Cordial vs emfluence Marketing Platform

Likelihood to Recommend

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.

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Berlynn Pierce

CRM & Email Marketing

1-800 CONTACTSConsumer Goods, 1001-5000 employees

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emfluence is good to use as a basic email marketing platform. I would advise that if someone would want very specific data from their email deployments, to look elsewhere.

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Adam Pane

Digital Marketing Coordinator

ER MarketingBuilding Materials, 11-50 employees

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Feature Rating Comparison

Cordial

emfluence Marketing Platform

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Cordial

emfluence Marketing Platform

Dashboards

Standard reports

Custom reports

Cordial

emfluence Marketing Platform

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Cordial

emfluence Marketing Platform

Calendaring

Event/webinar marketing

Cordial

emfluence Marketing Platform

Social sharing and campaigns

Social profile integration

Cordial

emfluence Marketing Platform

API

Role-based workflow & approvals

Customizability

Pros

Provides helpful desktop and mobile previews.
Sends emails reliably.
Allows for pretty robust audience rules.

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Nichole Aramapakul

Creative Marketing Director

Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees

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The social media scheduling is a great way to schedule posts ahead of time, even months in advance.
Our email templates were created to match our website and we have access to edit them to customize even further.
The new drag and drop is a lot easier to move blocks of text around within the email template.
We change out the website popup frequently on our website and it is easy to change with the emfluence platform's pages/modules tool.
The survey tool on the emfluence platform are easy to use and easy to use and easy to pull the results.

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Marla Hanover

Communications & Website Manager

Kansas City Sports Commission & Foundation | WIN for KCNon-Profit Organization Management, 11-50 employees

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Cons

Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
A lot of the templating must be built from scratch.
Deliverability insights (out of the box) could be expanded further.

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Verified User

Contributor in Marketing

Internet Company, 11-50 employees

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One thing that we struggle with is the fact that the platform indexes on email address. When we are dealing with both professional and personal email messages - it makes it difficult to add a reporting element/opt out etc

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Lisa Reinhart

Senior Director Of Marketing

Concorde Career CollegesHigher Education, 1001-5000 employees

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Alternatives Considered

Cordial by far has the best UI for simple navigation

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Verified User

Professional in Marketing

Consumer Goods Company, 501-1000 employees

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They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.

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Kent Swanson

Digital Brand Manager

Arrow Truck SalesTransportation/Trucking/Railroad, 501-1000 employees

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Return on Investment

Best to manage your clients' business.
Not ideal for freelancers.

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Mohammed Anzil

Founder and Chief Editor

Social PositivesInternet, 1-10 employees

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It's allowed for us to generate more traffic to our client's websites.
It's allowed for us to generate more leads from email marketing through emfluence.
Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.

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Adam Pane

Digital Marketing Coordinator

ER MarketingBuilding Materials, 11-50 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Cordial Editions & Modules

—

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

$2,500*

* per installation.

emfluence Marketing Platform Editions & Modules

Edition

Up to 30,000 Active Emails	$700¹
Up to 60,000 Active Emails	$800¹
Up to 80,000 Active Emails	$1,000¹
Up to 100,000 Active Emails	$1,200¹
Up to 150,000 Active Emails	$1,500¹
Up to 200,000 Active Emails	$1,800¹
Up to 250,000 Active Emails	$2,000¹
Up to 500,000 Active Emails	$3,200¹
Up to 1,000,000 Active Emails	$4,200¹
More than 1,000,000 Active Emails	Custom¹

per month

Additional Pricing Details

The emfluence Marketing Platform offers unlimited users of the platform plus unlimited email sends. Pricing is based solely on Active Email List Size.

Rating Summary

Cordial

emfluence Marketing Platform

Likelihood to Recommend

Cordial

emfluence Marketing Platform

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Dashboards

Standard reports

Custom reports

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Calendaring

Event/webinar marketing

Social sharing and campaigns

Social profile integration

API

Role-based workflow & approvals

Customizability

Pros

Cordial

emfluence Marketing Platform

Cons

Cordial

emfluence Marketing Platform

Alternatives Considered

Cordial

emfluence Marketing Platform

Return on Investment

Cordial

emfluence Marketing Platform

Screenshots

Cordial

emfluence Marketing Platform

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Cordial Editions & Modules

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

emfluence Marketing Platform Editions & Modules

Edition

Additional Pricing Details

Rating Summary

Add comparison