What users are saying about
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.2 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

emfluence Marketing Platform

emfluence is good to use as a basic email marketing platform. I would advise that if someone would want very specific data from their email deployments, to look elsewhere.
Adam Pane | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
emfluence Marketing Platform
8.4
WYSIWYG email editor
Cordial
4.0
emfluence Marketing Platform
8.5
Dynamic content
Cordial
6.3
emfluence Marketing Platform
8.7
Ability to test dynamic content
Cordial
6.8
emfluence Marketing Platform
8.5
Landing pages
Cordial
10.0
emfluence Marketing Platform
8.5
A/B testing
Cordial
7.0
emfluence Marketing Platform
8.7
Mobile optimization
Cordial
7.5
emfluence Marketing Platform
7.9
Email deliverability reporting
Cordial
8.4
emfluence Marketing Platform
9.0
List management
Cordial
7.5
emfluence Marketing Platform
8.0
Triggered drip sequences
Cordial
9.3
emfluence Marketing Platform
8.0

Reporting & Analytics

Cordial
7.0
emfluence Marketing Platform
8.4
Dashboards
Cordial
8.5
emfluence Marketing Platform
8.5
Standard reports
Cordial
6.5
emfluence Marketing Platform
8.5
Custom reports
Cordial
6.0
emfluence Marketing Platform
8.2

Lead Management

Cordial
emfluence Marketing Platform
8.0
Lead nurturing
Cordial
emfluence Marketing Platform
8.0
Lead scoring and grading
Cordial
emfluence Marketing Platform
7.0
Data quality management
Cordial
emfluence Marketing Platform
9.0
Automated sales alerts and tasks
Cordial
emfluence Marketing Platform
8.0

Campaign Management

Cordial
emfluence Marketing Platform
10.0
Calendaring
Cordial
emfluence Marketing Platform
10.0
Event/webinar marketing
Cordial
emfluence Marketing Platform
10.0

Social Media Marketing

Cordial
emfluence Marketing Platform
10.0
Social sharing and campaigns
Cordial
emfluence Marketing Platform
10.0
Social profile integration
Cordial
emfluence Marketing Platform
10.0

Platform & Infrastructure

Cordial
emfluence Marketing Platform
8.3
API
Cordial
emfluence Marketing Platform
8.0
Role-based workflow & approvals
Cordial
emfluence Marketing Platform
8.0
Customizability
Cordial
emfluence Marketing Platform
9.0

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

emfluence Marketing Platform

  • The social media scheduling is a great way to schedule posts ahead of time, even months in advance.
  • Our email templates were created to match our website and we have access to edit them to customize even further.
  • The new drag and drop is a lot easier to move blocks of text around within the email template.
  • We change out the website popup frequently on our website and it is easy to change with the emfluence platform's pages/modules tool.
  • The survey tool on the emfluence platform are easy to use and easy to use and easy to pull the results.
Marla Hanover | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

emfluence Marketing Platform

  • One thing that we struggle with is the fact that the platform indexes on email address. When we are dealing with both professional and personal email messages - it makes it difficult to add a reporting element/opt out etc
Lisa Reinhart | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

emfluence Marketing Platform

They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
Kent Swanson | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

emfluence Marketing Platform

  • It's allowed for us to generate more traffic to our client's websites.
  • It's allowed for us to generate more leads from email marketing through emfluence.
  • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
Adam Pane | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Cordial Editions & Modules

Additional Pricing Details

emfluence Marketing Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$2,500*

* per installation.

emfluence Marketing Platform Editions & Modules

Edition
Up to 30,000 Active Emails$7001
Up to 60,000 Active Emails$8001
Up to 80,000 Active Emails$1,0001
Up to 100,000 Active Emails$1,2001
Up to 150,000 Active Emails$1,5001
Up to 200,000 Active Emails$1,8001
Up to 250,000 Active Emails$2,0001
Up to 500,000 Active Emails$3,2001
Up to 1,000,000 Active Emails$4,2001
More than 1,000,000 Active EmailsCustom1
  1. per month
Additional Pricing Details
The emfluence Marketing Platform offers unlimited users of the platform plus unlimited email sends. Pricing is based solely on Active Email List Size.

Rating Summary

Likelihood to Recommend

Cordial
8.0
emfluence Marketing Platform
9.0

Add comparison