7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 7 reviews and ratings
25 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 25 reviews and ratings
Feature Set Ratings
- Cordial ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing

7.4
Cordial
74%

6.3
eTrigue
63%
Cordial ranks higher in 7/9 features
Cordial ranks higher in 7/9 features
WYSIWYG email editor

4.0
40%
4 Ratings

7.0
70%
15 Ratings
Dynamic content

6.3
63%
5 Ratings

6.0
60%
13 Ratings
Ability to test dynamic content

6.8
68%
5 Ratings

8.6
86%
12 Ratings
Landing pages

10.0
100%
1 Rating

7.0
70%
15 Ratings
A/B testing

7.0
70%
4 Ratings

6.0
60%
10 Ratings
Mobile optimization

7.5
75%
5 Ratings

5.0
50%
11 Ratings
Email deliverability reporting

8.4
84%
8 Ratings

4.0
40%
32 Ratings
List management

7.5
75%
5 Ratings

6.0
60%
15 Ratings
Triggered drip sequences

9.3
93%
4 Ratings

7.0
70%
4 Ratings
Reporting & Analytics

7.0
Cordial
70%

6.7
eTrigue
67%
Cordial ranks higher in 2/3 features
Cordial ranks higher in 2/3 features
Dashboards

8.5
85%
5 Ratings

7.0
70%
16 Ratings
Standard reports

6.5
65%
5 Ratings

6.0
60%
16 Ratings
Custom reports

6.0
60%
5 Ratings

7.0
70%
13 Ratings
Lead Management

Cordial
Feature Set Not Supported
N/A

6.3
eTrigue
63%
eTrigue DemandCenter ranks higher in 4/4 features
eTrigue DemandCenter ranks higher in 4/4 features
Lead nurturing

N/A
0 Ratings

6.0
60%
15 Ratings
Lead scoring and grading

N/A
0 Ratings

7.0
70%
12 Ratings
Data quality management

N/A
0 Ratings

6.0
60%
14 Ratings
Automated sales alerts and tasks

N/A
0 Ratings

6.0
60%
14 Ratings
Campaign Management

Cordial
Feature Set Not Supported
N/A

6.8
eTrigue
68%
eTrigue DemandCenter ranks higher in 2/2 features
eTrigue DemandCenter ranks higher in 2/2 features
Calendaring

N/A
0 Ratings

8.6
86%
11 Ratings
Event/webinar marketing

N/A
0 Ratings

5.0
50%
14 Ratings
Social Media Marketing

Cordial
Feature Set Not Supported
N/A

6.6
eTrigue
66%
eTrigue DemandCenter ranks higher in 2/2 features
eTrigue DemandCenter ranks higher in 2/2 features
Social sharing and campaigns

N/A
0 Ratings

5.0
50%
11 Ratings
Social profile integration

N/A
0 Ratings

8.3
83%
8 Ratings
Platform & Infrastructure

Cordial
Feature Set Not Supported
N/A

4.8
eTrigue
48%
eTrigue DemandCenter ranks higher in 6/6 features
eTrigue DemandCenter ranks higher in 6/6 features
API

N/A
0 Ratings

6.0
60%
11 Ratings
Role-based workflow & approvals

N/A
0 Ratings

6.0
60%
12 Ratings
Customizability

N/A
0 Ratings

6.0
60%
14 Ratings
Integration with Salesforce.com

N/A
0 Ratings

9.0
90%
11 Ratings
Integration with Microsoft Dynamics CRM

N/A
0 Ratings

1.0
10%
6 Ratings
Integration with SugarCRM

N/A
0 Ratings

1.0
10%
6 Ratings
Attribute Ratings
- Cordial and eTrigue DemandCenter are tied in 1 area: Likelihood to Recommend
Likelihood to Recommend

