified User

Employee in Marketing

Consumer Services Company, 1001-5000 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

Falcon.io 6.3

Based on 3 answers

I'm not quite as happy with Falcon Social as I thought. It is lagging a lot and the functions are not working as they should. I feel I don't know all functions in the system so I can't use all the features

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Verified User

Employee in Marketing

Leisure, Travel & Tourism Company, 1-10 employees

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Alternatives Considered

Coosto is more powerful than the version of Hootsuite we used.

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Margaret Massop

Senior Social Media Manager

WebmasteryOnline Media, 11-50 employees

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We selected Falcion.io because they promised to bring many of the capabilities of our various tools together under one rood and provide more complete data that was easily accessible. They have not fully delivered on those promises, so we are in the process of ending our agreement.

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Lainey Graham

Content Marketing Coordinator

Grace Management GroupConsumer Goods, 201-500 employees

View all 8 answers on this topic

Return on Investment

Positive impact on communications strategies.
Negative impact as product is often used for collecting metrics. Most of Coosto's metrics shouldn't be used for strategic or design decisions.

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Verified User

Professional in Corporate

Government Administration Company, 10,001+ employees

View all 3 answers on this topic

Falcon.io allowed us to extract "target audience data sets" that we could use in our Facebook advertising target audience. This unique and powerful functionality allowed us to run strong advertising campaigns on Facebook, achieving some of the posts strongest CPC and CPM rates.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 1001-5000 employees

View all 8 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Rating Summary

Coosto

Falcon.io

Coosto

Falcon.io

Coosto

Falcon.io

Likelihood to Recommend

Coosto

Falcon.io

Feature Rating Comparison

Boolean keyword searches

Filtering out noise/spam

Sentiment analysis

Broad channel coverage

Content planning and scheduling

Audience targeting

Content optimization

Workflow management

Automated routing and prioritization

Customer interaction histories

Bulk actions

Lead generation

Content marketing

Paid media management

Campaigns and promotions

Twitter

Facebook

LinkedIn

Google+

Instagram

YouTube

Campaign success analytics

Real-time tracking

Competitor analysis

Role-based user permissions & privileges

Mobile access

Pros

Coosto

Falcon.io

Cons

Coosto

Falcon.io

Likelihood to Renew

Coosto

Falcon.io

Alternatives Considered

Coosto

Falcon.io

Return on Investment

Coosto

Falcon.io

Screenshots

Coosto

Falcon.io

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Add comparison