What users are saying about
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 7 reviews and ratings
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9 out of 100
Based on 7 reviews and ratings
Feature Set Ratings
- Cordial ranks higher in 1 feature set: Reporting & Analytics
- emfluence Marketing Platform ranks higher in 1 feature set: Email & Online Marketing
Email & Online Marketing

7.4
Cordial
74%
8.4
emfluence Marketing Platform
84%
emfluence Marketing Platform ranks higher in 7/9 features
emfluence Marketing Platform ranks higher in 7/9 features
WYSIWYG email editor

4.0
40%
4 Ratings
9.1
91%
6 Ratings
Dynamic content

6.3
63%
5 Ratings
8.6
86%
6 Ratings
Ability to test dynamic content

6.8
68%
5 Ratings
8.2
82%
6 Ratings
Landing pages

10.0
100%
1 Rating
8.2
82%
4 Ratings
A/B testing

7.0
70%
4 Ratings
8.2
82%
5 Ratings
Mobile optimization

7.5
75%
5 Ratings
7.7
77%
5 Ratings
Email deliverability reporting

8.4
84%
8 Ratings
9.1
91%
10 Ratings
List management

7.5
75%
5 Ratings
8.2
82%
6 Ratings
Triggered drip sequences

9.3
93%
4 Ratings
8.2
82%
4 Ratings
Reporting & Analytics

7.0
Cordial
70%
6.7
emfluence Marketing Platform
67%
emfluence Marketing Platform ranks higher in 2/3 features
emfluence Marketing Platform ranks higher in 2/3 features
Dashboards

8.5
85%
5 Ratings
9.1
91%
6 Ratings
Standard reports

6.5
65%
5 Ratings
7.3
73%
6 Ratings
Custom reports

6.0
60%
5 Ratings
3.6
36%
6 Ratings
Lead Management

Cordial
Feature Set Not Supported
N/A
8.1
emfluence Marketing Platform
81%
emfluence Marketing Platform ranks higher in 4/4 features
emfluence Marketing Platform ranks higher in 4/4 features
Lead nurturing

N/A
0 Ratings
9.1
91%
5 Ratings
Lead scoring and grading

N/A
0 Ratings
7.7
77%
4 Ratings
Data quality management

N/A
0 Ratings
8.2
82%
4 Ratings
Automated sales alerts and tasks

N/A
0 Ratings
7.3
73%
3 Ratings
Campaign Management

Cordial
Feature Set Not Supported
N/A
8.4
emfluence Marketing Platform
84%
emfluence Marketing Platform ranks higher in 2/2 features
emfluence Marketing Platform ranks higher in 2/2 features
Calendaring

N/A
0 Ratings
8.2
82%
3 Ratings
Event/webinar marketing

N/A
0 Ratings
8.6
86%
3 Ratings
Social Media Marketing

Cordial
Feature Set Not Supported
N/A
8.4
emfluence Marketing Platform
84%
emfluence Marketing Platform ranks higher in 2/2 features
emfluence Marketing Platform ranks higher in 2/2 features
Social sharing and campaigns

N/A
0 Ratings
8.2
82%
3 Ratings
Social profile integration

N/A
0 Ratings
8.6
86%
3 Ratings
Platform & Infrastructure

Cordial
Feature Set Not Supported
N/A
8.2
emfluence Marketing Platform
82%
emfluence Marketing Platform ranks higher in 5/5 features
emfluence Marketing Platform ranks higher in 5/5 features
API

N/A
0 Ratings
8.6
86%
3 Ratings
Role-based workflow & approvals

N/A
0 Ratings
8.6
86%
3 Ratings
Customizability

N/A
0 Ratings
8.2
82%
5 Ratings
Integration with Salesforce.com

N/A
0 Ratings
7.3
73%
2 Ratings
Integration with Microsoft Dynamics CRM

N/A
0 Ratings
8.2
82%
2 Ratings
Attribute Ratings
- emfluence Marketing Platform is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

6.0
Cordial
60%
5 Ratings
9.1
emfluence Marketing Platform
91%
6 Ratings
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
CRM & Email Marketing
1-800 CONTACTSConsumer Goods, 1001-5000 employees
emfluence Marketing Platform
The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.

Verified User
Employee in Marketing
Public Safety Company, 51-200 employeesPros
Cordial
- Provides helpful desktop and mobile previews.
- Sends emails reliably.
- Allows for pretty robust audience rules.
Creative Marketing Director
Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees
emfluence Marketing Platform
- Custom landing pages to dive deeper into campaigns and track results
- Responsive customer service with any problems we come by
- A/B testing
Digital Marketing Coordinator
ER MarketingBuilding Materials, 11-50 employees
Cons
Cordial
- Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
- A lot of the templating must be built from scratch.
- Deliverability insights (out of the box) could be expanded further.

Verified User
Contributor in Marketing
Internet Company, 11-50 employeesemfluence Marketing Platform
- I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
- When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
- Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
Communications & Website Manager
Kansas City Sports Commission & Foundation | WIN for KCNon-Profit Organization Management, 11-50 employees
Pricing Details
Cordial
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Cordial Editions & Modules
—
Additional Pricing Details
—emfluence Marketing Platform
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$2500.00
Starting Price
$0 per month
emfluence Marketing Platform Editions & Modules
Edition
Up to 30,000 Active Emails | $700.001 |
---|---|
Up to 60,000 Active Emails | $800.001 |
Up to 80,000 Active Emails | $1000.001 |
Up to 100,000 Active Emails | $1200.001 |
Up to 150,000 Active Emails | $1500.001 |
Up to 200,000 Active Emails | $1800.001 |
Up to 250,000 Active Emails | $2000.001 |
Up to 500,000 Active Emails | $3200.001 |
Up to 1,000,000 Active Emails | $4200.001 |
More than 1,000,000 Active Emails | Custom1 |
- per month
Additional Pricing Details
The emfluence Marketing Platform offers unlimited users of the platform plus unlimited email sends. Pricing is based solely on Active Email List Size.Alternatives Considered
Cordial
Cordial by far has the best UI for simple navigation

Verified User
Professional in Marketing
Consumer Goods Company, 501-1000 employeesemfluence Marketing Platform
They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
Digital Brand Manager
Arrow Truck SalesTransportation/Trucking/Railroad, 501-1000 employees
Return on Investment
Cordial
- Best to manage your clients' business.
- Not ideal for freelancers.
Founder and Chief Editor
Social PositivesInternet, 1-10 employees
emfluence Marketing Platform
- It's allowed for us to generate more traffic to our client's websites.
- It's allowed for us to generate more leads from email marketing through emfluence.
- Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
Digital Marketing Coordinator
ER MarketingBuilding Materials, 11-50 employees