What users are saying about
38 Ratings
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Top Rated
1661 Ratings
38 Ratings
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Score 8.4 out of 100

HubSpot Marketing Hub

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Top Rated
1661 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Copper

Copper is the perfect CRM for businesses and organizations that use G-Suite. It integrates seamlessly with Google products and makes data entry a thing of the past. With a simple click, you can import leads from your Gmail conversations or import a prebuilt list in a matter of minutes. Copper is truly customizable and is very easy to make the CRM work for you. It is very easy to create custom fields, manage leads, people and opportunities, and run reports on user activity, pipelines, and more. I think Copper is less appropriate for organizations that may need very complex CRM environments and do not leverage Gmail or G-suite products. Copper is the CRM for Google users.
Erik Viager | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot is well suited for many scenarios but the most prominent one in my role is following up with clients and/or prospects. It really helps me keep track of last interactions which includes notes, emails, calls, and meetings. Being able to see previous contact with a person helps me know where I have left off and also how I need to follow up. This is crucial for sales people since it is very difficult to remember all interactions and communications on your own.
Meredith Mackay | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Copper
7.8
HubSpot Marketing Hub
Customer data management / contact management
Copper
8.3
HubSpot Marketing Hub
Workflow management
Copper
7.2
HubSpot Marketing Hub
Territory management
Copper
8.0
HubSpot Marketing Hub
Opportunity management
Copper
8.6
HubSpot Marketing Hub
Integration with email client (e.g., Outlook or Gmail)
Copper
8.0
HubSpot Marketing Hub
Contract management
Copper
7.9
HubSpot Marketing Hub
Quote & order management
Copper
6.3
HubSpot Marketing Hub
Interaction tracking
Copper
7.9
HubSpot Marketing Hub
Channel / partner relationship management
Copper
7.9
HubSpot Marketing Hub

Customer Service & Support

Copper
8.1
HubSpot Marketing Hub
Case management
Copper
7.9
HubSpot Marketing Hub
Call center management
Copper
8.0
HubSpot Marketing Hub
Help desk management
Copper
8.3
HubSpot Marketing Hub

Marketing Automation

Copper
8.3
HubSpot Marketing Hub
Lead management
Copper
8.3
HubSpot Marketing Hub
Email marketing
Copper
8.4
HubSpot Marketing Hub

CRM Project Management

Copper
7.9
HubSpot Marketing Hub
Task management
Copper
8.1
HubSpot Marketing Hub
Billing and invoicing management
Copper
8.0
HubSpot Marketing Hub
Reporting
Copper
7.5
HubSpot Marketing Hub

CRM Reporting & Analytics

Copper
7.1
HubSpot Marketing Hub
Forecasting
Copper
7.1
HubSpot Marketing Hub
Pipeline visualization
Copper
8.4
HubSpot Marketing Hub
Customizable reports
Copper
5.8
HubSpot Marketing Hub

Customization

Copper
7.4
HubSpot Marketing Hub
Custom fields
Copper
8.3
HubSpot Marketing Hub
Custom objects
Copper
8.1
HubSpot Marketing Hub
Scripting environment
Copper
8.0
HubSpot Marketing Hub
API for custom integration
Copper
5.3
HubSpot Marketing Hub

Security

Copper
8.3
HubSpot Marketing Hub
Single sign-on capability
Copper
8.4
HubSpot Marketing Hub
Role-based user permissions
Copper
8.2
HubSpot Marketing Hub

Social CRM

Copper
7.7
HubSpot Marketing Hub
Social data
Copper
6.5
HubSpot Marketing Hub
Social engagement
Copper
9.0
HubSpot Marketing Hub

Integrations with 3rd-party Software

Copper
7.7
HubSpot Marketing Hub
Marketing automation
Copper
7.7
HubSpot Marketing Hub

