Cordial vs. Emarsys

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cordial
Score 9.6 out of 10
Mid-Size Companies (51-1,000 employees)
Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.N/A
Emarsys
Score 8.2 out of 10
N/A
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
Pricing
CordialEmarsys
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CordialEmarsys
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Features
CordialEmarsys
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Cordial
7.4
5 Ratings
8% below category average
Emarsys
8.0
6 Ratings
4% above category average
WYSIWYG email editor4.04 Ratings8.24 Ratings
Dynamic content6.35 Ratings6.85 Ratings
Ability to test dynamic content6.85 Ratings6.96 Ratings
Landing pages10.01 Ratings8.03 Ratings
A/B testing7.04 Ratings8.76 Ratings
Mobile optimization7.55 Ratings8.36 Ratings
Email deliverability reporting8.48 Ratings8.89 Ratings
List management7.55 Ratings8.76 Ratings
Triggered drip sequences9.34 Ratings7.75 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Cordial
7.0
5 Ratings
9% below category average
Emarsys
8.6
6 Ratings
13% above category average
Dashboards8.55 Ratings9.06 Ratings
Standard reports6.55 Ratings8.76 Ratings
Custom reports6.05 Ratings8.26 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Cordial
-
Ratings
Emarsys
7.7
4 Ratings
0% below category average
Lead nurturing00 Ratings7.54 Ratings
Lead scoring and grading00 Ratings8.03 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Cordial
-
Ratings
Emarsys
8.6
5 Ratings
13% above category average
API00 Ratings8.05 Ratings
Role-based workflow & approvals00 Ratings9.43 Ratings
Customizability00 Ratings7.95 Ratings
Integration with Salesforce.com00 Ratings8.53 Ratings
Integration with Microsoft Dynamics CRM00 Ratings9.02 Ratings
Best Alternatives
CordialEmarsys
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Score 10.0 out of 10
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Score 9.6 out of 10
Medium-sized Companies
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Score 8.5 out of 10
SALESmanago
SALESmanago
Score 9.6 out of 10
Enterprises
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Score 8.5 out of 10
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User Ratings
CordialEmarsys
Likelihood to Recommend
6.0
(5 ratings)
8.7
(8 ratings)
Likelihood to Renew
-
(0 ratings)
9.9
(2 ratings)
Ease of integration
-
(0 ratings)
5.0
(1 ratings)
User Testimonials
CordialEmarsys
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
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SAP
Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
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Pros
Cordial
  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
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SAP
  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.
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Cons
Cordial
  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
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SAP
  • Progressing support for custom advancement work has been missing from our record.
  • We have encountered cutoff times and issues, making our custom innovation break frequently. Technical support is somewhat delayed to react when issues emerge.
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Likelihood to Renew
Cordial
No answers on this topic
SAP
We have no intention of changing Emarsys
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Alternatives Considered
Cordial
Cordial by far has the best UI for simple navigation
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SAP
Emarsys is a much more robust platform than Constant Contact and Mailchimp. The CRM functionality, storage space for contact data, customization, etc. are all features that are limited in other email software programs. HubSpot is not only marketed as an ESP. They are a more robust marketing platform that includes workflows, landing pages, templates for websites and web pages, subdomain hosting and more.
Read full review
Return on Investment
Cordial
  • Best to manage your clients' business.
  • Not ideal for freelancers.
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SAP
  • It has helped us to create email campaigns in an easier and quicker way.
  • It has added flexibility to our daily operations.
  • It is not a cheap tool.
  • To use in full capability, dev work is required.
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ScreenShots

Cordial Screenshots

Screenshot of Testing Powered by Machine-Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Testing Powered by Machine Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Native Drag-and-drop Email Builder: Build completely custom 1:1 personalized messages in seconds.Screenshot of Effortless Campaign Orchestration: Create sophisticated cross-channel message streams based on simple if/then statements.Screenshot of Up-to-the-Second Analytics and Reporting: Track customer behavior across all of your digital properties.Screenshot of Native Drag-and-Drop Editor: Build completely custom 1:1 personalized messages in seconds.