What users are saying about
7 Ratings
30 Ratings
7 Ratings
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Score 7.9 out of 100
30 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Engagio

Engagio is best suited for companies that have long sales cycles, dealing with large accounts with multiple decision makers. I don't think Engagio would make much sense for a company that has quick sales cycles with relatively few decision makers.
Suraj Pandit | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
Engagio
WYSIWYG email editor
Cordial
4.0
Engagio
Dynamic content
Cordial
6.3
Engagio
Ability to test dynamic content
Cordial
6.8
Engagio
Landing pages
Cordial
10.0
Engagio
A/B testing
Cordial
7.0
Engagio
Mobile optimization
Cordial
7.5
Engagio
Email deliverability reporting
Cordial
8.4
Engagio
List management
Cordial
7.5
Engagio
Triggered drip sequences
Cordial
9.3
Engagio

Reporting & Analytics

Cordial
7.0
Engagio
Dashboards
Cordial
8.5
Engagio
Standard reports
Cordial
6.5
Engagio
Custom reports
Cordial
6.0
Engagio

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Engagio

  • One of Engagio's strongest capabilities is to track engagements at the contact level and make that information available. Without Engagio's dashboard, it can be time-consuming and even impossible to see all marketing engagements from the seller's perspective. And from a marketing perspective, it can be difficult to generate an engagement dashboard in your MA tool, such as Marketo. Engagio visualizes data in many out of the box dashboards.
  • Engagio has good out of the box alerts/subscriptions that can be set up to notify sellers or marketers of activity spikes and weekly activity summaries. This can be a helpful guide for sellers who have a lot of accounts or contacts to keep track of by flagging the surging intent.
Michelle Markelz | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Engagio

  • Engagio is a very new platform, and there are some features I would really like to have, which I understand are coming. For my company, it's totally usable as-is, but it's important to understand that the following don't exist in the tool right now:
  • Single Sign-on support.
  • More advanced permissions than just admin/user
  • Ability to rename account lists
  • Ability to save report filters
  • Ability to change which account a lead matched to, if you identify that the automatic matching failed
José Rafael Parr | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Engagio

It's more account focussed and the UI is just easier to look at when taking in all the information in front of you. Salesforce I find to be too cluttered and a pain when it comes to creating accounts and contact views. Engagio is simple and highly recommended on my end!
Anonymous | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Engagio

  • Our company has software and services for very large health plans with lengthy sales cycles with multiple decisions makers. The reporting available has been a large ROI for us in helping achieving overall business objectives of targeting accounts.
  • It allows for more targeted account based marketing that helped us move forward with achieving our goals.
Tesia Ray | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Engagio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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