Platform

Copper
8.1
HubSpot Marketing Hub
Mobile access
Copper
8.1
HubSpot Marketing Hub

Email & Online Marketing

Copper
HubSpot Marketing Hub
8.5
WYSIWYG email editor
Copper
HubSpot Marketing Hub
8.3
Dynamic content
Copper
HubSpot Marketing Hub
8.2
Ability to test dynamic content
Copper
HubSpot Marketing Hub
8.0
Landing pages
Copper
HubSpot Marketing Hub
8.8
A/B testing
Copper
HubSpot Marketing Hub
8.3
Mobile optimization
Copper
HubSpot Marketing Hub
8.5
Email deliverability reporting
Copper
HubSpot Marketing Hub
8.8
List management
Copper
HubSpot Marketing Hub
8.5
Triggered drip sequences
Copper
HubSpot Marketing Hub
8.9

Lead Management

Copper
HubSpot Marketing Hub
8.4
Lead nurturing
Copper
HubSpot Marketing Hub
8.8
Lead scoring and grading
Copper
HubSpot Marketing Hub
8.3
Data quality management
Copper
HubSpot Marketing Hub
8.1
Automated sales alerts and tasks
Copper
HubSpot Marketing Hub
8.5

Campaign Management

Copper
HubSpot Marketing Hub
8.3
Calendaring
Copper
HubSpot Marketing Hub
8.2
Event/webinar marketing
Copper
HubSpot Marketing Hub
8.3

Social Media Marketing

Copper
HubSpot Marketing Hub
8.2
Social sharing and campaigns
Copper
HubSpot Marketing Hub
8.3
Social profile integration
Copper
HubSpot Marketing Hub
8.1

Reporting & Analytics

Copper
HubSpot Marketing Hub
8.5
Dashboards
Copper
HubSpot Marketing Hub
8.3
Standard reports
Copper
HubSpot Marketing Hub
8.6
Custom reports
Copper
HubSpot Marketing Hub
8.7

Platform & Infrastructure

Copper
HubSpot Marketing Hub
8.0
API
Copper
HubSpot Marketing Hub
8.1
Role-based workflow & approvals
Copper
HubSpot Marketing Hub
8.2
Customizability
Copper
HubSpot Marketing Hub
8.3
Integration with Salesforce.com
Copper
HubSpot Marketing Hub
8.2
Integration with Microsoft Dynamics CRM
Copper
HubSpot Marketing Hub
7.7
Integration with SugarCRM
Copper
HubSpot Marketing Hub
7.7

Pros

Copper

  • ProsperWorks UI and integration with Gmail is just unmatched. It's beautiful, easy, straight forward, and a delight to use.
  • Their kanban flow for deals is awesome, and the ability to link any deal/company/person/document/calendar event with just about any other one makes drawing connections between things really simple.
  • Their reporting for activity is awesome. I used this for a period of 7 months to manage a collections team and it was invaluable to watch daily call volumes, and pull live reports to show the team at the end of the day.
Scott Entwistle | TrustRadius Reviewer

HubSpot Marketing Hub

  • Bring sales, marketing, support all together into one platform because they now offer each as it's own hub. You can purchase the ones you need, but they are all available. This is a strength because it follows HubSpot's company goal to help customers succeed and that can only be done when all areas of business succeed.
  • Listening to customers. HubSpot follows its customers' feedback and continues to improve the platform.
  • HubSpot is focused on customer success. You have a team ready to help you with products, support, and success so whether you're big or small or new or seasoned. HubSpot is there to help you succeed and they've done an awesome job of keeping that at their core.
Heather Robinette, MBA | TrustRadius Reviewer

Cons

Copper

  • I have zero visibility into any of my feature requests. I submit them frequently to my customer success person and I don't know whether they are being worked on or will ever be worked on. I'd like to see some kind of roadmap.
  • The Google Sheets add on is a nice tool but it's frustrating having to continually refresh it, I wish it would just refresh daily by itself.
  • The analytics and forecasting is not very robust, it needs a lot of number fudging on the Google Sheets add-on to give you actionable results.
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

  • CRM function was too limited for us to use.
  • Would love to see greater flexibility with reporting dashboards.
  • Would love to be able to use spend/budget data from LinkedIn Ads connection.
  • Doesn't offer integration with CRM and suggested third-party partner was painful to work with.
  • Can't A/B test automated emails-- have to use workaround.
Sean Dunshee | TrustRadius Reviewer

Likelihood to Renew

Copper

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 10.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Usability

