What users are saying about
7 Ratings
1 Ratings
7 Ratings
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Score 7.9 out of 100
1 Ratings
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Score 7 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

TouchPoint

For Mobile campaigns, DataXu is great. Display campaigns and their set-up still need a few kinks worked out. It's not the most user-friendly platform out there.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
TouchPoint
WYSIWYG email editor
Cordial
4.0
TouchPoint
Dynamic content
Cordial
6.3
TouchPoint
Ability to test dynamic content
Cordial
6.8
TouchPoint
Landing pages
Cordial
10.0
TouchPoint
A/B testing
Cordial
7.0
TouchPoint
Mobile optimization
Cordial
7.5
TouchPoint
Email deliverability reporting
Cordial
8.4
TouchPoint
List management
Cordial
7.5
TouchPoint
Triggered drip sequences
Cordial
9.3
TouchPoint

Reporting & Analytics

Cordial
7.0
TouchPoint
Dashboards
Cordial
8.5
TouchPoint
Standard reports
Cordial
6.5
TouchPoint
Custom reports
Cordial
6.0
TouchPoint

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

TouchPoint

  • The platform's mobile serving capacity is great; spending is always consistent and the impression numbers are some of the highest we've seen. We can always depend on this method of ad serving to get us the results that we and our clients expect.
  • The intelligence and audience information (found under the Reports tab) is helpful when writing a "story" for the client; it assists us in determining future targeting strategies. Custom Queries are also available under the Reports tab and these are extremely helpful when we need to view specific details about the campaign.
  • The dashboard's spend-to-date graphic helps us to immediately recognize what campaigns are falling behind so that we may adjust the budgets accordingly.
Anonymous | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

TouchPoint

  • Although the dashboard is very informative, it is a bit hard to read. I believe the information could be better organized. I think it would be great if you could single out a campaign on the dashboard so that just the campaign in question was viewable, separate from all of the other campaigns.
  • Many of our campaigns are built to run on a monthly basis and are therefore billed this way. In the DataXu platform, this can make setting up campaigns a bit difficult. It would be nice to have a feature that makes it easier to adjust budgets and flights on a monthly basis rather than creating new flights every month. Also, an easier to way to set up the budgets every month would be helpful as well.
  • Although the Reports tab is very helpful, I believe the Audience and Intelligence tabs could be made more user-friendly. They are a bit hard to navigate and the graphs created in the Intelligence tab that show demographics and audience behavior are difficult to read and understand.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Cordial

No score
No answers yet
No answers on this topic

TouchPoint

TouchPoint 7.0
Based on 1 answer
It is not in my jurisdiction to renew or end contracts with DataXu. I know that the high cost to maintain a contract with DataXu can be off-putting
Anonymous | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

TouchPoint

We work with multiple platforms, not solely DataXu. As of late, AdWords has proven more beneficial to us. AdWords is very user-friendly and they are easy to contact. If we need a question answered, we can simply hop onto a Google Chat and get the responses we need to move forward. DataXu is much harder to get in contact with and their Help Beta tab is not especially informative. If we need to serve impressions, DataXu is certainly the server to utilize
Anonymous | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

TouchPoint

  • Customer Support takes quite a long time to respond to emails. Frequently, time is of the essence and we need quick answers.
  • Getting creatives re-worked and approved by the platform is tedious. There are times we choose another platform while waiting to hear back from DataXu because we need to start serving creatives right away. We are given JPG and SWF ads by our clients and it takes quite a while to get them reformatted by DataXu Support.
  • Many of our clients have smaller-than-average budgets and DataXu works better for markets with larger budgets. I wish this wasn't the case.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

TouchPoint

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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