What users are saying about
7 Ratings
25 Ratings
7 Ratings
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Score 7.9 out of 100
25 Ratings
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Score 6 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

eTrigue

The platform is most scalable-- works for small and large companies alike. Key for most of our clients is the little to no IT support required to implement and run the platform. I would definitely explore this when looking at a marketing automation platform beyond the "batch and blast" solutions. We've yet to have an issue working with our clients' sales and/or marketing teams to implement. And most of our clients work in the platform independent of the programs we run; are able to set up acampaign, upload lists and/or pull for CRM, and run reports on their own in very short turn.
Beryl Israel | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
eTrigue
6.3
WYSIWYG email editor
Cordial
4.0
eTrigue
7.0
Dynamic content
Cordial
6.3
eTrigue
6.0
Ability to test dynamic content
Cordial
6.8
eTrigue
8.6
Landing pages
Cordial
10.0
eTrigue
7.0
A/B testing
Cordial
7.0
eTrigue
6.0
Mobile optimization
Cordial
7.5
eTrigue
5.0
Email deliverability reporting
Cordial
8.4
eTrigue
4.0
List management
Cordial
7.5
eTrigue
6.0
Triggered drip sequences
Cordial
9.3
eTrigue
7.0

Reporting & Analytics

Cordial
7.0
eTrigue
6.7
Dashboards
Cordial
8.5
eTrigue
7.0
Standard reports
Cordial
6.5
eTrigue
6.0
Custom reports
Cordial
6.0
eTrigue
7.0

Lead Management

Cordial
eTrigue
6.3
Lead nurturing
Cordial
eTrigue
6.0
Lead scoring and grading
Cordial
eTrigue
7.0
Data quality management
Cordial
eTrigue
6.0
Automated sales alerts and tasks
Cordial
eTrigue
6.0

Campaign Management

Cordial
eTrigue
6.8
Calendaring
Cordial
eTrigue
8.6
Event/webinar marketing
Cordial
eTrigue
5.0

Social Media Marketing

Cordial
eTrigue
6.6
Social sharing and campaigns
Cordial
eTrigue
5.0
Social profile integration
Cordial
eTrigue
8.3

Platform & Infrastructure

Cordial
eTrigue
4.8
API
Cordial
eTrigue
6.0
Role-based workflow & approvals
Cordial
eTrigue
6.0
Customizability
Cordial
eTrigue
6.0
Integration with Salesforce.com
Cordial
eTrigue
9.0
Integration with Microsoft Dynamics CRM
Cordial
eTrigue
1.0
Integration with SugarCRM
Cordial
eTrigue
1.0

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

eTrigue

  • Really easy to use. We can build a campaign in about 30 minutes and our new hires can learn to use it very quickly.
  • Free phone support.
  • I can always get someone to help me and they actually return calls quicker than most all companies.
  • We are able to create campaigns before we finish all the assets. We can launch, then change the flow and add assets when they are ready.
  • Integration with Google AdWords is very easy to setup, and has lots of ROI and campaign peformance reporting.
Paul Normandin | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

eTrigue

  • I've never been too crazy about the reporting within DemandCenter. There is always a solution for any type of report I'm seeking, but it involves report designing (choosing data points dragging/dropping columns & rows) which is made difficult by the lack of descriptions & values for the data points. To their credit, they did release a new suite of simplified (and pretty) reports, dubbed "Marketing Effectiveness". Relegating the older, complicated (yet super-flexible) reports as "Business Analytics".
  • The UI will be a little unfamiliar at first. That is, where you think you should be clicking, you'll need to double-click or drag-and-drop. And I would say DemandCenter has always (and still does) have an issue with UI elements that are "windows within windows" or modal windows with scrolling. But, at least these UI components are consistent throughout the entire application - so once you're used to it, you can actually achieve some pretty impressive speeds.
  • One of DemandCenter's greatest features is being squished down to uselessness: Derived Data. As mentioned, I scrub our data on a regular basis, and this means filling/appending data, or extrapolating to fill missing data. DC released a feature called "Derived Data" that scours useful info from the prospect's IP address (mostly geographical info). Now, while you can create campaign & list conditions based on derived data, there is no easy way to simply extract that oh-so-valuable derived Country or State and have it map those values to the standard fields. Or at least let you export derived data. They have plans to fix this - but for now it's like dangling candy in front of a baby.
Jareb Coupe | TrustRadius Reviewer

Likelihood to Renew

Cordial

No score
No answers yet
No answers on this topic

eTrigue

eTrigue 9.7
Based on 21 answers
We have tried other systems and eTrigue is the easiest to use, easiest to train new people on, and most responsive support team we have ever experienced. They ask our input on new features they are developing, and have implemented some of our suggestions in their product rollouts. We get new features almost every month. We get live support without any cost, and they return our phone calls within an hour every time. They treat us like a true partner.
Anonymous | TrustRadius Reviewer

Usability

Cordial

No score
No answers yet
No answers on this topic

eTrigue

eTrigue 8.9
Based on 4 answers
Having used Marketo, Act-On, and Pardot, eTrigue is MUCH easier to use and easier to train new team members to use.
Anonymous | TrustRadius Reviewer

Support Rating

Cordial

No score
No answers yet
No answers on this topic

eTrigue

eTrigue 8.8
Based on 4 answers
Been very happy with their responsiveness and ability to resolve issues
Pendy Pendyala | TrustRadius Reviewer

Implementation Rating

Cordial

No score
No answers yet
No answers on this topic

eTrigue

eTrigue 8.4
Based on 3 answers
You will need to think about which users you want to have each role, and the features allowed in each role. You should watch the training videos before you get live training. It saved us several hours as they had already answered 90% of our questions.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

eTrigue

Constant Contact offered now tracking, lead alerts. Marketo wasn't as flexible-- for example not easy to schedule campaigns in advance, to launch in the future. Also liked the interface and the DemandCenter lead alert format more than Marketo.
Ken Worthen | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

eTrigue

  • We get the upper hand on follow-up with return visitors... not by reverse DNS lookup or pattern match but by direct cookie validation. Inside sales productivity is boosted by 33% easy with eTrigue.
  • The alerts and data are lightning fast, giving marketing immediate feedback on campaign data and prospects.
Gregory Ness | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Cordial Editions & Modules

Additional Pricing Details

eTrigue

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

eTrigue Editions & Modules

Edition
eTrigue DemandCenter pricing begins at:$6001
  1. complete
Additional Pricing Details
https://www.etrigue.com/pricing/

Rating Summary

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