Copper

Copper 7.9
Based on 2 answers
Any more today, I think CRM's come in at a dime a dozen. There are so many options to choose from today that it can make getting sucked in to a pretty UI rather easy. Don't be fooled since Copper is truly a Google-based CRM and we absolutely love the integrations it provides and ease of use. People just use it
Kelly Wasden | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 9.2
Based on 96 answers
Hubspot shows you what do and makes it easy to find the help articles you need. Over all it shows the system status well. The only issue is when there are syncing issues so you'll have to save often and make sure to refresh so you know your changes synced with the server.
Karen Rust | TrustRadius Reviewer

Reliability and Availability

Copper

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery | TrustRadius Reviewer

Performance

Copper

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Support Rating

Copper

Copper 7.0
Based on 4 answers
Overall the support for ProsperWorks CRM is OK. When I get hold of my reps they are pretty knowledgeable and usually solve my problems. When I first started using the software they were a lot harder to get hold of so this has improved. My biggest complaint though is that my feature requests seem to go into a black hole, I never hear the status of them and I have no idea if they have even been passed on.
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

HubSpot Marketing Hub 9.9
Based on 160 answers
I had a pretty serious programming issue in my onboarding period. I called and got to someone within 10 minutes. Their hold music was not elevator music, it was Andy Grammer's latest hits which made it seem like less time. They took note of the issue, tried what they knew, and then said they would work on the issue and be in touch soon. The issue was resolved within a day! And they were so pleasant to work with
Hillary Johns | TrustRadius Reviewer

In-Person Training

Copper

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Online Training

Copper

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Implementation Rating

Copper

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Alternatives Considered

Copper

I selected Copper because of its interface with all things Google, specifically the sync feature for calendar and capture of email correspondence. It made sense to use Copper because our corporate communications is built on the Google platform. Bloomerang is an excellent tool for tracking donor contributions, but not as facile as a CRM. I didn't work extensively in Zoho or Salesforce.
Jay Werth | TrustRadius Reviewer

HubSpot Marketing Hub

We migrated from Marketo to HubSpot and noticed a difference nearly right away. Gone were hours of putting a campaign together through multiple folders only to have Marketo display the rainbow wheel of death and have the campaign disappear with all of your work. Additionally, we didn't need to have a full-time code on staff to generate beautiful and compelling email templates or landing pages. Working hand-in-hand, our new campaigns generated lead flow that helped our team deliver best-ever results and directly impact the bottom line.
Romy Ribitzky | TrustRadius Reviewer

Scalability

Copper

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith | TrustRadius Reviewer

Return on Investment

Copper

  • Being a paid user with many Copper team members, we have definitely reaped the benefit of reports by pipeline, along with financial projections, and determining ROI of paid media channels with opportunity lead sources.
  • Copper has also allowed us to have effective sales meetings where our team members go through their pipelines and collaborate together on opportunities and share learning points that help the rest of the sales team avoid similar mistakes.
Sam Lepak | TrustRadius Reviewer

HubSpot Marketing Hub

  • For our customers and us: High Lead Conversion
  • For our customers and us: More business from digital channels
  • For our customers and us: Shorter salescykles
  • For our customers and us: ROI faster
  • For our customers and us: Heighten Brand loyalty and customer sharing.
Sara Larsen | TrustRadius Reviewer

Screenshots

Pricing Details

Copper

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Copper Editions & Modules

Additional Pricing Details

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8001
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 1,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Copper
8.4
HubSpot Marketing Hub
8.8

Likelihood to Renew

Copper
HubSpot Marketing Hub
10.0

Usability

Copper
7.9
HubSpot Marketing Hub
9.2

Reliability and Availability

Copper
HubSpot Marketing Hub
9.1

Performance

Copper
HubSpot Marketing Hub
8.9

Support Rating

Copper
7.0
HubSpot Marketing Hub
9.9

In-Person Training

Copper
HubSpot Marketing Hub
9.1

Online Training

Copper
HubSpot Marketing Hub
9.1

Implementation Rating

Copper
HubSpot Marketing Hub
7.3

Scalability

Copper
HubSpot Marketing Hub
7.3

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