What users are saying about
7 Ratings
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Score 6 out of 100
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Feature Set Ratings

  • Cordial ranks higher in 1 feature set: Reporting & Analytics
  • emfluence Marketing Platform ranks higher in 1 feature set: Email & Online Marketing

Email & Online Marketing

7.4

Cordial

74%
8.4

emfluence Marketing Platform

84%
emfluence Marketing Platform ranks higher in 7/9 features

WYSIWYG email editor

4.0
40%
4 Ratings
9.1
91%
6 Ratings

Dynamic content

6.3
63%
5 Ratings
8.6
86%
6 Ratings

Ability to test dynamic content

6.8
68%
5 Ratings
8.2
82%
6 Ratings

Landing pages

10.0
100%
1 Rating
8.2
82%
4 Ratings

A/B testing

7.0
70%
4 Ratings
8.2
82%
5 Ratings

Mobile optimization

7.5
75%
5 Ratings
7.7
77%
5 Ratings

Email deliverability reporting

8.4
84%
8 Ratings
9.1
91%
10 Ratings

List management

7.5
75%
5 Ratings
8.2
82%
6 Ratings

Triggered drip sequences

9.3
93%
4 Ratings
8.2
82%
4 Ratings

Reporting & Analytics

7.0

Cordial

70%
6.7

emfluence Marketing Platform

67%
emfluence Marketing Platform ranks higher in 2/3 features

Dashboards

8.5
85%
5 Ratings
9.1
91%
6 Ratings

Standard reports

6.5
65%
5 Ratings
7.3
73%
6 Ratings

Custom reports

6.0
60%
5 Ratings
3.6
36%
6 Ratings

Lead Management

Cordial

Feature Set Not Supported
N/A
8.1

emfluence Marketing Platform

81%
emfluence Marketing Platform ranks higher in 4/4 features

Lead nurturing

N/A
0 Ratings
9.1
91%
5 Ratings

Lead scoring and grading

N/A
0 Ratings
7.7
77%
4 Ratings

Data quality management

N/A
0 Ratings
8.2
82%
4 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
7.3
73%
3 Ratings

Campaign Management

Cordial

Feature Set Not Supported
N/A
8.4

emfluence Marketing Platform

84%
emfluence Marketing Platform ranks higher in 2/2 features

Calendaring

N/A
0 Ratings
8.2
82%
3 Ratings

Event/webinar marketing

N/A
0 Ratings
8.6
86%
3 Ratings

Social Media Marketing

Cordial

Feature Set Not Supported
N/A
8.4

emfluence Marketing Platform

84%
emfluence Marketing Platform ranks higher in 2/2 features

Social sharing and campaigns

N/A
0 Ratings
8.2
82%
3 Ratings

Social profile integration

N/A
0 Ratings
8.6
86%
3 Ratings

Platform & Infrastructure

Cordial

Feature Set Not Supported
N/A
8.2

emfluence Marketing Platform

82%
emfluence Marketing Platform ranks higher in 5/5 features

API

N/A
0 Ratings
8.6
86%
3 Ratings

Role-based workflow & approvals

N/A
0 Ratings
8.6
86%
3 Ratings

Customizability

N/A
0 Ratings
8.2
82%
5 Ratings

Integration with Salesforce.com

N/A
0 Ratings
7.3
73%
2 Ratings

Integration with Microsoft Dynamics CRM

N/A
0 Ratings
8.2
82%
2 Ratings

Attribute Ratings

  • emfluence Marketing Platform is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.0

Cordial

60%
5 Ratings
9.1

emfluence Marketing Platform

91%
6 Ratings

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

emfluence Marketing Platform

The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.
Anonymous | TrustRadius Reviewer

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

emfluence Marketing Platform

  • Custom landing pages to dive deeper into campaigns and track results
  • Responsive customer service with any problems we come by
  • A/B testing
Adam Pane | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

emfluence Marketing Platform

  • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
  • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
  • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
Marla Hanover | TrustRadius Reviewer

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Cordial Editions & Modules

Additional Pricing Details

emfluence Marketing Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$2500.00

Starting Price

$0 per month

emfluence Marketing Platform Editions & Modules

Edition
Up to 30,000 Active Emails$700.001
Up to 60,000 Active Emails$800.001
Up to 80,000 Active Emails$1000.001
Up to 100,000 Active Emails$1200.001
Up to 150,000 Active Emails$1500.001
Up to 200,000 Active Emails$1800.001
Up to 250,000 Active Emails$2000.001
Up to 500,000 Active Emails$3200.001
Up to 1,000,000 Active Emails$4200.001
More than 1,000,000 Active EmailsCustom1
  1. per month
Additional Pricing Details
The emfluence Marketing Platform offers unlimited users of the platform plus unlimited email sends. Pricing is based solely on Active Email List Size.

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

emfluence Marketing Platform

They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
Kent Swanson | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

emfluence Marketing Platform

  • It's allowed for us to generate more traffic to our client's websites.
  • It's allowed for us to generate more leads from email marketing through emfluence.
  • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
Adam Pane | TrustRadius Reviewer

Screenshots

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