What users are saying about
7 Ratings
34 Ratings
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6 out of 100
34 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Feature Set Ratings

  • Emarsys ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.4

Cordial

74%
8.2

Emarsys

82%
Emarsys ranks higher in 7/9 features

WYSIWYG email editor

4.0
40%
4 Ratings
8.3
83%
4 Ratings

Dynamic content

6.3
63%
5 Ratings
7.7
77%
5 Ratings

Ability to test dynamic content

6.8
68%
5 Ratings
7.3
73%
6 Ratings

Landing pages

10.0
100%
1 Rating
8.0
80%
3 Ratings

A/B testing

7.0
70%
4 Ratings
8.7
87%
6 Ratings

Mobile optimization

7.5
75%
5 Ratings
8.3
83%
6 Ratings

Email deliverability reporting

8.4
84%
8 Ratings
8.7
87%
9 Ratings

List management

7.5
75%
5 Ratings
8.7
87%
6 Ratings

Triggered drip sequences

9.3
93%
4 Ratings
8.0
80%
5 Ratings

Reporting & Analytics

7.0

Cordial

70%
8.7

Emarsys

87%
Emarsys ranks higher in 3/3 features

Dashboards

8.5
85%
5 Ratings
9.0
90%
6 Ratings

Standard reports

6.5
65%
5 Ratings
8.7
87%
6 Ratings

Custom reports

6.0
60%
5 Ratings
8.3
83%
6 Ratings

Lead Management

Cordial

Feature Set Not Supported
N/A
7.8

Emarsys

78%
Emarsys ranks higher in 2/2 features

Lead nurturing

N/A
0 Ratings
7.7
77%
4 Ratings

Lead scoring and grading

N/A
0 Ratings
8.0
80%
3 Ratings

Platform & Infrastructure

Cordial

Feature Set Not Supported
N/A
8.6

Emarsys

86%
Emarsys ranks higher in 5/5 features

API

N/A
0 Ratings
8.0
80%
5 Ratings

Role-based workflow & approvals

N/A
0 Ratings
9.5
95%
3 Ratings

Customizability

N/A
0 Ratings
8.3
83%
5 Ratings

Integration with Salesforce.com

N/A
0 Ratings
8.3
83%
3 Ratings

Integration with Microsoft Dynamics CRM

N/A
0 Ratings
9.0
90%
2 Ratings

Attribute Ratings

  • Emarsys is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.0

Cordial

60%
5 Ratings
8.6

Emarsys

86%
8 Ratings

Likelihood to Renew

Cordial

N/A
0 Ratings
9.9

Emarsys

99%
2 Ratings

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Emarsys

Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
Daniel Berry | TrustRadius Reviewer

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Emarsys

  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.
Robert Callum | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Emarsys

  • Progressing support for custom advancement work has been missing from our record.
  • We have encountered cutoff times and issues, making our custom innovation break frequently. Technical support is somewhat delayed to react when issues emerge.
Kate Woodward | TrustRadius Reviewer

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Emarsys

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Starting Price

Likelihood to Renew

Cordial

No score
No answers yet
No answers on this topic

Emarsys

Emarsys 9.9
Based on 2 answers
We have no intention of changing Emarsys
Anonymous | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Emarsys

Emarsys is a much more robust platform than Constant Contact and Mailchimp. The CRM functionality, storage space for contact data, customization, etc. are all features that are limited in other email software programs. HubSpot is not only marketed as an ESP. They are a more robust marketing platform that includes workflows, landing pages, templates for websites and web pages, subdomain hosting and more.
Anonymous | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Emarsys

  • It has helped us to create email campaigns in an easier and quicker way.
  • It has added flexibility to our daily operations.
  • It is not a cheap tool.
  • To use in full capability, dev work is required.
Anonymous | TrustRadius Reviewer

Screenshots

Add comparison