What users are saying about

Cordial vs HCL Unica

Cordial
7 Ratings
HCL Unica
55 Ratings

Cordial

7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6 out of 100

Based on 7 reviews and ratings

HCL Unica

55 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6.6 out of 100

Based on 55 reviews and ratings

Feature Set Ratings

    Email & Online Marketing

    7.4

    Cordial

    74%

    HCL Unica

    Feature Set Not Supported
    N/A
    Cordial ranks higher in 9/9 features
    Cordial ranks higher in 9/9 features

    WYSIWYG email editor

    4.0
    40%
    4 Ratings
    N/A
    0 Ratings

    Dynamic content

    6.3
    63%
    5 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    6.8
    68%
    5 Ratings
    N/A
    0 Ratings

    Landing pages

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    A/B testing

    7.0
    70%
    4 Ratings
    N/A
    0 Ratings

    Mobile optimization

    7.5
    75%
    5 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.4
    84%
    8 Ratings
    N/A
    0 Ratings

    List management

    7.5
    75%
    5 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.3
    93%
    4 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    7.0

    Cordial

    70%

    HCL Unica

    Feature Set Not Supported
    N/A
    Cordial ranks higher in 3/3 features
    Cordial ranks higher in 3/3 features

    Dashboards

    8.5
    85%
    5 Ratings
    N/A
    0 Ratings

    Standard reports

    6.5
    65%
    5 Ratings
    N/A
    0 Ratings

    Custom reports

    6.0
    60%
    5 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • HCL Unica is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    6.0

    Cordial

    60%
    5 Ratings
    9.0

    HCL Unica

    90%
    16 Ratings

    Likelihood to Renew

    Cordial

    N/A
    0 Ratings
    8.7

    HCL Unica

    87%
    12 Ratings

    Usability

    Cordial

    N/A
    0 Ratings
    8.0

    HCL Unica

    80%
    1 Rating

    Support Rating

    Cordial

    N/A
    0 Ratings
    3.0

    HCL Unica

    30%
    2 Ratings

    Implementation Rating

    Cordial

    N/A
    0 Ratings
    7.2

    HCL Unica

    72%
    4 Ratings

    Likelihood to Recommend

    Cordial

    Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.

    Read full review

    Berlynn Pierce | TrustRadius Reviewer
    Berlynn Pierce
    View all 5 answers on this topic

    HCL Unica

    I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up.In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 16 answers on this topic

    Pros

    Cordial

    • Provides helpful desktop and mobile previews.
    • Sends emails reliably.
    • Allows for pretty robust audience rules.

    Read full review

    Nichole Aramapakul | TrustRadius Reviewer
    Nichole Aramapakul
    View all 5 answers on this topic

    HCL Unica

    • Ability to translate Multiple SQL queries into a very easy to use visual GUI.
    • Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
    • It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
    • It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
    • It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
    • It’s flexibility in the output layouts that it can create.

    Read full review

    Eric Bahme | TrustRadius Reviewer
    Eric Bahme
    View all 16 answers on this topic

    Cons

    Cordial

    • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
    • A lot of the templating must be built from scratch.
    • Deliverability insights (out of the box) could be expanded further.

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 5 answers on this topic

    HCL Unica

    • Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
    • Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
    • Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
    • Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.

    Read full review

    Tim Biddiscombe | TrustRadius Reviewer
    Tim Biddiscombe
    View all 16 answers on this topic

    Pricing Details

    Cordial

    General

    Free Trial
    —
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    —
    Entry-level set up fee?
    No

    Starting Price

    —

    HCL Unica

    General

    Free Trial
    —
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    —
    Entry-level set up fee?
    Optional

    Starting Price

    —

    Likelihood to Renew

    Cordial

    No score
    No answers yet
    No answers on this topic

    HCL Unica

    HCL Unica 8.7
    Based on 12 answers
    There are three main factors to renew a licence:1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool2) It has been proven time and time again that it is a market leader in the space (10 years +)3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.

    Read full review

    Brent Banning | TrustRadius Reviewer
    Brent Banning
    View all 12 answers on this topic

    Usability

    Cordial

    No score
    No answers yet
    No answers on this topic

    HCL Unica

    HCL Unica 8.0
    Based on 1 answer
    I think it is easy to use, if you don't have to do to complex selections.

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 1 answers on this topic

    Support Rating

    Cordial

    No score
    No answers yet
    No answers on this topic

    HCL Unica

    HCL Unica 3.0
    Based on 2 answers
    I didn't use the Unica support since it is with IBM, only before.

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 2 answers on this topic

    Implementation Rating

    Cordial

    No score
    No answers yet
    No answers on this topic

    HCL Unica

    HCL Unica 7.2
    Based on 4 answers
    - We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 4 answers on this topic

    Alternatives Considered

    Cordial

    Cordial by far has the best UI for simple navigation

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 5 answers on this topic

    HCL Unica

    The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.

    Read full review

    Gabriel Racine | TrustRadius Reviewer
    Gabriel Racine
    View all 16 answers on this topic

    Return on Investment

    Cordial

    • Best to manage your clients' business.
    • Not ideal for freelancers.

    Read full review

    Mohammed Anzil | TrustRadius Reviewer
    Mohammed Anzil
    View all 5 answers on this topic

    HCL Unica

    • It helps my clients drive their business which in turn, drives more profit for them.
    • It helps my clients determine what works, and what doesn't work, in terms of their social marketing campaigns.
    • It helps navigate proper budgeting through determining what clients' users respond to, and what they find unique.

    Read full review

    Anonymous | TrustRadius Reviewer
    Verified User
    View all 16 answers on this topic

    Screenshots

    Add comparison