6.0
Cordial
60%
5 Ratings

6.0
eTrigue
60%
24 Ratings
Likelihood to Renew

Cordial
N/A
0 Ratings

9.7
eTrigue
97%
21 Ratings
Usability

Cordial
N/A
0 Ratings

8.9
eTrigue
89%
4 Ratings
Performance

Cordial
N/A
0 Ratings

9.1
eTrigue
91%
2 Ratings
Support Rating

Cordial
N/A
0 Ratings

8.8
eTrigue
88%
8 Ratings
Implementation Rating

Cordial
N/A
0 Ratings

8.4
eTrigue
84%
6 Ratings
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
CRM & Email Marketing
1-800 CONTACTSConsumer Goods, 1001-5000 employees
eTrigue
The platform is most scalable-- works for small and large companies alike. Key for most of our clients is the little to no IT support required to implement and run the platform. I would definitely explore this when looking at a marketing automation platform beyond the "batch and blast" solutions. We've yet to have an issue working with our clients' sales and/or marketing teams to implement. And most of our clients work in the platform independent of the programs we run; are able to set up acampaign, upload lists and/or pull for CRM, and run reports on their own in very short turn.
Vice President, Client Services
3marketeers AdvertisingMarketing and Advertising, 11-50 employees
Pros
Cordial
- Provides helpful desktop and mobile previews.
- Sends emails reliably.
- Allows for pretty robust audience rules.
Creative Marketing Director
Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees
eTrigue
- Really easy to use. We can build a campaign in about 30 minutes and our new hires can learn to use it very quickly.
- Free phone support.
- I can always get someone to help me and they actually return calls quicker than most all companies.
- We are able to create campaigns before we finish all the assets. We can launch, then change the flow and add assets when they are ready.
- Integration with Google AdWords is very easy to setup, and has lots of ROI and campaign peformance reporting.
Partner
Normandin Chrysler Jeep DodgeAutomotive, 51-200 employees
Cons
Cordial
- Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
- A lot of the templating must be built from scratch.
- Deliverability insights (out of the box) could be expanded further.

Verified User
Contributor in Marketing
Internet Company, 11-50 employeeseTrigue
- I've never been too crazy about the reporting within DemandCenter. There is always a solution for any type of report I'm seeking, but it involves report designing (choosing data points dragging/dropping columns & rows) which is made difficult by the lack of descriptions & values for the data points. To their credit, they did release a new suite of simplified (and pretty) reports, dubbed "Marketing Effectiveness". Relegating the older, complicated (yet super-flexible) reports as "Business Analytics".
- The UI will be a little unfamiliar at first. That is, where you think you should be clicking, you'll need to double-click or drag-and-drop. And I would say DemandCenter has always (and still does) have an issue with UI elements that are "windows within windows" or modal windows with scrolling. But, at least these UI components are consistent throughout the entire application - so once you're used to it, you can actually achieve some pretty impressive speeds.
- One of DemandCenter's greatest features is being squished down to uselessness: Derived Data. As mentioned, I scrub our data on a regular basis, and this means filling/appending data, or extrapolating to fill missing data. DC released a feature called "Derived Data" that scours useful info from the prospect's IP address (mostly geographical info). Now, while you can create campaign & list conditions based on derived data, there is no easy way to simply extract that oh-so-valuable derived Country or State and have it map those values to the standard fields. Or at least let you export derived data. They have plans to fix this - but for now it's like dangling candy in front of a baby.
Director of Marketing
MicroSurveyComputer Software, 11-50 employees
Pricing Details
Cordial
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Cordial Editions & Modules
—
Additional Pricing Details
—eTrigue
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
$600 per month
eTrigue Editions & Modules
Edition
eTrigue DemandCenter pricing begins at: | $6001 |
---|
- complete
Additional Pricing Details
—Likelihood to Renew
Cordial
No score
No answers yet
No answers on this topic
eTrigue
eTrigue 9.7
Based on 21 answers
We have tried other systems and eTrigue is the easiest to use, easiest to train new people on, and most responsive support team we have ever experienced. They ask our input on new features they are developing, and have implemented some of our suggestions in their product rollouts. We get new features almost every month. We get live support without any cost, and they return our phone calls within an hour every time. They treat us like a true partner.

Verified User
Manager in Marketing
Marketing and Advertising Company, 11-50 employeesUsability
Cordial
No score
No answers yet
No answers on this topic
eTrigue
eTrigue 8.9
Based on 4 answers
Having used Marketo, Act-On, and Pardot, eTrigue is MUCH easier to use and easier to train new team members to use.

Verified User
Manager in Marketing
Marketing and Advertising Company, 11-50 employeesSupport Rating
Cordial
No score
No answers yet
No answers on this topic
eTrigue
eTrigue 8.8
Based on 8 answers
Been very happy with their responsiveness and ability to resolve issues
Strategic Advisory Board Member
Innovative CompaniesComputer Hardware, 201-500 employees
Implementation Rating
Cordial
No score
No answers yet
No answers on this topic
eTrigue
eTrigue 8.4
Based on 6 answers
You will need to think about which users you want to have each role, and the features allowed in each role. You should watch the training videos before you get live training. It saved us several hours as they had already answered 90% of our questions.

Verified User
Manager in Marketing
Marketing and Advertising Company, 11-50 employeesAlternatives Considered
Cordial
Cordial by far has the best UI for simple navigation

Verified User
Professional in Marketing
Consumer Goods Company, 501-1000 employeeseTrigue
Constant Contact offered now tracking, lead alerts. Marketo wasn't as flexible-- for example not easy to schedule campaigns in advance, to launch in the future. Also liked the interface and the DemandCenter lead alert format more than Marketo.
Vice President, Business Development
River City Printers, LLCPrinting, 11-50 employees
Return on Investment
Cordial
- Best to manage your clients' business.
- Not ideal for freelancers.
Founder and Chief Editor
Social PositivesInternet, 1-10 employees
eTrigue
- We get the upper hand on follow-up with return visitors... not by reverse DNS lookup or pattern match but by direct cookie validation. Inside sales productivity is boosted by 33% easy with eTrigue.
- The alerts and data are lightning fast, giving marketing immediate feedback on campaign data and prospects.
VP Worldwide Marketing
CloudVeloxComputer Software, 11-50 employees