7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 7 reviews and ratings
55 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6.6 out of 100
Based on 55 reviews and ratings
Feature Set Ratings
Email & Online Marketing

7.4
Cordial
74%
HCL Unica
Feature Set Not Supported
N/A
Cordial ranks higher in 9/9 features
Cordial ranks higher in 9/9 features
WYSIWYG email editor

4.0
40%
4 Ratings
N/A
0 Ratings
Dynamic content

6.3
63%
5 Ratings
N/A
0 Ratings
Ability to test dynamic content

6.8
68%
5 Ratings
N/A
0 Ratings
Landing pages

10.0
100%
1 Rating
N/A
0 Ratings
A/B testing

7.0
70%
4 Ratings
N/A
0 Ratings
Mobile optimization

7.5
75%
5 Ratings
N/A
0 Ratings
Email deliverability reporting

8.4
84%
8 Ratings
N/A
0 Ratings
List management

7.5
75%
5 Ratings
N/A
0 Ratings
Triggered drip sequences

9.3
93%
4 Ratings
N/A
0 Ratings
Reporting & Analytics

7.0
Cordial
70%
HCL Unica
Feature Set Not Supported
N/A
Cordial ranks higher in 3/3 features
Cordial ranks higher in 3/3 features
Dashboards

8.5
85%
5 Ratings
N/A
0 Ratings
Standard reports

6.5
65%
5 Ratings
N/A
0 Ratings
Custom reports

6.0
60%
5 Ratings
N/A
0 Ratings
Attribute Ratings
- HCL Unica is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

6.0
Cordial
60%
5 Ratings
9.0
HCL Unica
90%
16 Ratings
Likelihood to Renew

Cordial
N/A
0 Ratings
8.7
HCL Unica
87%
12 Ratings
Usability

Cordial
N/A
0 Ratings
8.0
HCL Unica
80%
1 Rating
Support Rating

Cordial
N/A
0 Ratings
3.0
HCL Unica
30%
2 Ratings
Implementation Rating

Cordial
N/A
0 Ratings
7.2
HCL Unica
72%
4 Ratings
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
CRM & Email Marketing
1-800 CONTACTSConsumer Goods, 1001-5000 employees
HCL Unica
I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up.In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something

Verified User
Technician in Marketing
Banking Company, 5001-10,000 employeesPros
Cordial
- Provides helpful desktop and mobile previews.
- Sends emails reliably.
- Allows for pretty robust audience rules.
Creative Marketing Director
Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees
HCL Unica
- Ability to translate Multiple SQL queries into a very easy to use visual GUI.
- Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
- It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
- It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
- It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
- It’s flexibility in the output layouts that it can create.
Marketing Campaign Manager
Delta Air LinesAirlines/Aviation, 10,001+ employees
Cons
Cordial
- Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
- A lot of the templating must be built from scratch.
- Deliverability insights (out of the box) could be expanded further.

Verified User
Contributor in Marketing
Internet Company, 11-50 employeesHCL Unica
- Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
- Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
- Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
- Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.
Principal Consultant
Purple Square Consulting LtdInformation Technology and Services, 1-10 employees
Pricing Details
Cordial
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—HCL Unica
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
Optional
Starting Price
—Likelihood to Renew
Cordial
No score
No answers yet
No answers on this topic
HCL Unica
HCL Unica 8.7
Based on 12 answers
There are three main factors to renew a licence:1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool2) It has been proven time and time again that it is a market leader in the space (10 years +)3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
Most recently Senior Client Services Manager & Client Services Team Leader
AcxiomMarketing and Advertising, 5001-10,000 employees
Usability
Cordial
No score
No answers yet
No answers on this topic
HCL Unica
HCL Unica 8.0
Based on 1 answer
I think it is easy to use, if you don't have to do to complex selections.

Verified User
Technician in Marketing
Banking Company, 5001-10,000 employeesSupport Rating
Cordial
No score
No answers yet
No answers on this topic
HCL Unica
HCL Unica 3.0
Based on 2 answers
I didn't use the Unica support since it is with IBM, only before.

Verified User
Technician in Marketing
Banking Company, 5001-10,000 employeesImplementation Rating
Cordial
No score
No answers yet
No answers on this topic
HCL Unica
HCL Unica 7.2
Based on 4 answers
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process

Verified User
Technician in Marketing
Banking Company, 5001-10,000 employeesAlternatives Considered
Cordial
Cordial by far has the best UI for simple navigation

Verified User
Professional in Marketing
Consumer Goods Company, 501-1000 employeesHCL Unica
The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
Analyste CRM & gestion de contacts
Cogeco ConnexionTelecommunications, 1001-5000 employees
Return on Investment
Cordial
- Best to manage your clients' business.
- Not ideal for freelancers.
Founder and Chief Editor
Social PositivesInternet, 1-10 employees
HCL Unica
- It helps my clients drive their business which in turn, drives more profit for them.
- It helps my clients determine what works, and what doesn't work, in terms of their social marketing campaigns.
- It helps navigate proper budgeting through determining what clients' users respond to, and what they find unique.

Verified User
Partner in Marketing
Graphic Design Company, 11-50 employees