What users are saying about
7 Ratings
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Score 7.9 out of 100
49 Ratings
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Score 7.1 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
Kaitlin Rawley | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
BenchmarkONE (formerly Hatchbuck)
7.3
WYSIWYG email editor
Cordial
4.0
BenchmarkONE (formerly Hatchbuck)
7.7
Dynamic content
Cordial
6.3
BenchmarkONE (formerly Hatchbuck)
7.0
Ability to test dynamic content
Cordial
6.8
BenchmarkONE (formerly Hatchbuck)
6.3
Landing pages
Cordial
10.0
BenchmarkONE (formerly Hatchbuck)
4.0
A/B testing
Cordial
7.0
BenchmarkONE (formerly Hatchbuck)
8.9
Mobile optimization
Cordial
7.5
BenchmarkONE (formerly Hatchbuck)
8.9
Email deliverability reporting
Cordial
8.4
BenchmarkONE (formerly Hatchbuck)
7.8
List management
Cordial
7.5
BenchmarkONE (formerly Hatchbuck)
7.4
Triggered drip sequences
Cordial
9.3
BenchmarkONE (formerly Hatchbuck)
7.5

Reporting & Analytics

Cordial
7.0
BenchmarkONE (formerly Hatchbuck)
4.8
Dashboards
Cordial
8.5
BenchmarkONE (formerly Hatchbuck)
6.7
Standard reports
Cordial
6.5
BenchmarkONE (formerly Hatchbuck)
1.0
Custom reports
Cordial
6.0
BenchmarkONE (formerly Hatchbuck)
6.8

Lead Management

Cordial
BenchmarkONE (formerly Hatchbuck)
7.2
Lead nurturing
Cordial
BenchmarkONE (formerly Hatchbuck)
6.5
Lead scoring and grading
Cordial
BenchmarkONE (formerly Hatchbuck)
7.4
Data quality management
Cordial
BenchmarkONE (formerly Hatchbuck)
7.3
Automated sales alerts and tasks
Cordial
BenchmarkONE (formerly Hatchbuck)
7.5

Campaign Management

Cordial
BenchmarkONE (formerly Hatchbuck)
7.5
Calendaring
Cordial
BenchmarkONE (formerly Hatchbuck)
7.9
Event/webinar marketing
Cordial
BenchmarkONE (formerly Hatchbuck)
7.1

Social Media Marketing

Cordial
BenchmarkONE (formerly Hatchbuck)
5.5
Social sharing and campaigns
Cordial
BenchmarkONE (formerly Hatchbuck)
6.4
Social profile integration
Cordial
BenchmarkONE (formerly Hatchbuck)
4.6

Platform & Infrastructure

Cordial
BenchmarkONE (formerly Hatchbuck)
6.4
API
Cordial
BenchmarkONE (formerly Hatchbuck)
3.2
Role-based workflow & approvals
Cordial
BenchmarkONE (formerly Hatchbuck)
8.0
Customizability
Cordial
BenchmarkONE (formerly Hatchbuck)
6.5
Integration with Salesforce.com
Cordial
BenchmarkONE (formerly Hatchbuck)
6.7
Integration with Microsoft Dynamics CRM
Cordial
BenchmarkONE (formerly Hatchbuck)
6.9
Integration with SugarCRM
Cordial
BenchmarkONE (formerly Hatchbuck)
6.9

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

  • The product is simple to use but can be as complex as you would like it to be.
  • Customer service and support are great. Always responsive and quick to find a solution.
  • The email templates and instructional videos have been helpful.
  • They definitely understand marketing and have created a simple system to support content delivery.
David Gurian | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

  • They may be a little behind the curve when it comes to some of the advanced features, such as integrating various calendars and e-mail clients.
  • I would like to see them more integrated with social media platforms, such as keeping track of social media activity and adding more platforms that they track within a record.
  • The onboarding process was a bit bumpy and took much longer than expected.
Donald G. Purdy, M.A. | TrustRadius Reviewer

Likelihood to Renew

Cordial

No score
No answers yet
No answers on this topic

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 8.7
Based on 23 answers
In case you can't tell, we are in love with Hatchbuck software. Could it be improved? Of course it could, but, based on our current needs, and the needs of our existing and targeted clients so far, Hatchbuck presents the best fit option available.As a partner we are looking to grow with Hacthbuck into the future.
Rob Rohena, DIR Incorporated | TrustRadius Reviewer

Usability

Cordial

No score
No answers yet
No answers on this topic

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 8.2
Based on 4 answers
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
Rob Rohena, DIR Incorporated | TrustRadius Reviewer

Reliability and Availability

Cordial

No score
No answers yet
No answers on this topic

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 8.5
Based on 4 answers
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
Donald G. Purdy, M.A. | TrustRadius Reviewer

Support Rating

Cordial

No score
No answers yet
No answers on this topic

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 9.1
Based on 6 answers
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
Rob Rohena, DIR Incorporated | TrustRadius Reviewer

Implementation Rating

Cordial

No score
No answers yet
No answers on this topic

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 8.2
Based on 4 answers
Overall very satisfied. More sample please.
Jim O'Keefe | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

I have had more experience with Hatchbuck, and was introduced to it through someone who is quite familiar. My perspective is that for the money, Hatchbuck does all it needs to, and does it well. I'm sure there are comparable products, but this is the first one that I found user friendly enough to be able to use it consistently
Leo Woods | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

  • It saved us time, as we were able to centralize our marketing and sales efforts
  • It helped close more sales, through nurturing funnels
  • Since it has options to create sales-related tasks, it helped our team be on top of all new prospects and provide timely information
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Cordial Editions & Modules

Additional Pricing Details

BenchmarkONE (formerly Hatchbuck)

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

BenchmarkONE (formerly Hatchbuck) Editions & Modules

Edition
Lite$391
Core$792
Pro$1393
Enterprise$1994
  1. per month, 1 user, 500 contacts, 2,500 emails/mo.
  2. per month, 2 users, 500 contacts, 2,500 emails/mo.
  3. per month, 5 users, 500 contacts, 2,500 emails/mo.
  4. per month, Unlimited users, 500 contacts, 2,500 emails/mo.
Additional Pricing Details
Listed prices reflect monthly cost for semi-annual billing. Monthly pricing information is available at hatchbuck.com/pricing.

Rating Summary

Likelihood to Recommend

Cordial
8.0
BenchmarkONE (formerly Hatchbuck)
6.5

Likelihood to Renew

Cordial
BenchmarkONE (formerly Hatchbuck)
8.7

Usability

Cordial
BenchmarkONE (formerly Hatchbuck)
8.2

Reliability and Availability

Cordial
BenchmarkONE (formerly Hatchbuck)
8.5

Performance

Cordial
BenchmarkONE (formerly Hatchbuck)
6.4

Support Rating

Cordial
BenchmarkONE (formerly Hatchbuck)
9.1

Implementation Rating

Cordial
BenchmarkONE (formerly Hatchbuck)
8.2

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