Cordial vs HCL Unica | TrustRadius

What users are saying about

Score 6.4 out of 10

Based on 7 reviews and ratings

Score 5.3 out of 10

Based on 53 reviews and ratings

Likelihood to Recommend

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.

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Berlynn Pierce

CRM & Email Marketing

1-800 CONTACTSConsumer Goods, 1001-5000 employees

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I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up.In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something

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Verified User

Technician in Marketing

Banking Company, 5001-10,000 employees

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Feature Rating Comparison

Cordial

HCL Unica

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Cordial

HCL Unica

Dashboards

Standard reports

Custom reports

Pros

Provides helpful desktop and mobile previews.
Sends emails reliably.
Allows for pretty robust audience rules.

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Nichole Aramapakul

Creative Marketing Director

Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees

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Ability to translate Multiple SQL queries into a very easy to use visual GUI.
Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
It’s flexibility in the output layouts that it can create.

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Eric Bahme

Marketing Campaign Manager

Delta Air LinesAirlines/Aviation, 10,001+ employees

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Cons

Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
A lot of the templating must be built from scratch.
Deliverability insights (out of the box) could be expanded further.

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Verified User

Contributor in Marketing

Internet Company, 11-50 employees

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Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.

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Tim Biddiscombe

Principal Consultant

Purple Square Consulting LtdInformation Technology and Services, 1-10 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

HCL Unica 8.7

Based on 12 answers

There are three main factors to renew a licence:1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool2) It has been proven time and time again that it is a market leader in the space (10 years +)3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.

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Brent Banning

Most recently Senior Client Services Manager & Client Services Team Leader

AcxiomMarketing and Advertising, 5001-10,000 employees

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Usability

No score

No answers yet

No answers on this topic

HCL Unica 8.0

Based on 1 answer

I think it is easy to use, if you don't have to do to complex selections.

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Verified User

Technician in Marketing

Banking Company, 5001-10,000 employees

View all 1 answers on this topic

Support Rating

No score

No answers yet

No answers on this topic

HCL Unica 3.0

Based on 1 answer

I didn't use the Unica support since it is with IBM, only before.

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Verified User

Technician in Marketing

Banking Company, 5001-10,000 employees

View all 1 answers on this topic

Implementation Rating

No score

No answers yet

No answers on this topic

HCL Unica 7.2

Based on 2 answers

- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process

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Verified User

Technician in Marketing

Banking Company, 5001-10,000 employees

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Alternatives Considered

Cordial by far has the best UI for simple navigation

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Verified User

Professional in Marketing

Consumer Goods Company, 501-1000 employees

View all 5 answers on this topic

The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.

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Gabriel Racine

Analyste CRM & gestion de contacts

Cogeco ConnexionTelecommunications, 1001-5000 employees

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Return on Investment

Best to manage your clients' business.
Not ideal for freelancers.

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Mohammed Anzil

Founder and Chief Editor

Social PositivesInternet, 1-10 employees

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It helps my clients drive their business which in turn, drives more profit for them.
It helps my clients determine what works, and what doesn't work, in terms of their social marketing campaigns.
It helps navigate proper budgeting through determining what clients' users respond to, and what they find unique.

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Verified User

Partner in Marketing

Graphic Design Company, 11-50 employees

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Screenshots

See All (7) Cordial Screenshots

See All (4) HCL Unica Screenshots

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Optional

Rating Summary

Cordial

HCL Unica

Cordial

HCL Unica

Cordial

HCL Unica

Cordial

HCL Unica

Cordial

HCL Unica

Likelihood to Recommend

Cordial

HCL Unica

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Dashboards

Standard reports

Custom reports

Pros

Cordial

HCL Unica

Cons

Cordial

HCL Unica

Likelihood to Renew

Cordial

HCL Unica

Usability

Cordial

HCL Unica

Support Rating

Cordial

HCL Unica

Implementation Rating

Cordial

HCL Unica

Alternatives Considered

Cordial

HCL Unica

Return on Investment

Cordial

HCL Unica

Screenshots

Cordial

HCL Unica

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Add comparison