Cordial vs. emfluence Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cordial
Score 9.6 out of 10
Mid-Size Companies (51-1,000 employees)
Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.N/A
emfluence Marketing Platform
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals. The platform works for B2B and B2C marketers, marketing agencies, and CRM providers. The product supports CRM integrations and an open API for custom integrations. emfluence offers digital marketing consulting…
$700
per month
Pricing
Cordialemfluence Marketing Platform
Editions & Modules
No answers on this topic
Up to 30,000 Active Emails
$700.00
per month
Up to 60,000 Active Emails
$800.00
per month
Up to 80,000 Active Emails
$1000.00
per month
Up to 100,000 Active Emails
$1200.00
per month
Up to 150,000 Active Emails
$1500.00
per month
Up to 200,000 Active Emails
$1800.00
per month
Up to 250,000 Active Emails
$2000.00
per month
Up to 500,000 Active Emails
$3200.00
per month
Up to 1,000,000 Active Emails
$4200.00
per month
More than 1,000,000 Active Emails
Custom
per month
Offerings
Pricing Offerings
Cordialemfluence Marketing Platform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$2,500 per installation.
Additional DetailsThe emfluence Marketing Platform offers unlimited users of the platform plus unlimited email sends. Pricing is based solely on Active Email List Size.
More Pricing Information
Community Pulse
Cordialemfluence Marketing Platform
Top Pros
Top Cons
Features
Cordialemfluence Marketing Platform
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Cordial
7.4
5 Ratings
8% below category average
emfluence Marketing Platform
8.4
6 Ratings
9% above category average
WYSIWYG email editor4.04 Ratings9.16 Ratings
Dynamic content6.35 Ratings8.66 Ratings
Ability to test dynamic content6.85 Ratings8.26 Ratings
Landing pages10.01 Ratings8.24 Ratings
A/B testing7.04 Ratings8.25 Ratings
Mobile optimization7.55 Ratings7.75 Ratings
Email deliverability reporting8.48 Ratings9.110 Ratings
List management7.55 Ratings8.26 Ratings
Triggered drip sequences9.34 Ratings8.24 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Cordial
7.0
5 Ratings
9% below category average
emfluence Marketing Platform
6.7
6 Ratings
12% below category average
Dashboards8.55 Ratings9.16 Ratings
Standard reports6.55 Ratings7.26 Ratings
Custom reports6.05 Ratings3.76 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Cordial
-
Ratings
emfluence Marketing Platform
8.1
5 Ratings
5% above category average
Lead nurturing00 Ratings9.15 Ratings
Lead scoring and grading00 Ratings7.74 Ratings
Data quality management00 Ratings8.24 Ratings
Automated sales alerts and tasks00 Ratings7.33 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Cordial
-
Ratings
emfluence Marketing Platform
8.4
3 Ratings
11% above category average
Calendaring00 Ratings8.23 Ratings
Event/webinar marketing00 Ratings8.63 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Cordial
-
Ratings
emfluence Marketing Platform
8.4
3 Ratings
11% above category average
Social sharing and campaigns00 Ratings8.23 Ratings
Social profile integration00 Ratings8.63 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Cordial
-
Ratings
emfluence Marketing Platform
8.2
5 Ratings
8% above category average
API00 Ratings8.63 Ratings
Role-based workflow & approvals00 Ratings8.63 Ratings
Customizability00 Ratings8.25 Ratings
Integration with Salesforce.com00 Ratings7.22 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.22 Ratings
Best Alternatives
Cordialemfluence Marketing Platform
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
SALESmanago
SALESmanago
Score 9.6 out of 10
Medium-sized Companies
Emma by Marigold
Emma by Marigold
Score 8.5 out of 10
SALESmanago
SALESmanago
Score 9.6 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.5 out of 10
PFL Direct Mail Platform
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User Ratings
Cordialemfluence Marketing Platform
Likelihood to Recommend
6.0
(5 ratings)
9.1
(6 ratings)
User Testimonials
Cordialemfluence Marketing Platform
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
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emfluence Digital Marketing
The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.
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Pros
Cordial
  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
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emfluence Digital Marketing
  • Custom landing pages to dive deeper into campaigns and track results
  • Responsive customer service with any problems we come by
  • A/B testing
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Cons
Cordial
  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
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emfluence Digital Marketing
  • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
  • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
  • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
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Alternatives Considered
Cordial
Cordial by far has the best UI for simple navigation
Read full review
emfluence Digital Marketing
They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
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Return on Investment
Cordial
  • Best to manage your clients' business.
  • Not ideal for freelancers.
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emfluence Digital Marketing
  • It's allowed for us to generate more traffic to our client's websites.
  • It's allowed for us to generate more leads from email marketing through emfluence.
  • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
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ScreenShots

Cordial Screenshots

Screenshot of Testing Powered by Machine-Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Testing Powered by Machine Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Native Drag-and-drop Email Builder: Build completely custom 1:1 personalized messages in seconds.Screenshot of Effortless Campaign Orchestration: Create sophisticated cross-channel message streams based on simple if/then statements.Screenshot of Up-to-the-Second Analytics and Reporting: Track customer behavior across all of your digital properties.Screenshot of Native Drag-and-Drop Editor: Build completely custom 1:1 personalized messages in seconds.

emfluence Marketing Platform Screenshots

Screenshot of Find exactly the right audience based on search perimeters or contact characteristics using the Dynamic Marketing Group Query Builder.Screenshot of Measure the success of your email and social media alongside spikes in website traffic using Google Analytics, or schedule granular reports for an overview of surveys, landing pages, forms, social posts, emails, list growth, and more.Screenshot of Visually create your automated marketing campaigns using the drag-and-drop Workflow Canvas, plus send contacts from a single group into branches based on email views, clicks, or custom queries.Screenshot of Build branching into automated workflows based on opens, clicks, or custom decisions (based on custom or out-of-the-box contact fields, dates, and more).Screenshot of Build and schedule a month's worth of social media and email on our drag and drop marketing calendar and visualize your content calendar in action.Screenshot of Create dozens of beautiful, custom email templates to reuse as often as you like, or take advantage of our drag and drop editor.