What users are saying about
7 Ratings
23 Ratings
7 Ratings
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Score 7.9 out of 100
23 Ratings
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Score 6.6 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Emarsys

The Emarsys platform is a great tool for email marketing and automation. If you are looking for a platform that will combine CRM functionality and email automation--this is the suite for you. Email campaigns can be built, scheduled, deployed and A/B tested with ease. The data provided on the back end is robust and helpful. If you are looking for custom development to tie into your email program, I would look for other options.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
Emarsys
6.7
WYSIWYG email editor
Cordial
4.0
Emarsys
1.0
Dynamic content
Cordial
6.3
Emarsys
7.3
Ability to test dynamic content
Cordial
6.8
Emarsys
8.5
Landing pages
Cordial
10.0
Emarsys
7.0
A/B testing
Cordial
7.0
Emarsys
8.8
Mobile optimization
Cordial
7.5
Emarsys
7.3
Email deliverability reporting
Cordial
8.4
Emarsys
8.2
List management
Cordial
7.5
Emarsys
7.3
Triggered drip sequences
Cordial
9.3
Emarsys
5.0

Reporting & Analytics

Cordial
7.0
Emarsys
8.3
Dashboards
Cordial
8.5
Emarsys
9.1
Standard reports
Cordial
6.5
Emarsys
8.5
Custom reports
Cordial
6.0
Emarsys
7.3

Lead Management

Cordial
Emarsys
6.0
Lead nurturing
Cordial
Emarsys
6.0
Lead scoring and grading
Cordial
Emarsys
6.0

Platform & Infrastructure

Cordial
Emarsys
6.3
API
Cordial
Emarsys
8.0
Role-based workflow & approvals
Cordial
Emarsys
1.0
Customizability
Cordial
Emarsys
9.9

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Emarsys

  • Good segmentation
  • Good reporting
  • Once implemented, it's a fast and easy to use tool
Anonymous | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Emarsys

  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
Joel Samonie | TrustRadius Reviewer

Likelihood to Renew

Cordial

No score
No answers yet
No answers on this topic

Emarsys

Emarsys 9.9
Based on 2 answers
We have no intention of changing Emarsys
Anonymous | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Emarsys

Emarsys competes very well with its competitors
Anonymous | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Emarsys

  • We have seen significant ROI in using the Emarsys suite. We are able to drive revenue across all business units annually, and this revenue far outweighs the cost of our annual contract.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Emarsys

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Rating Summary

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